Marketing-Cloud-Account-Engagement-Consultant認定で究極のガイド [2023年更新]
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質問 # 139
What is true about completion actions? [Choose two answers]
- A. Completion actions can be criteria based.
- B. Completion actions only execute for prospects. They will not affect visitors.
- C. Completion actions are retroactive and will apply to activities done before and after you apply them
- D. Completion actions will not execute for image files.
正解：B、D
質問 # 140
Which are true about Engagement Program
- A. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
- B. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
- C. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
- D. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
- E. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
- F. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
- G. A single rule step can evaluate up to five conditions
正解：A、B、C、D、F、G
質問 # 141
Can Marketing both Import and Export Prospects?
- A. True
- B. False
正解：A
質問 # 142
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]
- A. "One to one emails" template
- B. "Engage" template
- C. "List emails" template
- D. "Autoresponder emails" template
正解：B
質問 # 143
Which is true about Marketing Cloud Account Engagement Flile Hosting limits
- A. No limits at all
- B. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
- C. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
- D. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
正解：B
質問 # 144
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers
- A. Assign prospects to an existing user
- B. Permanently delete prospects
- C. Create new custom fields and populate field values
- D. Undelete matching prospects from the Recycle Bin
正解：A、D
質問 # 145
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?
- A. Enable tracking opt-in preferences for visitors from specific countries.
- B. Create visitor filters for prospects that are known to be located in Europe.
- C. Remove tracking code from the website and create new sites for each country.
- D. Enable tracking opt-in preferences for all website visitors.
正解：B
質問 # 146
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?
- A. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
- B. Make sure the CRM username field on user records are empty.
- C. Delete and recreate the specific users after enabling user sync.
- D. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
正解：B
質問 # 147
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
- A. Marketing Cloud Account Engagement will give you content ideas for each landing page.
- B. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
- C. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
- D. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
正解：B
質問 # 148
When you go to View HTML code section at selected Form record you can only see the iframe tag
- A. True
- B. False
正解：A
質問 # 149
Select three available Marketing Cloud Account Engagement Editions
- A. Marketing Cloud Account Engagement Standard
- B. Marketing Cloud Account Engagement Plus
- C. Marketing Cloud Account Engagement Ultimate
- D. Marketing Cloud Account Engagement Growth
- E. Marketing Cloud Account Engagement Professional
- F. Marketing Cloud Account Engagement Advanced
正解：B、D、F
質問 # 150
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
- A. Primary - Campaign Source Attribution
B, Einstein Attribution - B. Account-to-Opportunity Matching
- C. First Touch Model
正解：C
質問 # 151
LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers
- A. The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
- B. The Engagement Dashboard in B2B Marketing Analytics.
- C. The total submissions reflected on the form report in Marketing Cloud Account Engagement.
- D. The sum of total conversions from the form and landing page reports.
正解：A、B
質問 # 152
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?
- A. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
- B. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
- C. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
正解：A
質問 # 153
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?
- A. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
- B. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
- C. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
- D. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
正解：A
質問 # 154
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
- A. Prospects at the middle of the funnel - interacting with blog content only.
- B. Prospects who have transitioned out of the funnel - with a recently closed deal.
- C. Prospects at the bottom of the funnel - actively deciding between vendors.
- D. Prospects at the top of the funnel - newly sourced from a tradeshow.
正解：D
質問 # 155
Which are true about Salesforce Engage
- A. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
- B. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
- C. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
- D. You can use Salesforce Engage with Gmail by downloading an extension
- E. Salesforce Engage is not supported for Salesforce sandbox accounts
正解：A、B、C、D、E
質問 # 156
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?
- A. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
- B. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted". - C. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
- D. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
正解：B
質問 # 157
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