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Salesforce Marketing-Cloud-Advanced-Cross-Channel 認定試験の出題範囲：
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質問 # 24
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Is there any spelling mistake in your contact attributes.
- B. Are u using attribute to attribute comparison.
- C. Are there any eligible matching orders for that particular contact
正解：B
質問 # 25
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers
- A. Data Extensions
- B. Collect Tracking Code
- C. Catalog
- D. Google360 Tracking Code
- E. Triggers
正解：A、C
質問 # 26
What is the fastest way to add a classification to a post?
- A. Classification cannot be added to a post
- B. Add classification manually to each post.
- C. Macro
正解：C
質問 # 27
How much historical data is immediately available when a managed FB account is added to Social Studio?
- A. Six Months
- B. One Year
- C. One week
- D. Thirty days
正解：D
質問 # 28
What is true about Einstein Engagement Scoring (EES)?
- A. EES can import historical purchase data to drive conversion predications
- B. EES requires Collect Code Tracking for web conversion predictions
- C. EES takes into account custom unsubscribe handling
- D. EES analyzes all send data from Marketing Cloud
正解：A
質問 # 29
What is the recommended maximum number of activities that should be on a single journey canvas?
- A. 0
- B. 1
- C. 2
- D. 3
正解：A
質問 # 30
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
正解：A
質問 # 31
Which three statements are true for MC Behavioral Triggers?
- A. Behavioral Triggers can be triggered from interactions with both Content and Products
- B. Behavioral Triggers are mandatory for Commerce Cloud integrations.
- C. Collect tracking code is necessary to use Behavioral Triggers
- D. Behavioral Triggers are not editable
- E. Behavioral Triggers require a catalog of assets
正解：A、C、E
質問 # 32
What is true about SMS keywords other than HELP and STOP?
- A. keywords in parent business unit are automatically available to all child business units
- B. keywords in parent business unit can be shared to any child business units
- C. keywords in child business unit can be shared between other child business units
- D. keywords in parent or child business unit are available only in that business unit
正解：D
質問 # 33
What is true about SMS keywords other than HELP and STOP?
- A. keywords in parent business unit are automatically available to all child business units
- B. keywords in parent business unit can be shared to any child business units
- C. keywords in child business unit can be shared between other child business units
- D. keywords in parent or child business unit are available only in that business unit
正解：D
解説：
For SMS keywords in Salesforce Marketing Cloud, the rule is:
* C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.
質問 # 34
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. daily
- B. Biweekly
- C. hourly
- D. monthly
正解：B
解説：
Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.
質問 # 35
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. Content
- B. Product
- C. banner
正解：A、B、C
解説：
* Einstein Web Recommendations Scope:
Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can be displayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
* What Can Be Recommended:
A . Product: This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
B . Content: Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
C . Banner: While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
* Why A, B, and C Are Correct:
Flexibility: Einstein Web Recommendations are flexible and can be used to promote various types of assets.
Personalization: The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.
質問 # 36
What is the most frequent option to refresh an Advertising Audience?
- A. BI-weekly
- B. Weekly
- C. Monthly
- D. Daily
- E. Hourly
正解：C
質問 # 37
Which three features are supported in MC Advertising Studio?
- A. Linkedin user matching
- B. Facebook advanced match
- C. LinkedIn company matching
- D. Myspace user matching
- E. Tiktok user matching
正解：A、B、C
質問 # 38
How often are the Einstein Engagement Scoring scores updated for Email?
- A. Monthly
- B. Weekly
- C. Daily
- D. Hourly
正解：C
質問 # 39
A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
- A. Journey API
- B. REST API
- C. Email SOAP API
- D. Transactional Message API
正解：B、D
質問 # 40
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers
- A. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
- B. Do not use a filter in the entry source to filter more than 50% of your contacts
- C. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
- D. Use an ETL tool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
- E. Make sure you are connected to a fiber internet connection.
正解：B、C、D
質問 # 41
What is true about contact data and journey data.
- A. Contact data is static and journey data is updated data
- B. Journey data is static and contact data is updated data.
正解：B
質問 # 42
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
- A. API runs on an updated messaging platform which improves scale and send speed
- B. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
- C. Transactional messaging limits the number of API calls a minute.
- D. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
- E. The software can track each message utilizing the Event Notification service.
正解：A、B、E
質問 # 43
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. No limit
- B. 0
- C. 1
- D. 2
正解：A
質問 # 44
Where to create topic profiles in command center?
- A. social automate
- B. social admin
- C. command center
正解：B
質問 # 45
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein content selection
- B. Einstein copy insights
- C. Einstein engagement scoring
正解：A
解説：
In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.
質問 # 46
28, Whit are the functionalities of ad studio. Select multiple.
- A. Iinkedin Company match.
- B. myspace user match.
- C. facebook advanced match.
- D. linkedin user match.
- E. tiktok user match.Ez
正解：A、C、D
質問 # 47
What user permission is required to configure SSO in social studio.
- A. full user
- B. custom user
- C. Super user
- D. limited user
正解：C
解説：
To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.
質問 # 48
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