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無料Salesforce Pardot-Consultant試験問題と解答
Salesforce Pardot-Consultant 認定試験の出題範囲：
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質問 50
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
- B. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
- C. Set up scoring categories > copy the web pages to Pardot landing pages > put landing pages into Pardot folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
- D. Set up scoring categories > put the web pages into folders in Pardot > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
正解: B
質問 51
LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
- A. Pardot will automatically send underperforming landing page to recycle bin
- B. Pardot will automatically populate personalized information of each unique prospect.
- C. Pardot will give you content ideas for each landing page.
- D. Pardot will determine which version of the landing page generated most conversions
正解: D
質問 52
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:
- A. Identify the currently mailable and unmailable prospects in their current email provider.
- B. When was the last time a prospect was emailed in their current email provider.
- C. How many emails a month were sent from the current email provider
- D. The date LenoxSoft last compared data between the email provider and Salesforce.
正解: A,B
質問 53
A Pardot administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers A A link to set Engage
- A. A link to download Engage Alerts for Mac
- B. A link to Salesforce Engage training resources
- C. A link to assign licenses and permission sets
- D. Campaign send limits
正解: A,B
質問 54
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?
- A. Import .CSV file containing custom field data into Pardot.
- B. Import leads and contacts from Salesforce into Pardot.
- C. Manually create and map custom fields in Pardot.
- D. Enable custom field creation via the Salesforce Connector.
正解: C
解説:
https://help.salesforce.com/articleView?id=sf.pardot_fields_create_custom_field.htm&type=5
質問 55
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Completion Action
- B. Page Action
- C. Automation rule match Any
- D. Automation rule match All
正解: C
質問 56
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?
- A. Export the form submission report and import, assigning to the correct user upon import.
- B. Add a completion action on the form to notify Admin, who manually assigns the prospect.
- C. Create a completion action on the "Request a Demo" form with the action to assign to user.
- D. Run an automation rule to assign based on the "Request a Demo" submission and State field.
正解: D
質問 57
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
- A. Immediately send prospects the resubscribe email template.
- B. Move the unsubscribe link to the header of the email instead of the footer.
- C. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
- D. Enable two-click unsubscribe in Pardot.
正解: B
質問 58
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Pardot Connectors?
- A. Webinar & Event Registrations & Attendance
- B. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
- C. Only Webinar & Event Attendance
- D. Webinar & Event invite. Registrations & Attendance
正解: B
質問 59
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Pardot?
- A. Workflow to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- B. Pardot custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- C. Pardot custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- D. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects
> Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
正解: C
質問 60
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Pardot forms and assets.
What should be implemented to meet this requirement?
- A. Page actions
- B. IP allowlist
- C. Tracker domain
- D. Custom redirects
正解: C
解説:
https://help.salesforce.com/articleView?id=sf.pardot_admin_tracker_domain_parent.htm&type=5
質問 61
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?
- A. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
- B. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- C. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
- D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
正解: A
質問 62
While creating Layout Templates it is possible to Import Layout from certain URL
- A. True
- B. False
正解: A
質問 63
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
- A. Segmentation rule based on the form submission
- B. Automation rule based on the form submission
- C. Completion action on the form submission
- D. Dynamic list based on the form submission
正解: C
解説:
Explanation
https://www.pardot.com/blog/completion-actions/
質問 64
Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers
- A. Improve lead qualification efficiency by using automation rules for prospect assignment.
- B. Improve prospect data by adding fields to existing forms and making them required.
- C. Increase their scoring threshold to give the Sales team the most qualified leads.
- D. Increase gated content on the website to provide more scoring opportunities.
正解: A,D
質問 65
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Pardot & SFDC would you use?
- A. Pardot Engagement Program
- B. Pardot Marketing Campaign
- C. Salesforce Queue
- D. Pardot Automation Rule
- E. Pardot Static List
正解: A,B,E
質問 66
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