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質問 # 42
U+ Bank, a retail bank, is facing an unforeseen technical issue with its customer care system. As a result, the bank wants to share the new temporary contact details with all customers over an SMS. All customers must receive this communication regardless of the engagement policy conditions and constraints.
Which type of communication do you configure to implement this requirement?
- A. Transactional action
- B. Promotional action
- C. One-time action
- D. Mandatory action
正解:C
質問 # 43
What is the name of the property that the system computes automatically when you use an Adaptive Model decision component?
- A. Propensity
- B. Priority
- C. Order
- D. Rank
正解:A
解説:
Propensity is the name of the property that the system computes automatically when you use an Adaptive Model decision component. Propensity is a measure of how likely a customer is to accept an action, based on their past behavior and profile. An Adaptive Model component uses machine learning to calculate the propensity for each action and store it in a property with the same name as the action. Verified References: Pega Academy - Decisioning Consultant - Using adaptive models
質問 # 44
U+ Bank is designing a customer journey to increase credit card usage among new customers. The journey includes several stages with specific actions triggered by customer behavior. The bank wants to ensure that customers receive the most relevant actions based on their engagement.
Which stage arbitration option should the NBA Specialist select to ensure that customers always progress in the journey without reverting to previous stages?
- A. All Issues and All Groups.
- B. Forward progress (no backwards).
- C. Eligible stage with the highest priority action.
- D. Rightmost eligible stage.
正解:B
質問 # 45
l)+ Bank uses Pega Customer Decision Hub to approve credit card limit changes requested by customers automatically. A scorecard model determines the customer credit score. The automatic approval of credit card limits are processed based on the following criteria set by the bank.
The bank wants to change the threshold value for the USD2000 credit limit from <175 to <200. How do you implement this change?
- A. Change in the strategy the condition from .pxSegment <=175 to .pxSegment <=200.
- B. Map the score value in the decision strategy to <=200.
- C. Change the cutoff value in the Results tab of the scorecard model.
- D. Change the cutoff value in the Results tab of the scorecard decision component.
正解:C
解説:
The scorecard model determines the customer credit score based on various factors, such as income, expenses, assets, liabilities, etc. The scorecard model has a Results tab where you can define the cutoff values for different segments based on the credit score. To change the threshold value for the USD2000 credit limit from
<175 to <200, you need to change the cutoff value in the Results tab of the scorecard model. Changing the cutoff value in the scorecard decision component, changing the condition in the strategy, or mapping the score value in the decision strategy will not affect the credit score calculation or segmentation.
質問 # 46
U+ Bank's marketing department wants to use the always-on outbound approach to send promotional emails about credit card offers to qualified customers. As a part of this promotion, the bank wants to identify the starting population by defining a few high-level criteria in a segment.
For each condition below, select which two conditions should be defined in Segment and which three conditions should be defined in Engagement policy as best practice.
正解:
解説:
Explanation:
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質問 # 47
As shown in the following figure, decision strategy contains 'Green Label' and 'Black Label' Proposition components that point to the "Set Printing Cost' Set Property component that uses 'BaseCost' and
"LetterCount." The configuration of the Prioritize component selects the lowest cost. What is the role of the Set Property component in the following decision strategy?
- A. To calculate the printing cost for each of the actions.
- B. To create a new strategy property.
- C. To import the printing cost property into the strategy.
- D. To filter actions based on the printing cost.
正解:A
質問 # 48
A telecommunications company is promoting IPhone upgrades with unlimited data plans. The marketing team notices that a customer explicitly stated in a recent survey that they are not interested in iPhone products. The company wants to apply appropriate engagement policy conditions to respect customer preferences.
Which engagement policy condition type should you use to prevent iPhone offers for customers who express disinterest?
- A. Eligibility condition based on customer survey responses.
- B. Arbitration rules to deprioritize the customer segment.
- C. Applicability condition to respect customer preferences.
- D. Suitability condition for customer empathy considerations.
正解:C
質問 # 49
MyCo, a mobile company, uses Pega Customer Decision Hub'" to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning architect, what must you do to present offers from the two groups'
- A. Set contact limits for both the groups.
- B. Enable an engagement policy for the second group.
- C. Map a real-time container to the Top-level or Issue-level.
- D. Create a decision strategy at the Issue-level.
正解:C
質問 # 50
A financial services company has implemented always-on outbound campaigns for three credit card offers:
Standard card. Rewards card, and Rewards Plus card. The marketing team observes that customers who are qualified for multiple actions receive different numbers of offers, depending on the configuration of the volume constraint mode. To optimize customer engagement, the system administrator must choose between constraint modes.
Which volume constraint mode ensures that customers receive all actions for which they qualify, provided the actions do not reach volume limits?
- A. Sequential action delivery mode
- B. Individually for each action
- C. As a group for the context (output all actions)
- D. Return any action that does not exceed constraint
正解:D
質問 # 51
1yCo, a telecom company, wants to start promoting data plan offers through SMS to qualified customers. The marketing team needs to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
- A. Select a different audience sample with a similar profile.
- B. Select the Refresh the audience checkbox.
- C. Trigger an external Extract-Transform-Load (ETL) process.
- D. Run the starting population segment daily.
正解:B
解説:
To implement this requirement, you need to select the Refresh the audience checkbox in the outbound run configuration. This option allows you to refresh the audience data before each run by executing a data flow that reads from your customer data source and updates your customer data set. This way, you can ensure that the outbound run always uses the latest customer information available in your system. Verified References: Pega Academy - Decisioning Consultant - Configuring outbound runs
質問 # 52
The development team at U+Bank wants to create multiple test personas for their new engagement strategy quickly. A team member suggests using Pega GenAI features instead of creating a manual persona to improve efficiency and speed up the testing process.
Which advantage does Pega GenAI provide when creating personas compared to manual creation?
- A. Pega GenAI removes the need to configure channel context during persona testing.
- B. Pega GenAI automatically builds engagement policies for every persona it creates.
- C. Pega GenAI allows describing persona traits by using natural language to speed up creation.
- D. Pega GenAI creates personas that do not require validation or review after generation.
正解:C
質問 # 53
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning architect, what must you do to present offers from the two groups?
- A. Set contact limits for both the groups.
- B. Create a decision strategy at the Issue-level
- C. Enable an engagement policy for the second group.
- D. Map a real-time container to the Top-level or Issue-level.
正解:D
解説:
To present offers from the two groups, you must map a real-time container to the Top-level or Issue-level. A real-time container is a configuration that defines how to deliver offers and treatments to a specific channel, such as a website or a mobile app. By mapping a real-time container to the Top-level or Issue-level, you can enable all the offers under that level to be available for delivery through that channel. Verified References: Pega Academy - Decisioning Consultant - Configuring real-time containers
質問 # 54
What does a dotted line from a "Group By" component to a "Filter" component mean?
- A. Information from the "Group By" is copied over to the "Filter" component.
- B. There is a one-to-one relationship between the "Group By" and the "Filter" components.
- C. To evaluate the "Group By" component, the "Filter" component is evaluated first.
- D. A property from the "Group By" is referenced by the "Filter" component.
正解:D
解説:
A dotted line from a "Group By" component to a "Filter" component means that a property from the "Group By" is referenced by the "Filter" component. For example, if you group customers by age and then filter them by average spending, you need to reference a property from the "Group By" component, such as .pxSegment, in the "Filter" component. A dotted line does not indicate a one-to-one relationship, an evaluation order, or a copying of information between components
質問 # 55
U+ Bank has decided to use the Pega Customer Decision Hub, M to recommend more relevant banner ads to its customers when they visit the personal portal. Select each placement type on the left and drag it to the correct requirement on the right.
正解:
解説:
Explanation:
A screenshot of a computer screen AI-generated content may be incorrect.
質問 # 56
MyCo, a telecom company, recently introduced a new mobile handset offer, MyFone 14 Pro, for its premium customers. As the bank has financial targets to meet, the business decides to boost the MyFone 14 Pro offer.
As a decisioning architect, how can you ensure that the MyFone 14 Pro offer is prioritized over other offers?
- A. Increase the context weight of the MyFone 14 Pro offer.
- B. Increase the business value of the MyFone 14 Pro offer.
- C. Increase the starting propensity of the MyFone 14 Pro offer.
- D. Increase the business weight of the MyFone 14 Pro offer.
正解:D
解説:
The business weight is a parameter that allows you to manually adjust the priority of an offer based on your business objectives and preferences. The business weight is multiplied by the business value and the propensity to calculate the final priority score of an offer. A higher business weight means a higher priority score, making the offer more likely to be selected and presented to the customer. Therefore, if you want to boost an offer, you can increase its business weight. Verified References: Pega Decisioning Consultant | Pega Academy
質問 # 57
U+ Bank decides to introduce a credit cards group by leveraging the Next-Best-Action capability of Pega Customer Decision Hub. The bank wants to present the credit card offers through inbound and outbound channels based on the following criteria:
1. Customers must be above the age of 18 to qualify for credit card offers.
2. The site offers credit cards only if customers do not explicitly opt-out of any direct marketing for credit cards.
3. The Platinum Card, one of the credit card offers, is suitable for customers with debt-to-income ratio < 45.As a decisioning architect, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
正解:
解説:
A close-up of words AI-generated content may be incorrect.
質問 # 58
In the following figure, a volume constraint uses the Return any action that does not exceed constraint mode with the three following action type constraints that have remaining limits:
1.Maximum 50 Daily with Action: Protect Your Device, 5 remaining
2.Maximum 75 Daily with Action: MyFone Buds, 7 remaining
3.Maximum 25 Daily with Action: MyFone AirPods Pro, 0 remaining
A customer, CUST-01, qualifies for all the three actions. Given this scenario, how many actions does the system select for CUST-01 in the outbound run?
- A. 0
- B. 1
- C. 2
- D. 3
正解:D
質問 # 59
U+ Bank has recently defined two contact policies:
1. Suppress a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days.
2. Suppress the Reward card offer, part of the credit card group, for 7 days if it is rejected twice in any channel in the last 7 days. Paul, an existing U+ Bank customer, no longer sees the Reward card offer. What is the reason that Paul cannot see the offer?
- A. Paul rejected other credit card offers twice on the web channel and once in contact center.
- B. Paul rejected other credit card offers once on the web channel and once in the contact center.
- C. Paul rejected the Reward card offer once on the web channel.
- D. Paul rejected the Reward card offer once in contact center.
正解:A
解説:
Paul cannot see the Reward card offer because he rejected other credit card offers twice on the web channel and once in contact center in the past 15 days. This triggers the first contact policy that suppresses a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days.
The Reward card offer is part of the credit card group, so it is suppressed for Paul for 30 days. The second contact policy that suppresses the Reward card offer for 7 days if it is rejected twice in any channel in the last
7 days does not apply because Paul did not reject the Reward card offer twice in any channel in the last 7 days. Verified References: [Certified Pega Decisioning Consultant | Pega Academy], Suppression policies system Following is the description of the image that was sent with question no:5:
* This is a screenshot of a table with four columns and two rows.
* The table has a header row with white text on a blue background.
* The header row reads "Constraint name", "Constraint mode", "Constraint value", and "Channel".
* The second row has black text on a white background.
* The second row reads "Standard card", "Return any action that does not exceed", "100", and "Daily".
* The table has a gray border and a light blue background.
質問 # 60
U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country. They want to advertise this offer on their website by using a banner, targeting the customers who live in that area.
What do you configure in Next-Best-Action Designer to implement this requirement?
- A. Applicability rules
- B. A prioritization formula
- C. A customer segment
- D. An audience
正解:A
質問 # 61
MyCo, a telecom company, wants to use Pega Customer Decision Hub to send the MyFone Pro offer through email to qualified customers. In preparation, the marketing team created an action, a treatment, and an action flow. As a decisioning architect, you verify the settings in the Channel tab of Next-Best-Action Designer to enable email communication.
To implement this requirement, the completion of which two tasks do you verify in the Channel tab of Next- Best-Action Designer? (Choose Two)
- A. Configure the starting population to run an outbound schedule.
- B. Map a real-time container to a business structure level.
- C. Add contact policy rules.
- D. Enable the email channel.
正解:A、D
質問 # 62
You are a decisioning architect on a next-best-action project and are responsible for designing and implementing decision strategies. Select each component on the leftand drag it to the correct requirement on the right.
正解:
解説:
Explanation:
質問 # 63
U+ Bank, a retail bank, is designing an engagement policy for its credit card promotions. To meet legal requirements, the bank must ensure that only customers aged 18 or older are considered for any credit card offer.
Which policy configuration level should U+ Bank use to implement the age requirement (18+ years) for all credit card promotions?
- A. Group-level policy
- B. Applicability condition
- C. Suitability condition
- D. Action-level policy
正解:A
質問 # 64
You are a decisioning architect responsible for configuring offer prioritization for home loan offers based on the business requirements. Select each prioritization factor on the left and drag it to the correct condition on the right.
正解:
解説:
A close-up of a document AI-generated content may be incorrect.
質問 # 65
U+ Bank has recently implemented Pega Customer Decision Hub. As a first step, the bank went live with the contact center to improve customer engagement. Now, U+ Bank wants to extend its customer engagement through the web channel. As a decisioning architect, you have created the new set of actions, the corresponding treatments, and defined a new trigger in the Next-Best-Action Designer for the new web channel.
What else do you configure for the new treatments to be present in the next-best-action recommendations?
- A. Modify the Next-Best-Action Framework strategy to cater to the new web channel.
- B. Change the generated decision strategy.
- C. Create a channel strategy specifically for web.
- D. No need to do anything. The strategy is auto-generated.
正解:D
解説:
When you create a new trigger in the Next-Best-Action Designer, Pega Customer Decision Hub automatically generates a decision strategy for that trigger and channel. You do not need to create or modify any strategies manually. Verified References: Pega Academy - Decisioning Consultant - Creating triggers
質問 # 66
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