2024年最新の認定サンプル問題Marketing-Cloud-Account-Engagement-Specialist問題集と練習試験合格させます
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質問 # 109
A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?
- A. A third party tool
- B. Data.com connector
- C. This is not possible
- D. Marketing Cloud Account Engagement form handlers
- E. Marketing Cloud Account Engagement API
正解：D
解説：
Explanation
A form handler is a feature that allows you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is similar to a form, but instead of displaying the form on your website, you point your form to Marketing Cloud Account Engagement. This allows you to submit data to Marketing Cloud Account Engagement as well as your own database3. Form handlers are useful when you want to keep the look and feel of your existing forms, or when you want to capture data from multiple forms using one form handler
質問 # 110
Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)
- A. Linked Instagram Pages
- B. Company Pages
- C. Personal Pages
- D. Video Pages
正解：B、C
解説：
The two Facebook accounts that can be posted to using the Marketing Cloud Account Engagement Facebook connector are Company Pages and Personal Pages. The Marketing Cloud Account Engagement Facebook connector allows you to connect your Marketing Cloud Account Engagement account with your Facebook account, and create and schedule social posts from Marketing Cloud Account Engagement. You can post to any Facebook page that you have admin access to, such as your company page or your personal page. You cannot post to other types of Facebook accounts, such as Video Pages or Linked Instagram Pages, using the Marketing Cloud Account Engagement Facebook connector.
質問 # 111
What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers
- A. Mapping new custom fields
- B. Form submission
- C. Opening an email
- D. Landing page submission
正解：B、D
解説：
Explanation
The two activities that trigger a prospect record to sync from Marketing Cloud Account Engagement to the CRM are landing page submission and form submission. A prospect record is a record that contains the information and activities of a potential customer in Marketing Cloud Account Engagement. A sync is a process that updates the data between Marketing Cloud Account Engagement and your CRM system, such as Salesforce or Microsoft Dynamics. A sync can be initiated from Marketing Cloud Account Engagement to the CRM, or from the CRM to Marketing Cloud Account Engagement, depending on the activity or the data change. A landing page submission is an activity that occurs when a prospect fills out a form on a landing page, which is a web page that you create and host in Marketing Cloud Account Engagement to showcase your products or services, offer content, or register for events. A form submission is an activity that occurs when a prospect fills out a form, which is a web element that allows you to collect information from your prospects, such as their name, email, or company. Both landing page submission and form submission trigger a prospect record to sync from Marketing Cloud Account Engagement to the CRM, because they create or update the prospect data in Marketing Cloud Account Engagement, and Marketing Cloud Account Engagement pushes the data to the CRM
質問 # 112
How can an action be applied to a prospect who views a specific page of a website?
- A. Through page actions
- B. None of the above
- C. Through scoring
- D. Through completion actions
- E. Through automation rules
正解：A
解説：
Explanation
You can apply an action to a prospect who views a specific page of a website through a page action. A page action is a task that is performed when a prospect views a page that matches a certain URL or wildcard. You can use page actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. You can also use page actions to track and report on the performance of specific pages on your website.
Answer A is incorrect because you cannot apply an action to a prospect who views a specific page of a website through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect, not after they view a page.
Answer B is incorrect because you cannot apply an action to a prospect who views a specific page of a website through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule, not when they view a page. Answer C is incorrect because you cannot apply an action to a prospect who views a specific page of a website through scoring. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services, not a way to perform actions on prospects. Answer E is incorrect because none of the above is not a valid answer, as explained above.
References: [Page Actions], [Completion Actions], [Automation Rules], Scoring
質問 # 113
A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers
- A. Click the "Send to Account Engagement" button on a Salesforce Lead.
- B. Set up an automation rule that creates prospects.
- C. Manually add a prospect in Marketing Cloud Account Engagement.
- D. Import a .CSV file with the prospect's email address.
- E. Add a completion action to assign to a user.
正解：A、C、D
解説：
There are three ways the Marketing Manager can create a new prospect in Marketing Cloud Account Engagement. They are:
Click the "Send to Account Engagement" button on a Salesforce Lead. This option allows the Marketing Manager to send a one-to-one email to a lead in Salesforce using an Account Engagement email template. If the lead does not already exist as a prospect in Account Engagement, it will be created automatically and synced with Salesforce1 Manually add a prospect in Marketing Cloud Account Engagement. This option allows the Marketing Manager to create a new prospect record in Account Engagement by entering the prospect's email address and other information. The prospect can then be added to lists, campaigns, or engagement programs2 Import a .CSV file with the prospect's email address. This option allows the Marketing Manager to import a list of prospects from a .CSV file into Account Engagement. The file must contain the prospect's email address as the first column, and can also include other fields. The imported prospects can then be assigned, tagged, or added to lists or campaigns
質問 # 114
Which two capabilities are true for completion actions? Choose 2 answers
- A. Completion actions are applied retroactively.
- B. Completion actions apply to both visitors and prospects
- C. Completion actions cannot be applied directly on a landing page.
- D. Completion actions do not execute on image file downloads
正解：C、D
解説：
Explanation
According to the Salesforce documentation, the two capabilities that are true for completion actions are: C) Completion actions cannot be applied directly on a landing page, and D) Completion actions do not execute on image file downloads. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email, submitting a form, or visiting a web page. A completion action can be used to perform actions such as adding a prospect to a list, assigning a prospect to a user, sending an autoresponder email, or adjusting a prospect's score. Completion actions cannot be applied directly on a landing page, as landing pages do not have completion actions.
However, completion actions can be applied on the forms or custom redirects that are embedded on the landing page. Completion actions do not execute on image file downloads, as image file downloads are not considered as completion events. However, completion actions can be executed on other types of file downloads, such as PDFs or Word documents. Completion actions are not applied retroactively, as they are only applied to prospects who complete the marketing element after the completion action is created.
Completion actions do not apply to both visitors and prospects, as they only apply to prospects who have been identified by their email address or their Marketing Cloud Account Engagement tracking cookie.
References: Salesforce documentation
質問 # 115
A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?
- A. Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
- B. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.
- C. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.
- D. Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
正解：C
解説：
The best way to run an A/B test in Marketing Cloud Account Engagement is to set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens. This way, you can compare the performance of the two versions on the same audience and avoid any bias or timing issues that might affect the results. Option A is not a good way to run an A/B test because sending the same list two different emails at different times might skew the results due to factors such as email fatigue, inbox clutter, or changing preferences. Option B is not a good way to run an A/B test because event signups might not be the best metric to measure the effectiveness of an email, especially if the event is not directly related to the email content or offer. Option C is not a good way to run an A/B test because sending the two versions to two different lists might introduce variability in the results due to differences in the list composition, quality, or behavior. Reference: How to Run an A/B Test in Marketing Cloud Account Engagement: A Step by Step Guide (2022), The Basics of A/B Testing in Marketing Cloud Account Engagement - The Spot
質問 # 116
You want to track prospects that click on a banner ad. What do you use?
- A. Completion actions
- B. Page actions
- C. Customer redirect
- D. Lead scoring and grading
正解：C
解説：
Custom redirects are special URLs that track link clicks and conversions for any online marketing content, such as banner ads, social media posts, or third-party websites. You can use custom redirects to measure the effectiveness of your online advertising campaigns and track the behavior of prospects who click on your links. Reference: Custom Redirects, Create Custom Redirects
質問 # 117
What will undelete a prospect?
- A. If the deleted prospect visits a web page
- B. If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address
- C. If the deleted prospect re-converts by filling out a form with the same email address
正解：B、C
解説：
You can undelete a prospect if the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address or if the deleted prospect re-converts by filling out a form with the same email address. When you delete a prospect, they are removed from your Marketing Cloud Account Engagement account, but their record is not completely erased. You can restore them by importing them again or by having them fill out a form again, which will update their existing record and undelete them. However, you cannot undelete a prospect if they visit a web page, as this will not trigger any action on their record.
Answer B is incorrect because visiting a web page will not undelete a prospect, as explained above. Reference: Delete Prospects, Undelete Prospects
質問 # 118
What must be created in order to send an autoresponder?
- A. List email
- B. Test email
- C. Email template
- D. One-to-one email
正解：C
解説：
Explanation
In order to send an autoresponder email, you need to create an email template in Marketing Cloud Account Engagement and select the option "Autoresponder emails" under "Available For". An email template is a preformatted email that you can use to create and send emails quickly and easily. An autoresponder email is an email that is triggered automatically whenever a prospect engages with your marketing assets, such as filling out a form or downloading a file
質問 # 119
A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''[email protected]" is captured on their form.
Which data format is recommended for the email field?
- A. Email with valid server
- B. Text
- C. Email
- D. Emails not from ISPs and free email providers
正解：D
解説：
Explanation
The recommended data format for the email field to ensure that only a prospect's company email address with the format of ''[email protected]" is captured on their form is "Emails not from ISPs and free email providers". This option will validate that the email address entered by the prospect is not from a common internet service provider (ISP) or a free email provider, such as Gmail, Yahoo, or Hotmail. This option will help you filter out personal or invalid email addresses and capture more accurate and qualified leads
質問 # 120
What does Marketing Cloud Account Engagement sync first with Salesforce?
- A. Leads
- B. Contacts
正解：B
解説：
Explanation
Marketing Cloud Account Engagement syncs first with contacts in Salesforce. Marketing Cloud Account Engagement and Salesforce work together to keep data aligned between the two platforms. Some of the data that syncs bi-directionally are leads, contacts, and campaigns. Some of the data that syncs one-directionally from Salesforce to Marketing Cloud Account Engagement are accounts, opportunities, and tasks. By default, when Marketing Cloud Account Engagement syncs a prospect, Marketing Cloud Account Engagement looks for contacts with a matching email address as first priority. If it doesn't find any, it will look for a matching lead to sync with. If it doesn't find one of those, either, it will create a lead. This ensures that Marketing Cloud Account Engagement does not create duplicate records in Salesforce. You can also configure Marketing Cloud Account Engagement to create contacts or person accounts instead of leads, depending on your preference. For more details -> 678910
質問 # 121
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.
- A. False
- B. True
正解：B
解説：
Explanation
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails. This is because Marketing Cloud Account Engagement integrates with GoToWebinar and automatically registers prospects for the webinar when they fill out the form. Marketing Cloud Account Engagement also syncs the attendance and other webinar data with the prospect records. However, Marketing Cloud Account Engagement does not send the webinar emails, which are handled by GoToWebinar.
質問 # 122
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
- A. All of the Above
- B. Google AdWords
- C. Yahoo
- D. Bing
正解：B
解説：
Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads. Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms
質問 # 123
What is the main difference between automation rules and segmentation rules?
- A. Segmentation rules do not run retroactively
- B. Neither will "unmatched" prospects
- C. Automation rules run continuously; segmentation rules run once.
- D. Automation rules do run retroactively
正解：C
解説：
Explanation:
Automation rules and segmentation rules are both types of Marketing Cloud Account Engagement automation that allow you to perform actions based on criteria. However, the main difference between them is that automation rules run continuously and segmentation rules run once. Automation rules are always on and listening for changes or activity, and they can apply actions to prospects that match the criteria now or in the future. Segmentation rules are designed to pull a one-time list of prospects, then apply the set actions, such as adding them to a list or a Salesforce campaign. Once run, segmentation rules have to be copied to run again
質問 # 124
New prospects match a dynamic lists rule criteri
a. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?
- A. The prospects remain on the list, but are NOT added to the program until the next day.
- B. The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
- C. The prospects are added to the program, but wait for a user to manually select them to process.
- D. The prospects are added to the program and automatically start processing through the program.
正解：D
解説：
The correct answer is that the prospects are added to the program and automatically start processing through the program. This is because dynamic lists are constantly updated based on the criteria that you define, and if a dynamic list is used as a recipient list on an engagement studio program, any new prospects that match the criteria will be added to the program as soon as they are synced to Marketing Cloud Account Engagement. They will not wait for the program to be paused, restarted, or manually selected. They will start from the first step of the program and follow the path according to their actions and rules
質問 # 125
Which adheres most closely to email sending best practices?
- A. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
- B. Establish a consistent, predictable cadence for your email communications.
- C. Make sure that all emails have a high image-to-text ratio.
- D. Send plain text only emails in order to increase engagement rates.
正解：B
解説：
Explanation
According to the Salesforce documentation, the option that adheres most closely to email sending best practices is: B) Establish a consistent, predictable cadence for your email communications. Email sending best practices are guidelines that help users to create and send effective and engaging emails to their prospects and customers. Email sending best practices can cover different aspects of email marketing, such as content, design, deliverability, and performance. One of the email sending best practices is to establish a consistent, predictable cadence for your email communications, meaning that you should send your emails at regular intervals and frequencies, and that you should align your email sends with your audience's expectations and preferences. By establishing a consistent, predictable cadence for your email communications, you can build trust and loyalty with your subscribers, increase your open and click rates, and avoid spam complaints or unsubscribes. When possible, sending emails on Monday mornings in order to stay top of mind throughout the week, sending plain text only emails in order to increase engagement rates, or making sure that all emails have a high image-to-text ratio are not the options that adhere most closely to email sending best practices, as they are either ineffective, outdated, or detrimental options for email marketing. References: Salesforce documentation
質問 # 126
Which three actions can be taken in an engagement studio program?
Choose 3 answers
- A. Remove prospect from dynamic list
- B. Notify a user
- C. Reassign prospect
- D. Send email to prospect
- E. Add prospect to list
正解：B、D、E
解説：
An engagement studio program is a tool that allows the Marketing Manager to create and automate a series of steps that guide prospects through a marketing journey. An engagement studio program consists of three types of elements: actions, triggers, and rules. An action is something that the program does to or for the prospect, such as sending an email, adding them to a list, or notifying a user. A trigger is something that the program checks for or waits for the prospect to do, such as opening an email, clicking a link, or submitting a form. A rule is something that the program evaluates about the prospect, such as their score, grade, or field value8 Among the possible actions that can be taken in an engagement studio program, three of them are:
Add prospect to list. This action adds the prospect to a specified list in Account Engagement. This action is useful for segmenting prospects based on their engagement or moving them to a different list for further marketing8 Send email to prospect. This action sends an email to the prospect using an Account Engagement email template. This action is useful for delivering relevant and personalized content to the prospect based on their stage in the journey8 Notify a user. This action sends an email notification to a specified user or user group in Account Engagement or Salesforce. This action is useful for alerting the sales team or other stakeholders about the prospect's engagement or readiness
質問 # 127
LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?
- A. Marketing Cloud Account Engagement Form
- B. Custom Redirect
- C. Dynamic Content
- D. Form Handler
正解：D
解説：
Explanation
To post a form directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission, LenoxSoft should use the form handler tool in Marketing Cloud Account Engagement. This tool allows them to use their own forms while still sending the data to Marketing Cloud Account Engagement.
They can specify the third-party platform's URL as the post URL in the form handler settings and map the form fields to Marketing Cloud Account Engagement fields. References: [Marketing Cloud Account Engagement Form Handler]
質問 # 128
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
- A. Opportunity records
- B. Case records
- C. Account records
- D. Lead records
- E. Contact records
正解：D、E
解説：
Explanation
Marketing Cloud Account Engagement writes to Lead and Contact records in Salesforce by default, as these are the primary objects that store prospect information. Opportunity, Account, and Case records are not written to by default, but can be synced using custom fields and connectors1. References: 1: Marketing Cloud vs.
Marketing Cloud Account Engagement
質問 # 129
What does the Data.com connector allow you to do?
- A. Quickly jump into the Data.com results for a prospect or their company
- B. Connect with your meeting software
- C. Sync all your prospects to Salesforce
正解：A
解説：
Explanation
The Data.com connector allows you to quickly jump into the Data.com results for a prospect or their company.
This feature enables you to access additional information and insights about your prospects and accounts from Data.com, such as industry, revenue, employee count, contact details and more. The Data.com connector does not sync your prospects to Salesforce, connect with your meeting software or do anything else.
質問 # 130
Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
- A. Custom redirect click
- B. Email open
- C. List membership
- D. File download
- E. Prospect grade
正解：A、B、D
解説：
Explanation
The three triggers that could be used to define a prospect's path in an engagement studio program are email open, custom redirect click, and file download. These triggers are based on prospect actions that indicate their level of engagement and interest. For example, if a prospect opens an email, clicks on a custom redirect link, or downloads a file, they could be sent down a different path than a prospect who does not perform these actions. List membership and prospect grade are not triggers, but rules. Rules are based on prospect criteria or values, not actions
質問 # 131
When is a prospect automatically removed from future email sends?
- A. Any Bounce
- B. Soft Bounce
- C. None
- D. After 5 Soft Bounces
- E. Hard Bounce
正解：D、E
解説：
Explanation
A prospect is automatically removed from future email sends when they either hard bounce or soft bounce five times. A hard bounce occurs when an email is permanently rejected by the recipient's server, usually because the email address is invalid, non-existent, or blocked. A soft bounce occurs when an email is temporarily rejected by the recipient's server, usually because the mailbox is full, the server is down, or the message is too large. A hard bounce indicates that the email address is no longer valid and should be removed from your list. A soft bounce indicates that the email address may still be valid, but there is a temporary issue that prevents the delivery. However, after five soft bounces, Marketing Cloud Account Engagement will mark the prospect as undeliverable and stop sending emails to them
質問 # 132
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