[2024年更新]MB-220のPDF問題完璧見込みでFast2test練習試験合格させます
質問 # 102
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
正解：
解説：
質問 # 103 
When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.
Which five actions are required, in sequence, to create a complete customer journey? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
正解：
解説：
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customer-journey
質問 # 104
You are a marketing assistant at a Credit Union. You need to set up a subscription center for customers to
manage their communication settings.
Which seven actions should you perform in sequence? To answer, move all actions from the list of steps to the
answer area and arrange them in the correct order.
正解：
解説：
Explanation
Text, table Description automatically generated with medium confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
質問 # 105
You are a marketing administrator for Contoso Ltd.
You have a Contact Us marketing form that has fields for a person's name, company, address, email address, and phone number.
When the form is submitted, you need to ensure that:
If the contact or lead already exists, their record is updated.
If the contact or lead does not exist, their record is created.
What should you do?
- A. Set "Generate Leads Without Matching" to Yes.
- B. Set "Store Form Submission' to Yes.
- C. Verify that "Lead Matching Strategy" and "Contact Matching Strategy" are set correctly.
- D. Set "Update contact/leads" to Contact and Lead.
正解：D
解説：
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms
質問 # 106
Drag and Drop Question
You are setting up a conference event that will have a capacity of 500 people.
You want to enable a waitlist for the event so that if more than 500 people register and someone cancels their registration, the event will automatically register the next available person on the list.
Which three steps should you take, in sequence, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
正解：
解説：
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/event-waitlist
質問 # 107 
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment?
To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
正解：
解説：
Explanation
質問 # 108
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You click the Go Live button.
Does this resolve your issue?
- A. Yes
- B. No
正解：A
解説：
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead- scoring
質問 # 109 
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
正解：
解説：
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-marketing-email
質問 # 110
You are a Dynamics 365 Marketing functional consultant.
Your company wants to:
* control access to Marketing features that could incur extra costs, and
* make sure no extra costs are being incurred by exceeding existing Marketing subscription limits.
Which three steps should you take? Each correct answer presents part of the solution.
- A. Monitor the quantity of landing pages.
- B. Monitor the quantity of contacts and emails on the server.
- C. Create teams to be used in designer feature protection rules.
- D. Monitor the quantity of Marketing contacts and emails.
- E. Monitor Litmus accounts and the number of previews.
正解：C、D、E
解説：
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/quota-management
https://docs.microsoft.com/en-us/dynamics365/marketing/designer-feature-protection
質問 # 111
You are a marketer for Contoso Ltd. You are responsible for creating social media posts to debut a new
webinar you are promoting. You just discovered that your post sent this morning has a typo.
You need to correct this right away.
What should you do to fix your post?
- A. Delete the post and recreate it. Posts are read only once posted.
- B. Reactivate the post, edit, and then select Schedule. Select the time of the original post to overwrite it.
- C. Reactivate the post, edit, and then select Post Now to immediately update the post.
- D. Edit the Post. The post will automatically update in the social media platform.
正解：A
解説：
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/social-posting
質問 # 112
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365? (Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.
正解：
解説：
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
質問 # 113
You are a marketing automation consultant. Your client wants to understand the benefits of using the natural
language feature in Dynamics 365 Marketing.
Which two statements explain why your client may want to use the Natural Language feature? Each correct
answer presents part of the solution.
- A. When looking at a Marketing Journey created by another user, the Natural Language feature makes it
easier to understand the logic of the journey and decide whether it meets the campaign goals. - B. Using the Natural Language feature allows marketers to build marketing journeys using simple words to
specify touch points in the customer journey. - C. Using the Natural Language feature allows marketers to build segments using simple words to specify
what audience they want to target. - D. When looking at a segment created by another user, the Natural Language feature makes it easier to
understand the logic of the segment and decide whether it meets the target profile for a campaign.
正解：B、C
解説：
Reference:
https://docs.microsoft.com/en-us/dynamics365-release-plan/2021wave2/marketing/dynamics365-marketing/use-
https://docs.microsoft.com/en-us/dynamics365/marketing/real-time-marketing-natural-language
質問 # 114
Drag and Drop Question
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
正解：
解説：
質問 # 115
You have a customer journey that sends an email, creates a phone call activity and sends a text message.
Which set of actions must you take to activate your customer journey?
- A. Validate, then Publish.
- B. Check for Errors, then Publish
- C. Validate, then Go Live.
- D. Check for Errors, then Go Live.
正解：D
解説：
Section: Topic 6, Manage customer journeys
Explanation/Reference:
質問 # 116
DRAG DROP
When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.
Which five actions are required, in sequence, to create a complete customer journey? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
正解：
解説：
Section: Topic 6, Manage customer journeys
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customer- journey
質問 # 117
You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.
You are looking through the gallery of existing customer journey templates to select appropriate one.
Which four pieces of information will help you decide on the right template? Each answer presents a part of
the solution.
- A. Name
- B. Recurrence
- C. Target
- D. Owner
- E. Description
- F. Language
- G. Purpose
正解：A、E、F、G
解説：
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/journey-templates
Topic 2, Litware, inc.
Case study
This is a case study. Case studies are not timed separately. You can use as much exam time as you would
like to complete each case. However, there may be additional case studies and sections on this exam. You
must manage your time to ensure that you are able to complete all questions included on this exam in the time
provided.
To answer the questions included in a case study, you will need to reference information that is provided in the
case study. Case studies might contain exhibits and other resources that provide more information about the
scenario that is described in the case study. Each question is independent of the other questions in this case
study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and
to make changes before you move to the next section of the exam. After you begin a new section, you cannot
return to this section.
To start the case study
To display the first question in this case study, click the button. Use the buttons in the left pane to
explore the content of the case study before you answer the questions. Clicking these buttons displays
information such as business requirements, existing environment, and problem statements. If the case study
has an All Information tab, note that the information displayed is identical to the information displayed on the
subsequent tabs. When you are ready to answer a question, click the button to return to the question.
Overview. General overview
You are a functional consultant at Litware, Inc. for Dynamics 365 Marketing. Your goals are to:
* Configure your environment to your company's specific needs and usage, creating an environment that
will allow the new Users to begin work creating Customer Journeys and other marketing efforts to
countries in North America and Europe.
* Function as one of the marketing executives, specializing in compliance and adherence to company
brand standards. Your role will include reviewing all marketing content before it is made publicly
available.
General working hours for Litware, Inc. is 9AM to 6PM, Monday through Friday.
Overview. Users
The new marketing executives will immediately begin to create Customer Journeys and use Customer Insights
for reporting. There will be multiple Users in this role, and some will have additional privileges such as:
* LinkedIn integration administration
* Litmus Inbox Preview
* GDPR Privacy administration
Some of the marketing executives will focus on creating web content, while others will focus on creating
Marketing Emails and putting together Customer Journeys.
As the functional consultant, you will focus on:
* assuring compliance with privacy practices
* auditing subscriptions
* ensuring all messaging adheres to your company's brand standards
* continually adjusting settings as necessary within the system
* monitoring marketing pages to ensure content is current
* investigating any blocked email and fixing issues, if possible
Overview. Compliance
As the Litware marketing executives create a digital marketing library, you will be responsible for ensuring
each marketing page is used appropriately and contains the required field values. Analyzing page performance
will be a key element.
All marketing content must include the company logo, utilize the company colors (Green and Yellow), and
have properly formatted sentence structure.
The following content must follow generally accepted grammar rules:
* Landing Pages
* Subscription Centers
* Forward to a Friend
* Voice of the Customer
* Event management
* Embedded Forms
All Marketing Pages with more than 5,000 views monthly must be reviewed quarterly to ensure content is
updated and meets brand standards.
Existing environment. Dynamics 365 Marketing
This is a newly-installed system.
* No Users (other than you) have been added.
* There is no integration with any ERP system. An integration with LinkedIn and other social media sites
must be configured.
* No custom configuration has been performed, and this will be within your area of responsibility.
* Your focus will be on ensuring your Dynamics 365 Marketing system is optimized for the type of
marketing information Litware, Inc. needs to send out, and the results they want to analyze.
* You and others will be responsible for creating Content Blocks and Customer Journey Templates that
meet brand and company standards, which will be used in multiple ways in all marketing efforts.
* All Lead Scoring Models will create new contacts in the database when the score is over 30.
Existing environment. Licensing
Litware, Inc. has a total of 10 Dynamics 365 Marketing licenses, one of which is the functional consultant
license.
As the functional consultant of the account, you will be responsible for ensuring your company does not
exceed the limits of your current subscriptions / licenses.
Litware, Inc. does not want to add any new licenses or purchase any more storage.
No Marketing Emails have been sent yet, and there are no Contacts in your Marketing database.
Several social media accounts have been configured and authenticated. All postings are to be made Public, for
the widest visibility.
Existing environment. Add-ins
Litware, Inc. staff will utilize LinkedIn extensively for their marketing efforts.
It will be your responsibility to custom configure the LinkedIn integration, and to ensure all marketing
messages meet the requirements necessary to market to LinkedIn Leads.
GDPR Privacy must be enacted on Customer Journeys for all recipients to comply with international laws, as
Litware, Inc. has many contacts in Europe.
Each Contact in your database must be given clear directions as to how they can modify and disable the
permissions they have given Litware, Inc, regarding contacting them.
This must be perpetually available.
Litware, Inc. wants to use artificial intelligence (AI) to maximize the effectiveness of all marketing efforts.
Your system has already been enabled to use the Smart Scheduler functionality.
Requirements. Planned changes
You will need to add several Users, who will then become members of your marketing team, including giving
them accurate privileges and security related to their roles.
Each User must be given the freedom to accomplish their tasks, and yet not given permission to use tools
outside their area of responsibility.
As the marketing executives at Litware, Inc. begin creating the digital content they will need for their customer
journeys, you must ensure all the forms and web pages match company brand standards and best practices.
Litware, Inc. needs to implement controls on all Customer Journeys that will send emails at times when
recipients are most likely to open them.
All Customer Journeys need to include the ability to capture contact info for anyone who is not already in your
database.
Any Contact who fails to open 5 email messages should be marked as "Do not email."
Requirements. Analysis and reporting
When the marketing executives begin to report on outcomes with Customer Insights, your job as the functional
consultant will be to create custom analytics with Power BI. This will require you to set up Azure Blob
Storage and give some of your users adequate permissions to use the information stored there.
Analysis and reporting is necessary for the following elements:
* lead scoring models - to ensure scores over 30 are creating new contacts.
* email insights - for unique opens and click-thru information.
* website insights - to determine the most popular web pages.
* marketing form interactions - to see which forms were submitted most frequently.
* incomplete journeys - to identify messages that can be improved.
All emails marked as blocked need to be analyzed and grouped as to the reason for the block.
A custom entity called Building Location is used as a reference for every contact. All segments need to include
sorting by this entity.
Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped. If the
Contact stopped because Litware, Inc. reached the send quota for the month, the blocked Contacts should be
added to a new segment and retried on the first of the following month.
Requirements. Compliance and access
The use of Power BI will require you to set up Azure Blob Storage and give some of your users adequate
permissions to use the information stored there.
Activity templates will be used to provide follow-up with marketing Contacts as appropriate. You will be
responsible for ensuring these are created in the system in a way that allows your Users to perform the tasks as
assigned.
As digital content templates are developed, you will be responsible for ensuring each one complies with
Litware, Inc.'s brand standards. In addition, you will need to be aware of known issues with specific email
clients and avoid those problems.
All public content must comply with applicable national and international laws.
Segments must be dynamic in order to comply with GDPR regulations. Any bounced emails or unsubscribes
will immediately be marked as such and no longer used.
Marketing Emails should be sent from an individual, to avoid spam filters that block generic email addresses.
Requirements. Technical requirements
* The current subscription includes a quota of 10,000 contacts; 100,000 Marketing email messages. You
must ensure Litware, Inc. does not exceed these limits. You will need to report on your limits monthly to
your manager.
* For the GDPR privacy requirements for European recipients, it is your responsibility to ensure perpetual
access to navigation sites that enable them to manage the permissions that govern Litware, Inc.'s
permission to contact them, and ensure these sites are being visited as frequently as expected.
* All marketing materials that are made publicly available through Litware, Inc. must meet privacy
requirements. The Privacy Policy must be reviewed quarterly to ensure accuracy and compliance with
applicable laws.
* Lead scoring will be based on the following:
* Interaction with website content
* Previous purchases from Litware, Inc.
* Demographic details
Planned Event. Logistics
This conference will be a 3-day live event with attendees registering with their email address.
* Each attendee must indicate which track they wish to take. They are allowed to attend any class on that
track during the event.
* Each track will have 3 classes per session, each lasting 1.5 hours.
* One staff member will be in each class to gather the names of all attendees.
* All event information will be posted on the event website:
* Basic Event Information
* Tracks
* Classes
* Speakers
* Event Schedule
* Registration
* Info about Passes
* Webinar Link
* Once the maximum number of registrations has been received, a waitlist will be managed that will
automatically register attendees as space becomes available.
Planned Event. Speakers
* Most speakers will be compensated, and all will receive complimentary lodging and meals at the host
hotel.
* Some classes will require two smaller classrooms to be combined into one large room. Litware, Inc.
staff will manage this process between sessions.
* Each speaker is allowed to bring 1 additional person at no charge. The speakers have been told to send
this extra person's information to Litware, Inc. staff so that the person can be automatically registered
for the Track where the speaker is scheduled.
Planned Event. Attendees
* The host hotel has rooms available for attendees on a first-come, first-served basis. There are a total of
40 rooms available.
* In order to receive the conference room rate, they must register through the event's marketing page.
* Attendees who have attended previous events will receive a discounted registration rate:
* $10 for one prior event
* $25 for two prior events
* $50 for three prior events
* Registrants were invited to this conference in response to contacting Litware, Inc. to start a Case with a
complaint. Information about their Case will be used in email content.
* The venue can accommodate a maximum of 148 attendees.
Planned Event. Sponsors
* Each Track will have a sponsor who must be acknowledged at the beginning of each day, during the
Keynote Speech and on the website.
* The conference is working with a new Sponsor, XL Company, to host the welcome tent.
* The conference has a returning Sponsor, Megram Corp, who is sponsoring all of the branded pens and
notepads available for attendees.
* One Sponsor is ON24, who will be simulcasting the Management Track. They have performed this
function previously and are well-versed in managing the event.
Planned Event. Communications
* Once a registration is received, the conference wants to send information to the registrant via email,
giving them a detailed description of all the classes in their selected Track.
* Once a simulcast registration is received, the conference wants to send information to the registrant via
email, giving them the link to the webinar and a detailed description of all the classes in that Track.
* One week after the end of the event, a survey must be sent out to each attendee, asking them about the
event, the track they selected, and each individual class they attended. No survey will be sent to those
who did not attend any classes.
* There will be multiple marketing messages posted on LinkedIn about this event. Litware, Inc.'s
preference is that these are scheduled to post during the business day when possible.
質問 # 118
Your landing page must include your privacy banner to let your customers know that you take their privacy
seriously.
Once enabled, where will the full text of your privacy policy be stored?
- A. on any publicly-available website, with the URL listed in the Landing Page Configuration Set
- B. on any publicly-available website, with the URL listed in the Event Management Settings
- C. on your organization's website, with the URL listed on the Default Configuration Set
- D. on your organization's private website, with the login information needed to access it
正解：A
解説：
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-settings
質問 # 119
Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition.
Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. clicking on an email advertisement
- B. an event for which the contact registered
- C. based on zip code
- D. based on age
正解：A、B
解説：
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/score-manage-leads
質問 # 120
You are creating a customer journey that sends an email newsletter to a subscription list advertising a limited
time offer.
The customer journey start and end dates are May 24 through May 29. The customer journey is configured to
send the email, wait one (1) week, then send a follow-up email reminding customers to take advantage of the
offer in the newsletter.
Which error should you expect to see in the customer journey designer?
- A. The Newsletter Email tile will give you an error saying the email is being sent out of date range.
- B. The Wait tile will give you an error saying the tile is set to expire after the journey end date.
- C. The Audience tile will give you an error saying the journey cannot proceed due to date
misconfiguration. - D. The Follow-up Email tie will give you an error saying it cannot be sent outside the specified journey
date range.
正解：B
質問 # 121
You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event.
You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and customers.
Which two kinds of records should you associate to the event team member? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Contact
- B. User
- C. Customer
- D. Account
正解：A、B
解説：
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event
質問 # 122
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