Salesforce-Marketing-Associateリアルな試験問題Salesforce-Marketing-Associate練習問題集
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質問 # 27
Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.
Which functionality should a marketing associate utilize?
- A. Security Settings
- B. Delivery Profile
- C. Sender Profile
正解：B
解説：
When Northern Trail Outfitters needs to designate which IP address should be used for email sending among multiple IP addresses, the marketing associate should utilize the Delivery Profile functionality. A Delivery Profile in Salesforce Marketing Cloud includes settings that define how emails are delivered, including the selection of the specific IP address to be used for sending. This ensures that emails are sent from the desired IP address, which can be important for maintaining sender reputation and deliverability.
質問 # 28
A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.
How should the associate proceed?
- A. Pause the journey and restart it when codes are active.
- B. Update the Wait Activity in the journey to the correct date.
- C. Stop the journey and restart it when codes are active.
正解：A
解説：
If an issue arises where discount codes will be unavailable for 2 days and the second email in the journey contains a discount code scheduled to be sent the following morning, the associate should pause the journey and restart it when the codes are active. Pausing the journey temporarily halts all activities without losing the progress or data of the contacts already in the journey. Once the discount codes are available, the journey can be restarted, ensuring that the communications are relevant and accurate.
質問 # 29
According to GDPR principles, what is a company allowed to do after collecting personal data from a client?
- A. Contact the client in order to keep their personal data up to date.
- B. Sell the information to other companies for marketing purposes.
- C. Retain client information after the client requests termination of the relationship.
正解：A
解説：
Under GDPR principles, one of the key obligations for companies is to ensure that the personal data they hold is accurate and up to date. Therefore, contacting the client to verify or update their personal data is not only allowed but encouraged under GDPR. This aligns with the GDPR's accuracy principle, which states that personal data should be accurate and, where necessary, kept up to date. It is the responsibility of the data controller to take every reasonable step to ensure that personal data that is inaccurate is either erased or rectified without delay.
質問 # 30
The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.
Which feature should the associate use?
- A. Intelligence Reports
- B. Email Studio Send Tracking
- C. Marketing Cloud Engagement Reports
正解：C
解説：
To track key performance indicators (KPIs) prioritized by leadership, the associate should use Marketing Cloud Engagement Reports. These reports provide detailed insights into the performance of marketing activities, allowing for the analysis of various KPIs such as engagement rates, conversion rates, and other metrics that are crucial for evaluating the success of marketing efforts. Engagement Reports in Salesforce Marketing Cloud offercustomizable options to focus on the specific KPIs that leadership has prioritized, providing a tailored view of campaign performance.
質問 # 31
Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.
Which method helps to minimize bad data?
- A. Double opt-in confirmation
- B. Smart capture opt-in confirmation
- C. Mobile SMS keyword opt-in confirmation
正解：A
解説：
A double opt-in confirmation process is a method used to ensure the highest quality of contact information by requiring new email signups to confirm their subscription through a secondary confirmation step, typically via a confirmation email. This process helps to minimize bad data by verifying that the email address provided is valid, active, and accessible by the intended recipient. It also helps to ensure that the individual truly intends to subscribe, thereby enhancing the quality of the email list and reducing the likelihood of spam complaints or undeliverable emails.
質問 # 32
Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?
- A. Mobile Number
- B. Contact Key
- C. Email Address
正解：B
解説：
The Contact Key is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement. It serves as a unique identifier for each contact in the system, allowing for the integration and coordination of marketing activities across different channels such as email, mobile, social, and others. The Contact Key remains consistent for a given individual across different interactions and campaigns, providing a unified view of the customer.
質問 # 33
A marketing associate at Northern Trail Outfitters wants to confirm a possible Marketing Cloud Engagement outage before escalating.
What should the associate reference?
- A. Trailblazer Community
- B. Salesforce Help & Training
- C. Salesforce Trust Site
正解：C
解説：
To confirm a possible Marketing Cloud Engagement outage before escalating, the associate should reference the Salesforce Trust Site. This site provides real-time information on systemperformance and security, including updates on incidents and maintenance for all Salesforce products, including Marketing Cloud. By checking the Salesforce Trust Site, the associate can quickly determine if there is an official outage or maintenance event affecting Marketing Cloud services, thereby informing the next steps for escalation or communication with stakeholders.
質問 # 34
The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data.
Which option should the associate use to configure Preview and Test?
- A. Based on subscriber record
- B. Based on entire list
- C. Based on test data extension
正解：C
解説：
To test a new dynamic rewards template using internal team members' unique records to display personalized data, the associate should configure Preview and Test based on a test data extension. This option allows the associate to create a data extension specifically for testing purposes, populated with sample records that mimic the structure and content of the team members' data. This approach ensures that the preview and testing accurately reflect how the dynamic content will appear to recipients, facilitating a more effective review process.
質問 # 35
Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.
The associate set up a data extension so that Subscriber Key is the primary key.
However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.
What should the associate change to allow more than one record per subscriber key?
- A. Assign new subscriber keys to each promotion code redemption.
- B. Assign the promotion code field as a second primary key.
- C. Assign the email address as the primary key.
正解：B
質問 # 36
A marketing associate needs to import a CSV file into a data extension.
Which delimiter should the associate select to correctly import this file type?
- A. Pipe
- B. Comma
- C. Tab
正解：B
解説：
For importing a CSV (Comma-Separated Values) file into a data extension, the most appropriate delimiter is a comma. CSV files are structured with each data field separated by a comma, and each record is on a new line.
When importing such files into Salesforce Marketing Cloud, selecting a comma as the delimiter ensures that the system correctly interprets the separation between individual data fields, allowing for accurate data mapping and importation into the specified data extension.
質問 # 37
Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line.
What should an associate recommend?
- A. Organize folders alphabetically.
- B. Create custom folder permissions.
- C. Enable content tags.
正解：C
解説：
Content tags in Salesforce Marketing Cloud are designed to categorize content by various criteria, such as marketing tactics, geography, and product lines. Enabling and using content tags allows users to apply descriptive labels to content within the Marketing Cloud, making it easier to organize, search, and report on content. This feature supports a more structured and accessible content management system, which is particularly useful for teams overseeing complex marketing strategies with diverse content needs across different segments and regions.
質問 # 38
The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.
Which feature should the associate use?
- A. Journey History
- B. Journey Dashboard
- C. Journey Health
正解：B
解説：
To compare goal attainment across three separate journeys at a glance, the associate should use the Journey Dashboard feature in Salesforce Marketing Cloud. The Journey Dashboard provides a comprehensive overview of journey performance, including key metrics and goal attainment, in a visual format. This allows marketers to quickly assess the effectiveness of different journeys and make informed decisions to improve their marketing strategy.
質問 # 39
The marketing team at Northern Trail Outfitters wants to remove customer data 30 days after it is uploaded to Marketing Cloud Engagement.
Which feature helps to regulate how long information is kept in a data extension?
- A. Data Transfer
- B. Data Retention
- C. Automation Studio
正解：B
解説：
To remove customer data 30 days after it is uploaded to Marketing Cloud Engagement, the marketing team should use the Data Retention feature. This feature allows for the configuration of retention policies for data extensions, specifying how long records should be retained before being automatically deleted. Setting a Data Retention policy of 30 days ensures that customer data is systematically removed after the specified period, helping to manage data storage efficiently and comply with data privacy regulations.
質問 # 40
A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.
Which method should the associate use to send the email?
- A. Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.
- B. Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.
- C. Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.
正解：C
解説：
To send a test email to a specific stakeholder, the most direct and straightforward method is to generate and preview the email in Email Studio, then manually enter the stakeholder's email address and send a test. This approach allows for a quick and efficient way to ensure that the email appears as intended before sending it out to the broader audience. It is a common practice for reviewing email designs and content with stakeholders.
質問 # 41
A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.
Which CAN-SPAM classification should the associate use?
- A. Account Default
- B. Transactional
- C. Commercial
正解：C
解説：
For setting up a promotional email within the email send flow for Cloud Kicks, the associate should use the
"Commercial" CAN-SPAM classification. This classification is used for emails that primarily contain advertising or promotional content, which is the case for a promotional email. Using the correct classification ensures compliance with CAN-SPAM Act requirements, such as providing a clear way for recipients to opt-out of future emails and including the sender's valid physical postal address in the email.
質問 # 42
Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts.
Which potential option violates CAN-SPAM specifications on subject lines?
- A. You may have just won a $500 gift card!
- B. IMPORTANT: Please reply ASAP for the best deal!
- C. You don't want to miss our newest product
正解：A
解説：
Option C, "You may have just won a $500 gift card!", potentially violates CAN-SPAM specifications on subject lines because it can be considered misleading or deceptive. CAN-SPAM regulations require that subject lines accurately reflect the content of the email. Misleading subject lines that imply the recipient has won a prize when this is not the case can lead to violations of these regulations, potentially resulting in penalties. It's crucial for marketing communications to be transparent and not mislead recipients about the nature of the email content.
質問 # 43
Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email.
Which status describes the issue?
- A. Unsubscribed
- B. Bounce
- C. Held
正解：B
解説：
The Bounce status describes the issue when subscribers complain about not receiving a newsletter they signed up for, and tracking information indicates the email server rejected the email. A bounced email is one that could not be delivered to the recipient's inbox due to various reasons, such as an incorrect email address, a full inbox, or server issues. The Bounce status helps identify and manage undeliverable email addresses.
質問 # 44
Northern Trail Outfitters has many email sends and wants to create a data extension to gather this information.
Which template type will generate the email send in the data extension?
- A. Send Logging
- B. Data View
- C. Reports
正解：A
解説：
To gather information on many email sends and create a data extension for this purpose, the marketing associate should use the Send Logging template. Send Logging in Salesforce Marketing Cloud is a feature that captures send-time information for each email sent, including subscriber data, send data, and email content.
This information is stored in a Send Logging data extension, providing a detailed record of email sends that can be used for analysis, reporting, and further segmentation.
質問 # 45
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