準備できるMarketing-Cloud-Consultant問題解答は無料更新されて100%試験合格保証 [2022]
問題集リアルなSalesforce Marketing-Cloud-Consultant試験問題 [更新されたのは2022年]
質問 21
ABC Company wants to set up a welcome journey that leverages customer data across three data extensions:
Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
正解: D
解説:
Explanation/Reference:
質問 22
Which three statements are correct about Data Designer? Choose 3 answers
- A. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
- B. Each attribute group can contain multiple lists, and each list can include multiple attributes.
- C. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- D. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- E. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
正解: C,E
質問 23
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Get existing records updated with new Keys sourced from Sales Cloud instance.
- B. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
- C. Identify what key the customer wants and have the MC Contact model control it.
- D. Purge the current records and carry on with new keys sourced from Sales Cloud.
正解: A,C
質問 24
What action should be taken to increase subscriber engagement? (Choose two.)
- A. Introduce more identity verification steps in check out process.
- B. Increase volume of emails to a wider audience.
- C. Adopt a Cart Abandonment Email Campaign.
- D. Increase the use of dynamic content in emails.
正解: C,D
質問 25
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
- B. Triggered Automation> Import > Data Extension Extract > Marketing Journey
- C. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- D. Scheduled Automation > File Transfer > Import > Series of Query Activities
正解: C
質問 26
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store manager's information. If a new manager is assigned to a region, NTO only wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
- A. Regional store manager's name and email address for each customer.
- B. Region code, regional store manager's name, and email address for each customer.
- C. Each customer's region code and the manager's name and email address for each region code.
- D. Name and email address for each regional store manager stored on a lookup table.
正解: C
質問 27
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. Register the new domain in Setup > From Address Management
- B. An additional Sender Authentication Package
- C. An additional private domain
- D. An additional IP address
正解: D
質問 28
ABC Company has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help ABC Company achieve this objective? (Choose two.)
- A. Number of items per order
- B. Products purchased from a competitor
- C. Last purchase date
- D. Channel preference of customers
正解: C,D
質問 29
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Outbound
- B. Data Capture
- C. Test Response
- D. Info Capture
正解: A,C
質問 30
What storage model should be used if a subscriber has more than one value for an attribute?
- A. Lists
- B. Publication Lists
- C. Profile Attribute
- D. Data Extensions
正解: D
解説:
The answer should be data extensions because we can create data relationships using data extension.
質問 31
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Import new subscribers to the All Subscribers table.
- B. Fire the event in both Automation Studio and the Entry Event.
- C. Select a source DE with a root relationship to the contact.
- D. Make sure the contact is above the High Water Mark on the source data.
正解: C,D
質問 32
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?
- A. Build an email as one image, with all text saved in the brand font.
- B. Build an email using multiple images, with all text saved in the brand font.
- C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- D. Use a web-safe font for text that closely matches the brand's custom font.
正解: D
質問 33
A customer wants to perform an email send to a subset of a Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
What approaches should the consultant recommend? (Choose two.)
- A. Use Data Filters to segment data to output a Sendable Data Extension.
- B. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- C. Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud.
- D. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
正解: B,C
質問 34
Which two statements about a database of record are correct? Choose 2 answers
- A. It is a centralized storage repository of data about objects or people.
- B. It is any database containing subscriber data.
- C. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. It is a system in which a subscriber's status is maintained.
正解: A,D
質問 35
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. CloudPage with Smart Capture to add entrants in to a data extension
- B. Data extension with double opt-in status defined
- C. Send Email Activity with a link to a subscription center
- D. CloudPage with Web Collect to add entrants in to a data extension
正解: A,B
質問 36
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers
- A. Business Units can mirror an organization's operational structure.
- B. Business Units can share information with other Business Units.
- C. Business Units can have more than one parent Business Unit.
- D. Subscribers can only appear in one Business Unit.
正解: A,B
質問 37
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
- B. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- D. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
正解: A
質問 38
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Localized physical mailing address displayed in the default email footer
- B. Localized language and display options based on location and culture.
- C. Tracking information for campaigns sent by each office.
- D. Support non-English responses with Reply Mail Management.
正解: B,C
質問 39
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A. Number
- B. Decimal (15,0)
- C. Text (15)
- D. Decimal (15,2)
正解: B
解説:
Explanation
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
質問 40
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
- A. Marketing Cloud Administrator
- B. Marketing Cloud Channel Manager
- C. Marketing Cloud Regional or Local Administrator
- D. Marketing Cloud Email Marketing Manager
正解: A,B
解説:
Explanation/Reference:
質問 41
A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.)
- A. Email sends can be separated into Tracking folders for each brand.
- B. User roles can be customized to allow or deny specific permissions.
- C. Subscribers can be maintained at the Business Unit level.
- D. Brands can set their own physical address and SAP.
正解: C,D
質問 42
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- D. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
正解: C
質問 43
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers
- A. Pick "Choose from list," selecting the from name and from email values from the list of account users.
- B. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
- C. Match the external keys of the sender profile and data extension containing account representative details.
- D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
正解: B,D
質問 44
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter.
Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. AMPscript
- B. Personalization strings
- C. SQL Query
- D. Guide Template Language
正解: A
質問 45
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers
- A. What is the maximum file size of the images being used?
- B. Will image URLs be available publicly?
- C. How often will email content be image-only with text overlaying images?
- D. How often will the layout of the content in a content area change?
- E. What from name will be used for these emails?
正解: A,B,D
質問 46
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