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Marketing-Cloud-Email-Specialist試験問題、リアルMarketing-Cloud-Email-Specialist練習問題集
Salesforce Marketing-Cloud-Email-Specialist 認定試験の出題範囲:
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質問 140
What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)
- A. Authenticate email
- B. Paid Mobile Ads
- C. Capture from Facebook
- D. Drip campaigns
- E. Sales associate request during check out.
正解: B,C,E
質問 141
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?
- A. Create a template-based email using dynamic content.
- B. Create a template and lock content In the template.
- C. Create multiple versions of the email for loyalty and non-loyalty members.
- D. Create dynamic content with a SQL Query activity.
正解: D
質問 142
NTO just launched new line of tens and send a targeted email campaign to introduce the products to its customer when in email studio can the marketer can see the performance summary of the recent email sent.
- A. summary tab
- B. overview tab within tracking
- C. job links tab within tracking
- D. send performance tab
正解: B
質問 143
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)
- A. Ensure the email renders well in mobile apps
- B. Build email templates with HTML Paste
- C. Segment the email's target audience
- D. Included personalization and dynamic content
- E. Include an unsubscribe button
正解: A,B,D
質問 144
Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of their subscribers stored in data extensions: Education Events and Sales.
What feature should be used to manage their opt-out strategy?
- A. Shared Data Extensions
- B. Shared Emails
- C. Shared Publication Lists
- D. Shared Portfolio Items
正解: C
質問 145
NTO wants to import a file with column names that do not match the field into a data extension what steps is needed to align the file data to the filed names in the data extension
- A. Map the attributes in the file
- B. name the new import definition
- C. select the delimiting characters
- D. Choose the appropriate data format
正解: A
質問 146
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers
- A. Send multiple emails a day to keep the brand top of mind.
- B. Use subscriber data to dynamically populate email content.
- C. Set cadence expectations up front with subscribers.
- D. Send generic content to appeal to all audiences.
正解: B,C
質問 147
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals? (Choose two.)
- A. Send Count
- B. Subject Line
- C. Hyperlinks
- D. From Name
正解: B,D
質問 148
What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)
- A. Birthday Email Playbook
- B. Welcome Series Playbook
- C. Customer Anniversary Email Playbook
- D. Marketing Playbook
正解: A,B,C
質問 149
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?
- A. Schedule Starting Source > Data Extract Activity > File Transfer Activity
- B. File Drop Starting Source > SQL Query Activity > File Transfer Activity
- C. Schedule Starting Source > SQL Query Activity > File Transfer Activity
- D. File Drop Starting Source > Data Extract Activity > File Transfer Activity
正解: D
質問 150
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers
- A. Set expectations on send frequency and schedule.
- B. Tell customers why they want to receive NTO emails.
- C. Ask for detailed demographic information.
- D. Use explicit opt-in for any new web sign-ups.
- E. Automatically opt-in all new customers.
正解: A,B,D
質問 151
As part of a daily shipping notification automation,Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?
- A. Group Refresh
- B. File Transfer Activity
- C. Filter Activity
- D. SQL Query Activity
正解: D
質問 152
The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?
- A. Populate a data extension using an SQL Query Activity in Automation Studio.
- B. Export both data extensions and import into a new data extension.
- C. Build a Group based on a Data Filter to combine the two data extensions.
- D. Create a Filter Activity in Automation Studio to combine the two data extensions.
正解: B
質問 153
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)
- A. Plan for content to be used cross-channel, eliminating duplicates.
- B. Create folders for each type of uploaded content.
- C. Optimize the way content is stored with a naming convention.
- D. Import all content up front, rather than piece by piece.
正解: A,C
解説:
Explanation/Reference:
質問 154
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
- A. Sending multiple emails in one day
- B. Preventing customers from opting out
- C. Opting customers in automatically
- D. Personalized recommendations
正解: D
質問 155
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?
- A. File Transfer Activity > Import File Activity > Send Email
- B. Import File Activity > File Transfer Activity > Send Email
- C. File Transfer Activity > Send Email
- D. Import File Activity > Send Email
正解: A
解説:
Explanation/Reference:
質問 156
A Marketer developed an email with personalized content based on 5 geographical regions; Northwest - Static Image; Southwest - Image carousel Central - No content; Northeast - Static image; Southwest - Coupon; How many dynamic content rules need to be created to accomplish this?
- A. 0
- B. 1
- C. 2
- D. 3
正解: A
質問 157
Which is a benefit of Quick Send?
- A. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.
- B. Quickly send Salesforce emails to leads, contacts, or person accounts.
- C. Quickly send multi-message campaigns to leads, contacts, or person accounts.
- D. Quickly approve Campaign Members for sending.
正解: A
質問 158
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?
- A. Automates the flow of creating email messages
- B. Inserts responsive content based on the user's viewing device
- C. Provides advanced content personalization
- D. Automates the template creation process
正解: C
質問 159
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?
- A. Create a template and lock content In the template.
- B. Create dynamic content with a SQL Query activity.
- C. Create a template-based email using dynamic content.
- D. Create multiple versions of the email for loyalty and non-loyalty members.
正解: C
質問 160
What are the ways that data can be imported into the marketing cloud? (Choose 3)
- A. Import Activity
- B. Import Wizard
- C. API
- D. Query Activity
正解: A,B,C
質問 161
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