無料ダウンロードSalesforce Marketing-Cloud-Account-Engagement-Specialistリアル試験問題ゲットせよ
最新のSalesforce Marketing-Cloud-Account-Engagement-Specialistリアル試験問題集PDF
質問 # 138
How can an action be applied to a prospect who views a specific page of a website?
- A. Through scoring
- B. Through automation rules
- C. Through completion actions
- D. None of the above
- E. Through page actions
正解：E
解説：
Explanation
You can apply an action to a prospect who views a specific page of a website through a page action. A page action is a task that is performed when a prospect views a page that matches a certain URL or wildcard. You can use page actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. You can also use page actions to track and report on the performance of specific pages on your website.
Answer A is incorrect because you cannot apply an action to a prospect who views a specific page of a website through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect, not after they view a page.
Answer B is incorrect because you cannot apply an action to a prospect who views a specific page of a website through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule, not when they view a page. Answer C is incorrect because you cannot apply an action to a prospect who views a specific page of a website through scoring. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services, not a way to perform actions on prospects. Answer E is incorrect because none of the above is not a valid answer, as explained above.
References: [Page Actions], [Completion Actions], [Automation Rules], Scoring
質問 # 139
What is a behavior of conditional completion actions?
- A. Only one conditional group can be added per asset.
- B. Standard completion actions will only apply to prospects who do not meet the criteria of a conditional group.
- C. Both standard and conditional completion actions can be used on the same asset.
- D. Conditional actions only execute the first time the prospect who matches the criteria takes the action.
正解：C
解説：
Conditional completion actions in Pardot allow for a more targeted approach in executing actions based on specific criteria met by prospects. A key behavior of these actions is that both standard (apply to all prospects) and conditional (apply only if certain conditions are met) completion actions can coexist on the same marketing asset. This dual functionality enhances the asset's ability to engage with different segments of the audience differently, based on their interactions or demographic information, thus allowing for more personalized and effective marketing tactics.
質問 # 140
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
- A. True
- B. False
正解：A
解説：
Explanation
A CNAME or vanity alias is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as landing pages, search results and individually tracked links sent in your emails. This is true because a CNAME allows you to use your own domain name instead of the default go.Marketing Cloud Account Engagement.com domain name, which enhances your branding and trustworthiness.
質問 # 141
Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)
- A. When prospects are added to a static list.
- B. When a profile is associated with the prospects.
- C. When new prospects are imported into Marketing Cloud Account Engagement via a .csv file.
- D. When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns.
正解：C、D
解説：
Explanation
The two events that allow for a prospect's Marketing Cloud Account Engagement campaign to be set are:
* When new prospects are imported into Marketing Cloud Account Engagement via a .csv file. A Marketing Cloud Account Engagement campaign is a marketing initiative that you use to track the first touch point with your prospects, such as a trade show, a webinar, or a Google Ad. You can assign a Marketing Cloud Account Engagement campaign to your prospects when you import them into Marketing Cloud Account Engagement via a .csv file, which is a file that contains the prospect data in a comma-separated format. You can use the Marketing Cloud Account Engagement campaign field in the
.csv file to specify the campaign that you want to associate with the prospects, or you can use the default campaign that you select when you upload the file4.
* When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which
* will associate prospects with third-party campaigns. The Google Analytics connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Google Analytics account, and sync the campaign data between them. You can use the Google Analytics connector to append UTM parameters to your Marketing Cloud Account Engagement tracked links, and associate prospects with third-party campaigns, such as Google Ads, Facebook Ads, or Twitter Ads. UTM parameters are tags that you can add to the end of a URL to track the source, medium, campaign, term, and content of your web traffic. When a prospect clicks on a Marketing Cloud Account Engagement tracked link that contains UTM parameters, Marketing Cloud Account Engagement will set the prospect's Marketing Cloud Account Engagement campaign to the value of the utm_campaign parameter, if it exists.
質問 # 142
A user wants to increase a prospect's score an additional five points every time a specific form is completed.
The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
- A. Engagement studio
- B. Custom redirect
- C. Completion action
- D. Segmentation rule
正解：C
解説：
Explanation
The automation tool that should be used to increase a prospect's score an additional five points every time a specific form is completed is completion action. A completion action is an automated task that is triggered by a certain element in Marketing Cloud Account Engagement, such as a form, a form handler, a custom redirect, a page action, or a file download17. A completion action can perform various actions, such as adjusting score, adding to list, assigning to user, sending autoresponder email, and so on18. A completion action can be added to a form in the fourth step of the form builder tool, and it can be customized to execute only on prospects who meet specific criteria19. A completion action is not retroactive and will only apply to prospects who complete the chosen action moving forward
質問 # 143
The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list.
What capability should an Admin enable in Pardot to achieve this?
- A. Einstein Engagement Frequency
- B. Einstein Time Zone Selection
- C. Einstein Send Time Optimization
- D. Einstein Campaign Insights
正解：C
解説：
To ensure that emails are sent at the optimal time for each prospect on a global scale, Pardot administrators should utilize the Einstein Send Time Optimization feature. This capability, part of Salesforce Pardot's Einstein suite of AI tools, leverages machine learning to analyze each prospect's engagement history and predict the most effective time to send emails. This analysis considers various factors including past open and interaction times to tailor email delivery schedules individually. By enabling this feature, marketers can significantly increase the likelihood of their emails being opened and acted upon, optimizing campaign effectiveness across different time zones and individual prospect behaviors. This targeted approach helps in maximizing engagement by delivering emails when prospects are most likely to be attentive and responsive.
質問 # 144
How can you set a prospect's first touch campaign?
- A. Using completion actions
- B. Using segmentation rules.
- C. Using automation rules.
- D. None of the above
正解：A
解説：
Explanation
A prospect's first touch campaign is the campaign that is associated with the prospect when they are created in Marketing Cloud Account Engagement. This campaign can be set using completion actions, which are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. Completion actions can be configured to change the prospect's campaign to the one that is associated with the form or custom link
質問 # 145
A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?
- A. Segmentation rules are used to create new forms for prospects to fill out.
- B. Segmentation rules are used to score and grade prospects.
- C. Segmentation rules are used to segment prospects based on their activities and demographic data.
- D. Segmentation rules are used to assign prospects to users in Salesforce.
正解：C
解説：
Explanation
The option that accurately defines the capabilities of a segmentation rule is that segmentation rules are used to segment prospects based on their activities and demographic data. A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule can be used to create dynamic lists, add prospects to campaigns, or apply tags or completion actions. Segmentation rules are not used to create new forms, score and grade prospects, or assign prospects to users in Salesforce, as these are different functions that require different tools1.
References: 1: Segmentation Rules
質問 # 146
LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?
- A. Import layout using a URL from their website
- B. Embed the campaign tracking code on their website
- C. Use a stock layout provided in Marketing Cloud Account Engagement
- D. Use above form and below form content to create the layout
正解：A
解説：
Explanation
The best method to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of your website is to import a layout using a URL from your website. This method allows you to use an existing web page as a template for your landing page, and Marketing Cloud Account Engagement will automatically copy the HTML code, CSS styles, and images from the URL. You can then edit the layout as needed and add Marketing Cloud Account Engagement elements, such as forms or dynamic content
質問 # 147
How can a prospect's score be changed?
- A. Through completion actions.
- B. All of the above.
- C. Through automation rules.
- D. Through scoring model changes.
正解：B
解説：
According to the Salesforce documentation, a prospect's score can be changed through automation rules, scoring model changes, or completion actions. A prospect's score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. A prospect's score can be changed by using different methods, such as:
Automation rules: An automation rule is an automation tool that can be used to update a prospect's score when the prospect meets certain criteria, such as prospect field values, activities, or scores. For example, an automation rule can be created to increase a prospect's score by 10 points when the prospect visits a specific web page.
Scoring model changes: A scoring model is a feature that allows users to customize the scoring rules for different types of activities, such as email opens, form submissions, or custom redirects. A scoring model can be changed by editing the default scoring model in Marketing Cloud Account Engagement, or by creating a custom scoring model for a specific group of prospects. For example, a scoring model can be changed to assign more points to an email open, or to create a different scoring model for prospects from a certain industry.
Completion actions: A completion action is an automation tool that can be used to adjust a prospect's score after the prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to increase or decrease a prospect's score by a specific amount, or to reset a prospect's score to zero. For example, a completion action can be created to decrease a prospect's score by 5 points when the prospect unsubscribes from an email.
質問 # 148
A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?
- A. Run the rule to see who matches and change criteria If needed.
- B. Pull a Salesforce report of the same criteria and view results.
- C. Resume the rule and use the undo action feature if necessary.
- D. Use the preview matches feature before running the rule.
正解：D
解説：
Explanation
The best way for a user to test that the criteria of an automation rule only matches the intended prospects is to use the preview matches feature before running the rule. The preview matches feature allows the user to see a list of prospects that match the rule criteria, and make any adjustments if needed. The user can also export the list of matching prospects for further analysis. Running the rule to see who matches, pulling a Salesforce report of the same criteria, or resuming the rule and using the undo action feature are not the best ways for a user to test that the criteria of an automation rule only matches the intended prospects, as they either involve applying the rule actions to the prospects, relying on a different source of data, or reversing the rule actions after they have been applied4. References: 4: Automation Rules
質問 # 149
How can you ensure your email doesn't get stuck in spam?
- A. Create clear calls-to-action
- B. Add domain keys and SPF
- C. Create mobile-friendly version of the email
- D. Create a text version of the email
- E. Remove the unsubscribe from the email
正解：D
解説：
Emails are electronic messages that you can send to prospects and customers to communicate with them and engage them with your marketing content. You can create and send emails using Marketing Cloud Account Engagement. However, some emails may get stuck in spam, which means that they are filtered out by the recipient's email provider or client and marked as unsolicited or unwanted messages. To avoid this, you can create a text version of the email, which is a plain text alternative to the HTML version of the email. A text version of the email helps with email deliverability and accessibility, as some email clients or devices may not support HTML or images. Creating clear calls-to-action, mobile-friendly versions, or domain keys and SPF may also help with email deliverability, but they are not as essential as creating a text version of the email. Removing the unsubscribe link from the email is not a good practice, as it may violate the email regulations and preferences of the recipients. Reference: Emails, [Create a Text Version of an Email]
質問 # 150
Completion Actions are retroactive.
- A. False
- B. True
正解：A
解説：
Explanation
Completion actions are not retroactive and will only apply to prospects who complete the chosen action moving forward. Completion actions will fire each and every time a prospect takes the chosen action, except for when changing the prospect's Marketing Cloud Account Engagement score
質問 # 151
A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and engagement metrics. They want to surface these insights on their account records.
What feature can help them see this?
- A. Einstein Behavior Score
- B. Pardot score
- C. Pardot grade
- D. Einstein Key Accounts Identification
正解：D
解説：
Salesforce's Einstein Key Accounts Identification feature is designed to help sales managers and teams identify and focus on their most important accounts based on a variety of metrics, including historical data and engagement levels.
Einstein Key Accounts Identification: This feature uses advanced machine learning algorithms to analyze past opportunity creation data and various engagement metrics to pinpoint which accounts are likely to be the most valuable or have the highest potential. This can help sales managers prioritize their efforts and resources more effectively. The insights generated by this tool are integrated directly into the Salesforce account records, providing easily accessible and actionable data for sales teams.
This contrasts with options like the Einstein Behavior Score, Pardot grade, and Pardot score, which, while useful for assessing individual lead or contact engagement and readiness, do not provide the holistic account-level insight that Einstein Key Accounts Identification does.
質問 # 152
LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?
- A. Custom Redirect
- B. Marketing Cloud Account Engagement Form
- C. Form Handler
- D. Dynamic Content
正解：C
解説：
Explanation
To post a form directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission, LenoxSoft should use the form handler tool in Marketing Cloud Account Engagement. This tool allows them to use their own forms while still sending the data to Marketing Cloud Account Engagement.
They can specify the third-party platform's URL as the post URL in the form handler settings and map the form fields to Marketing Cloud Account Engagement fields. References: [Marketing Cloud Account Engagement Form Handler]
質問 # 153
In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?
- A. Dynamic list
- B. Automation rule
- C. Engagement studio
- D. Segmentation rule
正解：B
質問 # 154
The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?
- A. Prospect's Audits tab
- B. Lifecycle report
- C. Scoring rules
- D. Automation settings
正解：B
解説：
According to the [Salesforce documentation], the best place to look for all automation rules and engagement studio programs that a prospect has been a member of is the Prospect's Audits tab. This tab shows a detailed history of all the actions and activities that have occurred for a prospect, including the automation rules and engagement studio programs that they have been added to, removed from, or completed. The Automation settings, Scoring rules, and Lifecycle report do not provide this information, as they are related to the configuration, scoring, and reporting of the automation and engagement features, not the individual prospect's history. Reference: [Salesforce documentation]
質問 # 155
Form or Form Handler? I want to use progressive profiling to personalize my form.
- A. Form Handler
- B. Form
正解：B
解説：
Form handlers allow you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is a great alternative to use instead of Marketing Cloud Account Engagement forms. They allow you to fully customize the look of your form and submit data to more than one database. However, form handlers do not support progressive profiling, which is a feature that allows you to display new fields for known prospects and collect more information about them. To use progressive profiling, you need to create a Marketing Cloud Account Engagement form and enable it in the form settings
質問 # 156
You want to export a list of prospects, but you only need the default fields. What can you use?
- A. Use the Express Export option
- B. You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.
- C. Use the Simple Export option
- D. Copy and paste the information from the Prospect table into Excel.
正解：A
解説：
An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.
Explanation:
Express Export is a feature that allows you to export a list of prospects with only the default fields, such as email, name, company, score, and grade. This option is faster and simpler than the full export, which includes all the custom fields as well. You can use the Express Export option by selecting a list of prospects and clicking on the "Tools" button, then choosing "Express Export". Reference: [Export Prospects], [Express Export]
質問 # 157
In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
- A. The email will not send.
- B. The email will send on Monday at 10am.
- C. The email will send immediately.
- D. The email will send on Saturday at 10am.
正解：B
解説：
Explanation
If business hours are enabled for an engagement studio program, any email steps will be executed only during the specified hours. If a prospect enters an email step outside of the business hours, the email will be queued until the next business hour. Therefore, if a prospect enters a Send Email step at 4:30pm on Friday, and the business hours are Monday-Friday from 10am-4pm, the email will be sent on Monday at 10am
質問 # 158
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
- A. Resume the rule after saving
- B. Sava the rule without any additional action
- C. Schedule the rule to run before saving it
- D. Preview the rule before saving it
正解：B
解説：
Explanation
A new automation rule does not require any additional action for prospects to begin matching that automation rule, other than saving the rule. Automation rules are active by default once they are saved, and they run every hour to match prospects based on the rule criteria. Resuming, scheduling, or previewing the rule are not actions that are required for prospects to begin matching the rule, but they are optional features that can be used to manage or test the rule. References Automation Rules Overview
質問 # 159
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
- A. Contacts
- B. Leads
正解：B
解説：
By default (using business accounts), Marketing Cloud Account Engagement creates new records as leads in Salesforce. This means that when a prospect is assigned to a user in Marketing Cloud Account Engagement, and there is no matching lead or contact in Salesforce, Marketing Cloud Account Engagement will create a new lead record in Salesforce and sync with it. However, you can also configure Marketing Cloud Account Engagement to create new records as contacts or person accounts in Salesforce, depending on your preference. To do this, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement, and make sure that the connector user has the appropriate permissions in Salesforce. For more details -> 151617
質問 # 160
......
PDF問題（2024年最新）実際のSalesforce Marketing-Cloud-Account-Engagement-Specialist試験問題：https://jp.fast2test.com/Marketing-Cloud-Account-Engagement-Specialist-premium-file.html