Microsoft Dynamics 365 MB-220試験と認定テストエンジン [Q11-Q29]

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質問 # 11
You are a marketing analyst at Contoso Ltd.
The marketing department would like you to provide survey responses from their Customer Success Survey
from this past fiscal year. Approximately 6,500 responses were received.
They would like each survey to be a single row, with the responses as a column for their analysis.
What should you do?

  • A. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select
    export all. The responses are downloaded in an Excel File.
  • B. Use Advanced Find to query the CDS. Set the "Look For" to Dynamics 365 Customer Voice survey
    questions responses. Export to Excel.
  • C. Use Advanced Find to query the CDS. Set the "Look For" to Dynamics 365 Customer Voice survey
    responses. Export to Excel.
  • D. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select
    export all. The responses are downloaded in a CSV File.

正解:D

解説:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report


質問 # 12
You are a Dynamics 365 Marketing functional consultant.
Marketing pages must conform to corporate branding standards. You need to ensure they all use the same style
sheet.
How can you add the style sheet?

  • A. Add it to the Portal Settings.
  • B. Add it to the Portal Integration tab of the marketing page.
  • C. Add it to a content block, then add the content block to the marketing page
  • D. Click on HTML in the Page Designer in the marketing pages.

正解:C

解説:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/content-blocks


質問 # 13
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You refresh the satisfaction metrics report.
Does this solution meet the goal?

  • A. No
  • B. Yes

正解:A

解説:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics


質問 # 14
Your marketing department will be creating multiple email messages to be used in several customer journeys.
To prepare for this, you need to create content settings to determine the dynamic values to be used.
What is the maximum number of Content Settings that can be set as default for multiple customer journeys?

  • A. 0
  • B. 1
  • C. 2
  • D. 3

正解:B

解説:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email- content#content-settings


質問 # 15
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.
Does this meet the goal?

  • A. No
  • B. Yes

正解:A


質問 # 16
You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or nonanonymous respondents.
  • B. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.
  • C. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent.
  • D. An optional invitation email, utilizing either a direct email or an email template, may be sent to each
    potential non-anonymous respondent.

正解:A、C、D

解説:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey


質問 # 17
You are setting up a small workshop event. The event will have one session and one speaker.
After you create the event, session and speaker engagement record, you want to publish the event to the event
portal.
How should you publish the event?

  • A. Publish the event, session and speaker manually.
  • B. Publish the event and session separately. Speaker will publish automatically.
  • C. Publish the session. The event and speaker will publish automatically.
  • D. Publish the event. The session and speaker will publish automatically.

正解:B

解説:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal


質問 # 18
You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing form. The new field needs to be a number that can support a level of precision up to 7 decimal places.
Which field type should you use?

  • A. Whole Number
  • B. Single Line on the Text
  • C. Floating Point Number
  • D. Decimal Number

正解:D

解説:
Section: Topic 3, Create and manage marketing forms and pages
Explanation/Reference:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/customize/types-of-fields


質問 # 19
As a marketing automation consultant, you are creating a Customer Journey for a Marketing Event.
You would like to send an email inviting VIP customers to register. For customers who do not register you want to send a follow-up email one (1) week later reminding them to register.
Which four tiles are required to assemble this Journey? Each correct answer presents part of the solution.

  • A. Wait for
  • B. Create Lead
  • C. Send an Email
  • D. Audience
  • E. Phone Call
  • F. If Registered

正解:A、C、D、F

解説:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/create-simple-customer-journey


質問 # 20

You are a marketing professional who is conducting training for a group of marketing trainees.
You are training on marketing forms and explaining the type of forms in Dynamics 365 Marketing.
Which form type applies to each data collection purpose? To answer, drag the appropriate form type to the correct data collection purpose. Each form type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

正解:

解説:

Explanation

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms


質問 # 21
You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see
the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.

  • A. Published Marketing Lists where the subscription field is set to False
  • B. Active Marketing Lists where the subscription field is set to True
  • C. Published Marketing Lists where the subscription field is set to True
  • D. Active Marketing lists where the subscription field is set to False

正解:B

解説:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-


質問 # 22

Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? To answer, move the appropriate actions from the list of
actions to the answer area and arrange them in the correct order.

正解:

解説:

Explanation


質問 # 23
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

正解:

解説:


質問 # 24
Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. Telephone interactions
  • B. Web interactions
  • C. Survey interactions
  • D. Event interactions
  • E. Appointment interactions

正解:B、C、D

解説:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories


質問 # 25

You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data
type. Each data type may be used once, more than once or not at all. You may need to drag the split bar
between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

正解:

解説:

Explanation

References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples-


質問 # 26
You are a marketing professional.
You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for prefill?

  • A. Journey Form
  • B. Subscription Center Form
  • C. Survey Form
  • D. Pre-fill Form

正解:B

解説:
Section: Topic 3, Create and manage marketing forms and pages
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill


質問 # 27
You are a Dynamics 365 Marketing functional consultant.
You have created a Subscription Form that lives on a marketing page in a marketing website.
The form is active, and you need to see how many submissions have been received.
In which three places can you find information on form submissions? Each correct response presents a
complete solution.

  • A. Marketing Form Insights
  • B. Marketing Page Insights
  • C. Customer Journey Insights
  • D. Website Insights
  • E. Customer Voice submissions

正解:A、B、D

解説:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/insights


質問 # 28
You are a marketing professional for Contoso, Ltd.
You want to create a marketing page that will utilize standardized content that can be used across emails, pages and forms. You elect to use the content block for this.
Which two elements are available to you when creating a content block? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. divider element
  • B. text element
  • C. form element
  • D. image element

正解:B、D

解説:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/content-blocks


質問 # 29
......

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