最新のSalesforce Marketing-Cloud-Consultant試験問題解答がズラリ
Marketing-Cloud-Consultant試験練習テスト問題（更新された157問あります)
Salesforce認定のマーケティングクラウドコンサルタントになるには、候補者はマーケティング原則を確実に理解し、Salesforce Marketing Cloud Platformでの協力の経験が必要です。また、クライアントや組織のニーズを満たす効果的なマーケティングキャンペーンを設計、構築、および実行できる必要があります。認定試験では、データ管理、視聴者のセグメンテーション、キャンペーンの自動化、レポートと分析など、幅広いトピックをカバーしています。
質問 # 28
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
- A. GTL
- B. Node.JS
- C. Apex
- D. SSJS
正解：A
解説：
Explanation
GTL (Guide Template Language) is a scripting language that allows parsing and displaying JSON or XML data within an email. GTL can be used to make API calls to external services, such as the Sunny Sky API, and display the response within the email. For example, NTO can use the HTTPGet() AMPscript function to retrieve the weather information from the Sunny Sky API as a JSON object, and then use the TreatAsContent() AMPscript function to parse and display the JSON object using GTL tags and variables. References:
https://help.salesforce.com/articleView?id=sf.mc_es_guide_template_language.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_httpget_ampscript_function.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_treatascontent_ampscript_function.htm&type=5
質問 # 29
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- B. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- C. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- D. Create a file drop automation which includes an Import File Activity and triggered send.
正解：A
解説：
Explanation
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
質問 # 30
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. Will the company need a custom preference center?
- B. Will new users have an "Email ID"?
- C. Whatpublication lists will be used?
- D. How will Marketing Cloud and the database sync up?
- E. What will be used as Subscriber Key?
正解：B、D、E
質問 # 31
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
- A. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
- B. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
- C. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
- D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
正解：C
質問 # 32
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
- A. Random Split > Send email > Wait > Engagement Split > Join > Send email
- B. Decision Split > Send email > Engagement Split > Send email
- C. Random Split > Send email > Join > Decision Split > Wait > Send email
- D. Engagement Split > Send email > Wait > Random Split > Send email
正解：A
質問 # 33
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
- A. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
- B. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
- C. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
- D. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
正解：D
解説：
To simplify the sending process using Marketing Cloud with as little additional setup as possible, the customer should create a journey and use Salesforce Data and the Reports object as the entry source. This will allow them to use their existing complex reports in Sales Cloud as criteria for injecting contacts into the journey and sending them emails.References:https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5
質問 # 34
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?
- A. Change the connection option to Scope by User.
- B. Initiate a log to troubleshoot package-related API calls.
- C. Ensure the System User is assigned the Standard User Profile.
- D. Manually clear the OAuth token to refresh the connection.
正解：D
質問 # 35
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- B. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
- C. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
- D. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
- E. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
正解：A、B、E
質問 # 36
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A. A [email protected]
- B. [email protected]
- C. [email protected]
- D. [email protected]
正解：C
解説：
Explanation
When configuring an automatic reply in an email, the from address will be the address of the customer who sent the email. In this case, the customer's address is [email protected], so that is the address that will appear as the from address for the automatic reply. References: Salesforce Certified Marketing Cloud Consultant Exam Study Guide [1], https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/m
質問 # 37
Northern Trail Outfitters wants to connect relational data Into their Journey without overloading the entry data.
How should they connect the data?
- A. Entry Source Data Extension
- B. Contact Configuration
- C. Data Relationships
- D. Data Designer
正解：D
質問 # 38
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with
the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. The preference center is too precise.
- B. The entry event is triggered too often.
- C. The contact fell below the High Water Mark.
- D. Their account has deliverability issues.
正解：C
質問 # 39
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. Send Email Activity with a link to a subscription center
- B. Data extension with double opt-in status defined
- C. CloudPage with Web Collect to add entrants in to a data extension
- D. CloudPage with Smart Capture to add entrants in to a data extension
正解：B、D
質問 # 40
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'
- A. Ensure the two phrases are added the "Filtered Keywords" data extension
- B. Ensure the DNS Record Redirect is correctly configured
- C. Ensure the two phrases are added to a filtered keyword list
- D. Ensure "Common Misspellings" Is selected as one of the Reply Filters
正解：D
質問 # 41
A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud.
Which three steps should the consultant use in the solution? (Choose three.)
- A. Enable Triggered Sends on the Lead Object in configuration.
- B. Create the Triggered Send Definition in the Sales Cloud.
- C. Create the Triggered Send Definition in the Marketing Cloud.
- D. Put a SOAP API in place via the Marketing Cloud API.
- E. Write an Apex Trigger on the Lead Object.
正解：A、C、E
質問 # 42
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A. Smart Capture form on website
- B. File import to data extension
- C. Batch file dropped to SFTP
- D. Salesforce Triggered Sends
正解：D
解説：
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should use Salesforce Triggered Sends.
Salesforce Triggered Sends are emails that are sent from Marketing Cloud in response to events or changes in Sales Cloud objects, such as contacts or campaign members. Salesforce Triggered Sends allow marketers to send timely and relevant emails based on Sales Cloud data and actions.References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_salesforce_triggered_sends.htm&type=5
質問 # 43
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_as_webpage%%
- B. %%view_email_url%%
- C. %%view_online%%
- D. %%vawp%%
正解：B
解説：
Explanation
This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.
質問 # 44
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
- A. MobileConnect Demographics
- B. Profile Attributes.
- C. Population in Contact Builder
- D. Data Designer Attribute Group
正解：A
解説：
Explanation
MobileConnect Demographics is a data source that is supported to personalize SMS messages. MobileConnect Demographics is a system-generated attribute group that contains information about mobile subscribers, such as phone number, locale, status, keyword, and source. This information can be used to insert personalization strings or AMPscript variables into SMS messages. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_mobileconnect_demographics.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_moc_personalize_an_sms_message.htm&type=5
質問 # 45
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers
- A. Next keyword was not specified on the outbound message.
- B. Responses are not sent within the Conversation Window.
- C. Response contained "stop" in the message content.
- D. Responses are not sent within 24 hours of the outbound message.
正解：A、D
質問 # 46
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Use Journey Builder with a random split activity.
- B. Use Automation Studio with a random split activity.
- C. Create a random data extension within Email Studio.
- D. Create a random data extension within Contact Builder.
正解：C
質問 # 47
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Each content block specified in a dynamic content rule exists.
- B. Correct syntax is used on any AMPscript in the email's code.
- C. Personalization strings map to attributes or data extension fields.
- D. Words or phrases used may trigger spam filters.
- E. Grammar and spelling in the email text is correct.
正解：A、B、C
質問 # 48
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?
- A. Salesforce Campaign
- B. Salesforce Data Extension
- C. Synchronized Data Extension
- D. Salesforce Report
正解：D
解説：
To manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder, Northern Trail Outfitters should use a Salesforce Campaign. A Salesforce Campaign is an object in Sales Cloud that allows marketers to group leads or contacts for a specific marketing initiative, such as an email campaign. A Salesforce Campaign can be used as a target audience in Marketing Cloud using the Send Flow in Content Builder. References:
https://help.salesforce.com/s/articleView?id=sf.campaigns_overview.htm&type=5https://help.salesforce.com/s/a
質問 # 49
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Info Capture
- B. Text Response
- C. Outbound
- D. Data Capture
正解：B、C
質問 # 50
By which three standard methods could contacts be injected into a journey? (Choose three.)
- A. Sales / Service Cloud Event
- B. Mobile Response Event
- C. CloudPages Form Submit Event
- D. Date-Based Event
- E. Predictive Intelligence Event
正解：A、C、D
質問 # 51
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
- B. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
- C. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
正解：C、D
解説：
Explanation
Performing large-scale segmentation in Automation Studio before admitting contacts into Journey Builder can help reduce the amount of contacts admitted into the journey, thereby increasing the performance of the journey.
Creating prefiltered, sendable copies of data extensions for each journey instead of using the same entry source can also help optimize journey performance as it reduces the number of contacts that have to be processed for each journey. This can help with performance as the data extension is already filtered and therefore the journey has to do less work in terms of filtering the participants. For more information, see the Salesforce Certified Marketing Cloud Consultant Exam Study Guide[1] or the Salesforce documentation on Journey Performance[2].
[1] https://trailhead.salesforce.com/content/learn/certifications/marketing-cloud-consultant/marketing-cloud-cons
質問 # 52
......
Salesforce Marketing-Cloud-Consultant試験に合格するためには、少なくとも6か月間Marketing Cloudを使用した経験があり、Eメールマーケティング、モバイルマーケティング、ソーシャルメディアマーケティング、広告について深い理解を持っている必要があります。また、データ管理、セグメンテーション、自動化、およびレポート作成についても深く理解している必要があります。さらに、試験の包括的な学習パスを提供するTrailheadのMarketing Cloud Consultant Certification Trailmixを完了する必要があります。
あなたを合格させるSalesforce試験にはMarketing-Cloud-Consultant試験問題集：https://jp.fast2test.com/Marketing-Cloud-Consultant-premium-file.html
合格させるMarketing-Cloud-Consultant試験情報と無料練習テスト：https://drive.google.com/open?id=1BXNhPt-5k58SJ0TCrX4blqWtck_QN-c_