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質問 # 43
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up is important to establish a positive sender reputation.
- B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- C. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- D. IP ramp -upcan be bypassed, given their historical lack of deliverability issues.
正解：A、C
質問 # 44
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Business name and a link to the business website
- B. Preference Center link and a link to the business website
- C. Business name and physical mailing address
- D. Preference Center link and physical mailing address
正解：D
質問 # 45
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Content Builder
- B. Smart Capture
- C. MobileConnect
- D. Profile Center
正解：B
質問 # 46
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
- A. Profile/Preference centers are automatically created for each business unit connected through Multi-org
- B. Multi org does not support the standard profile preference center for the business units.
- C. Branding for each business units' profile centers will be inherited from the default business unit setup.
- D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
正解：B
質問 # 47
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Grammar and spelling in the email text is correct.
- B. Correct syntax is used on any AMPScript in the email's code.
- C. Words or phrases used may trigger spam filters.
- D. Personalization strings map to attributes or data extension fields
- E. Each content area specified in a dynamic content rule exists.
正解：B、D、E
質問 # 48
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. The data extension was not configured as sendable.
- B. The email address in All Subscribers is prioritized.
- C. Contact Builder was not configured properly.
- D. Data retention settings were incorrect in the data extension.
正解：B
質問 # 49
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
- A. Installed Packages
- B. Salesforce Integration
- C. Security Settings
- D. Data Management
正解：A
質問 # 50
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
- A. Contact Builder > Data Sources
- B. Contact Builder > Data Extensions > Synchronized Data Extensions
- C. Setup >Data Management > Synchronized Data Extensions
- D. Setup > Apps > Salesforce Integration
正解：A
質問 # 51
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up is important to establish a positive sender reputation.
- B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- C. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- D. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
正解：A、C
質問 # 52
Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
- A. Google Marketing Platform
- B. Interaction Studio
- C. Datorama
- D. Einstein AI
正解：C
質問 # 53
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Enabling Mobile Connect
- B. Setting up the Data Structure
- C. Managing the Enhanced SFTP
- D. Configuring Journey Builder
正解：B
質問 # 54
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. A journey can be connected to one or more Campaigns.
- B. Default options can be set up for the greeting in the email.
- C. The DM administrator Profile is required to access Distributed Marketing.
- D. Business users can select any email at time of send.
- E. Messages can be sent to Contacts, Leads, and Person Accounts.
正解：A、D、E
質問 # 55
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. Re-entry at any time
- B. No re-entry
- C. Re-entry by attribute
- D. Re-entry only after exiting
- E. Re-entry by date
正解：A、B、D
質問 # 56
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Web and Mobile Analytics
- B. Personalization Builder
- C. Parameter Manager
- D. Advertising Studio
正解：C
質問 # 57
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
- A. Data in data extensions corresponding to the customer
- B. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
- C. The user Is getting deleted from the AN Subscribers list
- D. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
正解：C
質問 # 58
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The wind relationship links SubscriberKey to Subscribers on Email Address
- B. The data extension is located in the Salesforce Data Extensions folder.
- C. The data extension is located in the Synchronized Data Extensions folder.
- D. The triggeredSendDataExtension data extension template was used.
正解：B
質問 # 59
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder
- B. Data extensions support Customer ID to be used as Subscriber Key.
- C. Data extensions allow for add/update Import activity.
- D. Data extensions can store HTML code as an attribute.
正解：A
質問 # 60
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
- A. The data extension is linked using the Contact Key
- B. The data extension is marked as Sendable
- C. The data extension contains a Salesforce ID
- D. The Data extension is marked as Sendable and Testable
正解：B
質問 # 61
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