合格できるSalesforce Build and Analyze Customer Journeys using Marketing Cloud試験最速合格保証最近更新されたFast2test問題集！
合格できるMKT-101試験の154問題で最適なFast2test出題問題
質問 # 83
A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Is the purpose of these emails for acquisition or retention or transactional?
- B. Will version values/meanings change, precluding reusable AMPscript?
- C. Will multiple languages be used, with a "From Name" lookup table needed?
- D. Will customers be able to sign up for the loyalty program at the store?
正解：B、C
質問 # 84
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Ensure source channel Is available in subscriber data.
- B. Create one Entry Source for each messaging channel.
- C. Send both email and SMS to ensure subscribers get NTO's messages.
正解：C
質問 # 85
Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and
improve deliverability.
What action should NTO take to increase open rates?
- A. Send earlier in the day to give subscribers more time to check email.
- B. Include relevant preheader text in every email.
- C. Add a clear, brief, and urgent call-to-action.
- D. Use images, not text, to improve email look and branding.
正解：B
質問 # 86
Which feature can segment on behavioral data?
- A. Data Filter
- B. Import Activity
- C. Data Extension
- D. Tracking
正解：A
質問 # 87
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- D. Create three distinct Attribute Groups that link each data extension directly to Contacts.
正解：A
質問 # 88
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. How to determine engagement
- B. What the offer will be
- C. Who the offer come from
- D. When to send the email
正解：B
質問 # 89
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
- A. Single Send Journey
- B. Transactional Send Journey
- C. Multi-Step Journey
正解：B
質問 # 90
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers
- A. ContactID was used as Subscriber Key
- B. Synchronized Data Sources only push data every 15 minutes
- C. Individual Level Tracking was not selected in Marketing Cloud Configuration
- D. Email Address was used as Subscriber Key
正解：C、D
質問 # 91
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use AMPscript variables created from each field in the data extension.
- B. Use Dynamic Content rules to select a content area for each subscriber.
- C. Use Guide Template Language created for each field in the data extension.
- D. Use personalization strings created by selecting the data extension.
正解：B
質問 # 92
Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?
- A. Measure
- B. Data Filter
- C. Filtered Data Extension
- D. Filtered Publication List
正解：D
質問 # 93
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
- A. Lookup AMPscript function
- B. Enhanced Dynamic Content Block
- C. Dynamic Content Block
- D. LookupRows AMPscript function
正解：D
質問 # 94
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Import unsubscribes into a data extension, then update status with a query.
- B. Create a suppression workflow for the unsubscribed accounts.
- C. Create an automation triggered on unsubscribes from the other system.
- D. Import unsubscribes with the appropriate status into All Subscribers.
正解：D
質問 # 95
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?
- A. Create and share a new folder for the assets in Content Builder.
- B. Individually share each asset with the other business unit in Content Builder.
- C. Switch to Classic Content to move the assets into the Shared Content folder.
- D. Move the content into the Shared Content folder in Content Builder.
正解：D
質問 # 96
Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.
Where should NTO be able see if there has been a lift in overall likelihood to click?
- A. Einstein Messaging Insights
- B. Einstein Engagement Frequency
- C. Einstein Engagement Scoring
正解：C
質問 # 97
What is a function of the Content Detective tool?
- A. It helps guarantee placement of emails into the inbox
- B. It helps display content in a content box
- C. It helps track customer traffic generated by content areas within a email
- D. It helps identify spam triggers in email content and subject lines
正解：D
質問 # 98
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?
- A. Based on Subscriber Preview List or Data Extension
- B. Based on Preview
- C. Based on Recipient test Data Extension
正解：C
質問 # 99
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合格突破受験者シミュレーションされたMKT-101試験問題集：https://jp.fast2test.com/MKT-101-premium-file.html
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