[2023年04月] 厳密検証されたMarketing-Cloud-Email-Specialist問題集と解答でMarketing-Cloud-Email-Specialist問題集と正解付き [Q66-Q90]

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[2023年04月] 厳密検証されたMarketing-Cloud-Email-Specialist問題集と解答でMarketing-Cloud-Email-Specialist問題集と正解付き

ベストSalesforce Marketers学習ガイドはMarketing-Cloud-Email-Specialist試験合格させます

質問 # 66
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?

  • A. Create publication lists for each communication type, and associate the publication list on the send definition.
  • B. Create separate data extensions for each communication type and customize the subscription page.
  • C. Create suppression lists for each communication type, and associate the suppression list on the send definition.
  • D. Create a Boolean field for each communication type in the data extension and update the Profile Center.

正解:A

解説:
Explanation


質問 # 67
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

  • A. Import unsubscribes with the appropriate status into All Subscribers.
  • B. Create an automation triggered on unsubscribes from the other system.
  • C. Create a suppression workflow for the unsubscribed accounts.
  • D. Import unsubscribes into a data extension, then update status with a query.

正解:D


質問 # 68
A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

  • A. File Triggers
  • B. Data Filters
  • C. SQL Query Activities
  • D. Profile Management

正解:B


質問 # 69
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

  • A. Report Definition Activity In Automation Studio
  • B. File Transfer Activity in Automation Studio
  • C. Report Scheduling In Datorama Reports

正解:A


質問 # 70
A marketer develop an email with personalized content based on five geographic regions
1.Northeast: static image of light house 2. South east: image carousel of beaches
3.Central: has no content to display 4. Northwest: static image of waterfall
5.Southwest: expiry coupon
How many content rules need to be created to accomplish this

  • A. 0
  • B. 1
  • C. 2
  • D. 3

正解:B


質問 # 71
Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

  • A. Remove role="presentation" from layout tables to support assistive technologies.
  • B. Increase the font size (over 16pt) to make the content easier to read.
  • C. Reduce line spacing to fit more content on the screen and reduce scrolling.

正解:A


質問 # 72
A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?

  • A. The email will be sent to the email address stored on the All Subscribers List.
  • B. The email will be sent to the Subscriber Key on the All Subscribers List.
  • C. The email will be sent to the email address stored on the data extension.
  • D. The email will be sent to the field marked as the Primary Key.

正解:A


質問 # 73
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

  • A. Static Design
  • B. Mobile-aware Design
  • C. Responsive Design
  • D. Desktop-centric Design

正解:B


質問 # 74
Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

  • A. The new email address is from an unsupported domain.
  • B. The email address has not been updated in All Subscribers.
  • C. The customer has not opted In again with the new address.

正解:B


質問 # 75
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers

  • A. style or text for when images do not display automatically
  • B. use custom corporate font to match NTObrand
  • C. let them be completely image based
  • D. add background colors that match branding

正解:B、D


質問 # 76
The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

  • A. Create an HTML content block.
  • B. Create a Free Form content block.
  • C. Create an Image content block.
  • D. Create a Text content block.

正解:B

解説:
Explanation/Reference:


質問 # 77
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

  • A. Filtered Group
  • B. Smart Capture
  • C. Publication List
  • D. List Detective

正解:A


質問 # 78
What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)

  • A. During inbound sales call
  • B. Subject line recognition.
  • C. Address Book Strategy
  • D. In-store loyalty programs.
  • E. Email sign up on website

正解:A、D、E


質問 # 79
NTO wants to display different content areas based on the subscriber data, which two feature can be used to accomplish this, choose two answers.

  • A. personalization strings
  • B. profile mapping
  • C. Amp-script
  • D. dynamic content

正解:C、D


質問 # 80
A Marketer Sends an email to a Sendable data extension. The Data Extension has a
Subscriber relationship that matches Customer_ID on the data extension to Subscriber
Key on the All Subscriber Lists.

  • A. The email will be sent to the field marked as the Primary Key
  • B. The email will be sent to the subscriber Key on All Subscribers List
  • C. The email will be sent to the email address stored on All Subscriber Lists
  • D. The email will be sent to the email address stored on Data Extension

正解:C


質問 # 81
NTO used to maintain enterprise wide opt out for two segment of its subscribers stored in data extension, education event and sales what feature should the company used to manage it's opt out strategy

  • A. shared portfolio item
  • B. shared email
  • C. shared publication list
  • D. shared data extension

正解:C


質問 # 82
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

  • A. Exits
  • B. Goals
  • C. Decision Splits

正解:A


質問 # 83
What are 2 ways to improve deliverability?

  • A. Add how they subscribed to the list at the bottom of the email
  • B. Add your company's name to the subject line
  • C. Buy an email list from a trusted source
  • D. Make the From Name and Address recognizable

正解:A、D


質問 # 84
EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)

  • A. HTML Paste
  • B. HTML Paste template with Content Boxes
  • C. Standard Template with Content boxes
  • D. Mobile Design template
  • E. Mobile Design Template with Content Boxes

正解:B、C


質問 # 85
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?

  • A. Suppression List
  • B. Exclusion List
  • C. Exclusion Script
  • D. Domain Exclusion List

正解:B


質問 # 86
Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

  • A. Filter Activity
  • B. Engagement Split
  • C. Random Split
  • D. Decision Split

正解:D


質問 # 87
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?

  • A. Inserts responsive content based on the user's viewing device
  • B. Automates the template creation process
  • C. Automates the flow of creating email messages
  • D. Provides advanced content personalization

正解:D


質問 # 88
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

  • A. Content Type filter
  • B. Local folder structure
  • C. Search field
  • D. Email Type
  • E. Tags filter

正解:B、C、E

解説:
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/


質問 # 89
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

  • A. Subscriber can choose to be unsubscribed from all NTO publications.
  • B. Subscriber can choose which publications to unsubscribe from.
  • C. Subscriber can choose to be removed from the data extension.
  • D. Subscriber can choose to resubscrlbe to the list used for the send.

正解:A、B


質問 # 90
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Marketing-Cloud-Email-Specialist認定お試しPDFで最新Marketing-Cloud-Email-Specialist問題集:https://drive.google.com/open?id=1fLJQVjZSlskFFdHz_TQWfHwW0G3nK20w


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