Salesforce Marketers MCE-Admn-201最新問題集で2025年12月25日
2025年最新の問題をマスター！Salesforce Marketers合格目指そう！MCE-Admn-201リアル試験問題集！
質問 # 81
To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
- A. Set inactive date to be automatically cleared after one year, but is recoverable
- B. Configure the Enterprise-wide default retention to one year
- C. Configure the business unit data retention setting to 12 months
- D. Apply a row-based retention to each data extension as it is created, set to 12 months
正解：D
解説：
To clear inactive data stored in data extensions after 12 months, NTO should apply a row-based retention to each data extension as it is created, set to 12 months. This will delete any records that have not been modified in the last 12 months. Row-based retention can be applied to individual data extensions or data extension templates
質問 # 82
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A file drop automation to send emails to customers who have made a purchase.
- B. A scheduled automation to send emails to customers who made a purchase daily.
- C. A triggered message to send an email as soon as a customer completes a purchase.
- D. A user -initiated message to send an email to customers who made a purchase daily.
正解：C
解説：
The best solution to reduce manual workloads and improve customer experience for Northern Trail Outfitters, given the increase in customer purchases, is to implement D. A triggered message to send an email as soon as a customer completes a purchase. This approach automates the process of sending order confirmations and ensures that customers receive timely and relevant communications immediately after their purchase, enhancing their experience and reducing the workload on the team.
Reference: Salesforce Help - Triggered Emails
質問 # 83
How are publication lists used in the Marketing Cloud?
- A. To build dynamic content rules by subscriber type.
- B. To manage subscribers in guided and triggered email sends.
- C. To send communication to all subscribers, regardless of opt -in status.
- D. To allow subscribers to opt-down/out instead of unsubscribing from all.
正解：D
解説：
Publication lists in the Marketing Cloud are used to allow subscribers to opt-down or opt-out of specific types of communications without unsubscribing from all communications. This functionality enables more granular control over communication preferences, helping organizations maintain engagement with subscribers who might not be interested in all content but still wish to receive certain types of messages.
Reference: Salesforce Help - Publication Lists
質問 # 84
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The triggered Send Data Extension data extension template was used.
- B. The data extension is located in the Salesforce Data Extensions folder.
- C. The wind relationship links Subscriber Key to Subscribers on Email Address
- D. The data extension is located in the Synchronized Data Extensions folder.
正解：B
解説：
For Individual Email Results to be pushed back into Sales Cloud correctly, it's critical that the data extension used is specifically a Salesforce Data Extension. This type of data extension is designed to integrate with Salesforce CRM, allowing for the seamless flow of data back into Sales Cloud, such as Individual Email Results. This ensures that email interaction data recorded in Marketing Cloud is accurately reflected in Sales Cloud for comprehensive tracking and reporting.
Reference: Salesforce Help - Marketing Cloud Connect
質問 # 85
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?
- A. Create child business units for each brand and nest another level of child business units for GEOs.
- B. Create one child business unit for the other brands to share but apply folders and naming conventions.
- C. Create and apply folders with naming conventions in the current account to keep track of brand assets.
- D. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
正解：A
解説：
Organizing business units in Salesforce Marketing Cloud for a company with multiple brands and global presence involves creating a structure that allows for brand and regional specific strategies while maintaining centralized control at the enterprise level.
Create child business units for each brand: This setup allows each brand under the Northern Trail Outfitters umbrella to manage its marketing autonomously while leveraging shared resources and aligning with overarching business strategies.
Nest child business units for GEOs under each brand: This further categorization allows for localized marketing strategies tailored to geographical nuances, enhancing target marketing efforts and regional compliance.
Reference: https://help.salesforce.com/
質問 # 86
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Reports > Administrator Reports > Email Sends By User
- B. My Tracking > Test Send Emails
- C. My Reports > Administrator Reports > Email Send Report
- D. My Tracking > A/B Testing
正解：B
解説：
To verify if a test email has been sent from Email Studio, the admin should:
Navigate to Email Studio.
Go to the My Tracking tab.
Select Test Send Emails. This section provides a detailed log of all test emails sent, including their status and timestamp, allowing the admin to confirm whether the test email was deployed successfully.
Reference: Salesforce Marketing Cloud Email Studio Documentation
質問 # 87
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
- A. Target Data Extension
- B. Original SFTP folder
- C. Safehouse
- D. Selected SFTP folder
正解：C
解説：
When a File Transfer Activity is used to decrypt an encrypted file on Marketing Cloud's SFTP, the decrypted data is temporarily stored in the Safehouse. The Safehouse is a secure data storage location within Marketing Cloud used for temporary storage during file processing tasks, such as decryption, before the data is moved to its final destination, like a data extension.
Reference: Salesforce Help - File Transfer Activity
質問 # 88
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
- A. Contact ID
- B. Subscriber Key
- C. Member Record
- D. Data Extensions
正解：B
解説：
For the financial services customer's need to manage multiple accounts that share the same email address but maintain separate subscriber attributes, the correct component to use is the Subscriber Key. This key uniquely identifies each subscriber in Marketing Cloud, enabling multiple profiles (each associated with different accounts) to share a single email address but retain distinct attributes and engagement tracking.
Reference: Salesforce Help - Subscriber Key
質問 # 89
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. Google Analytics 360
- B. Marketing Cloud Connect
- C. Parameter Manager
- D. AMPscript for Marketing Cloud
正解：C
解説：
To automatically add tracking parameters to links in emails:
Parameter Manager: Utilize the Parameter Manager in Marketing Cloud to configure and automatically append a set of predefined tracking parameters to all links within emails. This tool streamlines the process and ensures consistency across all sent emails.
Efficiency and Consistency: By using Parameter Manager, admins can ensure that all emails sent via Email Studio include the necessary tracking parameters without the need for manual entry or customization for each email.
Reference: Salesforce Marketing Cloud Parameter Manager
質問 # 90
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
- A. Sending in large volumes will alert ISPs the new IP Address is now in use.
- B. Building desirable sending history and data will be variable based on list size and engagement.
- C. The IP address is on reserve, is already in use, and has an email sending history.
- D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
正解：B
解説：
When transitioning to a new IP address in Marketing Cloud, consider:
IP Warming: Gradually increase the volume of emails sent from the new IP address to build a good sender reputation with Internet Service Providers (ISPs). This involves carefully managing the list size and subscriber engagement to optimize deliverability.
Monitor Engagement: Monitor how subscribers interact with emails sent from the new IP. Engagement rates influence how ISPs perceive the quality of the sender.
Reference: Salesforce Marketing Cloud IP Warming Best Practices
質問 # 91
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers
- A. Pre-warmed IP address can be purchased from Salesforce
- B. All of NTO's accounts should be on the same stack
- C. Length of time needed to pause sending is greater than one month
- D. Send volume is large enough to maintain a positive or neutral reputation
正解：B、D
解説：
When considering a Dedicated IP for global marketing efforts, Northern Trail Outfitters should consider:
Stack alignment: Ensure all accounts are on the same stack to facilitate shared use of the Dedicated IP across different geographical locations.
Send volume: A dedicated IP is beneficial if the send volume is significant enough to maintain and build a positive sender reputation. Regular, consistent high-volume sending is crucial for IP warming and reputation.
Reference: Salesforce Marketing Cloud Sender Authentication Package Documentation
質問 # 92
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?
- A. Use a third-party system to identify and delete duplicate Contact Keys.
- B. Strategically control the Contact Key values and tie records together across channels using this key.
- C. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
- D. Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.
正解：B
解説：
The best way to prevent duplicate records in Marketing Cloud is to strategically control the Contact Key values and tie records together across channels using this key. The Contact Key is a unique identifier for each contact in Marketing Cloud, and it can be set by the admin or automatically generated by Marketing Cloud. If the same Contact Key is used for a contact in both email and mobile push channels, then the contact will be unified and not duplicated.
質問 # 93
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A. Import employee email addresses into All Subscribers with an "Active status
- B. Ensure employees have opted in to the test email list or data extension
- C. Ask employees to use personal email addresses instead of corporate email addresses
- D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
正解：D
解説：
To address the issue of Northern Trail Outfitters' employees not receiving emails due to spam filters, the Marketing Cloud admin should provide the IT team with a list of relevant IP addresses to whitelist in their spam filters. This action will help ensure that emails sent from Marketing Cloud do not get blocked by the company's email security systems, thereby improving deliverability and ensuring that internal communications reach their intended recipients.
Reference: Salesforce Help - IP Address Whitelisting
質問 # 94
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Upon receiving an email, all tracked links start with click.email.nto.com
- B. Users receive Marketing Cloud password reset emails from help@email nto.com
- C. Cloudpages personalized URLs are served from cloud.email.nto.com
- D. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
正解：A、C
解説：
To verify if a Sender Authentication Package (SAP) has been set up, check:
Tracked Links Prefix: If all links in emails sent start with click.email.nto.com, it indicates that a SAP is configured for link rewriting to include the company's domain.
CloudPages URL: Personalized URLs for CloudPages that use the domain cloud.email.nto.com also suggest that SAP is set up, ensuring that all customer-facing URLs reflect the organization's branding.
Reference: Salesforce Marketing Cloud SAP Documentation
質問 # 95
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
- A. Google Analytics 360
- B. Collect Tracking code
- C. Conversion Tracking
- D. Web & Mobile Analytics
正解：B
解説：
The Collect Tracking code is a JavaScript code that is added to a website to capture and send user behavior data to Marketing Cloud. This data is stored in data extensions and can be used for Einstein Recommendations1
質問 # 96
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
- A. Apply a permission set to the business unit
- B. Disable the permissions directly within the business unit
- C. A Assign a role to the business unit
- D. Set default permissions with the restrictions on the business unit
正解：C
解説：
Assigning a role to the business unit allows the admin to apply specific permission restrictions to all users in that business unit. The role defines what users can access and do within Marketing Cloud. The other options are not valid ways to accomplish this requirement.
質問 # 97
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Three Send Activities to the master data extension.
- B. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- C. Import File Activity > three Send Activities to the master data extension.
- D. Three Filter Activities > three Send Activities to the filtered audiences.
正解：D
解説：
For a Membership Renewal drip campaign with a master audience updated in real-time:
Filter Activities: Use Filter Activities to segment the master data extension based on the renewal date criteria-one month prior, one week prior, and on the renewal date.
Send Activities: Follow each Filter Activity with a Send Activity targeting the specifically filtered audiences, ensuring that each email is sent at the correct time relative to the member's renewal date.
Reference: Salesforce Marketing Cloud Automation Studio
質問 # 98
Where would a Marketing Cloud admin view all verified email addresses?
- A. Identity Verification Log
- B. From Address Management
- C. Sender Profiles
- D. Reply Mail Management
正解：B
解説：
To view all verified email addresses in Marketing Cloud:
Navigate to From Address Management: This section within Email Studio allows administrators to manage and view all sender addresses that have been verified and are approved for use in sending emails.
Verification and Management: This area specifically holds records of each email address that has been set up and verified, including the status of each, ensuring they are authorized to send emails from the platform.
Reference: Salesforce Marketing Cloud Email Studio Documentation
質問 # 99
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
- A. Failed Sends
- B. Help and Training
- C. Create Support Case
- D. System Status
正解：A、D
解説：
To troubleshoot issues with email sends in Salesforce Marketing Cloud:
B). Failed Sends: This link in Setup provides detailed logs and reasons why certain sends have failed, which is crucial for diagnosing problems with specific email campaigns.
D). System Status: Checking the System Status helps determine if there are any ongoing issues with the Salesforce servers that might be impacting email sends globally or regionally.
Reference: Salesforce Help - Email Send Troubleshooting
質問 # 100
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