Marketing-Cloud-Email-Specialist練習Salesforce高合格率回答あなたを試験は高確率で合格させます！[2024]
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質問 # 60
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
- A. Guided Send
- B. User-Initiated
- C. Send Preview
- D. Test Send
正解：B
質問 # 61
Which is a fundamental component of coding responsive emails?
- A. Anchor Tags
- B. CSS3 @media Queries
- C. SQL Queries
- D. Span Tags
正解：B
質問 # 62
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?
- A. Automation Studio
- B. Journey Builder
- C. Scheduled Email Sends
- D. Predictive Email
正解：B
質問 # 63
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?
- A. Sender Profile
- B. From Address Management
- C. Delivery Profile
正解：C
質問 # 64
Which 3 options are available to create a template in marketing cloud? Choose 3
- A. Content Builder
- B. Template Editor
- C. Mobile Template Editor
- D. Paste HTML
正解：A、B、D
質問 # 65
Describe email design best practices. What are the 3 stages of interaction? (Choose 3)
- A. Footer
- B. Landing Page
- C. Subject line
- D. Body
- E. Envelope
正解：B、D、E
質問 # 66
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?
- A. Schedule Starting Source > Data Extract Activity > File Transfer Activity
- B. File Drop Starting Source > SQL Query Activity > File Transfer Activity
- C. Schedule Starting Source > SQL Query Activity > File Transfer Activity
- D. File Drop Starting Source > Data Extract Activity > File Transfer Activity
正解：B
質問 # 67
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?
- A. Email Studio > Overview
- B. Content Builder > Recent Sends
- C. Automation Studio > Activities
正解：B
解説：
Explanation
Content Builder > Recent Sends is the correct answer. This option allows you to view the delivery rate and other metrics of the most recent email sends from your business unit. You can also drill down into each send to see more details, such as the number of delivered, bounced, opened, or clicked emails. Automation Studio > Activities is not a valid option, as this option only shows the status and schedule of your automation activities, not the metrics of your email sends. Email Studio > Overview is not a valid option either, as this option only shows the summary and trend of your email performance across all business units, not the specific metrics of your recent email sends. You can learn more about this in the [Email Reporting Tools] module on Trailhead.
質問 # 68
EXAM Question: Describe Global legal compliance guidelines. CAN-SPAM (Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)
- A. CAN-SPAM can be ignored.
- B. ID message as advertisement unless you have opt-in from subscriber
- C. Provide a mechanism to opt-out.
- D. Accurately identify the sender in header info.
- E. Use a subject line that accurately represents the email.
- F. Honor Opt-out within 5 days and unsubscribe must be operational indefinitely.
- G. Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.
- H. Include your Physical mailing address
正解：B、C、D、E、G、H
質問 # 69
Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to make sure the emails are reviewed before approval.
What feature should they employ?
- A. Content Detective
- B. Standard Workflow Approval
- C. Preview Tab
- D. Two-Step Workflow Approval
正解：C
質問 # 70
Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?
- A. Create a data extension with email address, reply date, and response fields as nullable.
- B. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
- C. Create a data extension with email address, reply date, and response fields as non-nullable.
- D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
正解：C
質問 # 71
What is a table within the application database that stores sendable subscriber data as well as relational data like
purchases, inventory, rewards programme data?
- A. Data Extension
- B. Data List
- C. Data Table
- D. List
- E. Subscriber Table
正解：A
質問 # 72
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers
- A. AMPscript Lookup
- B. Personalization Strings
- C. Sender Profiles
- D. Delivery Profiles
正解：A、B
質問 # 73
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)
- A. SQL Query Activity
- B. Filtered Group
- C. Data Filter
- D. Filter Activity
正解：B、D
解説：
Explanation
質問 # 74
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Email Performance Over Time Report
- B. Pivot table in Datorama Reports
- C. Filter Activity in Automation Studio
正解：B
解説：
Explanation
Pivot table in Datorama Reports is the tool that NTO should use to explore its large volume of send data. Pivot table allows marketers to dynamically filter, sort, and group data in one view without writing SQL queries. It also allows marketers to create calculated fields and visualize data in charts and graphs. Filter Activity in Automation Studio is used to create filtered data extensions based on criteria, not to explore data in one view.
Email Performance Over Time Report is a standard report that shows metrics for emails sent over a period of time, but it does not allow dynamic filtering, sorting, or grouping of data.
質問 # 75
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads
etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand
ensure subscribers are getting the best experience possible.
Choose two answers
- A. use custom corporate font to match NTObrand
- B. let them be completely image based
- C. style or text for when images do not display automatically
- D. add background colors that match branding
正解：A、D
質問 # 76
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)
- A. Filter activity
- B. SQL Query activity
- C. Segment activity
- D. Data Extract activity
正解：A、B
質問 # 77
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'.
What is the source of the duplicate subscriber key?
- A. Triggered Send Managed Lists
- B. Global Unsubscribe List
- C. Auto Suppression List
正解：A
質問 # 78
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Automation Studio
- B. Guided Send
- C. Playbooks/Journey builder
- D. Triggered Emails
正解：C
質問 # 79
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- B. Enter the email addresses to receive proofs, and then select the specific records from a list or data extensionwhose rendering should be sent.
- C. Create a Test data extension that contains the five content variations the two team members need to validate.
- D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'"
正解：B
質問 # 80
A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?
- A. Click Through Rates
- B. Bounce Rate
- C. List Growth Rates
- D. Influenced Revenue
正解：A
質問 # 81
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