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質問 # 21
A marketing manager needs to send product information to customers once per week for four weeks. Using the Engagement Program, how would the marketing manager set this up?
- A. Create two streams, each with two assets
- B. Create four streams, each with one asset
- C. Create one stream with four assets
正解：C
解説：
Create an Engagement Program:
Start by creating a new Engagement Program in Marketo.
Give it a descriptive name (e.g., "Weekly Product Info Campaign").
Define the Cadence:
Choose the "Nurture" stream type.
Set the cadence to "Weekly." This ensures emails will be sent out on a regular weekly schedule.
Add the Content Assets:
Drag and drop four email assets into the stream, representing the product information you want to send each week.
Arrange the emails in the desired order (week 1, week 2, etc.).
Configure Wait Steps:
Between each email asset, add a "Wait" step.
Set the wait duration to "7 days" to create the weekly interval between emails.
Activate the Program:
Add members (your target audience) to the program.
Activate the Engagement Program to begin the automated email flow.
References:
What is Adobe Marketo
Engage: https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/what-is-ado Marketo Engage User Guide (Engagement Programs): (Search the document for "Engagement Programs" or "Nurture Programs") - This will have more detailed instructions.
Why this is the best approach:
Efficiency: A single stream simplifies management and tracking.
Consistency: It ensures a regular, controlled flow of information over the four-week period.
Flexibility: You can easily modify the content or cadence within the stream if needed.
質問 # 22
A marketer builds a Default Program containing a form and a local Adobe Marketo Engage landing page. A new person fills out this form.
What are two ways this action would affect the person in Adobe Marketo Engage? (Choose two.)
- A. This program would be set as acquiring the new person.
- B. The person's communication preferences would be automatically set.
- C. The person would be considered Anonymous in the Database,
- D. The person would become a member of the program.
正解：A、D
解説：
A Default Program is a type of program that you can create to generate new names from a form and a local landing page1.
When a new person fills out the form, they would become a member of the program1. This means they would be added to the program's database and receive personalized communication and offers based on the program's criteria2.
The person would also be considered not anonymous in the Database3. This means their name and other attributes would be visible to you and your team, and you could track their interactions with the program and the campaign4.
References:
Create and measure a default program
Leverage the flexibility of default programs
Get started with Adobe Marketo Engage program templates
Create a Form
質問 # 23
What is the file size limit for images and files uploaded to the Design Studio of Adobe Marketo Engage?
- A. 100MB
- B. 15MB
- C. 50MB
正解：A
解説：
The file size limit for images and files uploaded to the Design Studio of Adobe Marketo Engage is 100MB.
The Design Studio is a feature of Adobe Marketo Engage that allows marketers to create and manage landing pages, forms, emails, and other assets.
To upload an image or file to the Design Studio, the marketer can go to the Design Studio area, select Images and Files, click the Image and file actions drop-down and select Upload image or file, and then drag and drop the desired image/file or browse the computer for it.
The maximum size per file is 100MB, as stated in the note that appears when uploading an image or file.
This limit applies to all file types, including images, PDFs, videos, etc.
The file size limit is set to ensure optimal performance and security of the Adobe Marketo Engage platform. If the marketer needs to upload a larger file, they can use a third-party service and link to it from the Design Studio asset. References:
Add Images and Files to Marketo
Adobe Marketo Engage | Product description
質問 # 24
Which type of Smart Campaign is listening for and automatically responding to person's actions?
- A. Trigger
- B. Batch
- C. Recurring
正解：A
解説：
Smart Campaigns are the engine of Adobe Marketo Engage that allow you to automate tasks and actions based on different criteria and triggers.
There are three types of Smart Campaigns in Adobe Marketo Engage: Trigger, Batch, and Recurring.
A Trigger Smart Campaign is a type of Smart Campaign that is listening for and automatically responding to a person's actions. For example, you can create a Trigger Smart Campaign that sends an email to a person who fills out a form, or adds a person to a list when they click a link,or updates a person's score when they visit a web page. A Trigger Smart Campaign has one or more triggers in its Smart List that define the actions that will activate the campaign. A Trigger Smart Campaign runs in real time and executes the flow steps immediately for each person who qualifies.
A Batch Smart Campaign is a type of Smart Campaign that runs once or on a specific date and time for a group of people who meet certain criteria. For example, you can create a Batch Smart Campaign that sends a newsletter to a segment of people, or cleans up your database by deleting inactive people, or changes the status of people who attended a webinar. A Batch Smart Campaign has one or more filters in its Smart List that define the criteria that people must match to qualify for the campaign. A Batch Smart Campaign runs at the scheduled time and executes the flow steps for all the qualified people at once.
A Recurring Smart Campaign is a type of Smart Campaign that runs on a regular basis for a group of people who meet certain criteria. For example, you can create a Recurring Smart Campaign that sends a birthday email to people on their birthday, or syncs people to Salesforce every day, or updates the lead source of people who come from a specific channel. A Recurring Smart Campaign has one or more filters in its Smart List that define the criteria that people must match to qualify for the campaign. A Recurring Smart Campaign runs at the specified frequency and executes the flow steps for all the qualified people each time it runs. References:
Understanding Smart Campaigns
Smart Campaigns 101: A Deep Dive into one of the most important Adobe Marketo Engage Features
質問 # 25
Which effect does a paused cadence have on a member of a live Engagement Program?
- A. The paused member will not receive activated content in the next cast
- B. The paused member will receive activated content in the next cast.
- C. The paused member will be removed from the Engagement Program.
正解：A
解説：
An Engagement Program is a type of campaign in Adobe Marketo Engage that allows you to send a series of content to a target audience over time1.
A cast is the process of sending out content to the members of an Engagement Program2.
A cadence is the frequency and schedule of the casts3.
You can use the Change Engagement Program Cadence flow step to pause or resume a member of an Engagement Program4.
When a member is paused, they will not receive any activated content in the next cast, even if they have not exhausted all the content in their stream4.
When a member is resumed, they will start receiving content again from where they left off4.
Pausing a member will not remove them from the Engagement Program or affect their stream transition4.
References: 1: [What is Adobe Marketo Engage?] 2: [Cast Content to People in an Engagement Program] 3:
[Set the Cadence for an Engagement Program] 4: Pause People in an Engagement Program :
https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/what-is-adobe-marketo-en
:
https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/using-enga
:
https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/using-enga
質問 # 26
Which program types are available in Adobe Marketo Engage?
- A. Event, Nurture, Newsletter, Default
- B. Event, Engagement, Email, Default
- C. Drip, Event, Email Send, Default
正解：B
解説：
According to the Adobe Marketo Engage documentation, programs represent a single marketing initiative that contains all the assets and logic needed to execute and track it1.
There are four types of programs in Adobe Marketo Engage: Event, Engagement, Email, and Default1.
Event programs are used for live or online events that have a specific time and date1. They help coordinate, facilitate, and track the event activities and outcomes1.
Engagement programs are used for drip nurturing campaigns that send content to people at a set periodic schedule1. They help deliver relevant and personalized messages to prospects and customers over time1.
Email programs are used for one-time email blasts that have built-in features like A/B testing and Email Head Start1. They help send targeted and timely emails to large audiences1.
Default programs are used for anything that is not an event, engagement, or email program1. They can be customized for various use cases and scenarios1.
Therefore, the correct answer is B. Event, Engagement, Email, Default. References: 1: Understanding Programs | Adobe Marketo Engage - Experience League
質問 # 27
Which would be a valid reason for a person's Email Invalid field to be marked as True?
- A. The person was sent an email that was undeliverable due to a spam filter.
- B. The person was sent an email that was undeliverable due to nonexistent email address.
- C. The person was sent an email that was undeliverable due to a full inbox.
正解：B
解説：
The Email Invalid field in Marketo is used to identify records when the lead is created and the email format is not correct, or when the email is a hard bounce that receives a 5## bounce code signaling that the email is no longer valid i.e. the email address does not exist1.
A hard bounce is an email that has been returned to the sender because the recipient's address is invalid. A hard bounce might occur because the domain name doesn't exist, the recipient is unknown, or there is some other permanent error2.
Marketo automatically marks an email invalid when it receives a 5XX bounce code, or if the email format is not correct when the person is created3. The bounce reasons also populate the Email Invalid Cause field in Marketo, which can be used to further analyze the types of hard bounces unique to your email deliverability instance1.
Therefore, the valid reason for a person's Email Invalid field to be marked as True is when the person was sent an email that was undeliverable due to nonexistent email address, which is option B.
References: 1: What is the Email Invalid Field in Marketo and what should you do with it? - Sponge 4: Map the Email Invalid field in Marketo to a custom field in Salesforce? - Marketing Nation Product Discussions 3: Contact Marked Email Invalid - No Record in Activity Log - Marketing Nation Product Discussions 2: Hard and Soft Bounces in Email | Adobe Marketo Engage
質問 # 28
Which type of A/B test would the marketer use to optimize their email's design to increase the email click rate?
- A. Subject Line
- B. Date/Time
- C. Whole Email
正解：C
解説：
To optimize the email's design to increase the email click rate, the marketer would use the whole email A/B test type.
A whole email A/B test allows the marketer to compare two completely different versions of an email, with different layouts, images, colors, fonts, and other design elements.
The marketer can create two variants of the email and send them to a random sample of the audience.
The performance of each variant is measured by the click rate, which is the percentage of recipients who clicked on any link in the email.
The variant with the higher click rate is the winner and can be sent to the rest of the audience or used as a template for future emails.
A whole email A/B test is useful for testing major changes in the email design that could have a significant impact on the click rate. It can also help the marketer discover the optimal combination of design elements that appeal to the audience and drive engagement. References:
Use "Whole Email" A/B Testing
Optimize clickable elements with A/B testing email
Email Marketing A/B Testing: A Step-By-Step Guide [2024]
質問 # 29
A marketer needs to know the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page.
How would a marketer find this information?
- A. Create a Landing Page Performance report
- B. Create a Web Activity report with the Filled Out Form filter
- C. Create a Smart List using the Filled Out Form filter with the Web Page constraint
正解：C
解説：
A Smart List is a dynamic list of people who meet certain criteria that you define1. You can use Smart Lists to segment your audience, target your campaigns, and analyze your results2.
A filter is a condition that a person must meet to qualify for a Smart List3. You can use multiple filters and combine them with logic operators (AND, OR, NOT) to create complex criteria4.
The Filled Out Form filter allows you to find people who have submitted a specific form on any web page or landing page. You can use constraints to narrow down the filter by web page, querystring, date of activity, etc.
The Web Page constraint lets you specify the URL of the web page or landing page where the form was filled out. You can use operators such as contains, starts with, ends with, etc. to match the URL pattern.
Therefore, to find the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page, you need to create a Smart List using the Filled Out Form filter with the Web Page constraint. The steps are as follows:
Go to the Marketing Activities area and select the program that contains the global demo request form.
Click the New drop-down and select New Smart List.
Name your Smart List and click Create.
In the Smart List tab, drag the Filled Out Form filter from the right panel to the canvas.
Select the global demo request form from the drop-down menu.
Click Add Constraint and select Web Page.
Enter the URL of the Adobe Marketo Engage landing page where the form is located, or use an operator to match the URL pattern.
Click Save Smart List.
In the Lead tab, you can see the names and email addresses of the people who match the criteria.
References: 1: Smart Lists | Adobe Marketo Engage 2: Create a Smart List | Adobe Marketo Engage 3: Filters | Adobe Marketo Engage 4: Use Filter Logic | Adobe Marketo Engage : [Filled Out Form | Adobe Marketo Engage] : [Filter Constraints | Adobe Marketo Engage] : [Operators | Adobe Marketo Engage] : [Landing Page with a Form | Adobe Marketo Engage]
質問 # 30
What are two System Smart Lists in Adobe Marketo Engage? (Choose two.)
- A. Sales Qualified
- B. Marketing Suspended
- C. Marketing Qualified
- D. Unsubscribed People
正解：B、D
解説：
System Smart Lists are predefined Smart Lists that are available in every Adobe Marketo Engage instance. They are located in the Database section under the System Smart Lists folder1.
System Smart Lists allow users to quickly access common groups of people based on their attributes or activities, such as All Leads, Anonymous Leads, Blacklisted, Deleted Leads, etc1.
Unsubscribed People is a System Smart List that shows all the people who have opted out of receiving emails from the user's organization1. This list is useful for complying with email regulations and respecting the preferences of the recipients2.
Marketing Suspended is a System Smart List that shows all the people who have been temporarily blocked from receiving any marketing communication from the user's organization1. This list is useful for managing the frequency and timing of the messages and avoiding spam complaints. References: 1: Understanding Smart Lists | Adobe Marketo Engage - Experience League 2:
[Unsubscribe from Email | Adobe Marketo Engage - Experience League] : [Marketing Suspended | Adobe Marketo Engage - Experience League]
質問 # 31
In the Results tab of a Smart Campaign, what is the exported row limitation?
- A. 20,000
- B. 30.000
- C. 40,000
正解：A
解説：
A Smart Campaign is a workflow that automates actions based on triggers and filters.
The Results tab of a Smart Campaign shows the list of people who qualified for the campaign and the actions that were performed on them.
To export the results to Excel, click the export icon at the bottom of the Results tab.
The export is limited to 20,000 rows. If the results exceed this limit, only the first 20,000 rows will be exported.
Therefore, the exported row limitation in the Results tab of a Smart Campaign is
20,000. References: : Export Smart Campaign Results to Excel : Export 20,000+ Records from Campaign Results
質問 # 32
A marketer is adding multiple flow steps in a Smart Campaign.
How would the marketer make sure the flow steps are executed in the correct order?
- A. The Adobe Marketo Engage automation process will make sure to execute the correct order.
- B. Flow steps need to be added in the correct order from the beginning as the order cannot be chabged
- C. Reorder the flow steps to ensure they are in the right sequence.
正解：C
解説：
One of the key features of Smart Campaigns is the flow, which is a sequence of flow steps that tell Marketo Engage what you want to have happen to a group of people that qualify1. You can add multiple flow steps to a Smart Campaign and reorder them to ensure they are in the right sequence2.
Therefore, the correct answer to your question is B. Reorder the flow steps to ensure they are in the right sequence. Flow steps are executed in the order in which they are listed1. You can use the Flow tab in your Smart Campaign to drag and drop the flow steps to where you want them2.
質問 # 33
A marketer clones a program with a local list containing more than 1000 members. What will happen to the list in the cloned program?
- A. The list will only contain 999 members.
- B. The list will be cloned, but it will be empty.
- C. The list will be cloned with all its members.
正解：B
解説：
Local Lists vs. Global Lists: In Marketo, local lists are specific to a particular program. They are not shared across programs, unlike global lists.
Cloning Limitations: When you clone a Marketo program, the structure and assets are replicated, but local lists are not. An empty list with the same name is created in the cloned program.
Rationale: This prevents accidental duplication of leads across programs and potential issues with email deliverability or compliance if the same leads were to receive multiple, unintended copies of communications.
References:
Marketo Engage Documentation (Working with Lists): Search for "Local Lists" and "Cloning Programs" in the official Marketo documentation. This will provide detailed explanations and examples.
Marketing Nation - Marketo Engage (Discussions about cloning and
lists): https://nation.marketo.com/ Search for discussions using terms like "clone program", "local list", and you'll find real-world examples and explanations from other users.
質問 # 34
A marketing coordinator builds a Default Program that encourages people to submit a request form on a local landing page in order to be contacted for a free product demo.
Which report would the coordinator consult to view the number of new names generated by the program?
- A. Landing Page Performance
- B. People Performance
- C. Web Page Activity
正解：B
解説：
In Adobe Marketo Engage, the People Performance report would be the best choice to view the number of new names generated by a program1. This report provides an overview of the peoplein your database, including new names, and can be filtered by various criteria, such as program name1. Therefore, the marketing coordinator could use this report to track the number of new names generated by their Default Program
質問 # 35
A marketing analyst needs to know the number of people in a single stream Engagement Program who will become exhausted after the next cast. The engagement program has a status of 'On.' How would the analyst find this information?
- A. Create the Engagement Stream Performance report.
- B. Review the Engagement Dashboard with Exhausted Content Notifications turned on.
- C. Create a Smart List using the Member of Engagement Program filter with the Exhausted Content constraint.
正解：B
解説：
An Engagement Program is a type of program that allows users to create and manage long-term, multi-touch nurture campaigns for different audiences and stages of the customer journey1.
A single stream Engagement Program is an Engagement Program that has only one stream, which is a collection of content pieces that are delivered to the members of the program in a specific order and frequency2.
A cast is the act of sending out a piece of content from a stream to the members of the program who are eligible to receive it3.
Content exhaustion occurs when a member of the program has received all the content pieces in the stream and has nothing left to receive4.
The Engagement Dashboard is a tool that provides users with insights and analytics on the performance and health of their Engagement Programs5.
The Exhausted Content Notifications are a feature of the Engagement Dashboard that shows users how many people in each stream will become exhausted after the next cast, and how many people are already exhausted6.
To find the number of people in a single stream Engagement Program who will become exhausted after the next cast, the marketing analyst needs to do the following steps:
Navigate to the Marketing Activities area and select the Engagement Program.
Click on the Dashboard tab to open the Engagement Dashboard.
Click on the Settings icon and make sure the Exhausted Content Notifications are turned on.
Look at the Exhausted Content Notifications section and find the number of people who will be exhausted after the next cast for the single stream6.
References:
1: Engagement Programs - Marketo Docs - Product Documentation 2: Create an Engagement Program Stream
- Marketo Docs - Product Documentation 3: Schedule an Engagement Program Cast - Marketo Docs - Product Documentation 4: Exhausted Content in Engagement Programs - Marketo Docs - Product Documentation 5: Engagement Dashboard - Marketo Docs - Product Documentation 6: Exhausted Content Notifications - Marketo Docs - Product Documentation
質問 # 36
How would a marketer create a Static List in Adobe Marketo Engage?
- A. Create a List in the Database or in the Program.
- B. Use the Add to List flow step in a Smart Campaign.
- C. Use Add to Engagement List in an Engagement Program.
正解：A
解説：
A Static List is a group of people already in the user's Database that remains unchanged unless the user manually adds or removes people1.
To create a Static List in Adobe Marketo Engage, the user needs to follow these steps1:
Go to Database.
Click the New drop-down and select New List.
Choose a destination folder, give the new list a name, then click Create.
The user now has an empty list ready to be filled. The user can add people to the list by importing a file, dragging and dropping from another list, or using the Add to List flow step in a Smart Campaign2.
The user can also create a Static List within a Program by selecting the Program, clicking the New drop-down, and choosing New Local Asset > List3. References: 1: Create a Static List | Adobe Marketo Engage - Experience League 2: Add People to a Static List | Adobe Marketo Engage - Experience League 3: Create a Program | Adobe Marketo Engage - Experience League
質問 # 37
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