[2024年10月]更新のSalesforce Marketing-Cloud-Advanced-Cross-Channel実際のブレーン知能問題集
合格できるMarketing-Cloud-Advanced-Cross-Channel試験更新されたMarketing-Cloud-Advanced-Cross-Channel試験問題集PDFを獲得2024年更新
質問 # 14
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. banner
- B. Content
- C. Product
正解：C
解説：
Einstein web recommendations can specifically recommend the following types of content on a website:
* A: Product: Recommendations can include specific products based on user behavior and preferences.
* Category: Pages that group similar types of products can also be recommended to help guide users to areas of interest.
* Cart: Recommendations can be made for the cart page to encourage the completion of purchases or suggest complementary products.
質問 # 15
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Listen, Understand , Act
- B. Understand, decide act
正解：A
解説：
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.
質問 # 16
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. hourly
- B. monthly
- C. Biweekly
- D. daily
正解：C
解説：
Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.
質問 # 17
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
- A. Some automation activity is using the inbox message
- B. The message has already been sent. (once started to send cannot mark as inactive)
- C. The message is already scheduled/active
正解：B
質問 # 18
How does social studio unify anonymous and known identities?
- A. social networking
- B. Deterministic matching
正解：B
質問 # 19
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. Low battery
- B. out of cellular network coverage
- C. mobile is in another call
- D. switched off
- E. SMS sent to landline number
正解：B、D、E
質問 # 20
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
正解：A
解説：
In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.
質問 # 21
What is true about Einstein engagement frequency (EEF). Select 3
- A. The model uses data available only in your account
- B. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue. - C. It uses last ISO days engagement data
- D. EEF uses only commercial send data not transactional
正解：A、B、D
解説：
Einstein Engagement Frequency (EEF) is a feature designed to optimize email engagement by determining the optimal frequency of emails to reduce unsubscribe rates due to email fatigue. It specifically uses data from:
* A: Commercial send data, excluding transactional data.
* B: Data available within your own account, ensuring the model is tailored to your specific audience and engagement patterns.
* C: A strategy to help marketers send the right amount of emails, avoiding over-sending that leads to subscriber fatigue and potential unsubscribes.
These insights help in crafting more effective email marketing strategies by understanding customer engagement and interaction patterns.
質問 # 22
What is true about shared entry event.
- A. It cannot be modified.
- B. Yon can use filter for entry audience segregation.
- C. Data extension created by it can be modified.
正解：B
質問 # 23
What is true about contact data and journey data.
- A. Contact data is static and journey data is updated data
- B. Journey data is static and contact data is updated data.
正解：B
解説：
The relationship between journey data and contact data is:
* A: Journey data is static and contact data is updated data. Journey data refers to the data elements that were true at the time the contact entered the journey and do not change throughout the journey. In contrast, contact data is dynamic and can be updated outside the journey, reflecting the most current information available about the contact.
質問 # 24
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Journey api
- B. Rest api
- C. Email soap api
- D. Transactional messaging api.
正解：B、D
解説：
To send a real-time email with a dynamic buy link when stock levels drop below 50, the most effective APIs to use are:
* B: REST API: This API can be used to integrate real-time triggers from your stock management system to Salesforce Marketing Cloud. It allows you to send real-time communications based on stock changes.
* C: Transactional Messaging API: Specifically designed for real-time, triggered messaging, this API is ideal for sending transactional emails that include dynamic content like a buy link based on immediate changes in data, such as inventory levels.
質問 # 25
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use Journey data and not contact data
- B. use query activity to query _ click and use contact data in journey.
- C. use contact designer
- D. use journey with email activities and enagagement split activity
正解：A、D
質問 # 26
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Sales cloud entry audience in journey builder
- B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
- C. Use an api to create record in sales cloud directly from the ecom site
- D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
正解：A、D
質問 # 27
Difference between inbox message and in app message.
- A. Inbox message is displayed and stored in device in app message is displayed only 1 time
- B. Inbox messages can be used only in los whereas in app message can also be used in android
- C. Inbox message is displayed once but in app message is displayed repeatedly
正解：A
解説：
The primary difference between inbox messages and in-app messages in mobile marketing involves how they are stored and displayed:
* A: Inbox message is displayed and stored in device, in-app message is displayed only 1 time. Inbox messages are saved within the app's message center or inbox and can be accessed multiple times. In contrast, in-app messages appear only once during the app usage session and are not stored for future viewing.
質問 # 28
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein copy insights
- B. Einstein engagement scoring
- C. Einstein content selection
正解：C
解説：
In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.
質問 # 29
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Listen, Understand , Act
- B. Understand, decide act
正解：A
質問 # 30
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