Fast2testからの試験合格準備の必需品Media-Cloud-Consultant試験トレーニング問題
有効なパス率はSalesforce ConsultantのMedia-Cloud-Consultant試験問題
質問 # 41
AB2B advertising publishing company wants to start advertising sales managment components migration from the source org to the target org. Which two tools can they use to migrate advertising sales management components?
- A. unmanged packages
- B. IDX build tool
- C. change sets
- D. IDX workbench
正解：A、C
解説：
For migrating Advertising Sales Management components from a source org to a target org,unmanaged packagesandchange setsare two effective tools. Unmanaged packages allow for the grouping of various components for deployment to another org, whereas change sets enable the transfer of specific customizations from one Salesforce org to another directly. Both methods facilitate the migration of configurations and customizations integral to Advertising Sales Management.
References:
Salesforce Change Sets documentation:https://help.salesforce.com/
Salesforce Unmanaged Packages Guide:
https://developer.salesforce.com/docs/atlas.en-us.packagingGuide.meta/packagingGuide/packaging_packa
質問 # 42
Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?
- A. to retrieve actual impressions delivered by date and advertiser
- B. to set the priority for ads to be served based on advertiser category and competitive exlusion rules
- C. to create digital ad campaigns with guaranteed impressions
- D. to provide third-party impression numbers for actual delivery
正解：A
解説：
Integrating Media Cloud Advertising Sales Management (ASM) with a programming server allows for the retrieval of actual impressions delivered by date and advertiser (A). This integration enables a seamless flow of performance data back into Salesforce, allowing for accurate tracking and reporting of ad campaign effectiveness. It ensures that advertisers are billed accurately based on the actual impressions delivered, and helps in optimizing future campaigns by understanding performance metrics.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
質問 # 43
A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?
- A. what are the dimensions for all digital ad formats for the publisher?
- B. which type of marketing automation system is in use?
- C. which ad servers does the system need to connect to forcampaign booking?
- D. which types of ad products are included in media plans?
正解：C、D
解説：
When evaluating the fit of Media Cloud Advertising Sales Management to replace an existing system for building media plans and integrating with Google Ad Manager, it's critical to understand the types of ad products included in media plans and the ad servers required for campaign booking. These questions help ascertain the complexity and diversity of the advertising products managed by the publisher and ensure that Media Cloud can support the necessary integrations and functionalities, such as campaign booking with various ad servers like Google Ad Manager, to meet the publisher's needs.References:https://www.salesforce.com/products/media-cloud/advertising-sales/
質問 # 44
Which two objects in the media cloud data model hold specific ad sales information within the advertising sales management application?
- A. contract line item
- B. media plan placement
- C. adcreative size type
- D. quote
正解：B、D
解説：
Within the Salesforce Media Cloud data model, specifically in the Advertising Sales Management application, certain objects hold vital ad sales information:
Quote: This object is pivotal in capturing proposed pricing and terms for advertising spots. It serves as a formal proposal to potential advertisers, outlining the costs associated with different ad placements within media content.
Media Plan Placement: This object details the specifics of each ad placement within a media plan, including its location, duration, and any other relevant criteria. It is crucial for organizing and managing where and how ads will be displayed in media content.
These objects are integral to managing the ad sales process, from proposing pricing to detailing the specifics of ad placements.
References:
Salesforce Advertising Sales Management documentation:https://help.salesforce.com/ Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
質問 # 45
A media cloud consultant is modeling and designing the pricing of the different advertisement types, including Digital, Out-of-home, Print, or Linear Advertising. What are two basic ways that the advertisement could be priced?
- A. one time charge
- B. discount charge
- C. recurring charge
- D. periodic charge
正解：A、C
解説：
When modeling and designing the pricing for different advertisement types (Digital, Out-of-Home, Print, or Linear Advertising), two basic ways that the advertisements could be priced areRecurring Charge and One Time Charge. Recurring charges apply to ongoing campaigns or services, while one-time charges are suited for single advertisements or campaigns with a specific start and end date.
References:
Salesforce CPQ Billing documentation: https://help.salesforce.com/articleView?id=cpq_billing.htm Salesforce Media Cloud Advertising Sales Management Guide:
https://www.salesforce.com/products/media-cloud/overview/
質問 # 46
During proposal line item creation, a consultant needs to able to select a value for a picklist type attribute.
Which non-overridable behaviour must the consultant select during the assignment to the parent object type?
- A. is not Assetizable
- B. is Not Translable
- C. Run-time Configurable
- D. is Encrypted
正解：C
解説：
When creating a proposal line item that includes a picklist type attribute, the consultant must ensure the attribute is "Run-time Configurable" (B) during its assignment to the parent object type. This non-overridable behavior allows the attribute's value to be selected dynamically at the time of proposal line item creation, providing the necessary flexibility to adapt to varying proposal requirements.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
質問 # 47
Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?
- A. standard salesforce report and dashboard
- B. marketing cloud intelligence
- C. third party tools (DOMO, PowerBI, etcc)
- D. CRM analytics
正解：B
解説：
To enable a company to track campaign performance from external servers within a Media Cloud Advertising Sales Management (ASM) org, the consultant should includeMarketing Cloud Intelligencein the design.
Marketing Cloud Intelligence provides advanced analytics and data integration capabilities, allowing companies to aggregate, analyze, and visualize data from various sources, including external servers. This tool enables the tracking of campaign performance across different platforms and media, offering comprehensive insights into the effectiveness of advertising campaigns.
References:
Salesforce Marketing Cloud Intelligence documentation:https://help.salesforce.com/ Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
質問 # 48
Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?
- A. planned revenue from Ad server and actuals from Media Cloud
- B. planned revenue and actuals from media cloud
- C. planned revenue and actuals from Ad server
- D. planned revenue from media cloud and actuals from Ad server
正解：A、D
解説：
For a broadcaster implementing Media Cloud to have a comparative view of planned versus actual revenue, they need to obtain data from both Media Cloud and their Ad server. Planned revenue can be derived from Media Cloud where advertising campaigns, including their budget and expected revenue, are managed (B, D).
Actual revenue, on the other hand, is based on the real-world performance of ads, such as the number of impressions or clicks, which is typically tracked by an Ad server (B, D). Therefore, to obtain a comprehensive comparative view, data should be collated from both Media Cloud for planned figures and the Ad server for actual revenue.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
質問 # 49
An Ad Ops team needs to ensure an order created by the sales executive is submitted to the downstream ad servers for fulfillment. order items used within these orders are linked to commercial products and this entire order goes through the industries orer management process for fulfillment. How should the ad ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this enteire process?
- A. as parent class of any ommercial product
- B. as corresponding technical product of a commercial product in a decomposition relationship
- C. as root product in a product bundle with child commmercial products
- D. as object type of a commercial product
正解：B
解説：
In the context of order fulfillment in Advertising Operations (Ad Ops), the out-of-the-box product with product code: VPL-MEDIA-CLASS should be used as a corresponding technical product of a commercial product in a decomposition relationship (B). This approach allows the commercial products, which represent the client-facing aspects of the advertising products, to be linked to their technical counterparts. These technical products, represented by VPL-MEDIA-CLASS, encapsulate the specific technical requirements and configurations needed for the ad server to fulfill the order.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
質問 # 50
A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?
- A. A media Plan version field in opportunity line item (OLI)
- B. quotes, and 'Sync to opportunity' custom button
- C. product schedule functionality
- D. product mapping to an active price list
正解：B
解説：
To address the challenge of tracking products with low reception, including those dropped from opportunities, the consultant should ensure that the media planning design includes the use of Quotes and a 'Sync to Opportunity' custom button. This setup allows sellers to create and manage multiple versions of media plans as quotes, capturing both selected and deselected products. The 'Sync to Opportunity' functionality facilitates the transfer of the final selected media plan to the opportunity, ensuring that the sales process reflects the most up-to-date proposal while retainingthe history of changes for analysis.References:https://help.salesforce.com/
質問 # 51
In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?
- A. media content title: one(program), media channel: five (app), product: five
- B. media content title: five(program), media channel: five (app), product: five
- C. media content title: five(program), media channel: five (app), product: one
- D. media content title: one(program), media channel: one (app), product: five
正解：A
解説：
For a relationship where one program is shown on five mobile apps in digital ad sales, the consultant needs to configure the objects as follows: Media Content Title: one (program), Media Channel: five (app), Product: five (C). This setup implies one program is available across five different apps, each requiring a unique product configuration to represent the advertising opportunity associated with the program on each app.References:
https://help.salesforce.com/articleView?id=mc_overview.htm
https://www.salesforce.com/products/media-cloud/overview/
質問 # 52
When using advertising sales managment (ASM), what are the two reccomended ways to integrate with google ad manage (GAM) to retrieve information, such as inventory managment, or to publish a campaign to GAM?
- A. dataRaptors on Interface Tables
- B. Pre-Built orchestration plan
- C. check availability integration procedure
- D. apex callable interfaces
正解：B、C
解説：
When integrating Advertising Sales Management (ASM) with Google Ad Manager (GAM), two recommended ways include using the Check Availability Integration Procedure (A) and Pre-Built Orchestration Plan (D). The Check Availability Integration ensures real-time verification of ad inventory against the planned campaigns, preventing overbooking and optimizing ad space utilization. The Pre-Built Orchestration Plan provides a structuredworkflow for integrating with GAM, facilitating seamless campaign publishing and data synchronization between Salesforce and GAM.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
質問 # 53
A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?
- A. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
- B. advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.
- C. advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.
- D. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.
正解：B
解説：
To represent the relationship between clients and their advertising agencies in Media Cloud, creating both advertisers and agencies as separate accounts, with contacts under each, is the most structured approach.
Utilizing the party model within this configuration allows for the explicit definition of each agency's role, including the designation of an agency of record. This setup enables clear identification and management of relationships between advertisers, their agencies, and individual contacts within those agencies, providing a comprehensive view of all parties involved.References:https://help.salesforce.com/
質問 # 54
A publishing company receives a request for a proposal (RFP) from a home store to advertise their brands - Electro and Furnito. How should a consultant model the home account?
- A. create an Account for Home with two Contacts - Electro and Furnito
- B. create an account for home with advertiser record Type and create Accounts for Electro and Furnito with brand record Type
- C. create Accounts for Home, Electro, and Furnito with Advertiser Record Type
- D. create Accounts for Home, Electro, and Furnito and associate using the parent-child relation
正解：B
解説：
In Salesforce Media Cloud, it's best to model the Home store account as an advertiser and Electro and Furnito as brands under it. This setup allows for clear differentiation between the main advertiser (Home) and its specific brands (Electro and Furnito), facilitating targeted advertising campaigns and proposals. Utilizing advertiser and brand record types ensures that the relationship and hierarchy between the Home store and its brands are accurately represented and managed within the system.References:https://help.salesforce.com/
質問 # 55
A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud. Which consideration should the consultant take into account for a successful migration?
- A. consultant should identify the relevant legacy objects and map them exclusively to the sales cloud data model
- B. consultant should exclusively extend the media cloud data model standard object to map the legacy objects
- C. consultant should identify the relevant legacy objects and use media cloud media data model objects with custom objects if required
- D. consultant should identify the relevant legacy objects and create brand new custom objects for all those legacy objects
正解：C
解説：
For a successful migration from a legacy solution to Salesforce Media Cloud, it's important to first identify the relevant legacy data objects and then map them to the corresponding objects within the Media Cloud data model. This mapping may involve both standard objects provided by Media Cloud and custom objects that may need to be created to accommodate specific data or functionality not covered by the standard model. This approach ensures a seamless transition of data, preserving its integrity and maintaining continuity of operations. It's also crucial to consider the relationships between objects and any specific business logic that needs to be replicated or adapted in the new environment.
References:
Salesforce Data Migration Guide: https://developer.salesforce.com/docs/atlas.en-us.dat.meta/dat/ Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/
質問 # 56
A company has purchased the media cloud solution. the it manager in charge of the deployement wants to understand which tools in media cloud can be used to mae legacy system data model to the media cloud data model? Which two tools should the consultant metion to the IT manager in this case?
- A. schema builder
- B. setup / object manager
- C. IDX workbench
- D. IDX build tool
正解：C、D
解説：
In mapping legacy system data models to the Media Cloud data model, the IDX Build Tool and IDX Workbench are the recommended tools. The IDX Build Tool helps in constructing and customizing data integrations, facilitating the alignment of legacy data structures with Salesforce's data model. IDX Workbench, on the other hand, provides a more interactive environment for managing and testing data mappings and transformations, ensuring seamless integration between legacy systems and Media Cloud. These tools are designed to streamline the integration process, making it easier for IT managers to transition their existing data into the Salesforce ecosystem.References:https://developer.salesforce.com/
質問 # 57
What happens when a required placement is unavailable in the ad server during the check availability product with google ad manager?
- A. a red check mark appears in the availability column
- B. the check availability action updates the quantity to the available quantity
- C. the check availability action returns the availability quantity for manual adjustment
- D. a yellow check mark if partial quantity
正解：A
解説：
When a required placement is unavailable in the ad server during the check availability process with Google Ad Manager, a red check mark appears in the availability column (D). This clear visual cue signals to the user that the desired placement is not available, prompting them to consider alternative placements or adjust their campaign strategy accordingly.References:
https://help.salesforce.com/articleView?id=sf.dmp_advertising_sales_check_availability.htm
https://www.salesforce.com/products/media-cloud/overview/
質問 # 58
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