You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

• A. You should join audiences into one ad set and run a new campaign with Instagram.
• B. You should turn off Facebook placement from one ad set.
• C. You should create two new ad sets with Instagram as the only placement.
• D. You should switch your optimization from CPM to video views.
• E. You turn off Facebook placement from both ad sets.
• F. You should turn off Instagram placement from both ad sets.
• G. You should create a third ad set with a lookalike audience.

You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

• A. You should set up a 1 day after view and 7 days after a click attribution window.
• B. You should set up a 1 day after a click attribution window.
• C. There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
• D. You should set up a 1 day after a view and 1 day after a click attribution window.

Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

• A. There is no need to make any changes to their campaign.
• B. Post engagement objective campaigns need a minimum of $4 a day.
• C. You should increase lifetime budget to $75 in order to meet minimum requirements.
• D. You need to increase the budget to $50 in order to optimize for daily budget.

Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

• A. There is no way of knowing on Facebook how much it would cost to reach both audiences.
• B. You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
• C. You could build reach campaigns and estimate how much it would cost you to run the campaigns.
• D. You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.