2024年最新のMarketing-Cloud-Email-Specialist試験問題集で最近更新された164問題
Salesforce Marketing-Cloud-Email-Specialistリアル2024年最新のブレーン問題集で模擬試験問題集
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質問 # 26
Which feature can segment on behavioural data?
- A. Data Extension
- B. Tracking
- C. Import Activity
- D. Data Filter
正解：D
質問 # 27
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?
- A. Interactive Email Form block
- B. Einstein content block
- C. Smart capture block
正解：A
解説：
Interactive Email Form block is the content block that the team should use to capture information directly from the inbox for some subscribers. Interactive Email Form block allows marketers to create forms within emails that can be filled out and submitted by subscribers without leaving their email clients. The form data can then be stored in a data extension for future use. Smart Capture block is used to create forms within landing pages, not within emails. Einstein Content block is used to display personalized content based on subscriber behavior and preferences, not to capture information from subscribers.
質問 # 28
A marketer is using Preview .. Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
- A. A subscriber was not selected in the Subscriber Preview tab.
- B. The send exceeded the maximum test send threshold.
- C. Test sends are rot recorded on the Send Log Data Extension.
正解：B
質問 # 29
An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?
- A. Data Filters
- B. Audience Builder
- C. SQL Query Activity
- D. Contact Builder
正解：A
質問 # 30
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used?
- A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
- B. Create a Test data extension that contains the five content variations the two team members need to validate.
- C. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'"
正解：C
質問 # 31
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
- A. An automation that deletes old data extensions, emails, and reports
- B. An automation that Imports subscriber data regularly and updates key data extensions
- C. An automation that contains several recurring emails and decisioning points
正解：B
解説：
Explanation
An automation that imports subscriber data regularly and updates key data extensions is what NTO should create as a good first step to add automation to its email marketing. This automation will help NTO keep its subscriber data up-to-date and consistent across different data extensions. It will also enable NTO to use this data for segmentation, personalization, reporting, etc. An automation that deletes old data extensions, emails, and reports may be useful for cleaning up unused assets, but it is not directly related to email marketing. An automation that contains several recurring emails and decisioning points may be too complex for a first step and may require more planning and testing.
質問 # 32
A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.
- A. Create a measure and a data filter, a filter activity then use a triggered send.
- B. Create a filter and a data extension key, an interaction and a triggered send.
- C. Create a measure and a data filter, a filter activity then use a guided send.
- D. Create a filter and a data extension key, an interaction and a user-initiated send.
正解：C
質問 # 33
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
- A. Suppression Lists
- B. Exclusion Lists
- C. Publication List
正解：C
解説：
Publication List is an object that allows marketers to use Marketing Cloud's Subscription Center to let subscribers control which types of emails they do not want to receive. Publication Lists can be associated with different types of emails, such as newsletters or promotions, and subscribers can opt out of individual lists without unsubscribing from all emails. Suppression Lists and Exclusion Lists are used to exclude subscribers from receiving certain emails, but they do not allow subscribers to manage their preferences in the Subscription Center. [Source: Trailhead]
質問 # 34
Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?
- A. Decision Split
- B. Filter Activity
- C. Random Split
- D. Engagement Split
正解：A
質問 # 35
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
- A. A scheduled automation to occur every 15 minutes to ensure the data is current.
- B. A file drop automation to execute an import every time a record is updated or added.
- C. A scheduled automation to import a file containing all of their subscribers.
- D. A scheduled automation to import a nightly file of updated or changed records.
正解：D
質問 # 36
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which fed on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?
- A. Email Address
- B. Loyalty Member Status
- C. Loyalty Member ID
- D. Full Name
正解：C
解説：
Explanation/Reference:
質問 # 37
What statement accurately dictate the configuration of the orders data extension
- A. customer id will be used a primary key
- B. order no will be used as the primary key
- C. the order no field will be a number data type field
- D. all field in the data extension are null able
正解：B
質問 # 38
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Use an interactive form from email Studio to collect this information
- B. Web Studio to capture Query parameters from social media link.
- C. Use Journey Builder to build an audience using Ad Studio.
正解：B
解説：
Web Studio to capture Query parameters from social media link is the correct answer. This option allows you to create landing pages or microsites using Marketing Cloud tools and data that can capture information from users who visit your pages from social channels, such as Facebook or Twitter. You can use query parameters in your social media link to pass information such as user ID, name, email address, etc., and then use AMPscript or SSJS code in your Web Studio page to retrieve and store that information in a data extension or list for future mailing. Use Journey Builder to build an audience using Ad Studio is not a valid option, as this option only allows you to create audiences based on existing contacts in Marketing Cloud or Salesforce CRM, not new users from social channels. Use an interactive form from Email Studio to collect this information is not a valid option either, as this option only allows you to collect information from users who already receive your emails, not new users from social channels. You can learn more about this in the [Web Studio Basics] module on Trailhead.
質問 # 39
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.
The emai team wants to track click behavior for all linked hero images using the naming convention
"Hero_CTA."
Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
- A. Add "Hero_CTAn to the Tracking Alias field for each link.
- B. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
- C. Include "Hero_CTA" in the Link Tooltip field for each link.
- D. Include Hero_CTA1 In the filename for each Hero Image.
正解：A、D
質問 # 40
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?
- A. Requirement to have Custom URLs on images hosted in Marketing Cloud
- B. Sending. Volume > 250,000 Email/Month
- C. Requirement to have Custom URLs on Cloud Pages
正解：B
質問 # 41
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
- A. Send Throttle
- B. Web Collect Sign-Up Form
- C. Sender Authentication Package
正解：A
解説：
Explanation
The configuration that should help with limiting a spike in volume to the website is Send Throttle1. Send Throttle allows you to specify the number of emails to send per hour, which can help you control the traffic to your website and avoid overwhelming your server or exceeding your bandwidth limit2. By using Send Throttle, you can also improve your email deliverability and avoid being flagged as spam by ISPs that monitor sudden spikes in email volume3.
Sender Authentication Package is not the correct answer, as it does not help with limiting a spike in volume to the website. Sender Authentication Package is a feature that helps you authenticate your email sender identity and domain, which can improve your email reputation and deliverability4. However, it does not affect the rate or timing of your email sends.
Web Collect Sign-Up Form is also not the correct answer, as it does not help with limiting a spike in volume to the website. Web Collect Sign-Up Form is a feature that helps you collect email subscribers from your website, which can increase your email list size and engagement. However, it does not affect the rate or timing of your email sends. References := 1: Send Throttle - Salesforce 2: Marketing Cloud Email Specialist Certification Guide & Tips 3: Email limitations in marketing cloud - Salesforce Developer Community 4:
Sender Authentication Package - Salesforce : Web Collect Code Samples - Salesforce
質問 # 42
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?
- A. Tracking Job Links tab > URL ID
- B. Tracking Click Activity tab > Email Overlay View
- C. Tracking Click Activity tab > Link View
- D. Tracking Overview tab > Clicks
正解：C
解説：
Explanation
質問 # 43
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
- A. An automation that deletes old data extensions, emails, and reports
- B. An automation that Imports subscriber data regularly and updates key data extensions
- C. An automation that contains several recurring emails and decisioning points
正解：B
解説：
An automation that imports subscriber data regularly and updates key data extensions is what NTO should create as a good first step to add automation to its email marketing. This automation will help NTO keep its subscriber data up-to-date and consistent across different data extensions. It will also enable NTO to use this data for segmentation, personalization, reporting, etc. An automation that deletes old data extensions, emails, and reports may be useful for cleaning up unused assets, but it is not directly related to email marketing. An automation that contains several recurring emails and decisioning points may be too complex for a first step and may require more planning and testing.
質問 # 44
Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?
- A. Delivery Profile
- B. Send Definition
- C. Send Classification
- D. Sender Profile
正解：C
質問 # 45
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