[2023年12月] 練習で合格させる問題学習ガイドは Marketing-Cloud-Account-Engagement-Consultant 試験問題集 [Q98-Q113]

[2023年12月] 問題集練習試験問題学習ガイドはMarketing-Cloud-Account-Engagement-Consultant試験合格させます

Marketing-Cloud-Account-Engagement-Consultant問題集には練習試験問題解答

質問 # 98
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A. Improve lead qualification efficiency by using automation rules for prospect assignment.
B. Increase gated content on the website to provide more scoring opportunities.
C. Increase their scoring threshold to give the Sales team the most qualified leads.
D. Improve prospect data by adding fields to existing forms and making them required.

正解：A、B

質問 # 99
While creating Layout Templates it is possible to Import Layout from certain URL

A. False
B. True

正解：B

質問 # 100
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
B. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
C. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
D. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

正解：A

質問 # 101
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Geolocation
B. Date/Time
C. Formula
D. External Lookup Relationship
E. Time
F. Lookup Relationship
G. Text Area (Rich)
H. Date/Time

正解：A、C、D、F、G

質問 # 102
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A. Send the prospects an email to see if their email addresses are valid.
B. Ensure the Do Not Email field on the prospects is selected.
C. Add the prospects to a "Bounced Prospects" list for suppression.
D. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

正解：B

質問 # 103
Which actions can be achieved with completion actions? [Choose three answers]

A. Notify account owner
B. Increment prospect field value
C. Set profile
D. Assign to queue

正解：B、C、D

質問 # 104
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A. First-party tracking does not use cookies, while third-party tracking does.
B. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
C. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
D. First-party tracking is domain-based while third-party tracking is campaign-based.

正解：B

質問 # 105
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A. False
B. True

正解：A

質問 # 106
Is it possible to split Dynamic List to other Dynamic Lists?

A. False
B. True

正解：A

質問 # 107
What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

A. Create and add a tracking code to the website
B. Choose which sender IP to use
C. Setup DNS for each used domain and validate the connection
D. Setup tracker subdomain and validate it

正解：A、C、D

質問 # 108
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

正解：B

質問 # 109
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create a static list to segment the prospects, and then schedule email list sends with completion actions
B. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
C. Create an automation rule with rules to segment the prospects and actions send the emails
D. Create a list using a segmentation rule, then use completion actions on a form for the actions

正解：B

質問 # 110
What is true about A/B testing? [Choose two answers]

A. It is recommended to test at least 5 different elements in your A/B tests.
B. You can only do A/B testing on list emails.
C. When you turn off A/B testing you will have to choose which version to keep.
D. You can disable A/B testing before and after email sent.

正解：B、C

質問 # 111
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A. There must also be a general or specific user as a sender.
B. The email must also contain assigned user merge fields.
C. The assigned user must be connected through user sync.
D. All prospects on the recipient list must be assigned to a user.

正解：A

質問 # 112
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?