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質問 # 18
How many days after the date of upload will files be deleted from the SFTP?
- A. 30 days
- B. 90 days
- C. 180 days
- D. 60 days
正解:D
質問 # 19
What are the components of an interaction studio web campaign? [check]
- A. Email capture, homepage, and product requisite
- B. Configured recipe, visitor profile, and content window
- C. Experience, template, and content Zone
- D. Affinity, infobard and attribution window
正解:C
質問 # 20
What three components are defined by the developer in the Sitemap?
- A. Page Types
- B. Campaigns
- C. Promotions
- D. Events
- E. Content Zones
正解:A、D、E
質問 # 21
What is the purpose of defining content zones in the sitemap?
- A. To define where campaigns can render on a website
- B. To ingest catalog information from the page
- C. To report on web campaign performance
- D. To specify the size of the content that will be used
正解:A
質問 # 22
What are two ways to populate the interaction studio catalog? [check]
- A. Email pixel
- B. Web sdk
- C. Third-party integration
- D. ETL Feed
正解:B、D
質問 # 23
How quickly does interaction studio synthesize and activate date to gauge and respond to an individual’s in-the-moment intent, across channels?
- A. 30 Seconds
- B. 1 minutes
- C. 30 milliseconds
- D. 1 second
正解:C
質問 # 24
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
- A. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
- B. marketing cloud Personalization uses third party software to match anonymous and known identities
- C. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
- D. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
正解:D
質問 # 25
What are two types that real time interaction management helps marketers to personalize the customer
- A. Data Storage
- B. Next best Action
- C. Data Aggregation
- D. Orchestration
正解:B、D
質問 # 26
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS uses probability matching to determine if two or more profiles represent for user identity
- B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
- C. IS users third party software to match anonymous and knows identifies
- D. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
正解:C
質問 # 27
Which data feed integrates purchase data into a profile in interaction studio?
- A. Transaction feed
- B. Interaction feed
- C. Catalog feed
- D. Conversion feed
正解:A
質問 # 28
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
- A. Campaign Debugger
- B. Force SDK URL
- C. Inject SDK
- D. Developer tools
正解:B
質問 # 29
What are IS machine learning powered algorithms called?
- A. Data Science Workbends
- B. Einstein Recipe
- C. Einstein Decisions
- D. Machine Learning Tools
正解:B
質問 # 30
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
- A. Transaction ETL
- B. External email campaign events ETL
- C. Product ETL
- D. Manual segment ETL
正解:B
質問 # 31
What is the maximum number of user attributes you can setup per dataset?
- A. 0
- B. 1
- C. 2
- D. 3
正解:C
質問 # 32
When does site mapping happen during the implementation process?
- A. At the beginning of the build phase since it is the basis for the rest of the implementation
- B. At the end after everything is defined in the system
- C. It can happen at any point since it is unrelated to the rest of the implementation
- D. In the middle after certain components like the catalog have been populated
正解:D
解説:
Explanation
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質問 # 33
The sitemap provides the functionality that enables IS to identify which three items?
- A. Templates
- B. Page types
- C. campaign
- D. content zones
- E. attributes
正解:B、D、E
質問 # 34
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword and author?
- A. Directory
- B. Catalog
- C. Channel
- D. Dimensions
正解:D
質問 # 35
What are three areas a business user can apply custom catalog dimensions?
- A. Campaign targeting
- B. Template filtering
- C. Segmentation
- D. Reporting
- E. Recipe exclusions and boosting
正解:A、D、E
質問 # 36
What can you learn from segment compare on the segment detail tab?
- A. To compare users, engagement activity and other actions across segments displayed
- B. To understand view time purchases attributes revenue by category
- C. To understand what campaign use the segment for targeting
- D. To view individual users that are part of the segment
正解:A
質問 # 37
Which global templates do you select and customize to provide trending blog recommendations on the homepage?
- A. Einstein product recommendation
- B. Infobar with CTA
- C. Einstein content recommendation
- D. Banner with CTA
正解:A
質問 # 38
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