2024年01月08日に更新された最新のFast2test MKT-101試験問題リアルMKT-101問題集で
MKT-101別格な問題集で最上級の成績にさせるMKT-101問題
質問 # 67
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
- A. Ensure that the data extension contains a primary key
- B. Select the update type Add and Update
- C. Select the update type Add Only
- D. Select the update type Overwrite
正解：A、B
質問 # 68
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
- A. Email Performance Dashboard
- B. Email and Journey Overview Dashboard
- C. Journey Performance by Email Dashboard
正解：B
質問 # 69
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
- A. One-to- Many Relationship to the Contact Record.
- B. Data for both Email and MobileConnect sends.
- C. Database of record other than All Subscribers.
- D. Supplemental data for an interaction in Journey Builder.
正解：C
質問 # 70
A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?
- A. Footer
- B. Email Body
- C. Envelope Content
- D. Link Content
正解：C
質問 # 71
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. The Shipment object requires a Lookup to Lead or Contact.
- B. There is a Master Detail Relationship from Contact to Shipment.
- C. An Apex Trigger is created on the Shipment object.
- D. The Shipment object is on the Account Related List.
正解：A、D
質問 # 72
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
- A. Deployment Manager
- B. Ant Migration Tool
- C. Change Sets
- D. Configuration Manager
正解：A
質問 # 73
The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?
- A. Build a Group based on a Data Filter to combine the two data extensions.
- B. Create a Filter Activity in Automation Studio to combine the two data extensions.
- C. Export both data extensions and import into a new data extension.
- D. Populate a data extension using an SQL Query Activity in Automation Studio.
正解：C
質問 # 74
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holidays promotional email.
Which feature should NTO use?
- A. Enhanced Dynamic Content
- B. Einstein Content Selection
- C. Einstein Coy Insights
正解：B
質問 # 75
The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?
- A. Managing Unsubscribes for the Corporate Apparel Division only
- B. Using different From Name and Email Address settings
- C. Sending from a separate IP Address and Domain
- D. Brand guidelines for Corporate Apparel is different from NTO
正解：A
質問 # 76
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
- A. A Transactional Send Classification
- B. A Simple Send Email
- C. A User initiated Email
- D. A recurring Send Schedule via Guided Send
正解：D
質問 # 77
NTO has a small catalogue of items featured in company emails, the NTO marketing team
managers, what images popping suggested items and call to action are used with each item in
this catalogue within a database this data is saved into a data extension in the marketing cloud
and then called into the emails dynamically, each time a change is made to the content a new
updated file is dropped on NTOsftp, a proof email is being send to business stake holders for
final approval. Using automation studio how can NTO assure that the catalogue stays up to date
- A. create a file drop automation to import the files when placed on the specific directory on the.... FTP.
- B. create a schedule automation to import the file and send two email each time when changes were detected.
- C. create a schedule automation that runsevery 15 min to import the file multiple times a day.
- D. create and AP drivento put the data directly into data extension when any data is changed.
正解：A
質問 # 78
A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
- A. Ensure fallback content has been configured for Gmail.
- B. Ensure characters in the CSS tags are limited to 16kB.
- C. Ensure the 'Optimize for Gmail' checkbox is selected.
正解：C
質問 # 79
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers
- A. Change the file format from "comma separated value" to "tab delimited."
- B. Use the Import Wizard to point to rename the file on the FTP.
- C. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
- D. Ensure the name of the file in the Import Activity matches the file name on the FTP.
正解：C、D
質問 # 80
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. How will Marketing Cloud and the database sync up?
- B. Will new users have an "Email ID"?
- C. Will the company need a custom preference center?
- D. What will be used as Subscriber Key?
- E. What publication lists will be used?
正解：A、B、D
質問 # 81
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?
- A. Content Builder > Recent Sends
- B. Email Studio > Overview
- C. Automation Studio > Activities
正解：B
質問 # 82
Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?
- A. Have Support recall the email if it has not yet been opened by a subscriber.
- B. Send another email to the same subscribers containing the correct link.
- C. Update the link in the stored email content and it will be pulled in automatically.
- D. Locate the job under Tracking and update the URL in the Job Links tab.
正解：D
質問 # 83
What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)
- A. The subscriber is added to the enterprise global unsubscribe list
- B. The subscriber is removed from the List used for the Send
- C. The subscriber is unsubscribed from the publication list applied to the send
- D. The subscriber is deleted completely from the sending account
正解：B、C
質問 # 84
What is a capability of the Import within Contact Builder? Choose 2 answers
- A. The data source can be a local file, data filter, or file on any FTP.
- B. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- C. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
- D. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
正解：B、D
質問 # 85
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
- A. Enhanced Dynamic Content Block
- B. LookupRows AMPscript function
- C. Lookup AMPscript function
- D. Dynamic Content Block
正解：B
質問 # 86
An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?
- A. Re-entry after time
- B. Re-entry anytime
- C. Re-entry only after existing
- D. No re-entry
正解：C
質問 # 87
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A data extension can be updated using a query activity.
- B. A filtered data extension can be populated with a filter activity.
- C. A data filter can be automated with a filter activity.
- D. A random data extension can be updated with a filter activity.
正解：C、D
質問 # 88
Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)
- A. Make unsubscribe easy and honor immediately
- B. Email never mandatory for customer interaction
- C. Accurately identify the sender in the header information.
- D. Keep SPAM complaints under .01%
- E. Keep SPAM complaints under 10%
正解：A、B、D
質問 # 89
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