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質問 39
To meet privacy and reporting standards, which three items does Litware require for segments? Each answer
represents a complete solution.
- A. Segments should be Dynamic.
- B. Segments should be Static.
- C. Contacts blocked due to quotas will be added to a new segment.
- D. Segments must include sorting by the Building Location entity.
- E. Segments must include sorting by privacy requirements.
正解: A,C,D
解説:
* A custom entity called Building Location is used as a reference for every contact. All segments need to
include sorting by this entity.
* Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped. If
the Contact stopped because Litware, Inc. reached the send quota for the month, the blocked Contacts
should be added to a new segment and retried on the first of the following month.
* Segments must be dynamic in order to comply with GDPR regulations. Any bounced emails or
unsubscribes will immediately be marked as such and no longer used.
質問 40
As a marketing automation consultant, you are creating a Customer Journey for a Marketing Event.
You would like to send an email inviting VIP customers to register. For customers who do not register you
want to send a follow-up email one (1) week later reminding them to register.
Which four tiles are required to assemble this Journey? Each correct answer presents part of the solution.
- A. Wait for
- B. Phone Call
- C. Send an Email
- D. Create Lead
- E. Audience
- F. If Registered
正解: A,C,E,F
解説:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/create-simple-customer-journey
質問 41
You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event.
You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and
customers.
Which two kinds of records should you associate to the event team member? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Account
- B. Customer
- C. User
- D. Contact
正解: C,D
解説:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event
質問 42
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
正解:
解説:
質問 43
In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary
to meet ProseWare's business objectives.
In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two
additional entities will ProseWare need to enable for synchronization? Each answer represents a partial
solution.
- A. Invoices
- B. Work Orders
- C. Cases
- D. Differentiator
正解: C,D
解説:
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like
to complete each case. However, there may be additional case studies and sections on this exam. You must
manage your time to ensure that you are able to complete all questions included on this exam in the time
provided.
To answer the questions included in a case study, you will need to reference information that is provided in the
case study. Case studies might contain exhibits and other resources that provide more information about the
scenario that is described in the case study. Each question is independent of the other questions in this case
study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and
to make changes before you move to the next section of the exam. After you begin a new section, you cannot
return to this section.
To start the case study
To display the first question in this case study, click the Next button. Use the buttons in the left pane to
explore the content of the case study before you answer the questions. Clicking these buttons displays
information such as business requirements, existing environment, and problem statements. If the case study
has an All Information tab, note that the information displayed is identical to the information displayed on the
subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
Overview. General overview
ProseWare, Inc.'s marketing departments are split into these business units:
The three geographical business units have business unit-level data access.
* The Marketing Oversight and Marketing Administration business units have organizational-level data
access.
* The Licensing business unit has user-level data access.
General working hours for ProseWare, Inc. is 9am to 6pm, Monday through Friday, local time for each office.
You are a Marketing Professional at ProseWare, Inc., Ltd. for the Dynamics 365 Marketing system.
* Part of your role is to function as one of the Marketing Administrators, specializing in compliance and
adherence to company brand standards.
* You will approve marketing content before it is made publicly available.
Overview. Users
Each Business Unit has multiple Marketing Professionals, responsible for creating Customer Journeys and
using Customer Insights for reporting. After content is approved, they are responsible for going live.
Marketing Strategists create and edit lead scoring models, marketing segments and Surveys.
Marketing Designers will focus on creating Marketing Pages and Emails as well as adding photos and tags to
ProseWare, Inc.'s marketing library.
* Each Business Unit has a Marketing Administrator responsible for approval of content, subscription
adherence and investigation of blocked emails and stopped Contacts.
These Users are in a Team called "BU Admin" and have Parent-level data access.
Marketing Administration includes several areas of responsibility. All of the staff in this Business Unit
perform the following tasks:
* Audit subscriptions to ensure each business unit stays within the limits set by ProseWare, Inc. and the
subscription itself.
* Audit all marketing messaging to ensure adherence to ProseWare, Inc.'s brand standards.
* Monitor marketing pages to ensure content is kept current.
* Investigate any blocked emails and fix any issues found, if possible.
* Continue to adjust settings as necessary within the system.
Marketing Oversight is responsible for ensuring compliance with privacy practices and laws, including GDPR
Privacy administration. They are also involved in the content approval process. Some Users will have
additional privileges such as:
* LinkedIn integration administration
* Litmus Inbox Preview
* GDPR Privacy administration
Overview. Compliance
As ProseWare, Inc. Marketing Designers create a digital marketing library.
Marketing Administration is responsible for ensuring each marketing page is used appropriately and contains
the required field values. Analyzing page performance will be a key element.
All marketing content must include the company logo, utilize the company colors (Burgundy and Cream),
have properly formatted sentence structure, and follow generally accepted grammar rules.
Content includes:
* Landing Pages
* Subscription Centers
* Forward to a Friend
* Voice of the Customer
* Event management
* Embedded Forms
All Marketing Pages with more than 2,500 views monthly must be reviewed quarterly to ensure content is
updated and meets brand standards.
Existing environment. Dynamics 365 Marketing
ProseWare, Inc.'s system has been in use for just one year.
* Marketing Contacts were recently purged to remove all those whose lead score was less than 50.
* All marketing content in ProseWare, Inc.'s extensive library was recently audited to ensure compliance
with all of ProseWare, Inc.'s guidelines.
* This system does not include any custom development.
* Optimization has been performed to maximize functionality for the type of marketing information
ProseWare, Inc. wishes to send out, and the results they wish to analyze.
* All of this work has been completed using client-side configuration tools.
Existing environment. Approval processes
Approval processes are in place to ensure adherence to brand standards and compliance with all relevant laws.
* Each Business Unit's Marketing Administrator approves all marketing content except Customer
Journeys.
* Marketing Oversight gives approval for Customer Journeys.
* Approval processes are enabled for Marketing Emails, Marketing Pages, Events and Surveys.
Existing environment. Licensing and subscriptions
ProseWare, Inc. has a total of 10 Dynamics 365 for Marketing licenses for each of the three geographic
Business Units, one of which is the Administrator license. All other business units have 5 licenses each.
Each Business Unit has a subscription that includes a quota of 25,000 contacts; 2,500,000 Marketing email
messages. Monthly reporting ensures each business unit stays within this limit.
Each Marketing Administrator has a Litmus Inbox Preview account with 1,000 views per year.
Existing environment. Add-ins
ProseWare, Inc. staff will utilize LinkedIn extensively for their marketing efforts.
Marketing Administration will configure the LinkedIn integration and assure all relevant marketing messages
meet the requirements necessary to market to LinkedIn Leads.
* Click-throughs on LinkedIn messages will generate an addition of 100 lead score points.
GDPR Privacy must be enacted on Customer Journeys for all recipients so as to comply with international
laws, as ProseWare, Inc. has many contacts in Europe.
* Each Contact in your database must be given clear directions as to how they can modify / disable the
permissions they have given ProseWare, Inc. regarding contacting them.
* This must be perpetually available.
ProseWare, Inc. wishes to use AI (artificial intelligence) to maximize the effectiveness of all marketing efforts.
Your system has already been enabled to use the Smart Scheduler functionality.
International compliance and access
The use of Power BI will require you to set up Azure Blob Storage and give some of your users adequate
permissions to use the information stored there.
All public content must comply with applicable national and international laws.
* For the GDPR privacy requirements for European recipients, ProseWare, Inc. provides perpetual access
to navigation sites that enable them to manage the permissions that govern ProseWare, Inc.'s permission
to contact them.
* Marketing Oversight is responsible for ensuring these sites are being visited as frequently as expected.
Requirements. Creating marketing content
Activity templates will be used to provide follow-up with marketing Contacts as appropriate.
When testing with A/B emails, one test email must include a picture/graphic change, and the other test email
will include a Subject change.
As digital content templates are developed, Marketing Administration will be responsible for ensuring each
one complies with ProseWare, Inc.'s brand standards.
ProseWare, Inc. specifically wishes to avoid known issues with specific email clients.
Several social media accounts have been configured and authenticated.
* All postings are to be made Public, the widest visibility.
* Existing and prospective leads who click these messages will generate 100 lead scoring points.
All marketing materials that are made publicly available through ProseWare, Inc. must meet privacy
requirements.
Requirements. Sending marketing content
* A custom entity called "Differentiator" is used as a reference for every contact. All segments need to
include sorting by this entity.
* Marketing Emails should be sent from an individual so as to avoid spam filters that block generic email
addresses.
* ProseWare, Inc. requires controls on all Customer Journeys that will send emails at times when
recipients are most likely to open them.
* Marketing emails will be sent out as A/B to 10% of the recipients each, then wait 36 hours to send the
remainder.
* Customer Journeys must include the ability to capture contact info for anyone who isn't already in the
database.
* Any Contact who fails to open 5 consecutive email messages should be marked as "Do not email."
* Any bounced emails or unsubscribes will immediately be marked as such and no longer used.
Requirements. Lead scoring
Lead scoring will be based on the following:
* Interaction with website content
* Previous Event registration (1 point per event registration)
* Demographic details
* Leads with a score of 200 or more should be flagged as sales ready.
Requirements. Events
Unless instructed otherwise, all events will use these default settings:
Marketing: A website will be created. All LinkedIn messages will be scheduled to post during the business
day.
Registration: Require an email. Create waitlist once max capacity is reached. Past attendees get $20 off
registration price. Any Lead who registers gets 150 points per event added to their lead score.
Registration Confirmation Email: Include info about the selected Track and all its classes. Include webinar
link.
Format: Include webinar option, even for in-person sessions.
Tracks: Include at least 2, and have registrants select one.
Sessions: Length is 1.5 hours.
Website: Post all public information, including tracks, classes, speakers, schedule, webinar links.
Speakers: Will be paid and receive free lodging and meals. Allowed to bring 1 additional person at no charge.
Hotel: When one is required, reserve a block of rooms. Attendees must register through the event to get a
special rate.
Sponsors: Get mentions on the website, at the Keynote speech, and at the beginning of each day.
Event Follow-Up Survey: Send via email one week after the event.
Analysis and reporting
Analysis and reporting is necessary for the following elements:
* lead scoring models - to ensure optimal usage/results.
* email insights - for unique opens and click-thru information.
* website insights - to determine the most popular web pages.
* marketing form interactions - to see which forms were submitted most frequently.
* incomplete journeys - to identify messages that can be improved.
All emails marked as blocked need to be analyzed and grouped as to the reason for the block.
Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped.
Contacts are sometimes stopped in the middle of a Customer Journey because ProseWare, Inc. reached the
email send quota for that month. These blocked Contacts should be added to a new segment and retried the
first of the following month.
The Privacy Policy must be reviewed quarterly to ensure accuracy and compliance with applicable laws.
For A/B email testing, there will always be two test emails created to maximize analysis.
Planned changes
As new Users are hired, Marketing Oversight is responsible for giving them accurate privileges and security
related to their roles.
Each User must be given the freedom to accomplish their tasks, and yet not given permission to use tools
outside their area of responsibility.
ProseWare, Inc. is considering adding a new Business Unit for the South American continent.
Marketing Oversight is responsible for researching all applicable laws and modifying ProseWare, Inc.'s brand
standards appropriately.
Marketing Professionals wish to create custom analytics with Power BI. This requires:
* Azure Blob Storage set up.
* Giving some of your users adequate permissions to use the information stored there.
質問 44
You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
正解:
解説:
質問 45
Drag and Drop Question
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type. Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
正解:
解説:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage- leads
質問 46
You are a Dynamics administrator that is setting up Dynamics for Marketing for your organization.
You need to configure Dynamics for Marketing to work with your webinar provider and create a webinar event.
Which four steps should you take, in sequence, to complete your task? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
正解:
解説:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/events-settings
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-webinar
質問 47
You are a marketing professional for Contoso, Ltd.
You want to create a marketing page that will utilize standardized content that can be used across emails, pages and forms. You elect to use the content block for this.
Which two elements are available to you when creating a content block? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. divider element
- B. text element
- C. form element
- D. image element
正解: B,D
解説:
Section: Topic 3, Create and manage marketing forms and pages
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/content-blocks
質問 48
You are building a marketing form.
Which three types of controls can you use? Each correct answer presents a complete solution.
- A. phone input
- B. lookup
- C. date-time picker
- D. date picker
- E. option set
正解: C,D,E
質問 49 
You have created an email message and believe that you are ready to go live.
Before doing so, you want to Check for Errors in the designer.
Which items are optional or required in order to pass the error check test? To answer, drag each answer option on the left to the appropriate item on the right. Each answer option may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
正解:
解説:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/email-check-golive
質問 50
Note: This question is part of a series of questions that present the same scenario. Each question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one
correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions
will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers
whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score
(NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You refresh the satisfaction metrics report.
Does this solution meet the goal?
- A. Yes
- B. No
正解: B
解説:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics
質問 51
Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe.
How should you define who receives this Customer Journey?
- A. Create a Static segment.
- B. Create a Segment Type.
- C. Create a Dynamic segment.
- D. Edit the contacts in database.
正解: C
質問 52
DRAG DROP
You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
正解:
解説:
Section: Topic 3, Create and manage marketing forms and pages
質問 53 
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on
recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365?
(Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct
order.
正解:
解説:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
質問 54
You are a marketing assistant at a Credit Union. You need to set up a subscription center for customers to
manage their communication settings.
Which seven actions should you perform in sequence? To answer, move all actions from the list of steps to the
answer area and arrange them in the correct order.
正解:
解説:
Explanation
Text, table Description automatically generated with medium confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
質問 55
In preparing for going live with your customer journey you select "Check for Errors" in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. checks for common errors and shows an error message with advice for fixing them
- B. makes sure all required target segment(s) meet your goals
- C. checks for active links to the marketing services that host your email messages
- D. makes sure all required marketing emails and pages are assigned and published
- E. checks to ensure prerequisites are met
正解: A,D,E
解説:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-createautomated-campaigns
質問 56
Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old
who live in Europe.
How should you define who receives this Customer Journey?
- A. Create a Static segment.
- B. Create a Segment Type.
- C. Create a Dynamic segment.
- D. Edit the contacts in database.
正解: C
質問 57 
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a
card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer,
move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
正解:
解説:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-marketing-email
質問 58
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are able to be used in customer journeys.
Does this meet the goal?
- A. Yes
- B. No
正解: A
解説:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
質問 59
You are a marketing professional for Contoso, Ltd.
You want to create a marketing page that will utilize standardized content that can be used across emails, pages and forms. You elect to use the content block for this.
Which two elements are available to you when creating a content block? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. divider element
- B. text element
- C. form element
- D. image element
正解: B,D
解説:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/content-blocks
質問 60
You are the administrator for your company's Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits?
(Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription
- B. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription
- C. the total number of emails that your company has sent this month and the total number of emails remaining in the month
- D. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month
- E. the total number of surveys that your company has sent this month and the total number of surveys remaining in the month
正解: A,B,C
解説:
Section: Topic 1, Configure marketing applications
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/quota-management
質問 61
DRAG DROP
Your company is expanding its service offering to people who live in Europe.
You must configure your marketing system for compliance with European privacy requirements.
Which three activities should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
正解:
解説:
Section: Topic 1, Configure marketing applications
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/gdpr
質問 62
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are able to be used in customer journeys.
Does this meet the goal?
- A. Yes
- B. No
正解: A
解説:
Section: Topic 5, Create and manage marketing emails
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
質問 63
You have a customer journey that sends an email, creates a phone call activity and sends a text message.
Which set of actions must you take to activate your customer journey?
- A. Validate, then Go Live.
- B. Check for Errors, then Publish
- C. Check for Errors, then Go Live.
- D. Validate, then Publish.
正解: C
質問 64
......
更新された公式認定はMB-220認証済みのMB-220問題集でPDF：https://jp.fast2test.com/MB-220-premium-file.html
2023年最新の実際に出るMB-220問題集テストエンジン試験問題はここにある：https://drive.google.com/open?id=1Iu5_KkH8n-pCLDjLoFd3iRoFNbvPyESb