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質問 # 31
Which two concepts are types of Journeys?
Choose 2 answers
- A. Multi-step
- B. Single-send
- C. Promotional
- D. Triggered
正解：B、D
質問 # 32
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. Content
- B. banner
- C. Product
正解：A、B、C
解説：
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.
質問 # 33
Which two use cases are best suited for the new MC Transactional Messaging API?
- A. Flash Sales
- B. Order confirmations
- C. Password Resets
- D. Subscription reminders
正解：B、C
質問 # 34
How does the Wait by Duration activity in Journey Builder work?
- A. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
- B. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
- C. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
- D. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
正解：A
質問 # 35
On which social channel can users create ad audiences?
- A. Tiktok
- B. Twitter (X)
- C. Houzz
- D. Instagram
正解：D
質問 # 36
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?
- A. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
- B. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
- C. It prevents both the produce message and the deli message from being triggered in both places
- D. They should always be set to High Transmit Power setting
正解：C
質問 # 37
Where are Topic Profiles configured for use in Command Center? 01m 03s
- A. Social Studio Automate
- B. Social Studio Engage
- C. Social Studio Admin
- D. Command Center Admin
正解：C
質問 # 38
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. switched off
- B. mobile is in another call
- C. out of cellular network coverage
- D. Low battery
- E. SMS sent to landline number
正解：A、C、E
質問 # 39
What data is there in mobile connect demographics, select3
- A. Region
- B. Email
- C. City
- D. channel
- E. First name
正解：C、D、E
質問 # 40
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers
- A. Logos
- B. Scenes
- C. Facial Expressions
- D. Food
- E. Finger prints
正解：A、B、D
質問 # 41
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
- B. Use an api to create record in sales cloud directly from the ecom site
- C. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
- D. Sales cloud entry audience in journey builder
正解：C、D
質問 # 42
What three reasons explain why an SMS message may fail to reach a mobile device?
- A. The user is currently on a call.
- B. The mobile device has a low battery.
- C. The user is out of range of cellular networks
- D. The number used to send the SMS was a landline
- E. The mobile device is powered off
正解：C、D、E
質問 # 43
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
- A. Journey Data is dynamic data that retrieves the latest value upon decision split execution
- B. Contact Data is a set of static values passed into the Journey for each contact
- C. Contact Data is dynamic data that retrieves the latest value upon decision split execution
- D. Journey Data is a set of static values passed into the Journey for each contact
正解：C、D
質問 # 44
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
- A. First create and setup a business/advertising account with the audience platform
- B. Have subscribers opt-in.
- C. Call the platform hotline to ask for permission to send advertisements.
- D. No steps are required since it is already configured in your Marketing Cloud account.
正解：A
質問 # 45
What is the recommended maximum number of activities that should be on a single journey canvas?
- A. 0
- B. 1
- C. 2
- D. 3
正解：C
質問 # 46
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?
- A. Changes to a contact's attributes
- B. Data-modifications to a contact's profile information
- C. Data retention policies
- D. Status change through contact deletion operation
- E. Contact actions in response to marketing messages
正解：A、C、E
質問 # 47
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
- A. emotional tone of subject line
- B. Frequently used phrases in subject line
- C. engagement data
- D. spelling and punctuation errors
正解：A、B、C
解説：
* Understanding Einstein Copy Insights:
* Purpose: Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line: Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line: The model assesses the emotional tone of your subject lines (e.g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data: This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors: While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insights doesn't specifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance. A, C, and D are correct.
質問 # 48
To what types of objects can you do a quick send in distributed marketing, Select multiple
- A. Contact.
- B. Person account, (opportunities, Quick send message records)
- C. Lead
正解：A、C
質問 # 49
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
正解：D
質問 # 50
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
- A. emotional tone of subject line
- B. Frequently used phrases in subject line
- C. engagement data
- D. spelling and punctuation errors
正解：A、B、C
解説：
* Understanding Einstein Copy Insights:
* Purpose:Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line:Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line:The model assesses the emotional tone of your subject lines (e.
g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data:This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors:While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insightsdoesn'tspecifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance.A, C, and D are correct.
質問 # 51
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
- A. emotional tone of subject line
- B. Frequently used phrases in subject line
- C. engagement data
- D. spelling and punctuation errors
正解：A、B、C
質問 # 52
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use query activity to query _ click and use contact data in journey.
- B. use contact designer
- C. use journey with email activities and enagagement split activity
- D. use Journey data and not contact data
正解：C、D
質問 # 53
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