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質問 # 126
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
- A. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
- B. Marketing Cloud Account Engagement will give you content ideas for each landing page.
- C. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
- D. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
正解：D
質問 # 127
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- B. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
- C. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
- D. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
正解：C
質問 # 128
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?
- A. Select the "Accounts" filter that allows filtering by accounts created within the last month.
- B. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
- C. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
- D. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
正解：D
質問 # 129
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
- A. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
- B. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
- C. For all prospects who have already matched, no new actions will be applied.
- D. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
正解：C
質問 # 130
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?
- A. Use the Salesforce "Add to Nurture" button.
- B. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
- C. Use the Salesforce Mobile App "Add to Nurture" button.
- D. Use the Salesforce Mobile App "Send an Email" button.
正解：A
質問 # 131
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
- A. Completion action
- B. Automation rule
- C. Dynamic list
- D. Segmentation rule
正解：C
質問 # 132
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
- A. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
- B. The user who performed the import is not the assigned user listed on the remaining prospects.
- C. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
- D. The Country field has validation enabled and the updated field values did not match existing values.
正解：B、C
質問 # 133
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities
- A. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
- B. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
- C. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
- D. All
正解：C
質問 # 134
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers
- A. Account-based marketing completely replaces broad-based marketing.
- B. Account-based marketing can be implemented in stages.
- C. Account-based marketing is only a good fit for certain industries.
- D. Account-based marketing personalizes experiences for prospects.
正解：B、D
質問 # 135
Which are true about Salesforce Engage
- A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
- B. Salesforce Engage is not supported for Salesforce sandbox accounts
- C. You can use Salesforce Engage with Gmail by downloading an extension
- D. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
- E. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
正解：A、B、C、D、E
質問 # 136
Select Assets that allow to Adjust prospects score
- A. Segmentation Rules
- B. Tables
- C. Automation Rules
- D. Engagement Programs
- E. PI Completion Actions
正解：C、D、E
質問 # 137
Administrators can reset passwords for users
- A. False
- B. True
正解：B
質問 # 138
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
- A. Configure Users > Send Salesforce Engage report emails by team
- B. Configure Users > Send daily prospect activity emails by owner
- C. Configure Users > Send starred prospect activity alerts by owner
- D. Configure Users > Send daily visitor activity emails by state
正解：D
質問 # 139
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?
- A. Add engagement history metrics related lists to campaign page layouts.
- B. Add engagement history activity related lists to lead & contact page layouts.
- C. Add engagement history lightning component to lead & contact page layouts.
- D. Add emails to campaign start displaying engagement history metrics on campaigns.
正解：B
質問 # 140
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?
- A. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
- B. Automation rules with attended webinar and remove action
- C. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
- D. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
- E. Automation Rule with blank critera and add action &
正解：E
質問 # 141
Is it possible for many users to edit exact same Email Template simultaneously?
- A. True
- B. False
正解：B
質問 # 142
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?
- A. Import all prospect data and create a suppression list.
- B. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
- C. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
- D. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
正解：D
質問 # 143
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?
- A. Post content from other websites on your own site.
- B. Hire an agency to create content.
- C. Focus on creating as much content as possible.
- D. Start a company blog and promote a few high-quality pieces of content.
正解：D
質問 # 144
Which one is Marketing Cloud Account Engagement Video Connector
- A. YouTube
- B. Dailymotion
- C. Vimeo
- D. Wistia
正解：D
質問 # 145
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?
- A. Create an automation rule to clear the opt out field on the leads and contacts.
- B. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
- C. Run a permission pass effort to all of the leads and contacts who have opted out.
正解：B
質問 # 146
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?
- A. Marketing
- B. Sales Manager
- C. Administrator
- D. Sales
正解：A
解説：
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_default_user_roles.htm&type=5
質問 # 147
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?
- A. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
- B. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
- C. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
- D. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
正解：C
質問 # 148
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?
- A. Send a list email to all prospects who are opted in.
- B. Send Engage emails to all prospect who are opted in.
- C. Send an operational email to all prospects.
- D. Send an automated operational email to all prospects.
正解：C
質問 # 149
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
- A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
- B. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
- C. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
- D. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
正解：C
質問 # 150
Can Marketing both Import and Export Prospects?
- A. False
- B. True
正解：B
質問 # 151
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