[2024年07月] 無料Marketing-Cloud-Consultant試験問題をゲット！Marketing-Cloud-Consultant実際の無料試験問題
検証済みのMarketing-Cloud-Consultant問題集と157格別な問題
質問 # 52
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. The ability to send an email to a Salesforce audience.
- B. Flexibility to wait based on duration or a specific time.
- C. Native execution of a Server-side JavaScript activity.
- D. The option to convert a qualified Lead to a Contact.
正解：A
質問 # 53
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name....)
*Event registration (email address, event ID, event name, event type, venue ID....)
*Venue details (venue ID, venue name, venue address....)
*Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers
- A. Venue Details
- B. Customer Data
- C. Payment Details
- D. Event Registration
正解：B、D
質問 # 54
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A. Einstein Engagement Scoring
- B. Advertising Studio
- C. Google Analytics 360
- D. Mobile Studio
正解：B
解説：
Explanation
Advertising Studio is a tool that allows marketers to create and manage advertising campaigns across various channels, such as display, social, and search. It can also leverage Marketing Cloud data and segments to target or suppress audiences based on their engagement behavior. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_advertising_studio_overview.htm&type=5
質問 # 55
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
- A. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
- B. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
- C. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
- D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
正解：A
解説：
To send a series of welcome messages on behalf of the brand with an optimized send time to new customers who are sent to Marketing Cloud via an hourly batch file drop, Northern Trail Outfitters should use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning. Automation Studio is a tool that allows marketers to automate tasks and workflows using different activities, such as importing files, filtering data, or sending emails. Journey Builder is a tool that allows marketers to create personalized customer experiences across different channels and platforms using different activities, such as sending emails, updating data, or optimizing send time. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5https://help.salesforce.com
質問 # 56
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Set up Approval Workflow and Share setting inside Marketing Cloud.
- B. Build out an internal business governance and process to support this.
- C. Edit the Content Permissions and Restrictions by Role setting for each user.
- D. Integrate an outside CMS with all these permissions built in.
正解：A
質問 # 57
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat
a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Define Goal, Update Contact Data, Send Email, Wait
- B. Update Contact Data, Wait, Send Email, Join
- C. Random Split, Send Email, Wait, Define Goal
- D. Define Goal, Send Email, Wait, Decision Split
正解：A
質問 # 58
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Select 'Normalize Phone Number* in Journey settings.
- B. Select 'US' as the sending country in SMS activity.
- C. Format the phone field in Salesforce as +l[phonenumber],
- D. Configure the phone field in Salesforce as US locale.
正解：C
質問 # 59
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social?
Choose two.
- A. Marketing Cloud Administrator Role
- B. Email marketing manager role
- C. Marketing Channel Manager Role
- D. Regional or Local Administrator Role
正解：A、C
質問 # 60
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers
- A. Not all countries are supported by MobileConnect.
- B. NTO would be charged by mobile operators directly for messages.
- C. Long and Short Codes are not available for all countries.
- D. Opting in for messages can only be done via inbound message.
- E. Inbound messaging only works with local Long or Short Codes.
正解：A、D、E
質問 # 61
Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)
- A. The OOTB Preference Center does not support Person Account
- B. Multi-Org Connector does not support the OOTB Preference Center
- C. The OOTB Connector cannot update Salesforce Sale Cloud Directly
- D. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
正解：A、C
質問 # 62
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A. Data Studio
- B. Datorama
- C. Data Connector
- D. MuleSoft Anypoint Platform
正解：C
質問 # 63
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have one dedicated IP address for every 100,000 messages send per month.
- B. They should have one SAP for transactional sends and another for commercial sends.
- C. They should send at least 250,000 messages per month to maintain their sender reputation.
- D. They should have a shared IP since their volume is under 500,000 messages per month.
正解：A
質問 # 64
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-suppression list
- B. An auto-exclusion list
- C. An exclusion list
- D. A global unsubscribe
正解：C
質問 # 65
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Text Response
- B. Info Capture
- C. Outbound
- D. Data Capture
正解：A、B
質問 # 66
A customer wants to display asubscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. SQL Query
- B. Personalization strings
- C. Guide Template Language
- D. AMPscript
正解：D
質問 # 67
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. Setting behavior-based goals
- B. Designing decision logic via an intuitive user interface
- C. Building simple segmented campaigns without SQL queries
- D. Processing zipped and encrypted file containing subscriber data
- E. creating customer segments from multiple data extensions
正解：B、C、D
質問 # 68
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. Bulk API
- B. CreateSalesforceObject() AMPscript
- C. Login Calls
- D. SOAP API Calls updating objects
正解：D
質問 # 69
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?
- A. Do they need to support inbound messages in each country?
- B. Do they need to have independent reporting on SMS sends by country?
- C. Do they need to support UTF-8 characters in their SMS?
- D. Do they need to support different From Names by country?
正解：A
解説：
Explanation
Supporting inbound messages in each country would require additional long code implementation for MobileConnect. A long code is a standard phone number that can send and receive SMS messages. Each country has its own regulations and requirements for long codes, so a single long code cannot be used for all markets. The other functionalities do not tie to additional long code implementation. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_long_codes.htm&type=5
質問 # 70
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
- A. Contact Evaluation > Evaluate new records only
- B. Journey Settings > Use email attribute from Contacts
- C. Journey settings > No re-entry
- D. Contact Evaluate > Evaluate all records
正解：D
解説：
To process the correct subscribers who are added to a data extension via API for a monthly payment reminder journey, Northern Trail Outfitters should use Contact Evaluation > Evaluate new records only. Contact Evaluation is a setting that defines how contacts are evaluated for entry into a journey based on their entry source. Evaluate new records only is an option that allows only new records that are added to the entry source after the journey is activated to enter the journey.References:https://help.salesforce.com/s/articleView?id=sf.mc_jb_contact_evaluation.htm&type=5
質問 # 71
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a SQL Query against the _Click data view.
- B. Create and execute a Subscriber Engagement report.
- C. Create and execute a Tracking Extract.
- D. Create and execute a Data Filter on the_Click data view.
正解：A
解説：
Explanation
A SQL query is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data view is a system-generated table that stores information about subscriber actions, such as clicks, opens, bounces, etc. The _Click data view contains information about each click event for each subscriber in the last six months. By creating and executing a SQL query against the _Click data view, the customer can identify all subscribers who clicked on a link within any email sent within the last six months. References: https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_click.htm&type=5
質問 # 72
ABC Company has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help ABC Company achieve this objective? (Choose two.)
- A. Last purchase date
- B. Channel preference of customers
- C. Products purchased from a competitor
- D. Number of items per order
正解：A、B
質問 # 73
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A. A field of Locale type containing the country code
- B. A field of Locale type containing the locale code
- C. A field of Text type containing the country code plus mobile number
- D. A field of Phone type containing the mobile number
正解：B、D
質問 # 74
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