2023年最新のMarketing-Cloud-Account-Engagement-Consultant実際問題集には試験のコツがあるPDF試験材料 [Q79-Q101]

2023年最新のMarketing-Cloud-Account-Engagement-Consultant実際問題集には試験のコツがあるPDF試験材料

心強いMarketing-Cloud-Account-Engagement-ConsultantのPDF問題集問題

質問 # 79
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A. Assign prospects to an existing user
B. Permanently delete prospects
C. Undelete matching prospects from the Recycle Bin
D. Create new custom fields and populate field values

正解：A、C

質問 # 80
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
B. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
C. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
D. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

正解：B

質問 # 81
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A. Form completion action and user queue
B. Automation rule and user group
C. Form completion action and user group
D. Automation rule and user queue

正解：B

質問 # 82
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
B. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
C. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
D. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.

正解：C

質問 # 83
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
B. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
C. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
D. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

正解：C

質問 # 84
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Purchase separate Marketing Cloud Account Engagement accounts
B. Move all users to Salesforce Lightning
C. Use the Marketing Cloud Account Engagement Lightning App
D. Enable "Business Unit'connector setting

正解：C

解説：
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5

質問 # 85
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
B. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
C. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
D. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

正解：B

質問 # 86
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
C. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

正解：B

質問 # 87
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A. True
B. False

正解：A

質問 # 88
A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A. Match records by CRM ID
B. Q Match records by email address
C. Match records by Account ID
D. Match records by fuzzy match rules

正解：A

質問 # 89
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True
B. False

正解：A

質問 # 90
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

A. Last Touch Model
B. Salesforce Model
C. Even Attribution Model
D. First Touch Model

正解：A

質問 # 91
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A. Account-based marketing personalizes experiences for prospects.
B. Account-based marketing completely replaces broad-based marketing.
C. Account-based marketing can be implemented in stages.
D. Account-based marketing is only a good fit for certain industries.

正解：A、C

質問 # 92
Is it possible for many users to edit exact same Email Template simultaneously?

A. True
B. False

正解：B

質問 # 93
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
B. Set the intern up in the Default 'Marketing Intern' User Role
C. Set the intern up in the Default 'Marketing' User Role
D. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

正解：A

質問 # 94
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. All
B. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
C. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
D. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

正解：C

質問 # 95
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A. Marketing Cloud Account Engagement Business Units
B. Einstein Campaign Insights
C. Einstein Behavior Scoring
D. Einstein Lead Score

正解：B

解説：
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm&type=5

質問 # 96
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A. Add a form completion action to apply a tag with the name of the piece of content.
B. Build dynamic lists respectively based off of those form submissions.
C. Track downloads in the form reports and build different lists for all submissions.
D. Add a form completion action to add prospects to the right Salesforce campaign.

正解：A

質問 # 97
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
B. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
C. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
D. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

正解：C

質問 # 98
Select available Social Posting Connectors

A. Tumblr
B. WhatsApp
C. Zone
D. Instagram
E. Linkedln
F. Twitter
G. Facebook

正解：E、F、G

質問 # 99
LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A. The sum of total conversions from the form and landing page reports.
B. The total submissions reflected on the form report in Marketing Cloud Account Engagement.
C. The Engagement Dashboard in B2B Marketing Analytics.
D. The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.

正解：C、D

質問 # 100
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?