[2025年更新]Marketing-Cloud-Personalization試験問題集でテストエンジン練習テスト問題
合格できるMarketing-Cloud-Personalization試験[2025年02月06日]最新122問題
質問 # 23
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
正解：
解説：
Immediate
質問 # 24
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
- A. Channel
- B. Catalog
- C. Directory
- D. Objects
正解：B
解説：
TheCatalogis a collection of products and content along with related categories and tags (e.g., brand, gender, style). It is used for managing and personalizing recommendations.
Reference: Salesforce Interaction Studio Catalog Setup Documentation.
質問 # 25
In which two locations in the page Type definition can a developer pass in attributes?
- A. onActionEvent
- B. listeners
- C. cashDom
- D. is Match
正解：A、D
解説：
InSalesforce Marketing Cloud Personalization(formerly Interaction Studio), you can definepage types within theWeb SDKconfiguration (evergage.init(...)). Apage typehelps the system determine how to classify a given page and what data to capture. Developers often addcustom attributeswithin these page type definitions to enrich the captured context.
Below are the two primary methods (from the listed options) where a developer can pass in or define attributes:
1. isMatch (Option A)
* What It Is
* isMatch is a function used to determine if a particularpage typedefinition applies to the current page (based on URL, DOM elements, or other logic). It returns a boolean (true or false) to indicate whether the page matches this definition.
* Passing Attributes
* Inside the isMatch function, developers canaddormodifyattributes to enrich thecontext object. For example:
isMatch: function(context) {
// Check if page matches (e.g., URL pattern)
if (window.location.pathname.includes("/product/")) {
// Add custom attributes
context.addAttributes({
productCategory: "Shoes",
productType: "Sneakers"
});
return true;
}
return false;
}
* This ensures that whenever this page type's isMatch condition is true, certain attributes are set on the context.
* Salesforce Reference
* Salesforce Help:Web SDK Configuration GuideExplains how to set up page types, including using isMatch to define when a page type applies and how to add custom attributes.
2. onActionEvent (Option B)
* What It Is
* onActionEvent is a function within a page type definition thatfireswhenever anaction event (e.g., click event, impression event) is triggered. You can use this to capture more specific or dynamic data each time an action is recorded.
* Passing Attributes
* Within onActionEvent, you can also manipulate the event or context to setadditional attributes. For example:
onActionEvent: function(context, event) {
// For instance, if the user clicks a particular element:
if (event.action.name === "click") {
// Add or override attributes for this event
event.attributes = {
event.attributes,
clickedElementID: event.target.id
};
}
}
* This approach is particularly useful for capturing data specific touser interactions(clicks, hovers, form submissions, etc.).
* Salesforce Reference
* Salesforce Help:Handling Action Events in the Web SDKDescribes how onActionEvent can be used to modify event data, including adding custom attributes.
質問 # 26
Which two items can be included in the total engagement score calculation?
- A. Time of Day
- B. Visits
- C. Actions
- D. Identity merge date
正解：B、C
質問 # 27
During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?
- A. Attribute Model
- B. Site Catalog
- C. Site Architecture
- D. ETL Feeds
- E. Datasets
正解：A、B、C
解説：
Before implementing the Sitemap, a solution architect and customer should define:
* Site Architecture (Answer B):
* Understand the structure of the website, including page types and navigation.
* Attribute Model (Answer D):
* Define how data attributes (e.g., user behaviors, preferences) will be used for personalization.
* Site Catalog (Answer E):
* Ensure the catalog of products, content, or services is structured and accessible for personalization logic.
References:
* Salesforce Interaction Studio Documentation - Sitemap Planning
質問 # 28
Which development language is used to code the sitemap?
- A. Python
- B. Javascript
- C. Ampscript
- D. jQuery
正解：B
質問 # 29
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
- A. Trending
- B. Similar Items
- C. Co-Browse
- D. Collaborative Filtering
正解：D
質問 # 30
How does IS define web template?
- A. The events and behavior of what will be captured on the websites
- B. A google Chrome Extension
- C. A repeatable framework used to create a web campaign
- D. An area on your site that a developer has configured.
正解：C
質問 # 31
What are Marketing Cloud Personalization's machine learning powered algorithms called?
- A. Einstein Recipes
- B. Data Science Workbench
- C. Einstein Decisions
- D. Machine Learning Tools
正解：A
質問 # 32
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
- A. Control group segment
- B. Third party segment
- C. Location-based segment
- D. A/B test segment
正解：A
解説：
To ensure the same group of users always gets the control experience:
* Control Group Segment:
* Define a segment specifically for control group allocation.
* This segment ensures consistency across campaigns, maintaining the same group in the control experience.
References:
* Salesforce Interaction Studio Documentation - A/B Testing and Control Groups
質問 # 33
In which two locations in the pageType definition can a developer pass in attributes?
- A. onActionEvent
- B. Ismatch
- C. cashdom
- D. Listeners
正解：A、D
質問 # 34
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
- A. Rule Based Testing
- B. Variation Testing
- C. Time Based Testing
- D. A/B Testing
正解：D
質問 # 35
What are the three types of ingredients available for a recipe?
- A. Co-Occurrence
- B. Machine Learning
- C. Promotions
- D. Recommendations
- E. Catalog-based and Trending
正解：A、D、E
質問 # 36
What are two ways to populate the Marketing Cloud Personalization catalog?
- A. ETL Feed
- B. Email Pixel
- C. Web SDK
- D. Third-party Integration
正解：A、C
質問 # 37
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS users third party software to match anonymous and knows identifies
- B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
- C. IS uses probability matching to determine if two or more profiles represent for user identity
- D. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
正解：C
解説：
* Employingprobabilistic matching algorithmsto evaluate whether multiple anonymous profiles belong to the same user.
* Merging profiles when sufficient data overlap or identifying information becomes available, allowing for a seamless personalized experience.
References:
* Salesforce Interaction Studio Documentation - Profile Unification
質問 # 38
Which two items can be included in the total engagement score calculation?
- A. Time of Day
- B. Visits
- C. Actions
- D. Identity merge date
正解：B、C
解説：
* Visits (Answer B):
* The number of times a user visits a website or interacts with a channel.
* Actions (Answer C):
* Specific actions taken by the user, such as clicks, purchases, or form submissions.
These metrics reflect user interaction and engagement with the platform.
References:
* Salesforce Interaction Studio Documentation - Engagement Scoring
質問 # 39
What are the two competitive advantages of interaction studio? [check]
- A. Managers Consent
- B. Monitors active time spent and true engagement
- C. Integrated content management system
- D. True Real-Time Decisioning
正解：B、D
質問 # 40
A brand wants to do an ad-hoc export of a segment. What option could they use?
- A. The export segment functionality via the SOAP API
- B. The export segment functionality via JSON payload
- C. The export segment functionality via CSV format
- D. The export segment functionality to Amazon S3
正解：C
解説：
Interaction Studio provides anexport segment functionality via CSV formatfor ad-hoc segment exports.
This method is straightforward and widely compatible for analysis or further processing.
Reference: Salesforce Interaction Studio Segment Export Documentation.
質問 # 41
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Salesforce Marketing-Cloud-Personalization: Marketing Cloud Personalization Accredited Professional試験は、Salesforce Marketing Cloudプラットフォームの理解とマーケティングキャンペーンの個人化能力を証明する認定資格です。
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