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質問 # 21
Which out of the box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?
- A. quoteProductRollup
- B. QuoteGroup
- C. QuoteMember
- D. QuotePricingAdjustment
正解：B
解説：
The out-of-the-box custom object meant to represent sub-deals with their respective details (amount, date, etc.) within Salesforce CPQ isQuoteGroup. This object is used to group related quote lines or products, allowing for the capture and management of specific details and conditions related to subsets of a larger deal.
QuoteGroups enable the organization and structuring of complex quotes, facilitating the handling of detailed pricing, discounts, and terms for different parts of a quote.
References:
Salesforce CPQ documentation:https://help.salesforce.com/
Salesforce CPQ User Guide: https://www.salesforce.com/products/cpq/resources/
質問 # 22
A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has ome up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details. On which object should a consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?
- A. quotes
- B. opportunity
- C. media plan placements
- D. order
正解：C
解説：
When adding a new secondary budget field required for media plan creation, the consultant should add this field to the Media Plan Placements object. This object is specifically designed to store detailed information about each placement within a media plan, making it the appropriate place to store budget-related data.
Adding the field here ensures that it aligns with the rest of the media plan details and can be seamlessly integrated into the corresponding OmniScript for data capture and processing.References:https://developer.
salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/
質問 # 23
Which two actions take place, when an insertion order is created and submitted in media cloud advertising sales management (ASM)?
- A. a flow is initiated for asset creation and billing
- B. order is submitted to B2B commerce Order Management
- C. order is submitted to industries order management
- D. the orchestration plan is created and can be viewed
正解：A、C
解説：
When an insertion order is created and submitted in the Media Cloud Advertising Sales Management (ASM), several key actions take place:
A flow is initiated for asset creation and billing: This step involves initiating processes for creating the necessary ad assets and setting up billing arrangements for the advertiser. It ensures that all creative materials are prepared and billing is set up in accordance with the terms of the insertion order.
Order is submitted to industries order management: This involves integrating the order into Salesforce's broader industries order management system. This step is crucial for ensuring the order is processed and managed efficiently within the larger ecosystem of Salesforce's industry-specific solutions.
These actions are essential for transitioning from the sales phase to the execution phase of ad campaigns within the Salesforce Media Cloud environment.
References:
Salesforce Advertising Sales Management documentation:https://help.salesforce.com/ Salesforce Industries Order Management resources: https://www.salesforce.com/products/industries/order- management/
質問 # 24
Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?
- A. use the out of the box marketing cloud intelligence connector
- B. use the out of the box ad server integration
- C. create a custom integration procedure to integrate with the ad server
- D. create a custom solution using apex code
正解：C、D
解説：
For integrating with an ad server other than Google Ad Manager (GAM) to create an ad campaign, the consultant should recommend:
Creating a custom integration procedure to integrate with the ad server: This involves developing a tailored integration solution that communicates directly with the ad server's APIs, ensuring seamless data exchange and functionality specific to the client's needs.
Creating a custom solution using Apex code: Leveraging Salesforce's powerful programming language, Apex, to build custom logic and integrations that cater specifically to the functionality and workflows required for the ad server integration.
These approaches provide the flexibility and specificity needed to integrate with various ad servers, offering tailored solutions that meet the client's unique requirements.
References:
Salesforce Developer Guide on Integration and APIs:
https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/
Salesforce Apex Developer Guide:
https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/
質問 # 25
During a google ad manager (GAM) order orchestration, which two steps does a media planner need to complete manually in the GAM server?
- A. associate the creatives to a line item in GAM
- B. check if creatives are loaded in GAM
- C. create order in GAM
- D. check availability of inventory in GAM
正解：A、B
解説：
During a Google Ad Manager (GAM) order orchestration, a media planner needs to complete some steps manually in the GAM server, including associating the creatives to a line item in GAM (A) and checking if creatives are loaded in GAM (D). These manual steps are necessary because they involve specific actions within the GAM interface that require human intervention, such as verifying creative assets and ensuring they are correctly linked to the appropriate ad campaign line items.References:
https://support.google.com/admanager/answer/179039?hl=en
https://www.salesforce.com/products/media-cloud/overview/
質問 # 26
What are two roles of marketing cloud intelligence in media cloud?
- A. campaign performance using media cloud and ad server data
- B. acts as a data lake for customer data insight
- C. compaign reporting using media cloud and ad server data
- D. acts as a customer data platform
正解：A、C
解説：
Marketing Cloud Intelligence in Media Cloud plays a crucial role in campaign reporting and performance analysis. It enables users to consolidate and analyze data from Media Cloud and various ad servers, providing a comprehensive view of campaign performance (A, C). This allows for effective measurement of campaign outcomes, optimization of strategies based on performance insights, and reporting on key metrics like reach, impressions, clicks, and conversions across different platforms and channels.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/
質問 # 27
Without custom development, with which Ad Serving Platform does Media Cloud integrate?
- A. Facebook Ads Manager
- B. Inventory
- C. Marketing Cloud Intelligence
- D. Google Ad Manager
正解：D
解説：
Media Cloud offers out-of-the-box integration with Google Ad Manager (GAM) for ad serving, enabling booking, delivery tracking, and reporting. Other platforms like Facebook Ads Manager or Inventory require custom development or third-party connectors.
References:
Media Cloud Ad Server Integrationshttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_ad_server_integration.htm&type=5
質問 # 28
What happens when a required placement is unavailable in the ad server during the check availability product with google ad manager?
- A. a red check mark appears in the availability column
- B. the check availability action updates the quantity to the available quantity
- C. the check availability action returns the availability quantity for manual adjustment
- D. a yellow check mark if partial quantity
正解：A
解説：
When a required placement is unavailable in the ad server during the check availability process with Google Ad Manager, a red check mark appears in the availability column (D). This clear visual cue signals to the user that the desired placement is not available, prompting them to consider alternative placements or adjust their campaign strategy accordingly.References:
https://help.salesforce.com/articleView?id=sf.dmp_advertising_sales_check_availability.htm
https://www.salesforce.com/products/media-cloud/overview/
質問 # 29
A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?
- A. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.
- B. advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.
- C. advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.
- D. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
正解：C
解説：
To represent the relationship between clients and their advertising agencies in Media Cloud, creating both advertisers and agencies as separate accounts, with contacts under each, is the most structured approach.
Utilizing the party model within this configuration allows for the explicit definition of each agency's role, including the designation of an agency of record. This setup enables clear identification and management of relationships between advertisers, their agencies, and individual contacts within those agencies, providing a comprehensive view of all parties involved.References:https://help.salesforce.com/
質問 # 30
A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?
- A. activate custom lightning web components and FlexCards
- B. Take a backup of any customized or modified older ASM components
- C. customize or modify the newer ASM components
- D. take a backup of any newer ASM components
正解：B
解説：
Before migrating or upgrading Advertising Sales Management (ASM) in Salesforce Media Cloud, it's crucial to safeguard existing customizations and modifications. Taking a backup of any older ASM components that have been customized or modified ensures that custom functionalities and integrations are preserved during the upgrade process. This step is essential to avoid data loss and to maintain the integrity of custom workflows, processes, and configurations that have been tailored to the business's unique requirements.References:https://help.salesforce.com/
質問 # 31
A home store wants to advertise their products on a particular tv channel owned by a publishing company.
Which channel should this media plan include?
- A. OutofHome (OOH)
- B. Print
- C. Linear
- D. Digital
正解：C
解説：
For a home store wanting to advertise their products on a TV channel owned by a publishing company, the media plan should include the "Linear" channel (B). Linear advertising refers to traditional TV commercials broadcasted across scheduled programming. This is the most appropriate channel for TV-based advertising, as opposed to Out of Home (OOH), which relates to billboards and public displays, Print, which involves newspapers and magazines, and Digital, which encompasses online and social media platforms.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/
質問 # 32
A media publisher is using advertising sales management to manage their b2b ad sales business using google ad manager. A consultant added a new placement on an existing media plan. When adding the new placement, the media plan remains in an inactive state in GAM. What should the consultant do to clear the inactive state after adding the new placement?
- A. add the creatives to the line items in GAM
- B. delete and add the placement again in ASM
- C. override creative settings in GAM
- D. delete and create the media campaign again in asm
正解：A
解説：
When a new placement is added to an existing media plan in Advertising Sales Management (ASM) and the plan remains in an inactive state in Google Ad Manager (GAM), the consultant should ensure that the creatives are added to the corresponding line items in GAM. This action is necessary because GAM requires creatives to be associated with line items for them to become active and for the ads to be served. Adding the creatives completes the setup process in GAM and changes the status from inactive to active, allowing the media plan to be executed as intended.References:https://help.salesforce.com/
質問 # 33
What happens when a required placement is unavailable in the ad server during the check availability process with google Ad manager?]
- A. the check availability action returns the available quantity for manual adjustment
- B. a red check mark appears in the availability column
- C. the check availability action updates the quantity to the available quantity
- D. a yellow check mark appears if partial quantity is available and red if none is available
正解：D
解説：
During the check availability process with Google Ad Manager, if a required placement is unavailable, a yellow check mark appears if partial quantity is available, and a red check mark if none is available (C). This visual indicator helps users quickly understand the availability status of placements and make informed decisions about adjusting campaign plans or exploring alternative options.References:
https://help.salesforce.com/articleView?id=sf.dmp_advertising_sales_check_availability.htm
https://www.salesforce.com/products/media-cloud/overview/
質問 # 34
A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?
- A. clone an existing ad product and assign attributes
- B. use a product family for those products
- C. use a standalone product and add attributes
- D. use an object type and assign attributes
正解：B
解説：
To most efficiently create digital advertising products that share a common set of characteristics, a product manager should use a product family (B). Product families in Salesforce Industries allow for the grouping of related products, enabling the manager to define shared attributes and characteristics at the family level, which then applies to all products within that family. This approach streamlines the creation process and ensures consistency across similar advertising products.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/articleView?id=sf.product2_family.htm
質問 # 35
Acompany is launching a new sports subscription package and need it configured in media cloud so it can be sold through their customer portal. During the order process, the company will capture the favorite sport of users to provide streaming content in 4k. a new orchestration flow will be implemented to active the subscription in the streaming server. To configure the subscription package, which three objects will have configuration done in such a way that the information captured can be sent to the fulfilemtn system?
- A. customer interaction
- B. product attributes
- C. product relationship
- D. decomposition relationship
- E. product
正解：B、D、E
解説：
When configuring a new sports subscription package in Media Cloud, particularly one that captures the favorite sport of users to provide streaming content in 4K, the configuration would involve Product Attributes, the Product itself, and Decomposition Relationship objects. Product Attributes would be used to capture specific information like the user's favorite sport, the Product object represents the subscription package, and Decomposition Relationships help in structuring how this product relates to other components or services in the fulfillment system. This setup ensures that the necessary information is captured and can be effectively communicated to the fulfillment system for subscription activation.References:https://help.salesforce.com/
質問 # 36
A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has ome up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details. On which object should a consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?
- A. quotes
- B. opportunity
- C. media plan placements
- D. order
正解：C
解説：
When adding a new secondary budget field required for media plan creation, the consultant should add this field to the Media Plan Placements object. This object is specifically designed to store detailed information about each placement within a media plan, making it the appropriate place to store budget-related data. Adding the field here ensures that it aligns with the rest of the media plan details and can be seamlessly integrated into the corresponding OmniScript for data capture and processing.References:https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/
質問 # 37
A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?
- A. width
- B. height
- C. position
- D. ad placement type
正解：A、B
解説：
To meet the customer's requirements for an ad placement of a vertical banner with specific size and content attributes, the fields that need to be configured in theAd Creative Size Typeobject areWidth and Height.
These fields allow for the specification of the banner's dimensions (120x600), which is crucial for ensuring that the ad creative conforms to the required size for effective display. The position (left or right) and content type (animatedGIF) would typically be managed within the ad serving platform or specified in additional fields or instructions associated with the ad creative but are not standard fields in the Ad Creative Size Type object.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Ad Creative Management Guide: Information available in Salesforce Media Cloud resources
質問 # 38
A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?
- A. fully describe all commercial product entities using product attributes.
- B. create a master end-to-end plan to sequence the major milestones of all orders
- C. use a single swim lane or orchestration plan for all callouts to all external systems
- D. create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing
正解：B、D
解説：
When designing an orchestration plan for a Media Cloud customer utilizing Industries Order Management to manage advertising publishing, the guidelines to follow includecreating separate orchestration plan definitions for provisioning, logistics, inventory, and/or billing, and creating a master end-to-end plan to sequence the major milestones of all orders. This approach ensures that each aspect of the order fulfillment process is meticulously planned and managed, while the master plan provides a comprehensive overview of the order lifecycle, facilitating coordination and efficiency across multiple external systems.
References:
Salesforce Industries Order Management documentation: https://help.salesforce.com/articleView?
id=industries_order_mgmt_overview.htm
質問 # 39
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