無料Salesforce Marketing-Cloud-Account-Engagement-Specialist日本語テスト練習問題試験問題集
試験準備には欠かさない！トップクラスのSalesforce Marketing-Cloud-Account-Engagement-Specialist日本語試験最新版アプリ学習ガイドで練習
質問 # 150
Marketing Cloud Account Engagement を自分で設定して、個人取引先と同期することができます。
- A. 本当
- B. False (この機能を有効にするには、Marketing Cloud アカウント エンゲージメント サポートに連絡する必要があります)
正解：B
解説：
Explanation
You cannot set up Marketing Cloud Account Engagement yourself to sync with Person Accounts. You need to contact Marketing Cloud Account Engagement support to enable this functionality, as it is not available by default. Person Accounts are a special type of account in Salesforce that combines the attributes of both accounts and contacts. To sync Marketing Cloud Account Engagement with Person Accounts, you need to follow some additional steps, such as enabling Person Account Syncing, creating Person Accounts instead of Leads, and adding Marketing Cloud Account Engagement data to Person Account layouts12 References: 1: Person Account Syncing with Salesforce2: What To Know Before Using Person Accounts in Marketing Cloud Account Engagement & Salesforce
質問 # 151
Web サイトの特定のページを閲覧する見込み客にアクションを適用するにはどうすればよいでしょうか?
- A. 上記のいずれにも該当しない
- B. 自動化ルールによる
- C. ページアクションを通じて
- D. スコアリングによる
- E. 完了アクションを通じて
正解：C
解説：
Explanation
You can apply an action to a prospect who views a specific page of a website through a page action. A page action is a task that is performed when a prospect views a page that matches a certain URL or wildcard. You can use page actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. You can also use page actions to track and report on the performance of specific pages on your website.
Answer A is incorrect because you cannot apply an action to a prospect who views a specific page of a website through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect, not after they view a page.
Answer B is incorrect because you cannot apply an action to a prospect who views a specific page of a website through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule, not when they view a page. Answer C is incorrect because you cannot apply an action to a prospect who views a specific page of a website through scoring. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services, not a way to perform actions on prospects. Answer E is incorrect because none of the above is not a valid answer, as explained above.
References: [Page Actions], [Completion Actions], [Automation Rules], Scoring
質問 # 152
エンゲージメント スタジオ プログラムで実行できる 3 つのアクションはどれですか?
3 つの答えを選択してください
- A. 見込み客の再割り当て
- B. 動的リストからプロスペクトを削除します
- C. 見込み顧客をリストに追加します
- D. 見込み客にメールを送信
- E. ユーザーに通知する
正解：C、D、E
解説：
Explanation
An engagement studio program is a tool that allows the Marketing Manager to create and automate a series of steps that guide prospects through a marketing journey. An engagement studio program consists of three types of elements: actions, triggers, and rules. An action is something that the program does to or for the prospect, such as sending an email, adding them to a list, or notifying a user. A trigger is something that the program checks for or waits for the prospect to do, such as opening an email, clicking a link, or submitting a form. A rule is something that the program evaluates about the prospect, such as their score, grade, or field value8 Among the possible actions that can be taken in an engagement studio program, three of them are:
* Add prospect to list. This action adds the prospect to a specified list in Account Engagement. This action is useful for segmenting prospects based on their engagement or moving them to a different list for further marketing8
* Send email to prospect. This action sends an email to the prospect using an Account Engagement email template. This action is useful for delivering relevant and personalized content to the prospect based on their stage in the journey8
* Notify a user. This action sends an email notification to a specified user or user group in Account Engagement or Salesforce. This action is useful for alerting the sales team or other stakeholders about
* the prospect's engagement or readiness
質問 # 153
LenoxSofts のマーケティング マネージャーは、電子メールのブランディングを一貫したものにしたいと考えています。Marketing Cloud Account Engagement ユーザーが Engagement Studio プログラム、1 対 1 のメール、自動応答を構築するときにこのメールのコンテンツを選択できるようにしたいと考えています。
どうすればこの目標を達成できるでしょうか?
- A. メールテンプレートの下書きを作成する
- B. リストメールの下書きを作成する
- C. 運用メールを作成する
- D. 電子メールテンプレートを作成して公開する
正解：D
解説：
The best way to achieve the goal of keeping email branding consistent and allowing Marketing Cloud Account Engagement users to select the email content when building out engagement studio programs, one-to-one emails, and autoresponders is to create and publish an email template. An email template is a reusable email layout that can be used for different types of emails in Marketing Cloud Account Engagement. An email template can contain text, HTML, images, variable tags, and dynamic content. An email template can be customized to match the branding and design of the company's website and other marketing materials. An email template can be published to make it available for use in Marketing Cloud Account Engagement1. Option B is not correct because an email template draft is a template that has not been published yet and cannot be used for emails until it is published. Option C is not correct because an operational email is a type of email that is sent to prospects regardless of their opt-in status and is used for important or transactional messages, such as invoices, receipts, or password resets. An operational email is not a reusable email layout and does not affect the branding consistency. Option D is not correct because a list email draft is an email that has not been sent yet and can be used only once. A list email draft is not a reusable email layout and does not affect the branding consistency.
質問 # 154
マーケティング ユーザーが見込み客リストに電子メール テンプレートを送信したいと考えていますが、新しいリストの電子メールをサンディングするときに特定の電子メール テンプレートを選択できません。
ユーザーはこの問題をどのように解決する必要がありますか?
- A. 「電子メールサンディング」で使用できるようにリストを編集します。
- B. 「メール テンプレート」で使用できるようにリストを編集します。
- C. 電子メール テンプレートを編集して、「電子メールのリスト」で使用できるようにします。
- D. 電子メール テンプレートを編集し、適切なリストを選択します。
正解：C
解説：
According to the Salesforce documentation, the user should resolve the issue of not being able to choose the specific email template when sending a new list email by editing the email template to make it available for "List Emails". An email template is a reusable design that defines the content and layout of an email. An email template can be configured to be available for different types of email sends, such as one-to-one emails, list emails, or autoresponders. A list email is an email that is sent to a specific list of prospects, such as a newsletter or a promotion. To use an email template for a list email, the user must edit the email template and check the box for "List Emails" in the email template settings. This will make the email template available to choose when sending a new list email. Editing the list to be available for "Email Sending", "Email Templates", or editing the email template and choosing the appropriate list are not the correct ways to resolve the issue of not being able to choose the specific email template when sending a new list email, as they are either irrelevant or incorrect options for the list or the email template settings. Reference: Salesforce documentation
質問 # 155
一時停止を解除してから点滴プログラムが開始されるまでどのくらい時間がかかりますか?
- A. 5分以内
- B. 1時間以内
- C. 1営業日以内
- D. すぐに
正解：B
解説：
Explanation
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. You can pause and resume drip programs at any time. However, when you resume a drip program, it does not start immediately. It takes up to one hour for the drip program to resume sending emails to the prospects in the program. It does not take 5 minutes, one business day, or immediately for the drip program to start after unpausing it. References: Drip Programs, Pause and Resume Drip Programs
質問 # 156
Salesforce のどの機能を有効にすると、Salesforce キャンペーンのページ レイアウトにランディング ページのエンゲージメント データを表示できますか?
- A. エンゲージメント履歴
- B. 高度な動的コンテンツ
- C. Marketing Cloud アカウントエンゲージメントアクティビティ Visualforce ページ
- D. B2B マーケティング分析
正解：A
解説：
Explanation
According to the Salesforce documentation, the feature in Salesforce that can be enabled to show landing page engagement data on a Salesforce Campaign page layout is Engagement History. Engagement History is a feature that allows users to view and report on how prospects interact with Marketing Cloud Account Engagement marketing assets, such as emails, forms, landing pages, and custom redirects. Engagement History can be enabled for Salesforce Campaigns, Leads, Contacts, Accounts, and Opportunities, and it can display metrics such as views, clicks, submissions, and conversions. Advanced Dynamic Content, Marketing Cloud Account Engagement Activities Visualforce page, and B2B Marketing Analytics are not features that can show landing page engagement data on a Salesforce Campaign page layout, as they are related to other aspects of marketing automation, such as personalization, activity tracking, and analytics.
References: Salesforce documentation
質問 # 157
LenoxSoft には、受信者リストと抑制リスト内にエンゲージメント スタジオ プログラムがあります。プロスペクトは受信者リストと抑制リストの両方のメンバーです。
どのシナリオで見込み客はプログラムでメールを受信できるでしょうか?
- A. プロスペクトは抑制リストと受信者リストの両方から削除されます。
- B. プロスペクトはオプトアウトとしてマークされています。
- C. プロスペクトは抑制リストから削除されます。
- D. プロスペクトは受信者リストから削除されます
正解：C
解説：
The scenario in which a prospect would be able to receive the emails in the program is when the prospect is removed from the suppression list. A suppression list is a list that prevents prospects from receiving emails from an engagement studio program, even if they are in the recipient list. A recipient list is a list that defines the prospects who are eligible to receive emails from the program. If a prospect is in both the recipient list and the suppression list, they will not receive any emails from the program. Removing the prospect from the suppression list will allow them to receive the emails, as long as they are still in the recipient list and not opted out. Removing the prospect from the recipient list, marking the prospect as opted out, or removing the prospect from both the suppression list and the recipient list will not allow them to receive the emails from the program. Reference [Engagement Studio Suppression Lists]
質問 # 158
価格設定ページにアクセスした見込み顧客をリストに追加するプロセスは何ですか?
- A. タグを使用する
- B. 自動化ルールを作成する
- C. ページアクションの作成
- D. セグメンテーション ルールを作成する
正解：C
解説：
Explanation
The process to add a prospect who visits a pricing page to a list is to create a page action. A page action is a feature that allows you to track and act on the behavior of prospects who visit specific pages on your website, such as your pricing page, product page, or thank you page. You can use page actions to perform actions on the prospects who visit the page, such as adding them to a list, assigning them to a user, or changing their field values. You can also use page actions to customize the content or layout of the page based on the prospect's attributes or behaviors3. To create a page action, you need to specify the URL of the page that you want to track, and the actions that you want to execute when a prospect visits the page. For example, you can create a page action that matches the URL of your pricing page, and adds the prospect to a list of pricing page visitors.
質問 # 159
管理者が展示会ブースで同じコンピューターに多数のユーザーをサインアップしたい場合、Marketing Cloud アカウントエンゲージメントフォームで何を有効にする必要がありますか?
- A. キオスク/データ入力モード
- B. プログレッシブプロファイリング
- C. 「あなたじゃないんですか？」リンク
- D. reCAPTCHA
正解：A
解説：
To sign many people up on the same computer at a trade show booth, an Administrator should enable the Kiosk/Data Entry Mode on a Marketing Cloud Account Engagement form. This mode allows multiple form submissions from the same browser without using cookies. It also clears the form fields after each submission and reloads the thank you content. Reference: Marketing Cloud Account Engagement Kiosk/Data Entry Mode
質問 # 160
Marketing Cloud アカウント エンゲージメントがネイティブに統合されている有料検索広告プラットフォームを特定します。
- A. ビング
- B. 上記のすべて
- C. ヤフー
- D. Google AdWords
正解：D
解説：
Explanation
Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads. Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms
質問 # 161
プロスペクトレコードの「関連」タブには、共通点を持つプロスペクトが表示されます。
答えを 1 つ選択してください
- A. 会社
- B. メールドメイン
- C. 割り当てられたユーザー
- D. スコア
正解：D
解説：
According to the Salesforce documentation, the "related" tab of the prospect record displays prospects that have the same score as the current prospect. The "related" tab is a feature that shows a list of prospects that are similar to the current prospect in Marketing Cloud Account Engagement. The "related" tab can be accessed from the Prospect Record page in Marketing Cloud Account Engagement, and it can show different columns of information for each related prospect, such as name, company, grade, score, or last activity. The user can customize the columns that are displayed on the "related" tab, and they can also sort, filter, search, or export the "related" tab. The "related" tab can also show other information for each related prospect, such as email address, title, assigned user, or custom fields, but these are not the default columns that are displayed on the "related" tab, and they need to be added by the user in the column settings. The "related" tab can help users to find and compare prospects that have the same level of interest and engagement as the current prospect, and to take actions based on the data. The "related" tab does not display prospects that have the same email domain, company, or assigned user as the current prospect, as these are not the criteria that are used to determine the similarity of the prospects. Reference: Salesforce documentation
質問 # 162
見込み顧客がメール設定を管理できるようにするには、どの HML 差し込みフィールドをメールに含める必要がありますか?
- A. {{OptOut}} または [{EmailPreferenceCenter}}
- B. {{Unsubscribe}} または {{EmailPreferenceCenter}}
- C. {{OptOut}} または {{ReportSpam}}
- D. {{購読解除}} または {{オプトアウト}}
正解：A
解説：
Explanation
The HML merge field that should be included in an email to allow prospects to manage their email preferences is {{OptOut}} or {{EmailPreferenceCenter}}. The {{OptOut}} merge field inserts a link that allows prospects to opt out of receiving emails from the sender. The {{EmailPreferenceCenter}} merge field inserts a link that allows prospects to choose which types of emails they want to receive from the sender. The {{Unsubscribe}} merge field is not valid in HML, as it is only used in PML. The {{ReportSpam}} merge field is not recommended, as it can negatively affect the sender's reputation. The {{Opt_Out}} merge field is not valid in HML, as it uses an underscore instead of a camel case1. References: 1: HML Merge Fields
質問 # 163
ユーザーを Marketing Cloud アカウントエンゲージメントにインポートできます
- A. 本当
- B. 偽
正解：A
解説：
Users can be imported into Marketing Cloud Account Engagement from a CSV file or from Salesforce3. You can also manually add users individually or in bulk3. Importing users can help you save time and ensure consistency in your user management3
質問 # 164
マーケティング ユーザーは、見込み客に新しいホワイトペーパーを送信し、誰が PDF を開いたのかを追跡したいと考えています。
これを達成するための推奨される方法は何ですか?
- A. ホワイトペーパー PDF をコンテンツ ブロックとしてアップロードし、電子メールに添付します。
- B. ホワイトペーパー PDF をコンテンツ ファイルとしてアップロードし、電子メールの本文にリンクします。
- C. ホワイトペーパー PDF をコンテンツ ファイルとしてアップロードし、電子メールに添付します。
- D. ホワイトペーパー PDF をコンテンツ ブロックとしてアップロードし、電子メールの本文にリンクします。
正解：B
質問 # 165
価格ページの閲覧は貴重な購入シグナルとみなされます。LenoxSoft は、価格設定ページにアクセスした見込み客についてレポートし、セグメント化できるようにしたいと考えています。これを実現するのに最適な自動化ツールは何でしょうか?
- A. 価格表を送信するための完了アクションを含むフォームを作成します。
- B. プロスペクトを閲覧済みとしてタグ付けし、リストに追加するように設定されたページ アクションを作成します。
- C. ページビューに基づいて動的リストを作成し、自動的にセグメント化します。
- D. 価格ページビューを追跡するための特別なキャンペーンを作成します。
正解：B
解説：
Explanation
The automation tool that would best achieve this is to create a page action set to tag prospects as having viewed it and add them to a list. A page action is a feature that allows you to track and act on the behavior of prospects who visit specific pages on your website, such as your pricing page, product page, or thank you page. You can use page actions to perform actions on the prospects who visit the page, such as adding them to a list, assigning them to a user, or changing their field values. You can also use page actions to customize the content or layout of the page based on the prospect's attributes or behaviors2. To create a page action, you need to specify the URL of the page that you want to track, and the actions that you want to execute when a prospect visits the page. For example, you can create a page action that matches the URL of your pricing page, and tags the prospect as having viewed it and adds them to a list of pricing page visitors.
質問 # 166
LenoxSoft は、過去 3 か月間、Web サイト上に製品への関心フォームを公開してきました。今後は、フォームが送信されるたびにカスタム フィールドが更新されるようにしたいと考えています。また、今日より前にフォームを送信したユーザーのカスタム フィールドも更新したいと考えています。
これを実現するには、LenoxSoft は自動化ツールをどのように組み合わせて使用する必要がありますか?
答えを 1 つ選択してください
- A. 分割ルールと完了アクション
- B. 自動化ルールと完了アクション
- C. 動的リストと自動化ルール
- D. 完了アクションと動的リスト
正解：B
解説：
The combination of automation tools that LenoxSoft should use to achieve their goal is an automation rule and a completion action. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. LenoxSoft can use an automation rule to update the custom field for anyone who has submitted the form before today, and a completion action to update the custom field for anyone who submits the form moving forward.
質問 # 167
Marketing Cloud アカウント エンゲージメントを設定して、アカウントに設定したキーワードと競合他社のモニタリングに関する週次レポートを自動的に送信できます。
- A. 本当
- B. 偽
正解：A
解説：
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account. This is a feature of Marketing Cloud Account Engagement's Search Marketing, which allows you to track and optimize your website's SEO performance and compare it with your competitors. You can enable the weekly search marketing email in your user preferences, and choose which metrics and competitors you want to include in the report56 Reference: 5: Marketing Cloud Account Engagement Competitor Monitoring: Spy on Competitor SEO Health6: Understanding Marketing Cloud Account Engagement Notifications for User Email Preferences
質問 # 168
Salesforce の情報が Marketing Cloud アカウントエンゲージメントの情報と異なる場合、デフォルトではどの情報が保持されますか?
- A. Marketing Cloud アカウントエンゲージメントの情報は、Salesforce の情報をオーバーライドします。
- B. すべての情報が保持されるため、1 人につき 2 つの記録が作成される可能性があります
- C. 異なる情報は Salesforce と Marketing Cloud アカウントエンゲージメントの両方から削除され、レコードが空になる可能性があります
- D. Salesforce の情報は Marketing Cloud アカウントエンゲージメントの情報をオーバーライドします。
正解：D
解説：
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm&type=5 Explanation:
By default, if the information in Salesforce differs from the information in Marketing Cloud Account Engagement, the information in Salesforce will override the information in Marketing Cloud Account Engagement. This means that Salesforce is the master source of truth for most fields, and any changes made in Salesforce will overwrite the values in Marketing Cloud Account Engagement. However, this behavior can be customized for each field in Marketing Cloud Account Engagement, by choosing one of the following options: Use Marketing Cloud Account Engagement's value, Use Salesforce's value, or Use the most recently updated record. You can also prevent a field from syncing at all by choosing Do not sync. For more details -> 45
質問 # 169
LenoxSoft は、フォームをサードパーティ プラットフォームに直接投稿するだけでなく、送信時に Marketing Cloud アカウント エンゲージメントも必要とします。
どの Marketing Cloud アカウント エンゲージメント ツールを使用する必要がありますか?
- A. カスタムリダイレクト
- B. フォームハンドラー
- C. 動的コンテンツ
- D. Marketing Cloud アカウント契約フォーム
正解：B
解説：
To post a form directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission, LenoxSoft should use the form handler tool in Marketing Cloud Account Engagement. This tool allows them to use their own forms while still sending the data to Marketing Cloud Account Engagement. They can specify the third-party platform's URL as the post URL in the form handler settings and map the form fields to Marketing Cloud Account Engagement fields. Reference: [Marketing Cloud Account Engagement Form Handler]
質問 # 170
......
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