合格させるMB-220試験問題で実際テストエンジンPDFには187問題あります [Q28-Q51]

合格させるMB-220試験問題で実際テストエンジンPDFには187問題あります

最新をゲットせよ！MB-220認定練習テスト問題の試験問題集

Microsoft MB-220認定試験は、Microsoft Dynamics 365マーケティング機能コンサルタントになりたい個人向けに設計されています。この試験は、Microsoft Dynamics 365認定プログラムの一部であり、Microsoft Dynamics 365マーケティングソリューションの実装と構成に関する候補者のスキルと知識を検証することを目的としています。 MB-220試験に合格することは、Microsoft Certified：Dynamics 365マーケティング機能コンサルタントアソシエイト認定を達成するための前提条件です。

質問 # 28
You are building a marketing email for your employer. Before you send the email, there are a number of things you must include in order to pass the Dynamics 365 Marketing error checker.
Which of these items are required and which are simply best practices? To answer, drag the appropriate answer source to the correct email element. Each answer may be used once, or more than once. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

正解：

解説：

Explanation
Graphical user interface, application Description automatically generated

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/get-ready-email-marketing
https://docs.microsoft.com/en-us/dynamics365/marketing/create-marketing-email

質問 # 29
You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. The lead must be associated with an account record.
B. The lead must be associated with a contact record.
C. Follow Email must be set to "Allow".
D. Bulk Email must be set to "Allow".

正解：B、D

質問 # 30
Your organization recently implemented Microsoft Dynamics 365 Marketing. You are educating the marketing team on tools that are available to protect your sender's reputation, such as the backend suppression lists.
You need to recommend the backend suppression list that will prevent emails from being sent to certain domains known to be harmful to your senders' reputation.
Which backend suppression list should you recommend?

A. Hard bounce suppression
B. Spam complaint suppression
C. Pattern suppression
D. Email complaint suppression

正解：C

質問 # 31

You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

正解：

解説：

Explanation

References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples-

質問 # 32
You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Make your surveys long so that you customers can get a chance to provide as much information as possible.
B. Define an objective for your survey so that you can ensure that all questions serve that objective.
C. Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.
D. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.
E. Try to organize the survey in a way that groups all related questions together in sections.

正解：B、D、E

解説：
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey

質問 # 33
Your company is expanding its service offering to people who live in Europe.
You must configure your marketing system for compliance with European privacy requirements.
Which three activities should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

正解：

解説：

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/gdpr

質問 # 34
You need to create a customer journey. You are looking through the gallery of existing customer journey templates to select one to use.
Which pieces of information will help you decide which template to use?

A. Target, Recurrence, Purpose, Name
B. Language, Owner, Target, Recurrence
C. Language, Purpose, Target, Recurrence
D. Purpose, Target, Recurrence, Description

正解：D

解説：
Section: Topic 6, Manage customer journeys

質問 # 35
Drag and Drop Question
Your marketing department has provided you with the information you need to create a dynamic market segment.
Which tool should you use for each type of design? To answer, drag the appropriate tool to the correct type of design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

正解：

解説：

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-segment

質問 # 36
You are a functional consultant working at a company that is running campaigns on LinkedIn.
You have been tasked with syncing leads from LinkedIn to Dynamics 365 Marketing.
You would like all leads acquired from your LinkedIn campaigns to create a new Lead and Contact record in Dynamics 365 Marketing. You do not want duplicates created when they are existing Leads and Contacts in the system.
Which five steps should you perform in sequence? To answer, move the appropriate steps from the list of steps to the answer area and arrange them in the correct order.

正解：

解説：

Explanation
Graphical user interface, text Description automatically generated with medium confidence

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-lead-gen-integration
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-configuration

質問 # 37
Drag and Drop Question
You are a marketing professional.
You need to create a marketing form that will include a subscription list you have already created.
The marketing form will be finalized by a colleague.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange then in the correct order.

正解：

解説：

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form

質問 # 38
You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have
set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create
a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?

A. You must republish the event.
B. Your portal is a site hosted by Dynamics 365 Portals
C. Your portal is a site hosted externally.
D. Your portal is Dynamics Native Portal.

正解：C

解説：
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal

質問 # 39
The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company's account advertising an event.
Following ProseWare's standards, which two options will you choose when preparing this message? Each answer represents a partial solution.

A. Post Visibility is set to Connections.
B. Schedule Time is set to immediate.
C. Schedule Time is set to tomorrow at 9 am.
D. Post Visibility is set to Public.

正解：C、D

質問 # 40
Note: This question is part of a series of questions that present the same scenario. Each question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one
correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions
will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers
whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score
(NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You add the NPS question as a metric in the survey results report.
Does this solution meet the goal?

A. No
B. Yes

正解：A

解説：
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics

質問 # 41
You are a marketer for Contoso Ltd. You are releasing a new product and want to create a way for users to
receive product updates and announcements.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of
actions to the answer area and arrange them in the correct order.

正解：

解説：

Explanation
Application Description automatically generated with low confidence

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center

質問 # 42
In preparing for going live with your customer journey you select "Check for Errors" in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. checks to ensure prerequisites are met
B. makes sure all required marketing emails and pages are assigned and published
C. checks for common errors and shows an error message with advice for fixing them
D. makes sure all required target segment(s) meet your goals
E. checks for active links to the marketing services that host your email messages

正解：A、B、C

解説：
Section: Topic 6, Manage customer journeys
Explanation
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-create- automated-campaigns

質問 # 43
You are a marketing analyst at Contoso, Ltd. The sales manager wants to post a Microsoft Dynamics 365 Customer Voice feedback survey on the company website.
The sales manager wants the entire survey to display statically in a page on the site.
What should you do?

A. Add the inline embed code for the survey to the web page.
B. Add the HTML source code for the survey to the web page.
C. Add The button embed code for the survey to the web page.
D. Add the pop-up window embed code for the survey to the web page.

正解：A

質問 # 44
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

正解：

解説：

質問 # 45
In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary
to meet ProseWare's business objectives.
In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two
additional entities will ProseWare need to enable for synchronization? Each answer represents a partial
solution.

A. Work Orders
B. Differentiator
C. Cases
D. Invoices

正解：B、C

解説：
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like
to complete each case. However, there may be additional case studies and sections on this exam. You must
manage your time to ensure that you are able to complete all questions included on this exam in the time
provided.
To answer the questions included in a case study, you will need to reference information that is provided in the
case study. Case studies might contain exhibits and other resources that provide more information about the
scenario that is described in the case study. Each question is independent of the other questions in this case
study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and
to make changes before you move to the next section of the exam. After you begin a new section, you cannot
return to this section.
To start the case study
To display the first question in this case study, click the Next button. Use the buttons in the left pane to
explore the content of the case study before you answer the questions. Clicking these buttons displays
information such as business requirements, existing environment, and problem statements. If the case study
has an All Information tab, note that the information displayed is identical to the information displayed on the
subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
Overview. General overview
ProseWare, Inc.'s marketing departments are split into these business units:

The three geographical business units have business unit-level data access.
* The Marketing Oversight and Marketing Administration business units have organizational-level data
access.
* The Licensing business unit has user-level data access.
General working hours for ProseWare, Inc. is 9am to 6pm, Monday through Friday, local time for each office.
You are a Marketing Professional at ProseWare, Inc., Ltd. for the Dynamics 365 Marketing system.
* Part of your role is to function as one of the Marketing Administrators, specializing in compliance and
adherence to company brand standards.
* You will approve marketing content before it is made publicly available.
Overview. Users
Each Business Unit has multiple Marketing Professionals, responsible for creating Customer Journeys and
using Customer Insights for reporting. After content is approved, they are responsible for going live.
Marketing Strategists create and edit lead scoring models, marketing segments and Surveys.
Marketing Designers will focus on creating Marketing Pages and Emails as well as adding photos and tags to
ProseWare, Inc.'s marketing library.
* Each Business Unit has a Marketing Administrator responsible for approval of content, subscription
adherence and investigation of blocked emails and stopped Contacts.
These Users are in a Team called "BU Admin" and have Parent-level data access.
Marketing Administration includes several areas of responsibility. All of the staff in this Business Unit
perform the following tasks:
* Audit subscriptions to ensure each business unit stays within the limits set by ProseWare, Inc. and the
subscription itself.
* Audit all marketing messaging to ensure adherence to ProseWare, Inc.'s brand standards.
* Monitor marketing pages to ensure content is kept current.
* Investigate any blocked emails and fix any issues found, if possible.
* Continue to adjust settings as necessary within the system.
Marketing Oversight is responsible for ensuring compliance with privacy practices and laws, including GDPR
Privacy administration. They are also involved in the content approval process. Some Users will have
additional privileges such as:
* LinkedIn integration administration
* Litmus Inbox Preview
* GDPR Privacy administration
Overview. Compliance
As ProseWare, Inc. Marketing Designers create a digital marketing library.
Marketing Administration is responsible for ensuring each marketing page is used appropriately and contains
the required field values. Analyzing page performance will be a key element.
All marketing content must include the company logo, utilize the company colors (Burgundy and Cream),
have properly formatted sentence structure, and follow generally accepted grammar rules.
Content includes:
* Landing Pages
* Subscription Centers
* Forward to a Friend
* Voice of the Customer
* Event management
* Embedded Forms
All Marketing Pages with more than 2,500 views monthly must be reviewed quarterly to ensure content is
updated and meets brand standards.
Existing environment. Dynamics 365 Marketing
ProseWare, Inc.'s system has been in use for just one year.
* Marketing Contacts were recently purged to remove all those whose lead score was less than 50.
* All marketing content in ProseWare, Inc.'s extensive library was recently audited to ensure compliance
with all of ProseWare, Inc.'s guidelines.
* This system does not include any custom development.
* Optimization has been performed to maximize functionality for the type of marketing information
ProseWare, Inc. wishes to send out, and the results they wish to analyze.
* All of this work has been completed using client-side configuration tools.
Existing environment. Approval processes
Approval processes are in place to ensure adherence to brand standards and compliance with all relevant laws.
* Each Business Unit's Marketing Administrator approves all marketing content except Customer
Journeys.
* Marketing Oversight gives approval for Customer Journeys.
* Approval processes are enabled for Marketing Emails, Marketing Pages, Events and Surveys.
Existing environment. Licensing and subscriptions
ProseWare, Inc. has a total of 10 Dynamics 365 for Marketing licenses for each of the three geographic
Business Units, one of which is the Administrator license. All other business units have 5 licenses each.
Each Business Unit has a subscription that includes a quota of 25,000 contacts; 2,500,000 Marketing email
messages. Monthly reporting ensures each business unit stays within this limit.
Each Marketing Administrator has a Litmus Inbox Preview account with 1,000 views per year.
Existing environment. Add-ins
ProseWare, Inc. staff will utilize LinkedIn extensively for their marketing efforts.
Marketing Administration will configure the LinkedIn integration and assure all relevant marketing messages
meet the requirements necessary to market to LinkedIn Leads.
* Click-throughs on LinkedIn messages will generate an addition of 100 lead score points.
GDPR Privacy must be enacted on Customer Journeys for all recipients so as to comply with international
laws, as ProseWare, Inc. has many contacts in Europe.
* Each Contact in your database must be given clear directions as to how they can modify / disable the
permissions they have given ProseWare, Inc. regarding contacting them.
* This must be perpetually available.
ProseWare, Inc. wishes to use AI (artificial intelligence) to maximize the effectiveness of all marketing efforts.
Your system has already been enabled to use the Smart Scheduler functionality.
International compliance and access
The use of Power BI will require you to set up Azure Blob Storage and give some of your users adequate
permissions to use the information stored there.
All public content must comply with applicable national and international laws.
* For the GDPR privacy requirements for European recipients, ProseWare, Inc. provides perpetual access
to navigation sites that enable them to manage the permissions that govern ProseWare, Inc.'s permission
to contact them.
* Marketing Oversight is responsible for ensuring these sites are being visited as frequently as expected.
Requirements. Creating marketing content
Activity templates will be used to provide follow-up with marketing Contacts as appropriate.
When testing with A/B emails, one test email must include a picture/graphic change, and the other test email
will include a Subject change.
As digital content templates are developed, Marketing Administration will be responsible for ensuring each
one complies with ProseWare, Inc.'s brand standards.
ProseWare, Inc. specifically wishes to avoid known issues with specific email clients.
Several social media accounts have been configured and authenticated.
* All postings are to be made Public, the widest visibility.
* Existing and prospective leads who click these messages will generate 100 lead scoring points.
All marketing materials that are made publicly available through ProseWare, Inc. must meet privacy
requirements.
Requirements. Sending marketing content
* A custom entity called "Differentiator" is used as a reference for every contact. All segments need to
include sorting by this entity.
* Marketing Emails should be sent from an individual so as to avoid spam filters that block generic email
addresses.
* ProseWare, Inc. requires controls on all Customer Journeys that will send emails at times when
recipients are most likely to open them.
* Marketing emails will be sent out as A/B to 10% of the recipients each, then wait 36 hours to send the
remainder.
* Customer Journeys must include the ability to capture contact info for anyone who isn't already in the
database.
* Any Contact who fails to open 5 consecutive email messages should be marked as "Do not email."
* Any bounced emails or unsubscribes will immediately be marked as such and no longer used.
Requirements. Lead scoring
Lead scoring will be based on the following:
* Interaction with website content
* Previous Event registration (1 point per event registration)
* Demographic details
* Leads with a score of 200 or more should be flagged as sales ready.
Requirements. Events
Unless instructed otherwise, all events will use these default settings:
Marketing: A website will be created. All LinkedIn messages will be scheduled to post during the business
day.
Registration: Require an email. Create waitlist once max capacity is reached. Past attendees get $20 off
registration price. Any Lead who registers gets 150 points per event added to their lead score.
Registration Confirmation Email: Include info about the selected Track and all its classes. Include webinar
link.
Format: Include webinar option, even for in-person sessions.
Tracks: Include at least 2, and have registrants select one.
Sessions: Length is 1.5 hours.
Website: Post all public information, including tracks, classes, speakers, schedule, webinar links.
Speakers: Will be paid and receive free lodging and meals. Allowed to bring 1 additional person at no charge.
Hotel: When one is required, reserve a block of rooms. Attendees must register through the event to get a
special rate.
Sponsors: Get mentions on the website, at the Keynote speech, and at the beginning of each day.
Event Follow-Up Survey: Send via email one week after the event.
Analysis and reporting
Analysis and reporting is necessary for the following elements:
* lead scoring models - to ensure optimal usage/results.
* email insights - for unique opens and click-thru information.
* website insights - to determine the most popular web pages.
* marketing form interactions - to see which forms were submitted most frequently.
* incomplete journeys - to identify messages that can be improved.
All emails marked as blocked need to be analyzed and grouped as to the reason for the block.
Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped.
Contacts are sometimes stopped in the middle of a Customer Journey because ProseWare, Inc. reached the
email send quota for that month. These blocked Contacts should be added to a new segment and retried the
first of the following month.
The Privacy Policy must be reviewed quarterly to ensure accuracy and compliance with applicable laws.
For A/B email testing, there will always be two test emails created to maximize analysis.
Planned changes
As new Users are hired, Marketing Oversight is responsible for giving them accurate privileges and security
related to their roles.
Each User must be given the freedom to accomplish their tasks, and yet not given permission to use tools
outside their area of responsibility.
ProseWare, Inc. is considering adding a new Business Unit for the South American continent.
Marketing Oversight is responsible for researching all applicable laws and modifying ProseWare, Inc.'s brand
standards appropriately.
Marketing Professionals wish to create custom analytics with Power BI. This requires:
* Azure Blob Storage set up.
* Giving some of your users adequate permissions to use the information stored there.

質問 # 46
You are a marketing automation consultant. Your client wants to understand the benefits of using the natural
language feature in Dynamics 365 Marketing.
Which two statements explain why your client may want to use the Natural Language feature? Each correct
answer presents part of the solution.

A. When looking at a Marketing Journey created by another user, the Natural Language feature makes it
easier to understand the logic of the journey and decide whether it meets the campaign goals.
B. Using the Natural Language feature allows marketers to build marketing journeys using simple words to
specify touch points in the customer journey.
C. Using the Natural Language feature allows marketers to build segments using simple words to specify
what audience they want to target.
D. When looking at a segment created by another user, the Natural Language feature makes it easier to
understand the logic of the segment and decide whether it meets the target profile for a campaign.

正解：B、C

解説：
Reference:
https://docs.microsoft.com/en-us/dynamics365-release-plan/2021wave2/marketing/dynamics365-marketing/use-
https://docs.microsoft.com/en-us/dynamics365/marketing/real-time-marketing-natural-language

質問 # 47
DRAG DROP
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:

正解：

解説：

Section: Topic 8, Configure and analyze customer responses

質問 # 48
DRAG DROP
When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.
Which five actions are required, in sequence, to create a complete customer journey? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

正解：

解説：

Section: Topic 6, Manage customer journeys
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customer- journey

質問 # 49
You have been tasked with creating a Customer Journey Template that will be used as a starting point by others. Your template must be in French, run every 6 months, and be used to send emails to all of the Contacts and group the journeys by the contacts account.
Which template contains all of the necessary elements to meet these requirements?

A. Purpose: Sales, Target: Accounts. Language: French. Is recurring: No
B. Purpose: Multipurpose. Target: Contacts. Language: French. Is recurring: Yes
C. Purpose: Sales, Target: Contacts. Language: French. Is recurring: Yes
D. Purpose: Multipurpose. Target: Accounts. Language: French. Is recurring: Yes

正解：D

解説：
Explanation
The Target must be set to Accounts for the required grouping (and recurring must be Yes).
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journeys-create-automated-campaigns

質問 # 50
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.