2023年最新のの問題Facebook Certificationと410-101リアル試験問をマスターせよ！
突破受験者のシミュレーションされた410-101試験PDF問題を試そう
質問 24
Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.
- A. There is no need to make any changes to their campaign.
- B. You need to increase the budget to $50 in order to optimize for daily budget.
- C. You should increase lifetime budget to $75 in order to meet minimum requirements.
- D. Post engagement objective campaigns need a minimum of $4 a day.
正解: B
解説:
Explanation
An ad set or campaign with a budget in one of the following currencies (USD, AUD, CAD, SGD, JPY, NZD, TWD, EUR, CHF, SEK, HKD, GBP, ILS, NOK, KRW, DKK) is required to meet the following minimums:
* If it gets charged for impressions, its daily budget must be at least $1 a day
* If it gets charged for clicks, Likes, video views or post engagement, its daily budget must be at least $5 a day
* If it gets charged for low frequency events like offer claims or app installs, its budget must be at least
$40 a day
An ad set or campaign with a budget in other currencies is required to meet the following minimums:
* If it gets charged for impressions, its daily budget must be at least $0.50 a day
* If it gets charged for clicks, Likes, video views, or post engagement, its daily budget must be at least
$2.50 a day
* If it gets charged for low frequency events like offer claims or app installs, its budget must be at least
$20 a day
質問 25
What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.
- A. Messages
- B. App Installs
- C. Traffic
- D. Store Visits
- E. Page Likes
- F. Lead Generation
正解: B,D,F
解説:
Explanation
You can use Target Cost Bid for:
* App Installs
* Lead Generation
* Conversions
* Catalog Sales
* Store Visits
You can use Lowest cost Bid for:
* Brand Awareness
* Reach, Traffic
* Post Engagement
* Page Likes
* Event Responses
* App Installs
* Video View
* Lead Generation
* Messages
* Conversions
* Catalog Sales
* Store Visits
質問 26
You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.
- A. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
- B. You should check your campaigns to see if they are showing events.
- C. You should install a second pixel and make sure it works properly
- D. You can track events and debug your pixel through Facebook's Analytics dashboard
- E. You can test your events in the "Events Manager" under your Business Manager
正解: A,D,E
解説:
Explanation
There are three main ways in which you can debug your Facebook pixel:
1. Install the Facebook Pixel Helper chrome extension so you can see if the events are being tracked properly.
2. Go to your "Events Manager" page in your Business Manager and troubleshoot your pixel events
3. Use Facebook Analytics event debugging tool to troubleshoot it.
質問 27
What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.
- A. Facebook Video Feeds
- B. Instagram Feed
- C. Facebook Messenger Sponsored Messages
- D. Audience Network Rewarded Videos
正解: A,B,C,D
解説:
Explanation
Below are all of the placement platforms and options you currently have on Facebook:
You should learn all placement options as a lot of questions will ask you supporting placements for each platform.
質問 28
You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.
- A. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
- B. Views are called click-through attribution.
- C. Attribution window is set to 1-day view and 28-day click.
- D. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
正解: C,D
解説:
Explanation
The number of days between the moment a person viewed or clicked your ad and then subsequently took action is called an attribution window.
Facebook reports ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took action within the attribution window. This is called view-through attribution.
By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad.
質問 29
You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.
- A. To appeal the ad and try to run it again.
- B. That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.
- C. You should change the image of the ad and re-launch it.
正解: B
解説:
Explanation
Personal Characteristics
Ads can't assert or imply - directly or indirectly - that you know a person's personal characteristics. This includes a person's name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status, and more. You also can't call attention to perceived imperfections.
"Books for 14-18 Teens" are not acceptable because it implies you know the user's age.
Other things to keep in mind with language:
Vulgar language
Don't use obscene, profane, or insulting language. Ad text should never be rude, offensive, or bullying.
Deceptive claims
Your Facebook and Instagram ads cannot contain false, fraudulent, or misleading claims or content. Any claims that you do make have to be adequately substantiated.
質問 30
Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.
- A. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
- B. The community manager should select the boosted post, change the image and re-launch the campaign.
- C. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
- D. The community manager needs to post a new image and create a new campaign with a $20 budget.
正解: A
解説:
Explanation
You are not able to make changes to a post (title, text or image) if you have boosted the post or invested money.
In this case, you will have to hide the other post and re-publish the new one with the corrections.You should promote the post under the same ad set from the previous campaign. This will allow you not to modify anything at the ad set level and only deactivate one ad and activate the new one.
質問 31
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.
- A. You should research all users on Facebook with certain characteristics that match your target market.
- B. You should upload a customer database and analyze their behaviors.
- C. You should research people connected to your Fan Page.
- D. People who have viewed a view post on your Fan Page.
正解: A,C
解説:
Explanation
Audience Insights allows you to analyze and learn more about potential new markets and your current followers.
You can learn about their geography, demographics, lifestyle, purchase behavior, and much more.
As of 2018, you can NO LONGER analyze customer databases on Audience Insights.
Here is a list of audiences you can analyze in Audience Insights:
Here is an example of how insights report the information:
質問 32
An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.
- A. For every $1 you spend on a campaign, you generate $3.5 of revenue.
- B. For every $10 you spend on a campaign, you generate $1.71 of revenue.
- C. For every $1 of revenue, you spend $1.71 in advertising.
- D. For every $1 you spend on a campaign, you generate $1.71 of revenue.
正解: D
解説:
Explanation
The return on ad spend (ROAS) for this campaign would be $1.71 or a ratio of 1.71:1 ($6,000 / $3,500).
So for every 1 dollar that the company spends on its campaign, it generated $1.71 worth of revenue.
質問 33
Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.
- A. Advertiser bid
- B. Ad Quality
- C. Conversion Rate Ranking
- D. Estimated Action Rates
- E. Relevance
- F. Quality Ranking
- G. Frequency
正解: A,B,D,E
解説:
Explanation
The four main factors that affect your ad in an auction are the following:
* Advertiser Bid: How much you value the results you are trying to obtain.
* Estimated Action Rates: How likely Facebook thinks a given person will take action on your ads.
Estimated action rates are based on the person you're reaching historical data and your ad's historical data performance.
* Ad quality: Basically this comes down to your images or creative. The better the ad image, video or design, the more appealing it will be to your target audience; thus, increasing the ad quality.
* Relevance: If ads are getting negative feedback or are not getting actions, your relevance will be much lower.
Ad relevance diagnostics aren't inputs into the ad auction:
* Quality Ranking: How your ad's perceived quality compared to ads competing for the same audience.
* Engagement Rate Ranking: How your ad's expected engagement rate compared to ads competing for the same audience.
* Conversion Rate Ranking: How your ad's expected conversion rate compared to ads with the same optimization goal competing for the same audience.
Facebook uses user value, not any of the ad relevance diagnostics in calculating Total Value. Just keep in mind that the Relevance Diagnostics is an output of all of the metrics above; NOT an input.
Frequency is only a metric as a result of your ads and relationship between reach and impressions.
質問 34
A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.
- A. Delete Audience #2 and run ads on Audience #1.
- B. Change Audience #1 interests to something different that still appeals to apparel.
- C. Merge both audiences and run the campaign only on one audience.
正解: B,C
解説:
Explanation
Whenever you run into audiences that have a high overlap, you should always merge both of them into one. If you run both audiences under the same campaign, you will have multiple ad sets competing against each other.
If you have never used Facebook's audience overlap tool, you can find it on Facebook's Ads Manager and follow the next steps:
* Click on the Tools drop-down menu and choose Audience.
* Once there, select the audiences you want to compare, click on the Actions tab, and choose Show Audience Overlap.
* You can select multiple audiences, but you will only be able to compare one against the other at a time.In the tool, you will be able to see the number and percentage of overlapping members between them.
A second option is to completely change one of the audiences so that there is less than 25% overlap between both audiences.
In this case, you could change audience #1 interests to something different but still related to your target market to have two potential audiences to use.
質問 35
You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.
- A. CPM
- B. Reach
- C. Avg. Order Per User
- D. Revenue per user
- E. CPC
- F. Impression
正解: A,B,C,D,F
解説:
Explanation
Since you are doing in-store campaigns, you want to measure the effectiveness of your Facebook ads through two means:
* Actual performances on the ads themselves based on reach, impressions, and CPM. Keep in mind that you don't want to measure CPC, as you will be measuring performance through offline events.
* Performance on ads through offline events: revenue per user and average order value per user.
For these types of campaigns, you want to make sure you measure your campaigns in two stages. The first will allow you to understand better how much you have to spend to reach a specific audience. The second will allow you to better understand the "direct response" performance on the ads based on actual sales data.
質問 36
Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.
- A. You should first do a custom audience with the database, and then, a similar audience optimized for reach.
- B. You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
- C. You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
- D. You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.
正解: D
解説:
Explanation
The first audience you need to build is the custom audience with the customer database. This audience will allow you to reach out to existing customers and run campaigns to the website.
The second audience you need to build is a similar audience with the customer database. Since you have a
20,000 baseline, you should be able to build a really good similar audience optimized for similarity.
Keep in mind that you are looking for quality over quantity in this particular case. You should select a 1% audience size.
* Choose an audience size close to 1 to optimize for similarity. Your Lookalike Audience will likely be small, with a high resemblance to your seed.
* Choose an audience size close to 10 to optimize for reach. Your Lookalike Audience will be larger,
* but less similar to your seed.
There is a third, very important, step that still needs to be done. You need to use the similar audience you've just built and then re-segment that for the 10-mile radius.
This new saved/core audience based on a similar audience should be your best option for reaching out to new potential customers.
質問 37
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook pixel helper
- B. Facebook Analytics Tools
- C. Facebook Custom Audiences
- D. Business Manager' Pixel Data Source
正解: A,B,D
質問 38
Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.
- A. CPM
- B. Reach
- C. CPC
- D. Frequency
- E. Brand Lift
正解: A,B,D,E
解説:
Explanation
Whenever you are doing brand awareness campaigns, you want to make sure you focus on metrics that allow you to maximize your budget for the target audience.
In this case, you want to measure CPM, frequency, impressions, and brand lift.
You don't want to use direct response metrics such as CPC as you are trying to maximize reach and frequency for your brand awareness campaigns.
質問 39
n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.
- A. PHP
- B. Javascript
- C. iOS
- D. 3rd Party Tools
- E. Unity
- F. Android
- G. tvOS
正解: A,B,C,D,E,F,G
解説:
Explanation
1. iOS: You can integrate iPhones and iPads.
2. Android: All Android phones and tablets.
3. JavaScript: Works well for social plug-ins, API calls, and implementing Facebook login.
4. PHP: You can use Facebook Graph API to use the SDK.
5. Unity: All games developed under this platform work well.
6. 3rd Party: Some 3rd party partners have specific SDKs'.
7. tvOS: Is Apple TV's SDK to integrate social sharing options.
質問 40
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