[2023年更新]MKT-101試験問題集でテストエンジン練習テスト問題
合格できるMKT-101試験[2023年03月17日]最新154問題
質問 43
A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
- A. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
- B. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- C. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
- D. Use Data Filters to segment data to output a Sendable Data Extension.
正解: B,C
質問 44
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which
two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers
- A. A dynamic From Name that pulls in the store location
- B. A From Name for each store location
- C. A new send classification for holiday promotions
- D. A new delivery profile that pulls in store location in the footer
正解: A,C
質問 45
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?
- A. Domain Exclusion List
- B. Exclusion Script
- C. Exclusion List
- D. Suppression List
正解: C
質問 46
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Identify what key the customer wants and have the MC Contact model control it.
- B. Get existing records updated with new Keys sourced from Sales Cloud instance.
- C. Purge the current records and carry on with new keys sourced from Sales Cloud.
- D. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
正解: B,C
質問 47
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
- A. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
- B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
- C. Use a Guided Send to perform a test send to Internal users using subscriber data.
正解: B
質問 48
What are two ways Contact builder can alter the data in Data Extensions
- A. Add Single Record
- B. Clear Records
- C. Extract Data
正解: A,B
質問 49
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
正解: C
質問 50
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An exclusion list
- B. An auto-suppression list
- C. An auto-exclusion list
- D. A global unsubscribe
正解: A
質問 51
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Is the purpose of these emails for acquisition or retention or transactional?
- B. Will customers be able to sign up for the loyalty program at the store?
- C. Will "Version" values/meanings change, precluding reusable AMPscript?
- D. Will a lookup table is needed for a dynamic From Name?
正解: A,D
質問 52
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
- A. AMPscript Search Functions
- B. Personalization Strings
- C. Enhanced Dynamic Content Blocks
正解: C
質問 53
What can be used to join two data extensions to segment via Drag and Drop Segmentation?
- A. Data Relationship
- B. Subscriber Key
- C. Send Relationship
- D. Subscriber ID
正解: B
質問 54
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
- A. Web Conversion
- B. Manual Engagement
- C. Email Engagement
正解: C
質問 55
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
- A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
- B. Subscribers with a status of 'Held' should be re-enabled by contacting support.
- C. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
- D. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
正解: A
質問 56
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have one SAP for transactional sends and another for commercial sends.
- B. They should send at least 250,000 messages per month to maintain their sender reputation.
- C. They should have a shared IP since their volume is under 500,000 messages per month.
- D. They should have one dedicated IP address for every 100,000 messages send per month.
正解: D
質問 57
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
- A. Mark the field as the Primary Key.
- B. Use Email Address as Subscriber Key.
- C. Mark the data extension as Sendable.
正解: B
質問 58
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Tracking Extract
- B. Send Log
- C. Recent Email Send Report
- D. Data Views
正解: B
質問 59
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)
- A. Company Website URL
- B. Physical Mailing Address
- C. Profile Center URL
- D. Terms and Conditions Policy
正解: B,C
質問 60
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
- B. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
- C. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
- D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
正解: D
質問 61
Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)
- A. Physical Mailing Address
- B. Stored Content Boxes
- C. Link Tooltip
- D. Track Email Opens
正解: A,D
質問 62
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's
marketing team wants to see the results of the email campaign. Which two items of information and data about the
performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers
- A. Performance data on the Overview tab
- B. Number of clicks from mobile devices
- C. Subscribers who click on a specific link
- D. Images showing how the email rendered on different devices
正解: A,C
質問 63
A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?
- A. Send Flow
- B. User-Initiated Email
- C. Test Send
- D. Triggered Email
正解: B
質問 64
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Configure Multi-Org settings to account for two production instances in Setup.
- B. Remove existing user mappings, attribute mappings, and tracking subscriptions.
- C. Rename and delete sandbox synchronized data extensions before connecting.
- D. Update query activities that reference the synchronized data extensions.
正解: A
質問 65
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Data Extract > Filters > Send Email
- B. File Transfer > Import File > SQL Query > Send Email
- C. File Transfer > Import File > Measures > Send Email
- D. File Transfer > SQL Query > Measures > Send Email
正解: B
質問 66
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