検証済みMKT-101問題集PDF資料 [2023]
最新のMKT-101実際の無料試験問題更新された154問あります
質問 # 56
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Make the email completely image based.
- B. Style alt text for when images do not display automatically.
- C. Use custom corporate font to match their brand.
- D. Add background colors that match branding.
正解：B、C
質問 # 57
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?
- A. File Transfer Activity > Import File Activity > Send Email
- B. Import File Activity > Send Email
- C. Import File Activity > File Transfer Activity > Send Email
- D. File Transfer Activity > Send Email
正解：A
質問 # 58
Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?
- A. Verification Activity
- B. Data Extract Activity
- C. Wait Activity
正解：A
質問 # 59
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A)
B)
C)
- A. Option A
- B. Option C
- C. Option B
正解：C
質問 # 60
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
- A. Publication List with Data Extensions
- B. Publication List with Lists
- C. Exclusion List with Lists
- D. Exclusion List with Data Extensions
正解：A
質問 # 61
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. A series of A/B tests to determine the number of emails.
- B. Automation Studio with three separate Welcome automations.
- C. Journey Builder using a Decision Split with three branches.
- D. Journey Builder using a Random Split with three branches.
正解：D
質問 # 62
What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?
- A. Data List
- B. Subscriber Table
- C. List
- D. Data Extension
- E. Data Table
正解：D
質問 # 63
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?
- A. Implement an API to start an automation with every file transfer.
- B. Replicate the automation and schedule mem to execute server eight hours
- C. Replace the Schedule with File Drop and use a filename pattern
正解：C
質問 # 64
A marketer at Northern Train Outfitters has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
- A. Set Expectation on send frequency and scheduled
- B. Automatically Opt-in all new customers.
- C. Use explicit Opt-in for any new web Sign-ups.
- D. Ask for detailed demographic information
- E. The customers why they want to receive NTO emails
正解：A、C、E
質問 # 65
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?
- A. Custom profile and subscription centers will not be required.
- B. Once an account is upgraded to Multi-Org, it cannot be turned off.
- C. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
- D. Existing accounts cannot be upgraded to Multi-Org.
正解：B
質問 # 66
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Channel Manager
- B. Marketing Cloud Administrator
- C. Marketing Cloud Regional or Local Administrator
- D. Marketing Cloud Email Marketing Manager
正解：A、B
質問 # 67
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Email Performance Over Time Report
- B. Pivot table in Datorama Reports
- C. Filter Activity in Automation Studio
正解：B
質問 # 68
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
- A. Journey Performance by Email Dashboard
- B. Email Performance Dashboard
- C. Email and Journey Overview Dashboard
正解：C
質問 # 69
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between Orders and order_Details
- B. Create a one-to-one relationship between Order_Details and Products
- C. Create a one-to-one relationship between the contact record and Order_Details
- D. Create a one-to-many relationship between Orders and Order_Details
正解：B、C
質問 # 70
Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes What Approval Workflow should be used for this requirement?
- A. Custom Workflow
- B. Two-Step Workflow
- C. Multi-Team Workflow
- D. Standard Workflow
正解：C
質問 # 71
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile
Which action should they take to execute the campaign?
- A. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
- B. Use Automation Studio Filtering, Messaging, and wait activities.
- C. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
正解：A
質問 # 72
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. File Drop Starting Source
- B. %%BASEFILENAME_FROM_TRIGGER%%
- C. Scheduled Starting Source
- D. %%BASEFILENAME_FROM_FILEDROP%%
正解：A、D
質問 # 73
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Suppression List
- B. Exclusion List
- C. Auto-suppression List
- D. Exclusion Script
正解：A
質問 # 74
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers
- A. Define custom Reply Mail Management
- B. Define a Sender Profile
- C. Define a Delivery Profile
- D. Define a Subscriber-specific From Name
正解：B、C
質問 # 75
Northern trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
- A. SQL activity using data views
- B. Tracking Data extract
- C. Audit Trail extract
正解：B
質問 # 76
What two additional best practices could be applied to the company's new email design?
Choose 2 answers
- A. Corresponding call-to-action included in primary message
- B. A mix of old branding with new branding
- C. Use of emojis in preheader text
- D. Mobile optimized emails
正解：B、D
質問 # 77
A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.
Which tool should be used to execute this process?
- A. Automation Studio
- B. Data Extract Activity
- C. Journey Builder
- D. Filter Activity
正解：A
質問 # 78
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2
- A. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
- B. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
- C. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
- D. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
正解：A、C
質問 # 79
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
- A. A Schedule report and email the link to download.
- B. Schedule report and email file to the director.
- C. Schedule report to export as a web page.
正解：A
質問 # 80
......
Salesforce MKT-101認定は、マーケティング業界で高く評価され、世界中の雇用主に認められています。この認定は、マーケティングクラウドを効果的に活用して顧客の旅を作成および管理するプロフェッショナルの能力を証明し、今日のデジタルマーケティングの景観において不可欠です。雇用主は、この認定を持つ個人を求め、自社のマーケティングキャンペーンが成功するよう最適化されていることを確認することがよくあります。
MKT-101認定概要最新のMKT-101PDF問題集はこちら：https://jp.fast2test.com/MKT-101-premium-file.html
無料MKT-101試験ブレーン問題集認定ガイド問題と解答：https://drive.google.com/open?id=1-2kDDqyUQQ9phYfl0CeMSVLltCVsxG1h