最新のSalesforce MKT-101試験問題解答がズラリ [Q12-Q28]

最新のSalesforce MKT-101試験問題解答がズラリ

MKT-101試験練習テスト問題（更新された157問あります)

マーケティングのキャリアを築きたい、またはMarketing Cloudのスキルを向上させたい場合、Salesforce MKT-101試験は優れたスタート地点です。適切な準備と学習資料を用意すれば、試験に合格して認定されたMarketing Cloudプロフェッショナルになることができます。

MKT-101試験に備えるには、候補者はMarketing Cloudプラットフォームの機能、機能、およびベストプラクティスについて強い理解力を持っている必要があります。この試験は、電子メール、モバイル、ソーシャルメディア、Webを含む複数のチャネルでのマーケティングキャンペーンの設計、実装、および測定能力を評価します。候補者は、顧客のジャーニーマッピング、セグメンテーション、パーソナライゼーション、および自動化にも精通している必要があります。これらはMarketing Cloudプラットフォームの必須要素です。

Salesforce MKT-101 は、Marketing Cloudを使ってカスタマージャーニーを構築し、分析するマーケティングプロフェッショナルの知識とスキルを試験するために設計された試験です。この認定資格は、Marketing Cloudを使用して、パーソナライズされたエンゲージメントを提供するカスタマーエクスペリエンスを作成することにおいて、自分の専門知識を証明したい個人に最適です。

質問 # 12
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

A. Test multiple variations concurrently.
B. Wait at least 24 hours before declaring a winner.
C. Use a large sample size.
D. Offer a special discount for opening the email.

正解：B、C

質問 # 13
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A. Multi-Step journey with an API Event entry source
B. Triggered Send Definition
C. Transactional Messaging API
D. Single Send journey with an API Event entry source

正解：C

解説：
To send an email to customers who need to reset their password on their website, Northern Trail Outfitters should use Transactional Messaging API. Transactional Messaging API is a tool that allows marketers to send transactional emails with high priority and reliability. The emails are sent as quickly as possible and can be personalized with dynamic content. The web server can receive a notification when the email is sent by using callbacks or tracking events. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_rn_transactional_messaging_api.htm&type=5

質問 # 14
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

A. Query the _Subscriber Data View and Extract it weekly
B. Query the _Contact Data View and transfer it weekly
C. Configure the Contact Extract Activity in Automation Studio
D. Schedule the Contacts Counts Standard Report

正解：C

質問 # 15
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

A. Exclusion Script
B. Exclusion List
C. Auto-suppression List
D. Suppression List

正解：D

質問 # 16
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. Existing users will create additional Contacts in Marketing Cloud.
B. Newly registered users will create additional Contacts in Marketing Cloud.
C. All mobile app users will create additional Contacts in Marketing Cloud.
D. User device data is unavailable in Contact Builder for up to 48 hours.

正解：B

解説：
A contact is a person who interacts with a brand across one or more channels, such as email, mobile, web, etc. A contact is identified by a contact key, which is usually the same as the subscriber key in Marketing Cloud or the contact or lead ID in Sales Cloud. When users register with the mobile app, they will create new contacts in Marketing Cloud with their device IDs as contact keys. However, these contacts will not be associated with their contact keys in Sales Cloud until they are synchronized through Marketing Cloud Connect, which can take up to 24 hours. Therefore, newly registered users will create additional contacts in Marketing Cloud until they are matched with their existing contacts in Sales Cloud. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_what_is_a_contact.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_implementing_contacts_in_the_marketing_cloud.htm&type=5

質問 # 17
A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

A. Triggered Send
B. Send Email
C. Template Send
D. Automated Send

正解：B

質問 # 18
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its newNTO outlet store. The campaign will need to send upto three emails but stop sending to each specificsubscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A. Goals
B. Decision Splits
C. Exits

正解：A

質問 # 19
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

A. Sender Profile
B. Delivery Profile
C. From Address Management

正解：B

質問 # 20
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A. Specify character encoding in import file.
B. Configure Field-Level Encryption in import file.
C. Manager Files in File Transfer.

正解：C

質問 # 21
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

A. Configure Contact Builder to automatically generate a unique subscriber key.
B. Define the subscriber key as a unique value that does not relate to a specific channel.
C. Regularly merge duplicate contacts to keep tracking data accurately.
D. When using an external database of record, utilize that system's identifier as the contact key.

正解：B、D

解説：
Two best practices that should be utilized for configuring customer data for long-term cleanliness and maintainability are:
When using an external database of record, utilize that system's identifier as the contact key. This will ensure that contacts can be identified and tracked across different channels and platforms using a consistent and persistent value.
Define the subscriber key as a unique value that does not relate to a specific channel. This will allow contacts to change their email or mobile device without affecting their subscriber key or losing their tracking history.
Configuring Contact Builder to automatically generate a unique subscriber key is not recommended, as it may create duplicate or inconsistent records if contacts already have an identifier in another system. Regularly merging duplicate contacts is not a best practice, but rather a remedial action that should be avoided by using proper data hygiene techniques. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5

質問 # 22
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of -office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A. Parameter Management
B. Reply Mail Management
C. Publication Lists

正解：B

質問 # 23
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?

A. Blocked Bounce
B. Hard Bounce
C. Undeliverable
D. Soft Bounce

正解：B

質問 # 24
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?

A. Query the _sent Data View for the contact's send status.
B. Create an Analytics Builder Discover report.
C. Use the standard report 'Subscribers Not Sent to'.
D. Use an automation with Tracking Extract.

正解：D

質問 # 25
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

A. Use the WSProxy via SSJS to deploy the email after capturing form data.
B. Use a Triggered Send Data Extension to capture form data and deploy the email.
C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
D. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.

正解：B

解説：
To send an email confirming opt-in when someone signs up for their emails via a form on their website, a triggered send data extension can be used to capture the form data and deploy the email. The triggered send data extension can be linked to a triggered send definition that contains the email creative and settings. The developer can use the SOAP or REST API to trigger the email from the website form, and the marketing team can change the email creative without involving the developer. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_triggered_sends.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_triggered_send_data_extension.htm&type=5

質問 # 26
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

A. Audience Studio
B. Web Analytics Connector
C. Google Analytics 360
D. Data Studio

正解：D

質問 # 27
A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?