Fast2test MKT-101問題集でリアル試験問題でテストエンジン問題集でトレーニング
Salesforce MKT-101テスト問題集とオンライン試験エンジン
Salesforce MKT-101（Marketing Cloudを使用して顧客の旅の構築と分析）認定試験は、Salesforceが提供する専門的な認定です。これは、マーケティングクラウドを使用して顧客の旅を構築および分析するための専門知識を実証したいマーケティング担当者や専門家向けに設計されています。この認定試験では、データ管理、電子メールマーケティング、モバイルメッセージング、ジャーニービルダー、分析など、幅広いトピックをカバーしています。
質問 # 35
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
- A. API User checkbox is deselected, all available roles are assigned to user.
- B. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
- C. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied. - D. API User checkbox is selected, no roles are assigned to user.
正解：C
解説：
The API user created in Marketing Cloud for Marketing Cloud Connect should have the API User checkbox selected and the Administrator & Marketing Cloud Administrator roles applied. This ensures that the user has access to all features and functions in Marketing Cloud and can perform API calls between Marketing Cloud and Sales Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_create_a_marketing_cloud_api_user.htm&type=5
質問 # 36
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a SQL Query against the _Click data view.
- B. Create and execute a Tracking Extract.
- C. Create and execute a Subscriber Engagement report.
- D. Create and execute a Data Filter on the_Click data view.
正解：A
質問 # 37
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. SmartCapture
- B. WebCollect
- C. data extension with opt in status
- D. Send email activity which contains a link to subscription center
正解：A、D
質問 # 38
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?
- A. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
- B. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type
- C. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
- D. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
正解：D
質問 # 39
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
- A. Smart Capture and Triggered email messaging
- B. Keyword opt in and SMS Messaging
- C. Existing Email Event Notification Subscription
- D. CloudPages opt in to Event Journey
正解：B
質問 # 40
Select three true statements about Content Detective?
- A. Scans subject line and email body for spam triggers
- B. Does not scan HTML code
- C. Will remove invalid email address
- D. Offers resolutions
正解：A、B、D
質問 # 41
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers
- A. Require customers to provide their email address when calling customer service.
- B. Ask for an email address when a customer makes a purchase in-store.
- C. Have customers opt in to email before they can shop online.
- D. Create an in-store SMS campaign that offers a discount for opting in.
正解：B、D
質問 # 42
Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. The wants to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended?
Choose 2 answers
- A. Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.
- B. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- C. Leverage personalization strings within the email template to pull in language-specific content.
- D. Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.
正解：B、D
解説：
Two options that could be recommended for localizing email content to speak to subscribers in their own language are:
Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as looking up data from data extensions, applying conditional logic, or displaying dynamic content based on subscriber attributes or behaviors.
Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails. Enhanced dynamic content blocks are blocks that allow marketers to create personalized content based on rules and filters without coding.
Leveraging personalization strings within the email template will not help with localization, as they are used for inserting simple subscriber attributes or system information into messages. Leveraging Content Builder to create email templates for each individual language will not be efficient or scalable, as it will require creating and maintaining multiple templates for each message. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_ceb_enhanced_dynamic_content_blocks.htm&type=5
質問 # 43
Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
- A. List Unsubscribe header
- B. Universal Unsubscribe
- C. Profile Center Unsubscribe
正解：A
質問 # 44
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
- A. Journey that allows re-entry after exiting
- B. Single Send Journey
- C. Scheduled Automation utilizing Triggered Send Emails
- D. Scheduled Automation using a Send Activity
正解：D
解説：
A journey that allows re-entry after exiting can be used to have a periodic, dynamic newsletter send to a set data extension that changes from day-to-day. A journey with this setting can admit contacts into the journey multiple times as long as they meet the entry criteria. The View As Web Page link will not be broken when the audience is refreshed daily because the link is based on the Job ID and Subscriber ID, which are unique for each send. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_settings.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_view_as_a_web_page_link.htm&type=5
質問 # 45
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- B. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- C. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- D. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
正解：A
質問 # 46
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?
- A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
- B. Create a scheduled automation to import the file on a recurring basis with store information.
- C. Create an automation to begin when Information changes on a store object using a workflow rule.
- D. Create a file drop automation to initiate when the store's data extension is updated via import.
正解：A
質問 # 47
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last
purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3
answers
- A. Decision Split
- B. Query Activity
- C. Post to Facebook
- D. Send SMS
- E. Wait Until
正解：A、D、E
質問 # 48
What is the skill set you need to build emails with dynamic content?
- A. HTML
- B. CSS
- C. Ampscript
- D. SSJS
正解：C
質問 # 49
A national landscaping company wants to send targeted emails to customers to remind them of their upcoming
lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the
campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)
- A. Data Extract Activity
- B. Filters
- C. Send Definition
- D. SQL Query Activity
正解：B、D
質問 # 50
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:
- A. Predictive Email
- B. Automation Studio
- C. Scheduled Send Emails
- D. Journey Builder
正解：B
質問 # 51
A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
- A. Wait Until Activity
- B. Einstein STO Activity
- C. Engagement Split
正解：A
質問 # 52
Which statement regarding editing an email template is true? (Choose 2) *****
- A. Changes to a template are automatically inherited in emails built from that template
- B. Changes to a template cannot be made once it is saved in the application
- C. Updating an email to reflect changes made in its template can be done in the email properties
- D. A template does not automatically affect emails created from that template
正解：B、D
質問 # 53
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
- A. Content Detective
- B. Subscriber Preview and test Send
- C. Subject and Preheader Validation
正解：C
質問 # 54
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
- A. A scheduled automation to occur every 15 minutes to ensure the data is current.
- B. A file drop automation to execute an import every time a record is updated or added.
- C. A scheduled automation to import a nightly file of updated or changed records.
- D. A scheduled automation to import a file containing all of their subscribers.
正解：B
質問 # 55
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Salesforce MKT-101認定試験に合格するには、マーケティングクラウドプラットフォームとそのさまざまな機能を強く理解する必要があります。 Journey Builderツールを使用して顧客の旅を設計および構築し、電子メールスタジオを使用してターゲットを絞ったメールキャンペーンを作成および送信し、ソーシャルスタジオを使用してソーシャルメディアキャンペーンを管理できるはずです。さらに、データ拡張、データフィルター、セグメンテーションなどのデータ管理概念に精通している必要があります。
マーケティングのキャリアを築きたい、またはMarketing Cloudのスキルを向上させたい場合、Salesforce MKT-101試験は優れたスタート地点です。適切な準備と学習資料を用意すれば、試験に合格して認定されたMarketing Cloudプロフェッショナルになることができます。
Salesforce MKT-101問題を提供していますMarketing Cloud Consultant問題集と完璧な解答付き：https://jp.fast2test.com/MKT-101-premium-file.html
信頼され続けるMKT-101試験のコツとPDF試験材料：https://drive.google.com/open?id=1-2kDDqyUQQ9phYfl0CeMSVLltCVsxG1h