[2025年02月14日]Salesforce Marketing-Cloud-Advanced-Cross-Channelリアル試験問題と解答を無料で提供いたします
合格できるSalesforce Marketing-Cloud-Advanced-Cross-Channel試験情報と無料練習テスト問題
Salesforce Marketing-Cloud-Advanced-Cross-Channel 認定試験の出題範囲：
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質問 # 12
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?
- A. The total number of times a mobile device can receive this message once every 24 hours
- B. The total number of times a mobile device can receive this message during the active period
- C. The total number of times a mobile device can receive this message once every 72 hours
- D. The total number of times a mobile device can receive this message once every week
正解：B
質問 # 13
Which social network(s) support lead capture in Ad Studio?
- A. Twitter
- B. Linkedin 2%
- C. Google Adwords
- D. Instagram
- E. Facebook
正解：E
質問 # 14
What is thefastestway to add a classification to a post?
- A. Classification cannot be added to a post
- B. Add classification manually to each post.
- C. Macro
正解：C
解説：
The fastest way to add a classification to a post in Social Studio is by using Macros. Macros allow you to apply preset actions, including classifications, to posts quickly. This method is much more efficient than manually adding classifications to each post individually.
質問 # 15
How often are the Einstein Engagement Scoring models updated?
- A. Monthly
- B. Hourly
- C. Daily
- D. Weekly
正解：A
質問 # 16
Where are Topic Profiles configured for use in Command Center? 01m 03s
- A. Command Center Admin
- B. Social Studio Engage
- C. Social Studio Admin
- D. Social Studio Automate
正解：C
質問 # 17
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
- A. Email
- B. Last Name
- C. Region
- D. Channel
- E. City
正解：A、C、E
質問 # 18
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers
- A. Contac data is dynamic data that retrieves the latest value upon decision split execution.
- B. journey Data is a set of static values passed into the journey for each contact.
- C. Journey Data is dynamic data that retrieves the latest value upon decision split execution
- D. Contact Data is a set of static values passed into the Journey for each contact.
正解：A、B
質問 # 19
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein content selection
- B. Einstein Engagement Scoring: Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.
- C. Einstein copy insights
- D. Einstein engagement scoring
正解：A
解説：
* Understanding Content Fatigue:
Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
* Einstein Content Selection and Fatigue Rules:
Einstein Content Selection is a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
Fatigue Rules: Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
* Why Other Options Are Incorrect:
B: Einstein Copy Insights: Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.
質問 # 20
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?
- A. STO predicts the best time to send a message for each contact through Journey Builder
- B. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
- C. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
- D. STO can help send SMS messages at the time individuals are most likely to engage with the message
正解：A
質問 # 21
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Orchestration
- B. Data aggregation
- C. Unified customer profile
正解：A、B、C
解説：
Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
* A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
* B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
* C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.
質問 # 22
What is the fastes way to add a classification to a post?
- A. Classification cannot be added to a post
- B. Add classification manually to each post.
- C. Macro
正解：C
解説：
Understanding Classifications and Macros:
Classifications: In Social Studio, classifications are tags or labels you apply to posts to categorize them (e.g., sentiment, product, campaign, etc.). They are essential for analysis and reporting.
Macros: Macros are pre-defined sets of actions that can be applied to posts with a single click. They automate repetitive tasks.
Why Macros are the Fastest:
Automation: Macros are designed for efficiency. You can create a macro that applies a specific classification (or a set of classifications) to a post automatically.
One-Click Application: Instead of manually selecting the classification from a dropdown menu for each post, you simply select the post(s) and apply the relevant macro.
How to Use Macros for Classifications:
Create a Macro: In Social Studio, go to "Admin" then find "Macros" under your workspace. Create a new macro and name it appropriately (e.g., "Classify as Positive Sentiment").
Define Macro Actions: Within the macro, add an action to "Set Classification." Choose the desired classification tag(s).
Apply the Macro: In Engage, select the post(s) you want to classify. From the action menu, choose your macro.
Why Other Options Are Incorrect:
B . Add classification manually to each post: While you can add classifications manually, it's time-consuming, especially when dealing with a large volume of posts.
C . Classification cannot be added to a post: This is incorrect. Classifications are a fundamental part of organizing and analyzing social data in Social Studio.
In Summary:
Macros provide the fastest way to add classifications to posts in Social Studio because they automate the process, allowing you to apply classifications with a single click.
Therefore, A. Macro is the correct answer.
質問 # 23
Where would you add a topic profile
- A. Workspace settings
- B. Admin settings
- C. Social studio engage
- D. Social studio automate
正解：B
解説：
Understanding Topic Profiles:
Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
Admin Settings as the Central Hub:
Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
Detailed Steps:
Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles." Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
Why Other Options Are Incorrect:
A . Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
C . Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
D . Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
質問 # 24
Where to create topic profiles in command center?
- A. command center
- B. social admin
- C. social automate
正解：A
解説：
Topic profiles in Salesforce's Command Center are created directly within:
* A: Command Center. This platform serves as the central hub for managing and visualizing real-time data streams, including social media topics. By creating and configuring topic profiles here, users can effectively monitor and analyze specific content relevant to their business needs directly from the Command Center dashboard.
質問 # 25
What is true about Einstein Engagement Scoring (EES)?
- A. EES can import historical purchase data to drive conversion predications
- B. EES requires Collect Code Tracking for web conversion predictions
- C. EES takes into account custom unsubscribe handling
- D. EES analyzes all send data from Marketing Cloud
正解：A
質問 # 26
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. with the next hour
- B. Within the first minute of next hour.
- C. At the hour user engages Within the next 24hours
- D. immediately when the STO activity arrives
正解：C
解説：
* Understanding Send Time Optimization (STO):
Purpose: STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
How it Works: STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
* STO Send Time Logic:
Prediction Window: STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
Send at Predicted Hour: The email is sent during that predicted hour.
It's not immediate: STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
It's not within the first minute of the next hour: STO determines a specific hour, not just the start of the next hour.
It's not necessarily within the next hour: The predicted hour could be several hours away, depending on the subscriber's engagement history.
質問 # 27
Where would you set a threshold limit in social studio
- A. enterprise admin settings
- B. tab in engage
- C. workspace settings
- D. column in engage
正解：B
解説：
To set a threshold limit in Social Studio, you should navigate to the Engage module. Within Engage, there are various tabs where thresholds and rules for engaging with content can be set and managed. These settings allow users to manage the volume and type of interactions effectively.
質問 # 28
Where are Topic Profiles configured for use in Command Center?
- A. Command Center Admin
- B. Social Studio Engage
- C. Social Studio Admin
- D. Social Studio Automate
正解：C
質問 # 29
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Transactional messaging api.
- B. Journey api
- C. Email soap api
- D. Rest api
正解：A、D
解説：
To send a real-time email with a dynamic buy link when stock levels drop below 50, the most effective APIs to use are:
* B: REST API: This API can be used to integrate real-time triggers from your stock management system to Salesforce Marketing Cloud. It allows you to send real-time communications based on stock changes.
* C: Transactional Messaging API: Specifically designed for real-time, triggered messaging, this API is ideal for sending transactional emails that include dynamic content like a buy link based on immediate changes in data, such as inventory levels.
質問 # 30
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?
- A. It prevents both the produce message and the deli message from being triggered in both places
- B. They should always be set to High Transmit Power setting
- C. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
- D. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
正解：A
質問 # 31
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Are there any eligible matching orders for that particular contact
- B. Is there any spelling mistake in your contact attributes.
- C. Are u using attribute to attribute comparison.
正解：C
質問 # 32
How are profiles merged In IS:
- A. Probabilistic matching
- B. Deterministic matching on matched identities
- C. Once a day
正解：B
質問 # 33
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein content selection
- B. Einstein copy insights
- C. Einstein engagement scoring
正解：A
解説：
In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.
質問 # 34
What is the recommended maximum number of activities that should be on a single journey canvas?
- A. 0
- B. 1
- C. 2
- D. 3
正解：B
質問 # 35
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