
Salesforce MCC-201リアル試験問題保証付き更新された問題集
検証済み!合格できるMCC-201試験一発合格保証付き
Salesforce MCC-20101認定試験は、Salesforce Marketing Cloudでのキャリアを促進したい専門家にとって貴重な資格です。認定は、個人がSalesforceエコシステムの重要なコンポーネントであるマーケティングクラウドコネクトを統合および管理するために必要な知識とスキルを持っていることを示しています。さらに、この認定を保持している個人は、マーケティングクラウドの実装を検討している組織から非常に人気があります。
Salesforce MCC-20101(Marketing Cloud Connect Essentials)認定試験は、Salesforce Marketing Cloudのスキルと知識の認識を獲得したい専門家向けに設計されています。この認定試験は、Salesforce Sales CloudまたはService Cloudをマーケティングクラウドと接続するツールであるMarketing Cloud Connectのセットアップと構成に必要な必須スキルに焦点を当てています。認定試験では、マーケティングクラウドコネクトの構成、販売クラウドとマーケティングクラウド間のデータの同期、サービスクラウド用のマーケティングクラウドConnectのセットアップなどのトピックについて説明しています。この認定を取得することにより、専門家はクラウドコネクトのマーケティングに関する専門知識を示し、雇用市場での価値を高めることができます。
質問 # 13
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Route the domain through an IP address unique to the business unit.
- B. Delegate a specific subdomain to the Marketing Cloud name servers.
- C. Configure custom Reply Mail Management for the business unit's subdomain.
- D. Configure link wrapping to redirect to the business unit's subdomain.
正解:C
質問 # 14
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
- A. One parent BU with three additional private domains.
- B. One parent BU and one child BU
- C. One parent BU and two child BUs with their own Sender Authentication Packages.
- D. One parent BU and three child BUs with their own Sender Authentication Packages.
正解:D
質問 # 15
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers
- A. Does their company allow delegation of subdomains to third parties?
- B. Are they able to modify their domain configuration's DNS entries?
- C. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
- D. Can they provide access for Marketing Cloud to update the DNS records?
正解:A、B
質問 # 16
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.
How would the consultant ensure that this requirement is met?
- A. Create a User in Sales Cloud with a System Administrator Profile.
- B. Ensure that the User is assigned as System Administrator in Sales Cloud.
- C. Ensure that the User has the correct profile in Marketing Cloud.
- D. Check the Scope by User box in Marketing Cloud.
正解:D
質問 # 17
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
- B. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
- C. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
- D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
正解:D
質問 # 18
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- A. How often will email content be image-only with text overlaying images?
- B. Will image URLs be available publicly?
- C. What From Name will be used for these emails?
- D. How often will the layout of the content in a content area change?
- E. What is the maximum file size of the images being used?
正解:B、D、E
質問 # 19
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?
- A. HTML
- B. AMPscript
- C. SSJS
- D. SQL
正解:C
質問 # 20
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
- A. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
- B. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
- C. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
- D. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email
正解:A
解説:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
質問 # 21
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A. Data Studio
- B. Data Connector
- C. Datorama
- D. MuleSoft Anypoint Platform
正解:B
質問 # 22
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A. Data Studio
- B. Datorama
- C. MuleSoft Anypoint Platform
- D. Data Connector
正解:C
質問 # 23
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Engagement Split > Send email > Wait By Duration > Random Split > Send email
- B. Decision Split > Send email > Engagement Split > Send email
- C. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
- D. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
正解:D
質問 # 24
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
- A. Contact Data using Synchronized Data Sources
- B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
- C. Journey Data using CRM Report Import Activity to Salesforce Data Extension
- D. Journey Data queried from main data extension
正解:A
質問 # 25
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. SOAP API Calls updating objects
- B. Login Calls
- C. CreateSalesforceObject() AMPscript
- D. Bulk API
正解:A、D
質問 # 26
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
- B. Salesforce Data Entry, SQL Query Activity, Task Activity
- C. API Event Entry, SQL Query Activity, Task Activity
- D. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity
正解:A
質問 # 27
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use Automation Studio to prepare personalization data and initiate journey.
- B. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- D. Use Automation Studio and Salesforce sends with campaign as an audience.
正解:A
質問 # 28
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
- A. Use the Import Wizard in Automation Studio
- B. Use an import activity to import a file from the SFTP
- C. Use a query activity to populate the auto-suppression
- D. Use Einstein Segment Recommendations
正解:C
質問 # 29
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Clear the data from a data extension
- B. Add a single record to a data extension
- C. Reconcile contact data on multiple Contact IDs
- D. Export data from a data extension to any SFTP location
正解:C、D
質問 # 30
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Tokenized Sending should be combined with field-level data encryption for additional security.
- B. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- C. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
- D. Personalization Strings still allow PII to be displayed within an email.
正解:B、C
質問 # 31
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