[2026年01月07日] 更新されたMCE-Admn-201試験PDF問題集にはFast2test合格保証付き
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質問 # 45
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
- A. Security Settings
- B. Salesforce Integration
- C. Data Management
- D. Installed Packages
正解：D
解説：
To enable REST API access for external applications in Salesforce Marketing Cloud, permissions need to be configured within Installed Packages. This area allows administrators to manage API integrations and set authentication protocols.
Installed Packages: Navigate to this section in the Marketing Cloud setup menu. Create or select an existing package to configure API integration. Set up the API integration by generating the API key and secret, which are essential for authenticating the external application's API requests.
Reference: https://help.salesforce.com/
質問 # 46
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
- A. AMP script conditional against the Gender field
- B. Dynamic Content Wizard
- C. AMP script lookup Rows functions
- D. A/B Test content type
正解：B
解説：
For displaying content based on gender within an email:
Dynamic Content Wizard in Email Studio: This tool allows the creation of content blocks that change based on subscriber attributes directly within the email. It is user-friendly and does not require advanced technical skills.
Implementation: By using the Gender field in the sendable data extension, the Dynamic Content Wizard can automatically display different content such as men's or women's shoes based on the subscriber's gender, ensuring that the email content is appropriate and targeted.
Reference: Salesforce Marketing Cloud Email Studio Documentation
質問 # 47
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
- A. File Transfer Activity
- B. Data Extract Activity
- C. Import Activity
- D. Decryption Activity
正解：A
解説：
The File Transfer Activity can be used to decrypt a file on the SFTP server using a PGP key. This activity prepares the file for importing into Marketing Cloud. The other activities do not have the option to decrypt a file.
質問 # 48
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Make sure the file is placed on the correct subfolder within the SFTP
- B. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- C. Use the exact filename used for the trigger in the import File Activity
- D. Make sure the filename has a date stamp to avoid duplication
正解：B
解説：
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use %% FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations
質問 # 49
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?
- A. Image URLS are wrapped with the appropriate brand URL
- B. A different click domain can be used for each brand
- C. A Dedicated IP is automatically warmed up
- D. The out-of-the-box profile center will display NTO branding
正解：A
解説：
The Sender Authentication Package (SAP) allows the image URLs to be wrapped with the appropriate brand URL, which enhances the branding and deliverability of the emails. The SAP does not affect the profile center branding, the click domain, or the IP warming.
質問 # 50
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles are only available within the business in which they were created.
- B. Custom roles are available on their Marketing Cloud account.
- C. Custom roles can only be edited by the user who created the role initially.
- D. Custom roles override an individual user's granular permission assignments.
正解：A
解説：
When creating custom roles in Marketing Cloud, it's important to consider that:
B). Custom roles are only available within the business unit in which they were created. This means that the scope of the custom roles is limited to the specific business unit, and they do not automatically apply to other business units within the same Marketing Cloud account.
Reference: Salesforce Help - Custom Roles
質問 # 51
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Configuring Journey Builder
- B. Enabling Mobile Connect
- C. Setting up the Data Structure
- D. Managing the Enhanced SFTP
正解：A、B
解説：
Setup Assistant in Marketing Cloud provides a guided setup for configuring new accounts and covers various topics to streamline the process, including:
A). Enabling Mobile Connect: This section guides admins through setting up Mobile Connect, which allows them to send SMS and MMS messages to mobile devices.
C). Configuring Journey Builder: This part of the Setup Assistant helps set up Journey Builder, guiding users on how to create and manage customer journeys effectively.
Reference: Salesforce Help - Setup Assistant
質問 # 52
Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
- A. Marketing Cloud Personalization
- B. Marketing Cloud Intelligence
- C. Einstein AI
正解：B
質問 # 53
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
- A. Journey Builder
- B. Cloud Pages
- C. Synchronized Data Sources.
- D. Query Studio
正解：C
解説：
To use Sales Cloud data in their queries, the admin should use Synchronized Data Sources. This feature allows Marketing Cloud to automatically import and update data from Sales Cloud objects and fields. The data is stored in data extensions that can be queried using SQL.
質問 # 54
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Filter Contacts are enabled to refine the audience.
- B. Entry Source attributes are available in Journey Settings.
- C. Contract Data is used for the Decision Split.
- D. Journey Data is used for the Decision Split.
正解：D
解説：
In Salesforce Marketing Cloud's Journey Builder, ensuring that "Journey Data" is utilized for decision splits is crucial for accurately directing subscribers through the journey based on real-time interactions or behaviors captured at the point of entry. Journey Data references attributes from the Entry Source, allowing for dynamic pathing based on data specific to each subscriber's interaction within the journey itself, thus enabling personalized and relevant experiences based on up-to-date information.
Reference: https://help.salesforce.com/
質問 # 55
Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
- A. Account
- B. Link
- C. Email
- D. Subscriber
正解：C
解説：
For Northern Trail Outfitters to include a Campaign Identifier (utm_campaign) to the links within a specific campaign message using Parameter Manager, the utm_campaign value should be configured at the Email level. This allows the specific campaign identifier to be applied to all links within that particular email campaign, ensuring consistent tracking and reporting across all links included in that email.
Reference: Salesforce Help - Parameter Manager
質問 # 56
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
- A. The data extension is linked using the Contact Key
- B. The Data extension is marked as Sendable and Testable
- C. The data extension contains a Salesforce ID
- D. The data extension is marked as Sendable
正解：D
解説：
To resolve the issue of a data extension not appearing for email sends, confirm:
Sendable Status: Ensure the data extension is marked as Sendable. This setting links the data extension to a subscriber attribute, allowing it to be used for email sends.
Configuration Check: Verify the send relationship within the data extension properties, ensuring it correctly relates to the subscriber key or another unique identifier used for email campaigns.
Reference: Salesforce Marketing Cloud Data Extension Setup
質問 # 57
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create and send an apology email that includes a discount for a future purchase to all customers
- B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C. Create a user-initiated message to logged-in customers to send once the website is restored.
- D. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
正解：A
解説：
Given the website outage experienced by NTO during a peak shopping period:
D). Create and send an apology email that includes a discount for a future purchase to all customers: This action acknowledges the inconvenience caused by the outage and incentivizes customers to return to the site.
Offering a discount can help mitigate any negative sentiment and encourage customers to complete their interrupted purchases.
This approach helps to maintain customer goodwill and potentially recover some of the lost sales due to the outage.
Reference: Salesforce Help - Email Best Practices
質問 # 58
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Import File Activity > three Send Activities to the master data extension.
- B. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- C. Three Filter Activities > three Send Activities to the filtered audiences.
- D. Three Send Activities to the master data extension.
正解：C
解説：
For a Membership Renewal drip campaign with a master audience updated in real-time:
Filter Activities: Use Filter Activities to segment the master data extension based on the renewal date criteria-one month prior, one week prior, and on the renewal date.
Send Activities: Follow each Filter Activity with a Send Activity targeting the specifically filtered audiences, ensuring that each email is sent at the correct time relative to the member's renewal date.
Reference: Salesforce Marketing Cloud Automation Studio
質問 # 59
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?
- A. License all appropriate users within the installed package
- B. Choose Public App Integration during the installation
- C. Install App-appropriate business units for expanded access
- D. Configure the API Integration to allow all users access
正解：A
解説：
To ensure that users have access to Query Studio in Marketing Cloud, the admin should license all appropriate users within the installed package. This involves configuring user permissions and ensuring that licenses are assigned to users who need access to Query Studio. This approach ensures that only authorized users can use the tool, maintaining security and compliance within the organization.
Reference: Salesforce Help - Installing and Managing Apps in Marketing Cloud
質問 # 60
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The triggered Send Data Extension data extension template was used.
- B. The data extension is located in the Salesforce Data Extensions folder.
- C. The wind relationship links Subscriber Key to Subscribers on Email Address
- D. The data extension is located in the Synchronized Data Extensions folder.
正解：B
解説：
For Individual Email Results to be pushed back into Sales Cloud correctly, it's critical that the data extension used is specifically a Salesforce Data Extension. This type of data extension is designed to integrate with Salesforce CRM, allowing for the seamless flow of data back into Sales Cloud, such as Individual Email Results. This ensures that email interaction data recorded in Marketing Cloud is accurately reflected in Sales Cloud for comprehensive tracking and reporting.
Reference: Salesforce Help - Marketing Cloud Connect
質問 # 61
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