検証済みMarketing-Cloud-Email-Specialist問題集PDF資料 [2025]
最新のMarketing-Cloud-Email-Specialist実際の無料試験問題更新された163問あります
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質問 # 84
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
- A. Brand Builder
- B. Sender Profile
- C. Sender Authentication Package
正解：B
解説：
The Sender Profile is the setting that allows you to configure the From Name, From Email, and Reply Email for a send. This can help identify the line of business sending the message. The Sender Authentication Package is a feature that enables you to use your own domain in your email links, images, and reply addresses. The Brand Builder is a tool that helps you create a consistent look and feel for your emails, landing pages, and microsites. You can learn more about these settings in the Email Creation and Sending module on Trailhead.
質問 # 85
A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?
- A. Send Preview
- B. Guided Send
- C. Send Email
- D. Test Send
正解：C
質問 # 86
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?
- A. Schedule an automation to refresh the filter activity each day.
- B. Configure the filter DE to auto-refresh dally in properties.
- C. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
正解：A
質問 # 87
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
- A. Automation Studio and Journey Builder
- B. Automation Studio and Path Optimizer
- C. Journey Builder and Behavioral Triggers
正解：A
解説：
Explanation
Automation Studio and Journey Builder can be used to accommodate this request. Automation Studio can be used to create an automation that runs daily and injects new records from the data extension into a journey.
Journey Builder can be used to create a journey that sends a customized 'congratulations' email immediately after entry, and then waits for 14 days before sending a review request email. Journey Builder and Behavioral Triggers would not work because behavioral triggers are based on web or mobile app activity, not purchase data. Automation Studio and Path Optimizer would not work because path optimizer is used to test different paths within a journey, not different product recommendations.
質問 # 88
NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?
- A. Filtered Group
- B. Data Filter
- C. SQL Query
- D. Filter Activity
正解：D
質問 # 89
Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? (Choose two.)
- A. Style alt text for when images do not display automatically.
- B. Make the email completely image based.
- C. Use custom corporate font to match NTO brand.
- D. Add background colors that match branding.
正解：A、C
質問 # 90
A marketer at NTO must design a targeted email campaign for the company's winter offering, what email best practice should be used
- A. personalized email content
- B. limit email text to be 250 words
- C. send to the entire subscriber base
- D. using infographic email template
正解：A
質問 # 91
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
- A. Append
- B. Add and Update
- C. Overwrite
正解：C
解説：
When importing a daily feed of active customers into a data extension, the "Overwrite" option should be used to ensure that the data extension only contains currently active customers. This import option replaces the entire data extension with the new data, removing any records that do not appear in the latest feed and ensuring that only the most current and relevant data is retained.
References:
* Salesforce Marketing Cloud Documentation on Data Extension Import Types
質問 # 92
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
- A. Select the update type Add Only
- B. Select the update type Add and Update
- C. Ensure that the data extension contains a primary key
- D. Select the update type Overwrite
正解：B、C
質問 # 93
A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?
- A. Use an infographic email template
- B. Personalize the email content
- C. Limit the email text to 250 words
- D. Segment the audience for the email
正解：B
質問 # 94
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
- A. The send is canceled when the approval is withdrawn.
- B. The originally approved version of the email will be sent.
- C. The Send is paused unit is approved again.
正解：A
質問 # 95
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?
- A. Smart capture block
- B. Interactive Email Form block
- C. Einstein content block
正解：B
質問 # 96
A customer leverages transactional messages to send order confirmations. What type of message is most suitable in this situation?
- A. Triggered Email
- B. Test Send
- C. User-Initiated Email
- D. Send Flow
正解：A
質問 # 97
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Use an interactive form from email Studio to collect this information
- B. Use Journey Builder to build an audience using Ad Studio.
- C. Web Studio to capture Query parameters from social media link.
正解：C
解説：
Explanation
Web Studio to capture Query parameters from social media link is the correct answer. This option allows you to create landing pages or microsites using Marketing Cloud tools and data that can capture information from users who visit your pages from social channels, such as Facebook or Twitter. You can use query parameters in your social media link to pass information such as user ID, name, email address, etc., and then use AMPscript or SSJS code in your Web Studio page to retrieve and store that information in a data extension or list for future mailing. Use Journey Builder to build an audience using Ad Studio is not a valid option, as this option only allows you to create audiences based on existing contacts in Marketing Cloud or Salesforce CRM, not new users from social channels. Use an interactive form from Email Studio to collect this information is not a valid option either, as this option only allows you to collect information from users who already receive your emails, not new users from social channels. You can learn more about this in the [Web Studio Basics] module on Trailhead.
質問 # 98
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
- A. Send SMS
- B. Wait By Duration
- C. Post to Facebook
- D. Decision Split
- E. SQL Query Activity
正解：A、B、D
解説：
Explanation
質問 # 99
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
- A. Activate Journey Builder to refresh the data extension.
- B. Configure the Send Activity to automate the refresh.
- C. Use a Filter Activity in Automation Studio.
正解：C
解説：
Explanation
A Filter Activity is an Automation Studio activity that allows marketers to create a filtered data extension based on criteria applied to an existing data extension. A Filter Activity can be scheduled to run automatically on a recurring basis, which will refresh the filtered data extension with the latest data that matches the criteria
質問 # 100
A marketing team is using two systems to send emails. The team wants to maintain unsubscribeinformation between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Importunsubscribes into a data extension, then update status with a query.
- B. Import unsubscribes with the appropriate status into All Subscribers.
- C. Create a suppression workflow for the unsubscribed accounts.
- D. Create an automation triggered on unsubscribes from the other system.
正解：B
質問 # 101
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
- A. Use Einstein engagement scores to identify affected users.
- B. Filter the data based on a specific date range.
- C. Query the data using a specific date range parameter
正解：B
質問 # 102
The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
- A. Define a goal for each journey.
- B. Review opens and clicks activity summaries.
- C. Export the journey email analytics.
正解：A
解説：
The action that the marketer should take to evaluate conversion of those journeys is to define a goal for each journey1. A goal is a measure of success for a journey, such as a purchase, a subscription, or a registration2. By defining a goal for each journey, the marketer can track how many contacts achieved the desired outcome after receiving the email messages in the journey3. The marketer can also compare the goal metrics across different journeys to identify which ones are more effective and optimize them accordingly4.
Exporting the journey email analytics is not the correct answer, as it does not help evaluate conversion of those journeys. Exporting the journey email analytics is a feature that allows the marketer to download a CSV file with detailed information about the email performance in a journey, such as sends, opens, clicks, bounces, and unsubscribes. By exporting the journey email analytics, the marketer can analyze the email engagement and deliverability in a journey, but they cannot measure the conversion or outcome of the journey.
Reviewing opens and clicks activity summaries is also not the correct answer, as it does not help evaluate conversion of those journeys. Reviewing opens and clicks activity summaries is a feature that allows the marketer to view the aggregate statistics of the email activity in a journey, such as total opens, unique opens, total clicks, and unique clicks. By reviewing opens and clicks activity summaries, the marketer can monitor the email interaction and interest in a journey, but they cannot measure the conversion or outcome of the journey. References := 1: Define Goals - Salesforce 2: Journey Builder Best Practices - Salesforce 3: Analyze Journey Performance - Salesforce 4: Marketing Cloud Journey Builder: How to Measure Success : Export Journey Email Analytics - Salesforce : Email Activity Summary - Salesforce
質問 # 103
Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?
- A. Automation Studio
- B. Content Builder
- C. Contact Builder
- D. Send Flow
正解：A
質問 # 104
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
- A. Activate Journey Builder to refresh the data extension.
- B. Configure the Send Activity to automate the refresh.
- C. Use a Filter Activity in Automation Studio.
正解：C
解説：
To automatically refresh a filtered data extension on a scheduled basis, a marketer should use a Filter Activity in Automation Studio. This activity allows you to apply a filter to a source data extension and save the filtered results to a target data extension. By scheduling this activity within an automation, you can ensure that the filtered data extension is refreshed automatically at the desired frequency, such as daily before sending an email.
質問 # 105
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