[2025年03月]更新のSalesforce Salesforce-Marketing-Associate試験基本問題には解答が付きます
2025年最新の実際に出るSalesforce Salesforce-Marketing-Associate試験問題集と解答
質問 # 57
The marketing team at Cloud Kicks wants to ensure its landing page's branding is consistent with its site, including options to update profile information and unsubscribe from specific lists.
Which asset should the associate create for this experience?
- A. Dynamic Content
- B. Account-Level Footers
- C. Custom Preference Center
正解：C
解説：
A Custom Preference Center allows Cloud Kicks to create a branded landing page that lets subscribers manage their preferences, update profile information, and unsubscribe from specific lists. This helps maintain brand consistency and improves user experience by providing control over email preferences.
* Why a Custom Preference Center: It offers flexibility in design and functionality, ensuring a cohesive brand experience that aligns with Cloud Kicks' existing website branding.
* Salesforce Documentation Reference: For more information, refer to Creating a Custom Preference Center.
質問 # 58
A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:
* There are two separate content versions available.
*The two contentversionswill need to be evaluated on performance.
*The two content versions will need to be contained into one content block.
Which content block should the associate use?
- A. Dynamic Content
- B. HTML Content
- C. A/B Test Content
正解：C
解説：
For an email template that requires two separate content versions to be evaluated on performance within a single content block, the associate should use an A/B Test Content block in Content Builder. This feature allows for the creation of two variations of content within the same block, with the system automatically splitting the audience to receive either version A or B.
Performance metrics can then be analyzed to determine which version performed better, enabling data-driven decisions for future content strategies.
質問 # 59
Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter.
What should an associate use to accomplish this task?
- A. Web Studio
- B. Email Studio
- C. Automation Studio
正解：C
解説：
To send a welcome email with a coupon to first-time customers immediately after they sign up for a newsletter, the associate should use Automation Studio within Salesforce Marketing Cloud. Automation Studio offers a powerful suite of tools for automating marketing and operational tasks, including triggering emails based on specific events or actions, such as a new newsletter sign-up.
By setting up a trigger-based automation in Automation Studio, the marketing team can ensure that as soon as a new sign-up is recorded, the welcome email is automatically dispatched. This immediate and personalized response can enhance the customer experience and foster a positive relationship from the outset.
質問 # 60
A marketing associate has a list of contacts that needs to be imported into a data extension from a text file.
Which type of data extension should the associate use to complete this task?
- A. Filtered data extension
- B. Random data extension
- C. Standard data extension
正解：C
解説：
When a marketing associate needs to import a list of contacts from a text file into Salesforce Marketing Cloud, the most suitable type of data extension to use is a Standard Data Extension. Standard Data Extensions are versatile and can easily accommodate data imported from various sources, including text files. They allow for the creation of custom fields that can match the structure of the imported data, ensuring that all relevant information from the text file is accurately captured and stored within Marketing Cloud.
Standard Data Extensions are designed for scenarios where data needs to be imported and stored for segmentation, targeting, and personalization within marketing campaigns. They provide the flexibility to define the schema that matches the imported data and are the foundational element for managing customer data within the platform.
References: Salesforce Marketing Cloud documentation on data extensions provides comprehensive details on how to create and manage Standard Data Extensions, including the import of data from external sources like text files.
質問 # 61
Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers who are not loyal members.
When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects?
- A. Send Relationship
- B. Data Retention
- C. Data Type
正解：C
解説：
When creating a data extension aimed at targeting prospects or recent purchasers who are not loyal members for Northern Trail Outfitters, the associate needs to define the "Data Type" attribute appropriately. The "Data Type" attribute helps in specifying the kind of data each column in the data extension will hold, such as text, number, date, etc. In this context, a specific data type, possibly a Boolean (true/false) or a text field, could be used to indicate whether a customer is a loyalty member or not.
By properly setting up the data type for a loyalty member indicator field within the data extension, the marketing team can segment their audience effectively, ensuring that communications are directed appropriately to prospects or recent purchasers who are not yet part of the loyalty program.
質問 # 62
Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.
Which method helps to minimize bad data?
- A. Mobile SMS keyword opt-in confirmation
- B. Double opt-in confirmation
- C. Smart capture opt-in confirmation
正解：B
解説：
A double opt-in confirmation process is a method used to ensure the highest quality of contact information by requiring new email signups to confirm their subscription through a secondary confirmation step, typically via a confirmation email. This process helps to minimize bad data by verifying that the email address provided is valid, active, and accessible by the intended recipient. It also helps to ensure that the individual truly intends to subscribe, thereby enhancing the quality of the email list and reducing the likelihood of spam complaints or undeliverable emails.
質問 # 63
The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.
What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?
- A. Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.
- B. Use Manage Data Extension Policies to prevent users from modifying or deleting this data extension.
- C. Use Roles & Permissions to set modify and delete permissions for key data extensions.
正解：C
解説：
To prevent users from accidentally editing or deleting critical data extensions, an associate should utilize Roles & Permissions within Salesforce Marketing Cloud. This feature allows administrators to define and assign specific permissions to different users or roles, restricting their ability to modify or delete key data extensions. By carefully managing these permissions, organizations can protect important data from unintended modifications or deletions, ensuring data integrity and security.
質問 # 64
A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.
Which CAN-SPAM classification should the associate use?
- A. Commercial
- B. Account Default
- C. Transactional
正解：A
解説：
For setting up a promotional email within the email send flow for Cloud Kicks, the associate should use the
"Commercial" CAN-SPAM classification. This classification is used for emails that primarily contain advertising or promotional content, which is the case for a promotional email. Using the correct classification ensures compliance with CAN-SPAM Act requirements, such as providing a clear way for recipients to opt-out of future emails and including the sender's valid physical postal address in the email.
質問 # 65
A marketing associate at Northern Trail Outfitters wants to confirm a possible Marketing Cloud Engagement outage before escalating.
What should the associate reference?
- A. Trailblazer Community
- B. Salesforce Trust Site
- C. Salesforce Help & Training
正解：B
解説：
To confirm a possible Marketing Cloud Engagement outage before escalating, the associate should reference the Salesforce Trust Site. This site provides real-time information on systemperformance and security, including updates on incidents and maintenance for all Salesforce products, including Marketing Cloud. By checking the Salesforce Trust Site, the associate can quickly determine if there is an official outage or maintenance event affecting Marketing Cloud services, thereby informing the next steps for escalation or communication with stakeholders.
質問 # 66
Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.
The associate set up a data extension so that Subscriber Key is the primary key.
However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.
What should the associate change to allow more than one record per subscriber key?
- A. Assign the promotion code field as a second primary key.
- B. Assign new subscriber keys to each promotion code redemption.
- C. Assign the email address as the primary key.
正解：A
質問 # 67
Under GDPR, which rights does the consumer have to the data collected by the business?
- A. Rights to request and modify data as they see fit
- B. Rights to data access and portability
- C. Rights to not be forgotten or processed
正解：B
解説：
Under the General Data Protection Regulation (GDPR), consumers have several rights regarding their personal data collected by businesses. Among these rights, two key provisions are the right to data access and the right to data portability. The right to data access allows individuals to request and receive a copy of their personal data held by an organization. The right to data portability enables individuals to obtain and reuse their personal data across different services, allowing them to transfer their data from one service provider to another more easily.
These rights aim to provide individuals with more control over their personal data, ensuring transparency and empowerment in the digital economy.
References: The official GDPR documentation provides a comprehensive overview of individual rights under the regulation, including detailed sections on the rights to data access and portability, outlining how organizations must accommodate these rights.
質問 # 68
A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.
Which CAN-SPAM classification should the associate use?
- A. Commercial
- B. Account Default
- C. Transactional
正解：A
解説：
For setting up a promotional email within the email send flow for Cloud Kicks, the associate should use the "Commercial" CAN-SPAM classification. This classification is used for emails that primarily contain advertising or promotional content, which is the case for a promotional email. Using the correct classification ensures compliance with CAN-SPAM Act requirements, such as providing a clear way for recipients to opt-out of future emails and including the sender's valid physical postal address in the email.
質問 # 69
What impact does a field marked as Nullable have when importing a file into a data extension?
- A. The field is NOT required in the file being imported.
- B. The field is required but can have blank values.
C The field only accepts true or false values.
正解：A
解説：
When a field in a data extension is marked as Nullable, it means that the field is not required to have a value; it can accept null or empty values. During the import process, if a field is marked as Nullable, it indicates that the corresponding column in the file being imported does not necessarily need to contain data for every record.
This allows for greater flexibility in the data import process, as not all data fields may be relevant or available for every record being imported into the data extension.
質問 # 70
Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and is used for weekly promotions. Additionally, whensubscribers sign up to be notified about specific products, they are added to the same data extension.
Which step should the marketing associate take to ensure subscribers receive only one copy of the weekly email as intended?
- A. Create a filtered data extension to remove duplicate products.
- B. Ensure the box is checked for de-duplicate by email address.
- C. Run an automation that removes duplicate subscribers at send time.
正解：B
解説：
To ensure subscribers receive only one copy of the weekly email as intended, even if they are added to the primary data extension for multiple product notifications, the marketing associate should ensure that the option to de-duplicate by email address is selected during the email send process. This feature checks for and removes any duplicate email addresses within the send list, ensuring each subscriber receives only one copy of the email, regardless of how many times their email address appears in the data extension.
質問 # 71
A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.
Which method should the associate use to send the email?
- A. Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.
- B. Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.
- C. Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.
正解：A
解説：
To send a test email to a specific stakeholder, the most direct and straightforward method is to generate and preview the email in Email Studio, then manually enter the stakeholder's email address and send a test. This approach allows for a quick and efficient way to ensure that the email appears as intended before sending it out to the broader audience. It is a common practice for reviewing email designs and content with stakeholders.
質問 # 72
A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a data extension which has the following three attributes:
*ContactID contains the unique identifier for the contact
*MobileNumber contains the mobile number of the contact
*EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure no duplicates are included in the data?
- A. EmailAddress
- B. ContactID
- C. MobileNumber
正解：B
解説：
For the marketing associate at Cloud Kicks importing a list of contacts into a data extension with attributes like ContactID, MobileNumber, and EmailAddress, the best choice for the primary key would be ContactID.
The primary key in a data extension is used to ensure uniqueness of each record, preventing duplicate entries.
Given that ContactID is described as the unique identifier for each contact, it naturally serves as the most appropriate choice for the primary key.
Using ContactID as the primary key guarantees that each contact will be represented only once in the data extension, regardless of whether they might have multiple email addresses or mobile numbers over time. This approach aligns with best practices in database management and data integrity.
References: Salesforce Marketing Cloud documentation emphasizes the importance of selecting an appropriate primary key for data extensions to maintain data quality and ensure the uniqueness of records.
質問 # 73
A marketing associate at Cloud Kicks wants to follow specific Marketing Cloud Engagement topics and connect with other users. Which site should the associate use?
- A. Trailblazer Community
- B. Trust site
- C. Salesforce+
正解：A
解説：
The Trailblazer Community is Salesforce's dedicated community site where Marketing Cloud users can engage with each other, ask questions, and share knowledge on various Salesforce topics. It's an ideal resource for associates who wish to follow specific Marketing Cloud Engagement topics and connect with other users.
* Why Not Salesforce+ or Trust Site: Salesforce+ is focused on video content, and the Trust site is used for checking system status and availability. The Trailblazer Community is tailored specifically for user collaboration and topic discussions.
* Salesforce Documentation Reference: Explore the Trailblazer Community for engaging with other Salesforce users.
質問 # 74
Management at Northern Trail Outfitters would like to start sending personalized emails to its customers.
Which tools should an associate use to accomplish this?
- A. Email Studio, Journey Builder
- B. Advertising Studio, Social Studio
- C. Marketing Cloud Intelligence, Mobile Studio
正解：A
解説：
For Northern Trail Outfitters to start sending personalized emails to its customers, the ideal tools within Salesforce Marketing Cloud are Email Studio and Journey Builder. Email Studio provides comprehensive capabilities for creating, designing, and sending personalized emails at scale. It allows for the use of dynamic content, personalization strings, and data-driven segmentation to tailor each email to the recipient's preferences, behaviors, and demographics.
Journey Builder complements Email Studio by enabling the creation of automated, multi-step customer journeys. With Journey Builder, personalized emails can be part of a larger, orchestrated customer experience that spans across multiple channels and touchpoints. This combination of tools allows for highly personalized and timely interactions with customers, enhancing engagement and fostering stronger relationships.
質問 # 75
The marketing team at Northern Trail Outfitters is launching a reengagement program in an effort to regain some of its lapsed subscribers. They target a part of their lapsed subscriber suppression list and, after the first attempt, the bounce rate is higher than normal.
What is causing the deliverability issue?
- A. Email addresses have been flagged by List Detective.
- B. Customers had previously unsubscribed from All Subscribers.
- C. Email addresses no longer exist with the service provider.
正解：C
解説：
When Northern Trail Outfitters' marketing team experiences a higher than normal bounce rate while launching a reengagement program targeting a segment of their lapsed subscriber suppression list, the deliverability issue is likely caused by the email addresses no longer existing with the service provider. This situation is common in reengagement campaigns targeting subscribers who have not interacted with the brand for an extended period, leading to outdated or abandoned email accounts.
Maintaining an up-to-date and clean email list is crucial for effective deliverability and avoiding unnecessary bounces. Regularly cleansing the email list and removing non-existent or inactive email addresses can help mitigate these issues and improve the overall success of reengagement efforts.
質問 # 76
Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.
The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.
What should the associate change to allow more than one record per subscriber key?
- A. Assign the promotion code field as a second primary key.
- B. Assign new subscriber keys to each promotion code redemption.
- C. Assign the email address as the primary key.
正解：A
解説：
To allow more than one record per subscriber key, especially for customers who have redeemed more than one promotion code, the associate should assign the promotion code field as a second primary key. This creates a composite primary key consisting of the Subscriber Key and the Promotion Code field. With this configuration, each record is uniquely identified by the combination of the subscriber key and the promotion code, allowing multiple records for the same subscriber as long as the promotion codes are different.
質問 # 77
What should a marketing associate use to identify a unique contact across various channels?
- A. Mobile Number
- B. Email Address
- C. Contact Key
正解：C
解説：
A unique contact across various channels in Marketing Cloud is identified using the Contact Key. The Contact Key is a unique identifier assigned to each contact in the system, allowing for consistent identification of an individual across different channels and interactions within Marketing Cloud. This ensures a unified view of the contact's engagement and interactions, facilitating cross-channel marketing strategies and personalized customer journeys.
質問 # 78
What impact does a field marked as Nullable have when importing a file into a data extension?
- A. The field is NOT required in the file being imported.
- B. The field is required but can have blank values.
正解：A
解説：
C The field only accepts true or false values.
Explanation:
When a field in a data extension is marked as Nullable, it means that the field is not required to have a value; it can accept null or empty values. During the import process, if a field is marked as Nullable, it indicates that the corresponding column in the file being imported does not necessarily need to contain data for every record. This allows for greater flexibility in the data import process, as not all data fields may be relevant or available for every record being imported into the data extension.
質問 # 79
DreamHouse Realty (DR) has created a journey that sends an email to contacts with new properties for sale in the recipient's area of interest.
How should DR ensure a contact is only receiving emails specific to their area of interest?
- A. Create a Journey for each location.
- B. Send the entire journey to available contacts.
- C. Use decision splits to separate the audience based on location.
正解：C
解説：
Decision splits in Journey Builder allow DreamHouse Realty to send targeted emails based on contacts' specific areas of interest. By using a decision split based on location, the journey can branch to ensure that each contact receives content relevant to their preferred areas without needing separate journeys for each location.
* Advantages of Decision Splits: This approach keeps the journey streamlined and ensures relevant content delivery based on criteria such as geographic location.
* Salesforce Documentation Reference: See Journey Builder Decision Splits for configuring audience segmentation.
質問 # 80
. Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO's Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they need to ensure this feature is activated.
Which setting in the email send flow controls this?
- A. Delivery Profile
- B. From Address Management
- C. Sender Profile
正解：C
解説：
In Salesforce Marketing Cloud Engagement, the Sender Profile setting within the email send flow controls the sender's name and email address that recipients see. For Northern Trail Outfitters (NTO), which uses varying sender names and addresses based on the nearest store location to each subscriber, the Sender Profile is crucial. It can be scripted or configured to dynamically change based on specific criteria, such as subscriber location, to personalize the sender information for each email send.
By ensuring the correct Sender Profile is selected or the appropriate script is included in the Sender Profile, marketing associates can activate this personalized feature for each email campaign, enhancing the relevance and personalization of their communications.
質問 # 81
......
Salesforce Salesforce-Marketing-Associate 認定試験の出題範囲：
| トピック | 出題範囲 |
|---|---|
| トピック 1 |
|
| トピック 2 |
|
| トピック 3 |
|
| トピック 4 |
|
| トピック 5 |
|
合格保証付きのMarketing Cloud Associate Salesforce-Marketing-Associate試験問題集：https://jp.fast2test.com/Salesforce-Marketing-Associate-premium-file.html