2023年10月26日合格確定ガイド準備Marketing-Cloud-Administrator試験知能問題集
無料最新Salesforce Marketers Marketing-Cloud-Administratorリアル試験問題と回答2023年更新
質問 # 98
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles are only available within the business in which they were created.
- B. Custom roles override an individual user's granular permission assignments.
- C. Custom roles are available on their Marketing Cloud account.
- D. Custom roles can only be edited by the user who created the role initially.
正解：B
質問 # 99
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. IP Allowlist
- B. Single Sign on Authentication
- C. Field Level Encryption
- D. Advanced Audit Trail
正解：A
質問 # 100
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
- A. Journey Builder Triggered Sends
- B. Send Throttling
- C. Burst Sending
- D. Marketing Cloud Connect
正解：C
解説：
Explanation
Burst sending is the functionality that would get messages out the door faster. Burst sending allows you to send large volumes of email in a short period of time by bypassing some of the standard send processes. Burst sending is ideal for time-sensitive or urgent messages that need to reach a large audience quickly
質問 # 101
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?
- A. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
- B. Automation Studio: Create a Report Activity to run every seven days.
- C. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
- D. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
正解：A
質問 # 102
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
- A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
- B. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
- C. The user Is getting deleted from the AN Subscribers list
- D. Data in data extensions corresponding to the customer
正解：C
質問 # 103
What does Marketing Cloud authenticate when a user logs in through the user interface?
- A. If the user is logging in from a whitelisted IP address
- B. If the user is an API User on their record
- C. If the user has login hours enabled on their profile
- D. If the user is assigned a role in the parent business unit
正解：C
解説：
Explanation
Marketing Cloud authenticates if the user has login hours enabled on their profile when they log in through the user interface3. Login hours are a security feature that allows the admin to specify the time range when users can access Marketing Cloud. If a user tries to log in outside of their login hours, they will be denied access3. The other options are incorrect because:
* If the user is assigned a role in the parent business unit. This is not a factor for authentication, but rather for authorization. A role determines what permissions and access levels a user has within Marketing Cloud, but it does not affect their ability to log in through the user interface4.
* If the user is logging in from a whitelisted IP address. This is not a factor for authentication, but rather for verification. An IP address whitelist is a list of trusted IP addresses that can access Marketing Cloud without additional verification. If a user logs in from an IP address that is not on the whitelist, they will be asked to verify their identity via email or SMS5.
* If the user is an API User on their record. This is not a factor for authentication, but rather for integration. An API User is a user who can access Marketing Cloud via API calls from external applications or systems. This does not affect their ability to log in through the user interface.
質問 # 104
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Channel preference of customers.
- B. Last purchase date
- C. Products purchased from a competitor.
- D. Number of items per order.
正解：A、B
質問 # 105
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. MobileConnect
- B. Smart Capture
- C. Content Builder
- D. Profile Center
正解：A
質問 # 106
Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.
Which two fields would need minimal consideration, for size/scalability related reasons,when creating a data extension to house this data?
Choose 2 answers
- A. Decimal
- B. Number
- C. Text
- D. Boolean
正解：C、D
解説：
Explanation
When creating a data extension, the fields that would need minimal consideration for size/scalability reasons are text and Boolean. Text fields can store up to 4000 characters and boolean fields can store only true or false values. Number and decimal fields can store larger values and may require more storage space.
質問 # 107
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers
- A. Select Delete Auto-Replies and Out-of-Office mail Management
- B. Select Unsubscribe Manual requests in Reply Mail Management
- C. Verify Reply Mail Management has been enabled in the account
- D. Ensure a Custom response is enabled for Automated Response in Reply mail Management
正解：B、D
解説：
Explanation
To automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list, the admin should take two steps:
* Ensure a Custom response is enabled for Automated Response in Reply Mail Management. This will allow Marketing Cloud to process replies that contain keywords such as unsubscribe, remove, or opt out and update the subscriber status accordingly.
* Verify Reply Mail Management has been enabled in the account. This will allow Marketing Cloud to handle replies to marketing emails and route them to a designated email address or domain.
質問 # 108
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Remove nonessential data for marketing purposes.
- B. Ensure all available data is included.
- C. Normalize data and fields to prevent redundancy.
- D. Identify and assign appropriate keys to tie records together.
- E. Ensure every data source has a sendable field.
正解：A、C、D
質問 # 109
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?
- A. Correct Send Log template is selected
- B. Send logging is enabled for the send
- C. Send Logging is available for A/B tests
- D. Data retention settings is specified
正解：B
解説：
Explanation
To record send log data, the send logging feature must be enabled for the send. This can be done by selecting the send log data extension in the Delivery Options tab of the email send wizard.
質問 # 110
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Campaign Email Tracking Report
- B. Email Performance Over Time Report
- C. Email Send Report
- D. Account Send Summary Report
正解：D
質問 # 111
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Use Proof instead of [PREVIEW]
- B. Add [PREVIEW] to the subject line validation list
- C. Require several campaign approvals
- D. Wrap the subject line with AMP script
正解：D
解説：
Explanation
The best way to prevent the prefix [PREVIEW] from deploying in live sends is to wrap the subject line with AMP script that checks if the send is a test send or a live send. For example:
%%[
IF _IsTestSend == true THEN
SET @subject = "[PREVIEW] " + @subject
ENDIF
]%%
Using Proof instead of [PREVIEW] does not solve the problem, as it still shows up in live sends. Adding
[PREVIEW] to the subject line validation list does not prevent it from deploying, but rather prevents any email with [PREVIEW] in the subject line from being saved. Requiring several campaign approvals does not guarantee that the prefix will be removed before sending.
質問 # 112
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
正解：D
解説：
Explanation
Creating a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders is the best way to facilitate this within Contact Builder. This way, NTO can create a single data model that connects all the relevant data extensions and allows accessing customer data across different attributes.
Creating three distinct Attribute Groups that link each data extension directly to Contacts is not correct, as it does not establish the relationships between Customers, Orders, and Products. Creating three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders is not correct, as it creates unnecessary duplication of data models. Creating a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers is not correct, as it does not reflect the logical hierarchy of the data extensions.
質問 # 113
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Personalization Builder
- B. Parameter Manager
- C. Advertising Studio
- D. Web and Mobile Analytics
正解：B
質問 # 114
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
- A. Set default permissions with the restrictions on the business unit
- B. Disable the permissions directly within the business unit
- C. Apply a permission set to the business unit
- D. A Assign a role to the business unit
正解：D
解説：
Explanation
Assigning a role to the business unit allows the admin to apply specific permission restrictions to all users in that business unit. The role defines what users can access and do within Marketing Cloud. The other options are not valid ways to accomplish this requirement.
質問 # 115
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. AMPscript for Marketing Cloud
- B. Parameter Manager
- C. Marketing Cloud Connect
- D. Google Analytics 360
正解：B
質問 # 116
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers
- A. Select Delete Auto-Replies and Out-of-Office mail Management
- B. Verify Reply Mail Management has been enabled in the account
- C. Select Unsubscribe Manual requests in Reply Mail Management
- D. Ensure a Custom response is enabled for Automated Response in Reply mail Management
正解：B、D
質問 # 117
Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?
- A. Web Analytics Connector
- B. Link Wrapping
- C. Cloud Pages URL AMP script function
正解：C
解説：
Explanation
To pass the email address of a subscriber to a landing page through a URL parameter from a promotional email securely, the admin should use the CloudPagesURL AMPscript function. This function encrypts the email address and other parameters and generates a unique URL for each subscriber. The landing page can then use the RequestParameter AMPscript function to decrypt the email address and other parameters
質問 # 118
Northern Trail Outfitters(NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. TheAnalyst logged in but is unable to import contacts.
How should NTO update the user to allow the analyst the appropriate access?
- A. Remove Marketing Cloud Channel Manager
- B. Remove Marketing Cloud Viewer
- C. Add Distributed Sending User
- D. Add Marketing Cloud Security Administrator
正解：B
質問 # 119
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Winner evaluation
- B. Run Once schedule type
- C. Journey re-entry settings
- D. Data Extension entry source
正解：A、B
解説：
Explanation
Run Once schedule type and Winner evaluation are two settings that should be selected before the admin can configure the Holdback percentage. Path Optimizer is a feature that allows marketers to test different paths in a journey and select a winner based on a specific metric. To use Path Optimizer, the admin needs to select a schedule type of Run Once, which means the journey will run only once for a single batch of contacts. The admin also needs to select a winner evaluation, which determines how long the test will run and how the winner will be chosen. After selecting these settings, the admin can configure the Holdback percentage, which is the percentage of contacts that will not enter any path until a winner is selected
質問 # 120
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up is important to establish a positive sender reputation.
- D. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
正解：A、C
質問 # 121
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Security risk of unauthorized users for longer timeout settings
- B. Frustration of users upon timeouts
- C. Change impacts all users
- D. Typical length of time users spend in Marketing Cloud
- E. Best practice suggests a 20-minute timeout setting
正解：A、B、C
解説：
Explanation
Before updating and increasing their session timeout setting, the admin should review the following three considerations:
* Frustration of users upon timeouts. The admin should consider how users feel when their sessions expire and they have to log in again. Increasing the session timeout setting can reduce user frustration and improve user experience by allowing them to stay logged in longer.
* Security risk of unauthorized users for longer timeout settings. The admin should consider how longer timeout settings can increase the security risk of unauthorized users accessing Marketing Cloud.
Increasing the session timeout setting can expose user accounts and data to potential threats if users leave their devices unattended or share them with others.
* Change impacts all users. The admin should consider how changing the session timeout setting will affect all users within their account or business unit. Increasing the session timeout setting will apply to all users who log in to Marketing Cloud after the change, regardless of their roles or permissions. The other option is incorrect because:
* Typical length of time users spend in Marketing Cloud. This is not a consideration for updating and increasing their session timeout setting, as it does not affect the security or user experience of Marketing Cloud. The typical length of time users spend in Marketing Cloud may vary depending on their tasks and needs, but it does not determine how long their sessions should last before expiring.
質問 # 122
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