AD0-E555リアル試験問題解答は更新された[2024年09月01日]
お手軽に合格させる 最新Adobe AD0-E555問題集には57問があります
質問 # 13
What is the relationship between triggers and filters in a Smart Campaign?
- A. All triggers OR the filter criteria must be met for the person to qualify for the Smart Campaign.
- B. Any triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign
- C. All triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign.
正解：A
解説：
In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:
Triggers (Orange): Triggers watch for specific actions or changes in lead data. If any of the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on an OR basis.
Filters (Green): Filters further refine the audience by applying additional criteria. The lead must meet the filter criteria AND have been activated by at least one trigger. Filters operate on an AND basis.
Example:
Smart Campaign:
Triggers:
Fills out Form A
Visits Pricing Page
Filters:
Job Title = "Director"
Country = "United States"
In this example, a lead will qualify for the Smart Campaign if they:
Fill out Form A OR Visit the Pricing Page AND Their job title is Director AND they are located in the United States.
質問 # 14
Which is considered a best practice when building a Smart List?
- A. Using both the "contains" and is' operator in the same filter
- B. Including the @ symbol when using the Email Address filter
- C. Using multiple nested Smart Lists
正解：B
解説：
A Smart List is a powerful query tool that allows you to find people in your database who meet certain criteria based on their attributes and activities1.
To build a Smart List, you need to drag and drop filters from the right panel to the canvas and configure them with the appropriate operators and values1.
There are some best practices to follow when building a Smart List to optimize performance and accuracy2. One of them is to include the @ symbol before the domain name when using the Email Address filter2.
This makes the filter use a faster query that can leverage more effective search algorithms2. For example, instead of using Email Address contains gmail.com, you should use Email Address is
@gmail.com2.
Using the @ symbol also helps to avoid false positives, such as matching email addresses that have the domain name as part of the local part2. For example, Email Address contains gmail.com would match [email protected] as well as [email protected], but Email Address is @gmail.com would only match the former2.
Therefore, including the @ symbol when using the Email Address filter is considered a best practice when building a Smart List.
References:
1: Creating a Smart List 2: Best Practices for Smart Lists
質問 # 15
Which form feature would a marketing manager use to control a group of fields together on an Adobe Marketo Engage form?
- A. FieldSet
- B. FieldGroup
- C. Visibility Rules
正解：A
解説：
A FieldSet is a group of fields that you can control as a whole. You can use FieldSets to organize your form layout, group related fields together, and dynamically hide or show the entire fieldset depending on another field1. For example, you can use a FieldSet to collect an address field and a payment method field in one place2.
To add a FieldSet to a form, you can follow these steps1:
Go to Marketing Activities.
Select your form and click Edit Form.
Click the + sign and select Fieldset.
Select the fieldset and enter a Label.
Drag the fields you want into the fieldset.
質問 # 16
A marketing analyst needs to know the number of people in a single stream Engagement Program who will become exhausted after the next cast. The engagement program has a status of 'On.' How would the analyst find this information?
- A. Create a Smart List using the Member of Engagement Program filter with the Exhausted Content constraint.
- B. Review the Engagement Dashboard with Exhausted Content Notifications turned on.
- C. Create the Engagement Stream Performance report.
正解：B
解説：
An Engagement Program is a type of program that allows users to create and manage long-term, multi-touch nurture campaigns for different audiences and stages of the customer journey1.
A single stream Engagement Program is an Engagement Program that has only one stream, which is a collection of content pieces that are delivered to the members of the program in a specific order and frequency2.
A cast is the act of sending out a piece of content from a stream to the members of the program who are eligible to receive it3.
Content exhaustion occurs when a member of the program has received all the content pieces in the stream and has nothing left to receive4.
The Engagement Dashboard is a tool that provides users with insights and analytics on the performance and health of their Engagement Programs5.
The Exhausted Content Notifications are a feature of the Engagement Dashboard that shows users how many people in each stream will become exhausted after the next cast, and how many people are already exhausted6.
To find the number of people in a single stream Engagement Program who will become exhausted after the next cast, the marketing analyst needs to do the following steps:
Navigate to the Marketing Activities area and select the Engagement Program.
Click on the Dashboard tab to open the Engagement Dashboard.
Click on the Settings icon and make sure the Exhausted Content Notifications are turned on.
Look at the Exhausted Content Notifications section and find the number of people who will be exhausted after the next cast for the single stream6.
References:
1: Engagement Programs - Marketo Docs - Product Documentation 2: Create an Engagement Program Stream
- Marketo Docs - Product Documentation 3: Schedule an Engagement Program Cast - Marketo Docs - Product Documentation 4: Exhausted Content in Engagement Programs - Marketo Docs - Product Documentation 5: Engagement Dashboard - Marketo Docs - Product Documentation 6: Exhausted Content Notifications - Marketo Docs - Product Documentation
質問 # 17
How would a marketer find the number of people created in the Database in the last six months, grouped by industry?
- A. Create a People Performance report, with Person Created At set to "Last 6 Months" and Group People By set to "Industry".
- B. Create a Smart List, filtered by Industry with the constraint of Date of Activity set to "in past 6 months".
- C. Create a Program Performance report, filtered by Industry and Person was Created set to "in past 6 months".
正解：A
解説：
A People Performance report is a report that measures database growth over time. It shows how many people were added, and when. It also allows grouping the results by any person or company attribute, or by segmentation1.
To create a People Performance report, follow these steps1:
Go to the Analytics section and click New Report.
Name your report and select the People Performance report type.
Set the time frame of your report to Last 6 Months and click the Report tab.
In the Report Settings panel, select Industry as the Group People By option.
Click Save.
To view the results, click the Report tab. You will see the number of people created in the Database in the last six months, grouped by industry. References: 1: People Performance Report | Adobe Marketo Engage
質問 # 18
How would a marketer create a Static List in Adobe Marketo Engage?
- A. Use Add to Engagement List in an Engagement Program.
- B. Create a List in the Database or in the Program.
- C. Use the Add to List flow step in a Smart Campaign.
正解：B
解説：
A Static List is a group of people already in the user's Database that remains unchanged unless the user manually adds or removes people1.
To create a Static List in Adobe Marketo Engage, the user needs to follow these steps1:
Go to Database.
Click the New drop-down and select New List.
Choose a destination folder, give the new list a name, then click Create.
The user now has an empty list ready to be filled. The user can add people to the list by importing a file, dragging and dropping from another list, or using the Add to List flow step in a Smart Campaign2.
The user can also create a Static List within a Program by selecting the Program, clicking the New drop-down, and choosing New Local Asset > List3. References: 1: Create a Static List | Adobe Marketo Engage - Experience League 2: Add People to a Static List | Adobe Marketo Engage - Experience League 3: Create a Program | Adobe Marketo Engage - Experience League
質問 # 19
Which type of A/B test would the marketer use to optimize their email's design to increase the email click rate?
- A. Date/Time
- B. Subject Line
- C. Whole Email
正解：C
解説：
To optimize the email's design to increase the email click rate, the marketer would use the whole email A/B test type.
A whole email A/B test allows the marketer to compare two completely different versions of an email, with different layouts, images, colors, fonts, and other design elements.
The marketer can create two variants of the email and send them to a random sample of the audience.
The performance of each variant is measured by the click rate, which is the percentage of recipients who clicked on any link in the email.
The variant with the higher click rate is the winner and can be sent to the rest of the audience or used as a template for future emails.
A whole email A/B test is useful for testing major changes in the email design that could have a significant impact on the click rate. It can also help the marketer discover the optimal combination of design elements that appeal to the audience and drive engagement. References:
Use "Whole Email" A/B Testing
Optimize clickable elements with A/B testing email
Email Marketing A/B Testing: A Step-By-Step Guide [2024]
質問 # 20
A marketing manager wants to hide the Phone field on a global Adobe Marketo Engage form if the visitor has already submitted their phone number in the form on a previous visit.
Which form feature would be used to achieve this?
- A. Input Masking
- B. Form Pre-filling
- C. Progressive Profiling
正解：C
解説：
To achieve this, you can use the Visibility Rules feature of Marketo forms1. Visibility Rules let you specify an operator and one or more values to trigger the visibility change of a field or fieldset. For example, you can hide the Phone field unless the visitor has already submitted it in the form on a previous visit. Here is how you can do this:
Go to Marketing Activities.
Select your form and click Edit Form.
Select the Phone field you want to hide/show dynamically and click the link for Visibility Rules.
Find and select the Phone field you want to build a condition around.
Select the operator. In this case, you can use Fuzzy Match to check if the Phone field has been submitted before.
Select the value(s) to look for, then click outside of the drop-down. In this case, you can select Previous Visit as the value.
Click Save.
And that's it! Now when people fill out this form and submit their phone number on a previous visit, the Phone field will dynamically appear with the choices specified. You can see an example of this feature in action in this documentation.
質問 # 21
Which option must first be approved in order to create dynamic content?
- A. Segmentation
- B. Email
- C. Landing page
正解：A
解説：
Comprehensive Step by Step Explanation:
Segmentation is the process of dividing your audience into different subgroups based on their attributes, behaviors, or preferences1 Segmentation is the prerequisite for creating dynamic content, which is the ability to customize how different people see a landing page or email based on their segment2 To create dynamic content, you need to first create a segmentation in Marketo Engage, and then define the segments and the smart list rules for each segment3 After creating a segmentation, you can add dynamic content blocks into your landing page or email, and select which segment will see which version of the content4 Dynamic content helps to deliver more relevant and personalized experiences to your leads and customers, and increase engagement and conversion5 References:
1: Segmentation | Adobe Marketo Engage 2: Understanding Dynamic Content | Adobe Marketo Engage 3: Creating a Segmentation | Adobe Marketo Engage 4: Adding Dynamic Content to a Landing Page | Adobe Marketo Engage 5: Marketo Engage: Content Personalization | Adobe for Business
質問 # 22
Which program type would a marketer use to capture gated content conversions on their corporate website?
- A. Drip Nurture
- B. Engagement
- C. Default
正解：C
解説：
Default programs in Marketo are best suited for gated content scenarios for the following reasons:
One-Time Interactions: Default programs are designed for single interactions, like a form submission to download gated content. They don't involve ongoing sequences or nurture streams.
Triggers and Flow Steps: You can set up triggers within Default programs that respond to form submissions. These triggers can initiate flow steps like:
Sending the gated content via email
Adding the lead to a nurture program or list
Updating the lead's score or data
Web Form Integration: Marketo forms can be easily embedded into web pages and linked directly to a Default program for seamless processing of form submissions.
質問 # 23
A marketer is adding multiple flow steps in a Smart Campaign.
How would the marketer make sure the flow steps are executed in the correct order?
- A. The Adobe Marketo Engage automation process will make sure to execute the correct order.
- B. Flow steps need to be added in the correct order from the beginning as the order cannot be chabged
- C. Reorder the flow steps to ensure they are in the right sequence.
正解：C
解説：
One of the key features of Smart Campaigns is the flow, which is a sequence of flow steps that tell Marketo Engage what you want to have happen to a group of people that qualify1. You can add multiple flow steps to a Smart Campaign and reorder them to ensure they are in the right sequence2.
Therefore, the correct answer to your question is B. Reorder the flow steps to ensure they are in the right sequence. Flow steps are executed in the order in which they are listed1. You can use the Flow tab in your Smart Campaign to drag and drop the flow steps to where you want them2.
質問 # 24
When cloning in Adobe Marketo Engage, which two best practices should be followed? (Choose two.)
- A. Update custom tags, period costs, and name of the cloned program.
- B. Clone from the original asset to avoid corruption in assets.
- C. Create all new assets for the cloned program.
- D. Update token names for the cloned program.
正解：A、B
解説：
Maintaining Integrity (A):Cloning directly from the original asset helps ensure that all settings and configurations are copied accurately. This minimizes the risk of introducing errors or corruption during manual recreation.
Customization is Key (C):While the core structure of the cloned program is replicated, certain elements need updating for clarity and accurate reporting:
Custom Tags: Tags help categorize and organize your programs. Adjust them to reflect the purpose of the cloned program.
Period Costs: Ensure period costs are entered for the correct time period of the cloned program to maintain accurate budgeting and ROI tracking.
Name: Use a descriptive and unique name to differentiate the cloned program from the original.
When cloning in Adobe Marketo Engage, it's important to follow certain best practices to ensure the integrity of your assets and programs12.
Clone from the original asset to avoid corruption in assets1: Cloning from the original asset helps to maintain the integrity of the asset and avoid any potential corruption that might occur if you were to clone from a copy1. This ensures that your cloned asset is an exact replica of the original, which can be particularly useful if you want to use the same asset in multiple programs1.
Update custom tags, period costs, and name of the cloned program1: After cloning a program, it's important to update the custom tags, period costs, and name of the cloned program1. This helps to keep your programs organized and allows you to track the performance of each program individually1. Note that period costs will not transfer over, so be sure to add that to your cloned program if you had one set in the original1.
While updating token names for the cloned program (option D) can be a good practice in some cases, it's not generally considered a best practice when cloning in Adobe Marketo Engage1
質問 # 25
Which effect does a paused cadence have on a member of a live Engagement Program?
- A. The paused member will receive activated content in the next cast.
- B. The paused member will not receive activated content in the next cast
- C. The paused member will be removed from the Engagement Program.
正解：B
質問 # 26
In the Results tab of a Smart Campaign, what is the exported row limitation?
- A. 30.000
- B. 20,000
- C. 40,000
正解：B
解説：
A Smart Campaign is a workflow that automates actions based on triggers and filters.
The Results tab of a Smart Campaign shows the list of people who qualified for the campaign and the actions that were performed on them.
To export the results to Excel, click the export icon at the bottom of the Results tab.
The export is limited to 20,000 rows. If the results exceed this limit, only the first 20,000 rows will be exported.
Therefore, the exported row limitation in the Results tab of a Smart Campaign is
20,000. References: : Export Smart Campaign Results to Excel : Export 20,000+ Records from Campaign Results
質問 # 27
What does the Change Program Status flow step do?
- A. Assigns the correct status based on the Smart List.
- B. Adds a member to a list in the program.
- C. Assigns an acquisition program to a person's record.
正解：A
解説：
The Change Program Status flow step is used to update the status of a person in a program based on the criteria defined in the Smart List of the smart campaign. For example, if the Smart List filters people who opened an email, the Change Program Status flow step can assign them the status of "Opened Email" in the program. This helps to track the progress and engagement of people in different programs and channels. The Change Program Status flow step also adds the person to the program if they are not already a member, unless a choice is specified in the flow step that overrides this behavior. The available statuses depend on the channel of the program, which can be customized in the Admin section of Marketo Engage. References:
https://nation.marketo.com/t5/knowledgebase/behavior-of-quot-change-program-status-quot-flow-step-with-a/ta-
https://nation.marketo.com/t5/knowledgebase/behavior-of-quot-change-program-status-quot-flow-step-with-a/ta-
質問 # 28
What happens when an approved Adobe Marketo Engage landing page is edited?
- A. All changes appear immediately on the live landing page when the Landing Page Editor is closed
- B. Adobe Marketo Engage will approve the changes automatically.
- C. Changes will not appear on the live landing page until the draft is approved.
正解：C
解説：
Landing pages are in draft mode until you approve them. Approval makes pages available in the rest of the system. When you edit an approved landing page, Marketo saves the draft, but continues to use the approved version until you approve the draft1. You can approve a landing page by selecting it, going to Landing Page Actions and clicking Approve1. You can also approve multiple pages at once to make your life easier1.
質問 # 29
Which effect does a paused cadence have on a member of a live Engagement Program?
- A. The paused member will receive activated content in the next cast.
- B. The paused member will not receive activated content in the next cast
- C. The paused member will be removed from the Engagement Program.
正解：B
解説：
An Engagement Program is a type of campaign in Adobe Marketo Engage that allows you to send a series of content to a target audience over time1.
A cast is the process of sending out content to the members of an Engagement Program2.
A cadence is the frequency and schedule of the casts3.
You can use the Change Engagement Program Cadence flow step to pause or resume a member of an Engagement Program4.
When a member is paused, they will not receive any activated content in the next cast, even if they have not exhausted all the content in their stream4.
When a member is resumed, they will start receiving content again from where they left off4.
Pausing a member will not remove them from the Engagement Program or affect their stream transition4.
References: 1: [What is Adobe Marketo Engage?] 2: [Cast Content to People in an Engagement Program] 3:
[Set the Cadence for an Engagement Program] 4: Pause People in an Engagement Program :
https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/what-is-adobe-marketo-en
:
https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/using-enga
:
https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/using-enga
質問 # 30
What is the file size limit for images and files uploaded to the Design Studio of Adobe Marketo Engage?
- A. 100MB
- B. 15MB
- C. 50MB
正解：A
解説：
The file size limit for images and files uploaded to the Design Studio of Adobe Marketo Engage is 100MB.
The Design Studio is a feature of Adobe Marketo Engage that allows marketers to create and manage landing pages, forms, emails, and other assets.
To upload an image or file to the Design Studio, the marketer can go to the Design Studio area, select Images and Files, click the Image and file actions drop-down and select Upload image or file, and then drag and drop the desired image/file or browse the computer for it.
The maximum size per file is 100MB, as stated in the note that appears when uploading an image or file.
This limit applies to all file types, including images, PDFs, videos, etc.
The file size limit is set to ensure optimal performance and security of the Adobe Marketo Engage platform. If the marketer needs to upload a larger file, they can use a third-party service and link to it from the Design Studio asset. References:
Add Images and Files to Marketo
Adobe Marketo Engage | Product description
質問 # 31
A marketing manager launches an Email Program A/B Test with the test type of Whole Email. They follow best practices when selecting the winning criteria.
Based on Email Program A/B Test Dashboard, which variant is the winning version?
- A. Variant A
- B. Variant
- C. Variant C
正解：C
解説：
To determine the winning version of an Email Program A/B Test, the marketing manager needs to compare the performance metrics of each variant based on the chosen winning criteria1.
The winning criteria can be one of the following: Open Rate, Click to Open, Clicks, or Unsubscribes1.
The Email Program A/B Test Dashboard shows the performance metrics of each variant in a graphical and numerical format2.
Based on the image uploaded by the user, the test type is Whole Email, which means that the entire email content and design are different for each variant1.
Assuming that the winning criteria is Click to Open, which measures the percentage of people who opened the email and clicked on a link3, the winning version is Variant C, as it has the highest Click to Open rate of 18.6%, compared to Variant A (14.8%) and Variant B (12.9%)2.
Variant C also has the highest number of clicks (434) and the lowest number of unsubscribes (28) among the three variants2.
Therefore, based on the Email Program A/B Test Dashboard, Variant C is the winning version. References: 1: Use "Whole Email" A/B Testing | Adobe Marketo Engage 2: Use the Email Program Dashboard - A/B Test View | Adobe Marketo Engage 3: Email Marketing Metrics: How to Measure and Report on Them
質問 # 32
A marketing manager creates an Email Program in January and spends $100 on stock photography for the email that month. The email deploys in February.
As a best practice, in which month(s) would the period cost be inputted in the program Setup tab?
- A. The month in which the cost is incurred (January)
- B. The total cost should be split between the month the cost is incurred and the month the program is live (January and February)
- C. The month in which the program is live (February)
正解：A
解説：
In Adobe Marketo Engage, when a marketing manager incurs a cost for an Email Program, the best practice is to input the period cost in the program Setup tab in the month in which the cost is incurred1. In this case, the marketing manager spent $100 on stock photography for the email in January, so the period cost should be inputted in January1. This allows for accurate tracking and reporting of marketing expenses, which is crucial for budgeting and financial planning
質問 # 33
A marketer is adding multiple flow steps in a Smart Campaign.
How would the marketer make sure the flow steps are executed in the correct order?
- A. The Adobe Marketo Engage automation process will make sure to execute the correct order.
- B. Flow steps need to be added in the correct order from the beginning as the order cannot be chabged
- C. Reorder the flow steps to ensure they are in the right sequence.
正解：C
解説：
One of the key features of Smart Campaigns is the flow, which is a sequence of flow steps that tell Marketo Engage what you want to have happen to a group of people that qualify1. You can add multiple flow steps to a Smart Campaign and reorder them to ensure they are in the right sequence2.
Therefore, the correct answer to your question is B. Reorder the flow steps to ensure they are in the right sequence. Flow steps are executed in the order in which they are listed1. You can use the Flow tab in your Smart Campaign to drag and drop the flow steps to where you want them2.
質問 # 34
A marketer decides to change the qualification rules for a Smart Campaign so that a person can go through the flow every time.
How would the marketer make this change?
- A. Setup tab > Edit Settings > Every time
- B. Schedule tab > Edit Settings > Block non-operational emails
- C. Schedule tab > Edit Settings > Every time
正解：C
解説：
Qualification rules control how many times someone can run through the flow in a Smart Campaign. By default, even if someone triggers a Smart Campaign multiple times, they will only be sent through the flow once1.
To modify these settings, the marketer needs to go to the Schedule tab of the Smart Campaign and click Edit Settings1.
There, the marketer can choose how often to run the people through the Smart Campaign flow: only once, every time, or once every # days / weeks / months1.
If the marketer wants to allow a person to go through the flow every time they qualify, they need to select the option Every time1. References: 1: Edit Qualification Rules in a Smart Campaign
質問 # 35
Which program types are available in Adobe Marketo Engage?
- A. Event, Engagement, Email, Default
- B. Drip, Event, Email Send, Default
- C. Event, Nurture, Newsletter, Default
正解：A
解説：
According to the Adobe Marketo Engage documentation, programs represent a single marketing initiative that contains all the assets and logic needed to execute and track it1.
There are four types of programs in Adobe Marketo Engage: Event, Engagement, Email, and Default1.
Event programs are used for live or online events that have a specific time and date1. They help coordinate, facilitate, and track the event activities and outcomes1.
Engagement programs are used for drip nurturing campaigns that send content to people at a set periodic schedule1. They help deliver relevant and personalized messages to prospects and customers over time1.
Email programs are used for one-time email blasts that have built-in features like A/B testing and Email Head Start1. They help send targeted and timely emails to large audiences1.
Default programs are used for anything that is not an event, engagement, or email program1. They can be customized for various use cases and scenarios1.
Therefore, the correct answer is B. Event, Engagement, Email, Default. References: 1: Understanding Programs | Adobe Marketo Engage - Experience League
質問 # 36
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