Marketing-Cloud-Personalization PDF試験材料2023年最新の実際に出るMarketing-Cloud-Personalization問題集
更新されたのはSalesforce Marketing-Cloud-Personalization問題集PDFオンラインエンジン
試験は、データ管理、セグメンテーション、メールマーケティング、モバイルメッセージング、および個人化戦略を含む幅広いトピックをカバーしています。候補者は、パーソナライズされた旅程を作成および管理し、予測分析を使用してエンゲージメントを促進し、キャンペーンのパフォーマンスを測定する能力を示す必要があります。この認定は、Salesforce Marketing Cloudを使用して個人化された顧客体験を作成するスキルを向上させたいマーケティング専門家、デジタルマーケター、およびその他の人々に最適です。
質問 # 60
What three components are defined by the developer in the Sitemap?
- A. Campaigns
- B. Promotions
- C. Content Zones
- D. Page Types
- E. Events
正解：C、D、E
質問 # 61
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
- A. Objects
- B. Catalog
- C. Directory
- D. Channel
正解：B
質問 # 62
The sitemap provides the functionality that enables IS to identify which three items?
- A. Templates
- B. content zones
- C. attributes
- D. campaign
- E. Page types
正解：B、C、E
質問 # 63
If you want to compare the completion of two objectives based on a filter, what report would you use?
- A. Referring sources report
- B. Goal completion report
- C. Goal comparison report
- D. Visitor behaviour report
正解：C
質問 # 64
How many times can a visitor accomplish a goal in interaction studio?
- A. Each time a visitor leaves and rejoins the goal segment
- B. No more than twice or the goal completion will no longer be counted
- C. It varies depending on the setup of the goal segment
- D. Only once for all time
正解：A
質問 # 65
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
- A. Time based testing
- B. Rule based testing
- C. Variation testing
- D. A/B testing
正解：B
質問 # 66
A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
- A. Co-Buy
- B. Co-Browse
- C. Trending
- D. Similar Items
正解：A
質問 # 67
Which feature allows a business user to overlay campaign creation and editing directly on their website?
- A. Web Extension
- B. Javascript Beacon
- C. Web SDK
- D. Visual Editor
正解：C
質問 # 68
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
- A. Immediately
- B. Every 15 minutes
- C. Hourly
- D. Daily
正解：B
質問 # 69
A brand wants to do an ad-hoc export of a segment. What option could they use?
- A. The export segment functionality via the SOAP API
- B. The export segment functionality to Amazon S3
- C. The export segment functionality via JSON payload
- D. The export segment functionality via CSV format
正解：D
質問 # 70
What are Marketing Cloud Personalization's machine learning powered algorithms called?
- A. Machine Learning Tools
- B. Data Science Workbench
- C. Einstein Decisions
- D. Einstein Recipes
正解：D
質問 # 71
What is the unified customer profile?
- A. A unified view of all customer activity across, websites, web applications, mobile store, call center
- B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
- C. A profile view for administrators to see activity across all of the customer touch points
- D. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
正解：D
質問 # 72
What are the three types of mobile campaigns a business user can create in IS?
- A. Browser Notification
- B. Push Message
- C. In-App Notification
- D. SMS Text Message
- E. JSON Data A
正解：B、C
質問 # 73
In the user interface what is the visual representation of the data about a single visitor including preference?
- A. Unified view of customer
- B. Single source of truth
- C. unified customer profile
- D. Single view of customer
正解：C
質問 # 74
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
- A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
- B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
- C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
- D. marketing cloud Personalization uses third party software to match anonymous and known identities
正解：B
質問 # 75
What would a marketer include if they want to ensure they display recommendations from more than one category?
- A. Booster
- B. Ingredient
- C. Variation
- D. Exclusion
正解：C
質問 # 76
What are two ways to populate the Marketing Cloud Personalization catalog?
- A. Third-party Integration
- B. ETL Feed
- C. Email Pixel
- D. Web SDK
正解：B、D
質問 # 77
ETL feeds must follow explicit specifications and require which type of file format?
- A. Text
- B. CSV
- C. JSON
- D. Binary
正解：B
質問 # 78
What are the components of an Marketing Cloud Personalization web campaign?
- A. Email capture, homepage, and product requisite
- B. Configured recipe, visitor profile, and content window
- C. Experience, template, and content zone
- D. Affinity, infobar, and attribution window
正解：C
質問 # 79
What two features of interaction studio can be used in an open-time email campaign?
- A. Recipe
- B. Survey
- C. Promotion
- D. Attribute
正解：A、C
質問 # 80
A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?
- A. Open time email
- B. Rule-based targeting
- C. Surveys
- D. A/B testing
正解：B
質問 # 81
What attribute and value is passed in the event API request for returning server sidecampaigns? [check]
- A. Source = Server
- B. Server side are always returned
- C. Server side = true
- D. Server Side messages = 1
正解：A
質問 # 82
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Profile, insight, understand, act, analyse
- B. Data-in, understand, engage, data-out, analyse
- C. Identify, understand, decide, act, analyse
- D. Know, understand, personalise, engage, analyse
正解：C
質問 # 83
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マーケティングクラウドのパーソナライズは、顧客向けのパーソナライズされたエクスペリエンスを作成する能力と機能など、Salesforceのマーケティングクラウドのさまざまな側面に関する知識を認定しました。この試験では、データ管理、セグメンテーション、自動化、分析などのトピックについてもカバーしています。
マーケティングクラウドのパーソナライゼーション認定の専門的認定を達成することは、マーケティングクラウドを使用してパーソナライズされた顧客体験を提供することにおける個人の習熟度を示しています。また、顧客エンゲージメントとロイヤルティを促進するターゲットマーケティングキャンペーンを作成する能力を検証します。この認定は、マーケティングの自動化とパーソナライズの分野でキャリアを促進したいマーケティング担当者、キャンペーンマネージャー、カスタマーエクスペリエンスの専門家に最適です。
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