MKT-101のPDF問題集リアル2023最近更新された問題
リリースSalesforce MKT-101更新された問題PDF
Salesforce MKT-101試験に備えるためには、デジタルマーケティングの概念をしっかりと理解し、Salesforce Marketing Cloudを使用した経験があることが望ましいです。また、データ管理および分析、マーケティングオートメーションツールや技術にも精通していることが望ましいです。Salesforceは、オンラインコース、ウェビナー、認定ガイドなど、試験に備えてスキルを開発するためのトレーニングリソースを幅広く提供しています。
Salesforce MKT-101認定を取得することは、候補者のSalesforce Marketing Cloudにおける専門知識と、顧客のジャーニーを効率的に構築および分析する能力を証明します。これにより、求職者は就職市場で競争力を持ち、Salesforce Marketing Cloudを使用するトップ組織で働く機会を得ることができます。さらに、専門家はスキルと知識を向上させ、業界のトレンドについて最新情報を得て、組織のためにより良い結果を提供することができます。
Salesforce MKT-101 は、Marketing Cloudを使ってカスタマージャーニーを構築し、分析するマーケティングプロフェッショナルの知識とスキルを試験するために設計された試験です。この認定資格は、Marketing Cloudを使用して、パーソナライズされたエンゲージメントを提供するカスタマーエクスペリエンスを作成することにおいて、自分の専門知識を証明したい個人に最適です。
質問 # 58
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Create a random data extension within Contact Builder.
- B. Use Journey Builder with a random split activity.
- C. Use Automation Studio with a random split activity.
- D. Create a random data extension within Email Studio.
正解：D
質問 # 59
When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)
- A. Email Open Tracking
- B. Link tooltips
- C. Physical Mailing address
- D. Stored Content Boxes
正解：A、B
質問 # 60
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers
- A. IP ramp-up is important to establish a positive sender reputation.
- B. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
- C. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
- D. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
正解：A、B
質問 # 61
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Import a metadata tag index for the stock art so the images are searchable
- B. Configure Eastern Content Tagging to automatically tag stock art.
- C. Select categories and content type from the import dropdown when importing images.
正解：B
質問 # 62
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Share data extensions from the top-level BU.
- B. Give users the Administrator Role so they can see all of the data.
- C. Use the File Transfer Activity to import data into each BU.
- D. Create a local copy of the product data in each BU.
正解：A
質問 # 63
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
正解：A
質問 # 64
Where do you click Connect Campaign to associate a campaign with a journey?
- A. The Campaign Messages component on the Lead or Contact record
- B. Email Studio
- C. The Campaign Messages component on the campaign record
- D. Journey Builder
正解：D
質問 # 65
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
- A. Use Marketing Cloud Connect to include data from Sales Cloud.
- B. Combine each individual's channel contact information under one record.
- C. Conduct manual imports of customer information from Sales Cloud.
- D. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
正解：A、B
質問 # 66
NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?
- A. Data Filter
- B. Filter Activity
- C. SQL Query
- D. Filtered Group
正解：B
質問 # 67
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found."
Which two steps should resolve the issue? Choose 2 answers
- A. Ensure the name of the file in the Import Activity matches the file name on the FTP.
- B. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
- C. Change the file format from "comma separated value" to "tab delimited."
- D. Use the Import Wizard to point to rename the file on the FTP.
正解：A、B
質問 # 68
A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)
- A. The subject line contains a promotion to entice the recipient.
- B. The subject line is transactional in nature and non-promotional.
- C. The email body presents any commercial content prior to the transactional content.
- D. The email body presents the transactional content prior to any commercial content.
- E. The email confirms a transaction between the recipient and sender.
正解：B、D、E
質問 # 69
NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup for each campaign.
- A. Profile attributes
- B. send flow
- C. Delivery profiles
- D. Sender profile
正解：D
質問 # 70
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?
- A. Delivery Profile
- B. From Address Management
- C. Sender Profile
正解：A
質問 # 71
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers
- A. style or text for when images do not display automatically
- B. use custom corporate font to match NTObrand
- C. let them be completely image based
- D. add background colors that match branding
正解：B、D
質問 # 72
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use Automation Studio to prepare personalization data and initiate journey.
- B. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- C. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- D. Use Automation Studio and Salesforce sends with campaign as an audience.
正解：A
質問 # 73
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?
- A. Responsive Web template
- B. Media template
- C. Standard template
- D. Mobile-optimized template
正解：D
質問 # 74
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A. MuleSoft Anypoint Platform
- B. Data Studio
- C. Datorama
- D. Data Connector
正解：D
質問 # 75
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
- A. Reference Content Block
- B. Einstein Content Selection
- C. Dynamic Content Block
正解：B
質問 # 76
A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?
- A. Import Activity Interaction
- B. Data Extract Activity Interaction
- C. Manual Data Filter Refresh
- D. Import Subscriber Wizard
正解：D
質問 # 77
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A. Import Mobile Contacts and Send SMS
- B. Refresh Mobile Filtered List and Outbound Send
- C. Refresh Mobile Filtered List and Send SMS
- D. Import Mobile Contacts and Outbound Send
正解：C
質問 # 78
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MKT-101問題集と練習テスト（154試験問題)：https://jp.fast2test.com/MKT-101-premium-file.html
ガイド（2023年最新）実際のSalesforce MKT-101試験問題：https://drive.google.com/open?id=13RPye-gCeEr8SR7Zovujo6GdUjKwy340