[2023年05月13日] 無料Facebook 410-101試験問題と解答 [Q60-Q80]

[2023年05月13日] 無料Facebook 410-101試験問題と解答

検証済み410-101問題集と解答は最新410-101をダウンロード

質問 # 60
You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.

• A. You should change the image of the ad and re-launch it.
• B. That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.
• C. To appeal the ad and try to run it again.

正解：B

解説：
Explanation
Personal Characteristics
Ads can't assert or imply - directly or indirectly - that you know a person's personal characteristics. This includes a person's name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status, and more. You also can't call attention to perceived imperfections.
"Books for 14-18 Teens" are not acceptable because it implies you know the user's age.
Other things to keep in mind with language:
Vulgar language
Don't use obscene, profane, or insulting language. Ad text should never be rude, offensive, or bullying.
Deceptive claims
Your Facebook and Instagram ads cannot contain false, fraudulent, or misleading claims or content. Any claims that you do make have to be adequately substantiated.

質問 # 61
If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

• A. 1 Campaign and 3 Ad Sets
• B. 2 Campaigns and 2 Ad sets
• C. 1 Campaign and 2 Ad Sets
• D. 2 Campaigns and 1 Ad Set

正解：C

解説：
Explanation
Keep in mind that you change audiences at the ad set level.
Depending on the number of audiences you target, that is how many ad sets you will need.
In this case, if you have 2 saved audiences, you will need two ad sets under the same campaign. So the correct answer is 1 Campaign + 2 Ad Sets.

質問 # 62
You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

• A. You should turn off Instagram placement from both ad sets.
• B. You should turn off Facebook placement from one ad set.
• C. You should create a third ad set with a lookalike audience.
• D. You should join audiences into one ad set and run a new campaign with Instagram.
• E. You should switch your optimization from CPM to video views.
• F. You should create two new ad sets with Instagram as the only placement.
• G. You turn off Facebook placement from both ad sets.

正解：A、F

質問 # 63
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

• A. Run retargeting campaigns to people who have made purchased in the past 10 days.
• B. Delete all remarketing campaigns
• C. Change optimization from custom conversions to value optimization.
• D. You should increase attribution window to 7 days.

正解：D

質問 # 64
You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

• A. You should build lookalike audiences from all of the website visitors.
• B. You should build lookalike audiences from people who have initiated checkout process and add to cart events.
• C. You should build lookalike audiences from people who have made purchases.
• D. You should build similar audiences based on people who have visited the website to the main landing page of the product.

正解：B、D

解説：
Explanation
You need at least 100 events or users who have made a specific action on your website for you to be able to build a similar audience.
In this case, you still don't have enough events or users who have purchased on your website (72); so you are left with two options:
* Build similar audiences based on people who have visited the main landing page of the product.
* Build similar audiences based on people who have made specific actions events on your website: Add To Cart and Initiate Checkout as they both have more than 100 registered actions.
You don't necessarily want to start building an audience from all website visitors as this might be too broad.
You want to build your audiences first based on the bottom of the funnel and then move up.

質問 # 65
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

• A. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
• B. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
• C. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
• D. Branding campaigns usually perform better when optimized through CPM than CPA.

正解：A、B、C、D

解説：
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:

Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns.

質問 # 66
You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client's brand safety requirements?
Choose only ONE best answer.

• A. You should add more content categories such as gambling into the content categories blocked.
• B. You should just block both mature and dating content categories from your in-stream video placement.
• C. You can't block mature content from any Facebook placement platform.
• D. You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.
• E. You need to change the in-stream video to Audience Network or Instant Articles.

正解：E

解説：
Explanation
The categories you can block on Facebook are:
* Debatable social issues: Topics related to debated social issues, such as religion, politics, immigration and more. Does not apply to Audience Network mobile apps.
* Mature: Topics including violence, firearms, sexual content, profane language, and more. Does not apply to Audience Network mobile apps.
* Tragedy and conflict: Topics that contain emotional or physical suffering, such as crime, illness,
* bullying and more. Does not apply to Audience Network mobile apps.
* Dating: Websites and apps that have been categorized as dating. Ads may still appear alongside content about relationships and dating.
* Gambling: Websites and apps that have been categorized as gambling, where winners receive money or prizes. Ads may still appear on websites or apps where people play games just for fun.
You can exclude the following content categories for each placement:
In-Stream Video
* Mature
* Tragedy and Conflict
* Debatable Social Issues
Audience Network
* Dating
* Gambling
* Mature
* Tragedy and Conflict
* Debatable Social Issues
Instant Articles
* Dating
* Gambling
* Mature
* Tragedy and Conflict
* Debatable Social Issues

質問 # 67
A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

• A. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
• B. Facebook will store all data from your CRM but hash it so people can't see private info.
• C. The matched and unmatched hashes are kept for 180 days.
• D. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
• E. The matched and unmatched hashes are deleted.
• F. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.

正解：D、E、F

解説：
Explanation
Custom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse .
Here's how it works:

* When you begin the process to share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
* We match the fingerprints of your hashed list against ours.
* The matches are added to a Custom Audience for you.
* The matched and unmatched hashes are deleted.

質問 # 68
You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

• A. You should invest more than 50% of your budget in Los Angeles.
• B. Build a new core/saved audience based on married women who are interested in high-end fashion brands.
• C. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
• D. Run conversion ads to the website for the new product launch to women.

正解：A、B、C

解説：
Explanation
It seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping.
You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.
More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.

質問 # 69
You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

• A. Attribution window is set to 1-day view and 28-day click.
• B. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
• C. Views are called click-through attribution.
• D. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.

正解：A、B

解説：
Explanation
The number of days between the moment a person viewed or clicked your ad and then subsequently took action is called an attribution window.
Facebook reports ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took action within the attribution window. This is called view-through attribution.

By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad.

質問 # 70
A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

• A. Create a new campaign with video view as the campaign objective.
• B. You should make sure the campaign has not ended.
• C. You should unpublish the post and re-publish it as an ad.

正解：A

解説：
Explanation
When you select the "boost post" option, you are optimizing campaigns for interactions (like, share, and comment). In this case, you want people to actually see the campaign.
When you change the campaign objective to view views, you will be optimizing the ad for CPV video or
10-seconds video views.

質問 # 71
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.

• A. Brand Awareness
• B. Conversions
• C. Post Engagement
• D. Video Views
• E. Store Visits

正解：A、C、D

解説：
Explanation
Metric: Estimated Ad Recall Lift (people)
An estimate of the number of additional people who may remember seeing your ads, if asked, within two days.
This metric shows results for ads using Brand Awareness, Video Views, and Engagement - Post Engagement objectives.

質問 # 72
What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

• A. Create custom audiences from offline events.
• B. Measure cross-channel conversions.
• C. Deliver ads to people based on users who generate the most revenue.
• D. Integrate your offline events with website conversions.

正解：A、B、C

解説：
Explanation
There are some advantages of using offline event tracking for physical stores.
* You can measure cross-channel conversions. In other words, you are able to measure your marketing efforts done on Facebook and Instagram at the same time as well as multi-device. So if a user logs into his Instagram account on his phone but also sees an ad on his Facebook Newsfeed on their computer, you can track those conversions.
* You can use this data to build custom audiences for re-marketing efforts and bring in existing customers back to the store.
* You can do long-term value campaigns as you can segment users based on purchasing behaviors and not just demographics or interests.

質問 # 73
You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

• A. You should change the title so that it does not require people to like your client's Fan Page.
• B. You should hide the current post and post a new video with the new titles.
• C. Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
• D. You should just change the image in the current post on your Fan Page and re-activate the ad.

正解：A、B、C

解説：
Explanation
It's within Facebook policies that it is unacceptable to run ads with the following texts:
* "Like our organization's Page to show your support for X."
* "Click 'Like' if you agree."
* "Like this ad to see the video."
* "Like our Page to automatically enter our raffle."
The following texts are acceptable:
* "Click 'Like' to connect with X."
* "Like our Page to receive updates, news, deals, etc."
* "Like John's Page to show your support."
Therefore, you need to change both the copy/text in your title and subtitle. Keep in mind that once you have boosted a post on your Fan Page, you can't make modifications. So you should hide the current one with the mistake and re-post the new video with the correct text.

質問 # 74
You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

• A. You should set up a 1 day after a click attribution window.
• B. You should set up a 1 day after a view and 1 day after a click attribution window.
• C. You should set up a 1 day after view and 7 days after a click attribution window.
• D. There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.

正解：B、D

解説：
Explanation
Is there enough data?
Facebook requires you to have at least 50 conversions per week before running conversion ads. In this case, you have 105 every two weeks. That comes out to about 52.5 every week.
So, yes, there is enough data for you to start running conversion ads for App Install.
What kind of attribution window should you run?
Keep in mind that you are running conversion ads for App Installs. There are just two options for attribution window for this type of ad:
* 1 day after a click.
* 1 day after a view and 1 day after a click (combined).
In this case, Facebook recommendation is to track both view and click attribution of 1 day.
Inexpensive products (especially mobile apps) should have smaller attribution windows. It's difficult to think that a person who downloads an app after a week can be attributed to the ad. In other words, the download was not influenced by the ads you ran a week before.

質問 # 75
A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

• A. A lookalike audience + a website audience
• B. A lookalike audience + an engagment audience
• C. A core audience + a website audience
• D. A core audience + an engagement audience
• E. A core audience + a lookalike audience.

正解：D

質問 # 76
An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

• A. You delete Instagram from your placement
• B. You include Audience Network as an additional placement
• C. You change the objective to engagement
• D. You add another audience
• E. There is nothing you can do to improve CPM costs
• F. You delete Facebook placement

正解：B

質問 # 77
What are all of the mobile advertiser ID's you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.

• A. Android's Advertising ID
• B. Apple's Advertising Identifier (IDFA)
• C. Facebook User ID
• D. Google User ID

正解：A、B、C

解説：
Explanation
You can create ads targeting people by customer lists. One of the data sources you can use is mobile advertiser IDs.
* Apple's Advertising Identifier (IDFA): An advertising ID that Apple provides as part of iOS in its ads framework.
* Android's Advertising ID: An advertising ID that Google provides as part of Google Play services.
* Facebook User ID: If people are logged in to your app via Facebook, you can use their Facebook User ID for targeting.
You can't run Google IDs currently on Facebook to identify users.

質問 # 78
Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

• A. The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
• B. The difference between the test group and the control group are analyzed to see the results of a brand lift study.
• C. People within the test group that will view your ads become part of the exposed group.
• D. People within the control group that will view your ads become part of the exposed group.
• E. You can set up a brand lift study through your Business Manager.

正解：A、C

解説：
Explanation
You can ONLY set up a brand lift study through a Facebook Account Representative.
Once a study is created, the campaign's target audience is separated into a test group and a control group. The test group contains people eligible to see your ads, and the control group contains people who won't see your ads.
The people within the test group that actually see your ads become part of the exposed group.

The exposed group and control group are then polled, and the difference in responses between the 2 groups is analyzed.

質問 # 79
Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

• A. Brand Lift
• B. CPM
• C. Frequency
• D. Reach
• E. CPC

正解：A、B、C、D

解説：
Explanation
Whenever you are doing brand awareness campaigns, you want to make sure you focus on metrics that allow you to maximize your budget for the target audience.
In this case, you want to measure CPM, frequency, impressions, and brand lift.
You don't want to use direct response metrics such as CPC as you are trying to maximize reach and frequency for your brand awareness campaigns.

質問 # 80
......

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