
Marketing-Cloud-Advanced-Cross-Channel無料認定試験材料はこちらの42問題
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質問 # 22
What is true for behavioral triggers. Multiple select.
- A. they cannot be modified
- B. need collect tracking code
- C. need catalog data
正解:B、C
質問 # 23
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. 0
- B. No limit
- C. 1
- D. 2
正解:B
質問 # 24
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. Journey builder
- B. On the facebook ad channel
正解:A
質問 # 25
Where would you set a threshold limit in social studio
- A. workspace settings
- B. column in engage
- C. enterprise admin settings
- D. tab in engage
正解:D
解説:
To set a threshold limit in Social Studio, you should navigate to the Engage module. Within Engage, there are various tabs where thresholds and rules for engaging with content can be set and managed. These settings allow users to manage the volume and type of interactions effectively.
質問 # 26
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Listen, Understand , Act
- B. Understand, decide act
正解:A
質問 # 27
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- B. inbox message Is replaced for users who read the first message.
- C. the inbox message is replaced for all user.
- D. the inbox message is replaced only for users who do not exist:
正解:A
解説:
Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:
* D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.
質問 # 28
To what types of objects can you do a quick send in distributed marketing, Select multiple
- A. Person account, (opportunities, Quick send message records)
- B. Contact.
- C. Lead
正解:A、B、C
解説:
In Distributed Marketing, Quick Send can be used with the following types of objects:
* A: Lead: Allows sales representatives to quickly send marketing-approved emails directly to leads.
* B: Contact: Similar to leads, contacts can also receive personalized, immediate communications via Quick Send.
* C: Person Account: This includes personal account records, which can also be targeted for Quick Send actions, providing a seamless integration between marketing and sales efforts.
質問 # 29
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
- A. The message is already scheduled/active
- B. Some automation activity is using the inbox message
- C. The message has already been sent. (once started to send cannot mark as inactive)
正解:A
解説:
When attempting to make an inbox message inactive in Salesforce Marketing Cloud, a common issue arises if:
* B. The message is already scheduled or active: If an inbox message is currently scheduled for sending or is active, it cannot be marked as inactive until it completes its schedule or is manually stopped. This ensures the integrity of scheduled or ongoing campaigns.
質問 # 30
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Email soap api
- B. Journey api
- C. Transactional messaging api.
- D. Rest api
正解:C、D
質問 # 31
What is true about Einstein engagement frequency (EEF). Select 3
- A. It uses last ISO days engagement data
- B. EEF uses only commercial send data not transactional
- C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue. - D. The model uses data available only in your account
正解:B、C、D
解説:
Einstein Engagement Frequency (EEF) is a feature designed to optimize email engagement by determining the optimal frequency of emails to reduce unsubscribe rates due to email fatigue. It specifically uses data from:
* A: Commercial send data, excluding transactional data.
* B: Data available within your own account, ensuring the model is tailored to your specific audience and engagement patterns.
* C: A strategy to help marketers send the right amount of emails, avoiding over-sending that leads to subscriber fatigue and potential unsubscribes.
These insights help in crafting more effective email marketing strategies by understanding customer engagement and interaction patterns.
質問 # 32
Where to create topic profiles in command center?
- A. social admin
- B. social automate
- C. command center
正解:A
質問 # 33
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. out of cellular network coverage
- B. SMS sent to landline number
- C. Low battery
- D. mobile is in another call
- E. switched off
正解:A、B、E
質問 # 34
What data is there in mobile connect demographics, select3
- A. First name
- B. Region
- C. channel
- D. Email
- E. City
正解:A、C、E
質問 # 35
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein content selection
- B. Einstein copy insights
- C. Einstein engagement scoring
正解:A
質問 # 36
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. 0
- B. No limit
- C. 1
- D. 2
正解:B
解説:
In Salesforce's Social Studio, specifically within the Engage tab:
* D. No limit: There is no limit to the number of columns that can be used in each Engage tab. This flexibility allows users to tailor their social media monitoring and engagement workspace to their specific needs, accommodating various accounts and types of interactions without a predefined cap on columns.
質問 # 37
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. hourly
- B. daily
- C. Biweekly
- D. monthly
正解:C
質問 # 38
What is true for behavioral triggers. Multiple select.
- A. they cannot be modified
- B. need collect tracking code
- C. need catalog data
正解:B、C
解説:
Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer behaviors by sending automated messages based on actions taken by users. For these triggers to function correctly, they:
* B. Need collect tracking code: This is necessary to track user behaviors on websites or in apps, which then inform the behavioral triggers.
* C. Need catalog data: This information is essential to personalize the messages based on the specific items or services that the customer interacted with, enabling more targeted and relevant communications.
質問 # 39
What is prerequisite for email/web recommendations: select 2
- A. collect tracking code
- B. catalog
正解:A、B
質問 # 40
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. banner
- B. Product
- C. Content
正解:B
解説:
Einstein web recommendations can specifically recommend the following types of content on a website:
* A: Product: Recommendations can include specific products based on user behavior and preferences.
* Category: Pages that group similar types of products can also be recommended to help guide users to areas of interest.
* Cart: Recommendations can be made for the cart page to encourage the completion of purchases or suggest complementary products.
質問 # 41
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